2012 Media kit - ONLINE

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1 0 Media kit - IN PRINT IN PERSON The Pork Business Authority

2 online - QUICK REFERENCE - Table of Contents -o... Website Advertising -o... Weekly Preview 3-o... Pork Industry Express 4-o... Nutrient Management 5-o... eblasts 6-o... Penton Marketing Services Steve May Leah Mindemann Jan Ford Eric Hay ext.6096 Karen Stansberry ext.609 Greg Frey Vice President Gen. Mgr./Digital Sales Mkt Mgr Send Your Online Orders Materials to: ) Send signed online orders to: a) Your Salesperson b) ) Send materials to: 3) Materials questions? Contact: Website - Sarah Rapp or ) enewsletters - Mary Fox or ) eblasts - Mary Fox or ) 7900 International Drive, Ste 300 Mpls, MN NationalHogFarmer.com Penton.com

3 website advertising The Nat i on a l Ho g Fa r m e r website offer attention-grabbing banner options for a targeted and cost-effective way to strengthen your marketing campaign and build your brand. Our Pisces content management platform enables editors to provide more content with: Easy Navigation SM SmartSearch Functionality, Based on In-Depth Taxonomy Relevant Content that is Instantly Available Full-Featured Hero Media Player These new features provide our online community with a Web-friendly and content-rich experience. Advertising Rates and Specs All rates are net Leaderboard Banner (78x90) 3 Button Ad (80x50) 3 Boom Box (300x50) Button Ad (300x00) 3 $4 CPM $5 CPM $ CPM Leaderboard Banner (78x90) File size limit: 35k Boom Box (300x50) File size limit: 35k Button Ad (300x00 or 80x50) File size limit: 0k Category Exclusive Sponsorships Category Exclusive Sponsorships are available on the Nat i on a l Ho g Fa r m e r website. Sponsors receive all three ad positions on the sponsored category pages. The initial rate on one site for one month is $,500 net. Multiple month and/or multiple site purchases receive a discount. Contact your Sales Representative for details. Available categories Health, Genetics/Reproduction, Nutrition, Facilities/Equipment, Environmental Stewardship, Behavior/Welfare, Marketing, Human Resources, Buyers Guide Steve May Leah Mindemann Jan Ford Eric Hay ext.6096 Karen Stansberry ext International Drive, Ste 300 Mpls, MN NationalHogFarmer.com Penton.com -o Send Materials to: Sarah Rapp at: Sarah Rapp Website Materials

4 Weekly Preview An electronic newsletter that provides weekly market, production and legislative trends and analysis for U.S. and Canadian pork producers and allied industries. A perfect complement to our monthly print edition. It s the most cost-efficient way to deliver your product message in HTML format to our 3,500 newsletter subscribers who depend on us to bring weekly information on the pork industry right to their desktops. MONTHLY COLUMNS: Animal Health Preview, Financial Preview WEEKLY COLUMNS: Market Preview, Production Preview, Legislative Preview FREQUENCY: 5x per year, every Monday OPT-IN SUBSCRIBERS: 3,500 Boom Box Ad (300x50) and 50 words of text Specifications ADVERTISING RATES (net) (Sponsorship subject to availability) $ 8,900/net per year - Includes ad position per week Boom Box Ads with Text (Five - 300X50) A text ad (up to 50 words) Supply a color image in JPEG or GIF format. Images should be low resolution approximately 7 dpi Bottom Banner Ad with Text (One 78X90) (The Bottom Banner Ad is given to the advertiser with position # Ad) A text ad (up to 50 words) Gif or Jpeg files only. No Rich Media Gif and Jpeg files can deliver up to 4 frames, however such animation will not appear in Outlook 07 or earlier programs, only the first frame will appear. Important messages should be limited to the first frame. Maximum frames 4, Looping 3 times OVERALL: All ads are subject to rotating positions through the duration of the sponsors contract Steve May Leah Mindemann Jan Ford Eric Hay ext.6096 Karen Stansberry ext International Drive, Ste 300 Mpls, MN NationalHogFarmer.com Penton.com -o Boom Box Ad (300x50) and 50 words of text Bottom Banner Ad (78x90) and 50 words of text Send Materials to: Type Weekly Preview in the subject line. All materials due one week prior to launch date Mary Fox enewsletter Materials

5 Po r k In d u s t ry Express is a bi-monthly e-catalog of products for pork producers with the latest product information. Easy, effective advertising at a low price to generate sales leads and web traffic for your product! FREQUENCY: 6x per year OPT-IN SUBSCRIBERS: 4,500 Issue Dates All materials due one week prior to launch date. Specifications ADVERTISING RATES (net) Image with Text Ad (75x75 or 468x60) $370 per product ad Tower ad - $500 Tower Ad with Text (one - 60x600) Supply a color image in JPEG or GIF format. Images should be low resolution approximately 7 dpi Optional supporting text - up to 50 words Text ad with Image (75x75 or 468x60 plus text) Supply full product name as you want it to appear. TEXT: Supply up to 50 words of text describing the product or service. No need to repeat company name in text. IMAGE: Supply one image in JPEG or GIF format. Image should be low-resolution, no larger than 75 pixels wide and 75 pixels deep at approximately 7 dpi. Animated images are accepted in JPEG or GIF format with no more than four frames. LINK: Supply Web address where subscribers should be routed on your site. Maximum File Size: 5K Steve May Leah Mindemann Jan Ford Eric Hay ext.6096 Karen Stansberry ext.609 Pork Industry Express 75x75 plus 50 words of text incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, iam Pompeii uli. Concubine miscere Send Materials to: Type Pork Industry Express in the subject line International Drive, Ste 300 Mpls, MN NationalHogFarmer.com Penton.com 3-o 468x60 plus 50 words of text incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, iam Pompeii uli. Concubine miscereo braculi, iam Pompeii lucide deciperet. numbracraculi, iam Pompeii uli. Concubine miscere 75x75 plus 50 words of text incredibiliter perspicax umbraculi, iam Pompeiies. Co braculi, iam Pompeii lucide deciperet. numbracraculi, iam Pompeii uli. Concubine miscere Mary Fox enewsletter Materials braculi, iam Pompeiies. Co braculi, iam Pompeii lucide deci- 60x600

6 Nutrient Management Nu t r i en t Ma n a g e m e n t is a monthly e-newsletter that targets 5,000 pork, dairy and feedlot beef producers who continue to search out the latest technology, research and sound agronomic principles that will enhance the value of livestock manure as a valuable crop nutrient resource, while fulfilling their regulatory and stewardship responsibilities. FREQUENCY: Second Thursday of each month OPT-IN SUBSCRIBERS: 5,000 ADVERTISING RATES (net) Tower Ad - $630 per issue Image with Text Ad - $40 per issue, per ad Image plus 50 words of text incredibiliter perspicax umbraculi, iam braculi, Tower Ad (60x600) Specifications Tower Ad - 60x600 A text ad (up to 50 words) and logo or tower ad displays daily. Supply a color image in JPEG or GIF format. Images should be low resolution approximately 7 dpi Image with Text Ad - 80x50 A text ad (up to 50 words) and Image or a banner. Supply a color image in JPEG or GIF format. Images should be low resolution approximately 7 dpi,, no larger than 80 x 50 with 50 words of text. Image plus 50 words of text incredibiliter perspicax umbraculi, iam braculi, iam Pompeii lucide deci- Send materials to: Nutrient Management in the subject line. All materials due one week prior to launch date. Steve May Leah Mindemann Jan Ford Eric Hay ext.6096 Karen Stansberry ext International Drive, Ste 300 Mpls, MN NationalHogFarmer.com Penton.com 4-o Mary Fox enewsletter Materials

7 e-blasts E-BLASTS provide a quick turn-around electronic delivery for sales messages and announcements. Audiences can be targeted by geographic and demographic criteria. Performance measurements are available 5 days after deployment and include results for delivery, opens and clickthrough metrics. Yesmail Enterprise software is used for deployments and measurement results. Pricing is based on list selection and deployment volume. Please request counts and pricing from your sales representative. Discounts will be applied to multiple deployment orders. Specifications Format: HTML Maximum file size: 50k Maximum width: 700 pixels All images for html messages must be hosted online and a full image source link provided. No JavaScript or Flash coding can be accepted. Animated gif files are allowable, but with the understanding that they will not be viewable for all recipients. Copy provided must include the 3rd party s physical address per CAN-SPAM. The copy provided should also include an opt-out so recipients can opt-out of messages from the 3rd party directly. A sponsors name will appear first in the Fr address line followed by the publication s name. E-Blast messages must be approved by the Publisher prior to distribution List requirements: When a supplemental list is provided to include in the E-Blast distribution (other than a seed list of a few names), an indemnification letter from the Penton Legal Department must be signed before names can be added. This provides assurance that CAN-SPAM procedures are adhered to in address collection practices. A suppression file of the 3rd party s opt-out database for promotional s should be provided. Files can come in.txt,.csv or Excel format. Images should be in GIF or JPEG files. All materials due one week prior to deployment date. Steve May Leah Mindemann Jan Ford Eric Hay ext.6096 Karen Stansberry ext.609 MATERIALS/LIST QUESTIONS: SEND E-BLAST MATERIALS TO: 7900 International Drive, Ste 300 Mpls, MN NationalHogFarmer.com Penton.com 5-o Mary Fox eblast Coordinator

8 In March 0 Penton Media acquired Eye Traffic Media a Washington, DC area based technology product development and digital consulting firm. The acquisition significantly expanded Penton s offerings in print, research and digital solutions leading to the formation of Penton Marketing Services (PMS). Penton Marketing Services works with clients to apply proven methods of assessment and analysis such as Social Media elistening, Search Engine Marketing and Lead Lifecycling. PMS also provides a wide range of research services, print solutions and customized digital products such as enewsletters, phone and tablet apps, video. PMS brings extensive experience developing programs for a diversified industry base across 6 Penton served audiences. The division is supported by a group of 50 digital marketing and editorial professionals. DIGITAL SOLUTIONS Micro Site - ebook - Webinar - Virtual Event - enewsletter - Websites Social Media elistening - Search Engine Marketing - Lead Lifecycle - Custom Apps - Custom Video RESEARCH SOLUTIONS - Custom Research - Polling - Trade Research PRINT SOLUTIONS White Paper - Supplements Custom Magazines - Show Daily Penton Marketing Services offerings include: Microsites and Websites. Services range from developing a program-focused microsite or full-service website design and build out and content creation. Social Media elistening. Hear what customers, prospects and even competitors are saying about you on a wide spectrum of social media networks with comprehensive report results delivered on your timetable. Search Engine Marketing. Get the most out of your website assets with programs designed to improve your search standing and draw more viewers to your site through optimization. Lead Lifecycling. Systematic approaches to building lead generation programs, scoring best sales opportunities, developing lead nurturing and follow-up programs. Webinars, Virtual Events and Videos. Turn key programs educate your customers and prospects about new offerings, product features and returns comments. Events are supported by planning, promotion and a comprehensive analytic report ebooks and enewsletters. Digital platforms to deliver detailed messages or to maintain an on-going relationship with customers and prospects. Custom print solutions. Creating qualified lead generating tools such as white papers, supplements, custom magazines and show programs. Contact your Penton Agriculture Group Sales Representation about how these opportunities might work for you. Steve May Leah Mindemann Jan Ford Eric Hay ext.6096 Karen Stansberry ext International Drive, Ste 300 Mpls, MN NationalHogFarmer.com Penton.com 6-o

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