2012 Editorial Calendar

Transcription

1 MODERN CASTING A publication of the american Foundry Society 2012 Editorial Calendar Month Technology Focus Feature Focus Special Report Expanded Distribution January Cleaning Value-Added Services Industry Forecast & Finishing February Diecasting & Patternmaking and Tooling Casting End-Use AFS Wisconsin Regional Permanent Mold March 116 th Metalcasting Congress Pre-Show Issue AFS Southeast Regional (With Expanded Show Distribution) AFS Northwest Regional April The Purchasing Issue: Your Guide to Effective Expansion The Purchasing Issue In this special edition of MODERN CASTING, readers will find everything they need to know about managing their facilities capacity. With features on the industry s best departments, they ll see for themselves what goes into the Best Molding Line, Best Melt Shop and Best Finishing Room in the country. Plus, we survey purchasing departments, examine the major purchasing trends among metalcasters around the world and round up the latest technology available to the industry. $$ THE PURCHASING ISSUE Best Departments Purchasing Survey Buying Trends May 116 th Metalcasting Congress Post-Show Issue Casting of the Year June Metalcaster of the Year Government Affairs July Sand Mold/Coremaking EHS Management Report August Melting & Pouring Investment Casting Casting End-Use September Diecasting & Software Quality Control Permanent Mold Metalcasting Equipment, Products & Services Supplement This updated publication features a renewed focus on the industry s newest technology in an easier to read tabloid format. The new publication offers significant bonus distribution at all the major metalcasting industry events and is devoted strictly to equipment/products/services. The new and improved supplement will make it as easier than ever for customers and prospects to find you and all this at low rates. October Binders & Research & Management Report FEF/CIC Conference Coatings Development November Annual Buyer s Guide CastExpo 13 December Sand Mold/Coremaking EHS Census of World Casting Production 1695 N. Penny Lane, Schaumburg, IL Fax:

2 Delivering the Best Metalcasting Coverage From industry news to technical advancements and business management, MODERN CASTING provides... the industry s most authoritative and believable information the most accurate reporting of industry and technology trends the first news of new technology information that is most relevant to respondents work the best reporting on innovations in equipment, materials and supplies from the most knowledgeable staff of writers and editors. readex Comparison Study of Metalcasting Industry Publications Why Advertise in MODERN CASTING? MODERN CASTING... is overwhelmingly preferred by your customers and prospects, particularly top management B has the documented highest regular readership B is the industry leader in paid advertising pages and market share the past nine years is the overwhelming leader in editorial pages delivers exclusive, qualified reach to the important Mexican metalcasting market provides the most cost-effective coverage of the North American metalcasting market, reaching all major metalcasters, including die and investment casters. And... 91% of MODERN CASTING subscribers read the magazine regularly. C (reading three or four out of every four issues) On average they spend 52 minutes reading each issue. C Nearly 60% save their copies for future reference. C 88% find the magazine a useful source of new product information. C 84% are directly involved with purchasing decisions. C A Business Media Study conducted by Harris Interactive for ABM. Marketing Resource Group, Inc. B readex Comparison Study of Metalcasting Industry Publications C readex Ad Perception Study

3 List of Advertisers The top suppliers of equipment, materials and services to the metalcasting industry rely on MODERN CASTING to reach their customers and prospects. Listed below are companies who have advertised recently in the magazine. ABB Analytical & Advanced Solutions ABC Coke ABP Induction LLC Adolf s Pattern Shop Inc. Advanced Foundry Specialists Advanced Technical Products Ajax TOCCO Magnethermic Corp Alfe Heat Treating Allied Metal Company American Colloid Co Anderson Global Apogee Technology, Inc. Applied Process Inc Arena-Flow LLC Asbury Carbons Inc ASi International ASK Chemicals Astech Inc B&L Information Systems Inc Badger Mining Corp Belmont Metals BMM Industries Bruker Elemental Buntrock Industries B W Supply Co. California Metal-X Can-Eng Furnaces Carbo Ceramics Inc Carestream Health, Inc. Carrier Vibrating Equipment Castec Inc CC Metals Centrifugal Casting Machine Co Chesapeake Specialty Products CMH Manufacturing Co CMI Novacast Inc Conveyor Dynamics Corp Dalton Electronic Heating Company, Inc. DECIMAL DEMIL Metals Desmond-Stephan Mfg Co Didion Int l Inc DISA Industries Inc Electric Controls & Systems Inc Elkem Metals Inc EMSCO Inc Engis Corporation EnviroAir Inc Equipment Merchants Int l Inc Ervin Industries Inc ETA Engineering Inc Fairmount Minerals Ltd FATA Aluminum LLC Finite Solutions Inc Fire Brick Engineers Co Inc Flexovit USA Inc. Flow Science Inc Foseco Metallurgical Inc Foundry Products Inc. Foundry Solutions & Design Fremont Flask Co Gaylord Foundry Equipment Inc GDF Suez General Kinematics Corp Gradient Lens Corp GreCon Green Diamond Sand Guardian Software Systems Gudgeon Thermfire International, Inc. HA International LLC Harman Products Inc Heraeus Electro-Nite Henschel Andromat Inc Herschal Products Inc Hickman Williams & Co High Temperature Systems, Inc. Hill & Griffith Hines Flask Co Hunter Automated Machinery Corp I2R (I Squared R) Element Co IGC Technologies Inc IMF North America Inc Indquip Company Inc Induction Technology Corp Inductotherm Corp Industrial Ceramic Products Inc INDUTHERM Casting Systems GmbH International Molding Machine Co Inc JB De Venne Inc JDB Dense Flow Inc Kodiak Group Kuttner NA Laempe + Reich Corp LECO Communications LGT Manufacturing Co Inc Machida Inc Magma Foundry Technologies Inc Malcolm G. Stevens, Inc. Maumee Valley Fabricators / Escher Recuperators METCAST Service Tech Resources Metsch Refractories Midwest Instrument/MINCO Milward Alloys Modern Equipment Co Inc Molten Metal Equipment Innovations Morgan Keegan Investment Banking Morgan Molten Metal Systems Mouat Co Inc NovaCast Foundry Solutions AB OmniSource Corp Palmer Manufacturing & Supply Pangborn Corp P.C. Campana, Inc. Pillar Induction Power Hammer Powerit Solutions Premier Magnesia, LLC Prince Minerals Inc Product Development & Analysis LLC ProMetal RCT Pyrotek Inc Q C Designs Inc Quaker Chemical Quenneville Technology Refcotec Inc Rimrock Corp Rio Tinto Iron & Titanium America Roberts Sinto Corp Robocasting Enterprises LLC Rosler Metal Finishing Royer Foundry Systems S & B Industrial Minerals, Inc. Sandmold Systems Inc Schaefer Furnaces Inc Schust Engineering Shanafelt Mfg Co Shell Core Specialties Shells Inc ShengQuan Group Holding Co Simpsons Enterprises Inc Simtec Inc SinterCast Limited Southeastern Foundry Products Spacers Inc St. Louis Precision Casting Co States Engineering Corp Stotek Inc Summit Foundry Systems Superiour Foundry Plate Inc Superior Graphite Co Supreme Cores of the Carolinas Synchro 32 Tapco Inc Thermtronix Corp Tinker Omega LLC TRC Solutions Triple M Metals Tromley Industrial Holdings Inc Unimin Corp U.S. Air Filtration Inc. Viking Technologies Vulcan Engineering Co Inc Vulkan Blast Shot Technology Weaver Materiel Service Inc Wheelabrator Winona Pattern & Mold W Abrasives Warehouse Rack & Shelf Washington Mills WSF Industries Yxlon

4 ADVERTISER OPTIONS MODERN CASTING offers advertising opportunities suitable for each of the four major marketing goals. Branding/Awareness Print Display Advertising Digital Edition Display Advertising Online Display Advertising E-Newsletters Direct Response Blasts Direct Mail Lead Generation Sponsored Webinars Custom Publishing Annual Buyer s Guide Individual Customized Brochures & Guides Global Casting

5 BRANDING/AWARENESS 2011 Print Advertising Display rates 1x 3x 6x 12x 18x Cover rates 1x 6x 12x Full page $ nd cover $ /3 page $ rd cover $ /2 island $ th cover $ /2 page $ /3 page $ Color rates: 1/4 page $ A colors: $420 1/6 page $ color process: $940 Additional discounts avaliable for commitments longer than 12x. Digital Edition Advertising All print advertisements appear in the digital edition at no extra cost. Any print advertisement submitted with embedded fonts receives live links at no extra cost. Digital edition rates shown are net. Feature Cost per issue Embedded video $600 Inserted digital page (two-sided) $1,400 Across from front cover: full page $1,600 Customized digital programs also available. Discounts available for long term commitments. Contact your representative for more details. Online Display Advertising Online audience average: 6,200 unique visitors/mo. (2011). Inventory limited to 10 ads in rotation per position. Online display advertising rates shown are NET. Contracted print advertisers may be eligible for rate discounts. Length of Commitment Ad Size 3 months 6 months 1 year Leaderboard Banner $900/mo $750/mo $600/mo (728 x 90 pixels) Sideboard Banner $750/mo $600/mo $450/mo (150 x 300 pixels) MODERN CASTING digital edition

6 DIRECT RESPONSE Blast Program blast services are available on a customized basis. Database is not available for purchase blast programs are administrated in-house by MODERN CASTING staff. All rates shown are net. Administrative Fee: $500 Number of Addresses Cost per Address 1,000-2,500 $.50 2,500-5,000 $.35 more than 5,000 $.25 blasts are limited to one per week, first come first served. blast content subject to review by MODERN CASTING staff. If HTML conversion is required, additional conversion fee of $1000 applies. Direct Mail Program Direct Mail programs are available on a customized basis. Database is not available for purchase direct mail programs are administrated in-house by MODERN CASTING staff. All rates shown are net. Number of Addresses Cost per Address 1,000-2,500 $.50 2,500-10,000 $.30 more than 10,000 $.15 Pricing shown is for list rental only does not include design, production, handling or postage. Contact your representative for a custom quote. E-Newsletter Hotline Online Distribution: 26,000+. Inventory limited to four ads per newsletter. All newsletter rates shown are NET. Contracted print advertisers may be eligible for rate discounts. Ad Size: 150 x 300 pixels Rate per Number of Hotline Online Insertions 1X 3X 6X 12X $1500 $1200 $1000 $750 Hotline Online newsletter

7 LEAD GENERATION Sponsored Webinar Program For specific details on webinars, see the Sponsored Webinar Program flyer. Program cost starts at $2000, including electronic promotions. Print advertising to promote webinars may be purchased at a discount of 50% off the earned rate. CUSTOM PUBLISHING Annual Buyer s Guide The Buyer s Guide is a well-used and much-anticipated resource for decision makers in the metalcasting industry. It consists of two parts: the November issue of MODERN CASTING, and a comprehensive listing of suppliers, indexed by the product or service offered. The Buyer s Guide is distributed to the entire MODERN CASTING audience and at industry trade shows. The guide also can be purchased at the publications store on the AFS website. Print Advertising Rates: same as other issues Directory Advertising (Adlets) Frequency of Insertions (cost per adlet) Ad Size or more Single Adlet (2 x1.5 ) $460 $410 $360 $310 Double Adlet (2 x3 ) $560 $510 $460 $420 Full Color $150 per adlet These rates valid for orders placed by September 1, Online Advertising Basic Package (small logo and live web and links): $750/year Premium Package (Basic plus larger logo and additional space and links for featured products): $1800/year Reprints Reprints of published articles in MODERN CASTING are available for advertiser use. Contact your representative for pricing details. Individual Customized Brochures & Guides MODERN CASTING can create custom publications for your business on demand! Such publications can be inserted into the print magazine, direct mailed to a customer list, or used as a sales tool by your staff, among many other uses. Custom printed pieces may incorporate reprints from MODERN CASTING (see above). Contact your representative for details. GLOBAL CASTING In 2011, MODERN CASTING and partners introduced a quarterly, electronic-only publication with an international distribution of 70,000. Contact your representative for detailed rate information.

8 SPECIFICATIONS File Delivery Please utilize our upload site, User name consultant, password safe. Please confirm all sent files with your representative. Print Ad Sizes: Full Page: 7 x 10 1/3 Vertical: x 10 2/3 Page: 4.5 x 10 1/3 Square : 4.5 x /2 Island: 4.5 x /4 Square : x /2 Horizontal: x 7 1/4 Horizontal: 7 x /2 Vertical: 3.5 x 10 1/6 Page: x Single Adlet: 2 x 1.5 Double Adlet: 2 x 3 Resolution: 300 DPI or greater. File Format: PDF files are preferred, but many other file types can be accepted. Consult your representative for details. Bleed: When submitting a color ad as a bleed, please extend color ¼ beyond sizes noted above. Web site and e-newsletter Leaderboard banner: 728 x 90 pixels Sideboard banner and e-newsletter: 150 x 300 pixels Resolution: 72 DPI or greater File format: Static or animated GIF or PNG preferred. Flash files are accepted, but please note our web software does not allow tracking of impressions or clicks for Flash files. Digital Print In order for print advertisements to receive free live links in digital editions, ad files must be submitted with fonts embedded. Blasts HTML format required. Conversion from Word or Acrobat to HTML available for a fee of $1000.