Marketing Kit. A Complete Guide to GET YOUR SALES TEAM SHOW READY! February 16-19, 2012 Birmingham Jefferson Convention Complex

Transcription

1 February 16-19, 2012 Birmingham Jefferson Convention Complex A Complete Guide to GET YOUR SALES TEAM SHOW READY! Marketing Kit BirminghamHomeAndGardenShow.com

2 Your Free Promotional Tools As an exhibitor you are entitled to free promotional tools. These tools are designed to help your company promote your presence at the Birmingham Home & Garden Show. Your sales will increase if you take advantage of these tools. Free V.I.P. Admission Passes: You are entitled to 10 free admission passes/10 x 10 exhibit space (maximum of 50). These passes are for you to give to your special customers, prospects, business associates, family and friends. You will receive the passes once your company has paid for your exhibit space in full. Note: These are not to be confused with exhibitor badges. You are entitled to 6 per 10 x10 (max. 36) of exhibitor badges. You can purchase additional admission passes at incredible savings! Box Office Price: $10.00/Adult Exhibitor Discount: $6.00/Adult $4.00 savings!! Order your admission passes today! See enclosed order form. Ask Us About a Customized E-blast For Your Database! If your company provides us with your company name, logo and booth number we will prepare a professional blast for you to send to your database. We will provide you with a promo code for a $6.00/adult ticket, exclusive to your customers so you can track the results. This is a great way to promote your show specials, new products, product details and presence at this event. Take advantage of this free service. Jackie Jones, Show Manager at Web Button - We will provide a web button, free of charge, for your company. The button directs customers to the show s website to buy tickets at a discount. It is also a cool tool to promote your presence at the show. We will supply you with a jpeg file that can be posted on your website. You then link the button to our home page at Show Only Discount Are you planning to promote and extend a special SHOW ONLY discount to consumers for the show? If yes, send us the advertisement for the special in jpeg or PDF format and it will be added to the official Birmingham Home & Garden Show website at no additional charge ($350 Value). JPEG or PDF format of special discount or offer to Questions? Call Donna Fial at ext. 210;

3 Promotional Tools Order Form Act Fast Deadline: Jan 30th Additional V.I.P. Admission Passes: $6.00/Adult Quantity: Other SEND ME THE FOLLOWING (Check all that apply): Birmingham Home & Garden Show Logo Web Link Button My address is: Company name: Contact: Phone number PLEASE SEND MY PROMOTIONAL TOOLS TO: Company Contact Address City State Zip Phone Fax *For Additional Admission Passes please provide payment information. Check for $ enclosed (V.I.P. $6.00 each) (checks payable to Birmingham Home & Garden Show) I prefer to pay for the additional V.I.P. passes by credit card. Please charge to my (circle one) VISA MASTERCARD AMEX Credit Card Account Number: Exp Date: / Amount: $ Card Holder s Name: Signature: Birmingham Home & Garden Show 110 Munger Circle, Trussville, AL FAX TO:

4 A big reason why consumers attend our Home Shows to see New Products & Services! The #1 request from the media is What s New at the Home Show? What s New? Help us inform the media and show attendees about Hot New products and trends that will be featured at the Birmingham Home & Garden Show. Here s your chance to gain extra exposure for your company! If your entry is chosen, you will receive: Inclusion in a press release, media kit & media tip sheets Website exposure prior to the show February 16-19, 2012 Birmingham Jefferson Convention Complex Submission Deadline: January 30 th, 2012 Hot New Products and/or Trends that my company will have on display include: Company: Booth #: Contact: Phone: Fax: Cell: Website: Share your news with us! Send a photo and/or literature of your product or service. Please fax, , phone, or mail this form ASAP to: Jackie Jones, Show Manager Phone: Mail: Jackie Jones, Marketplace Events, 110 Munger Circle, Trussville, AL Fax Now To:

5 Deadline Date: ASAP Time slots filling fast! Contact us today to plan a remodeling, decorating or landscaping workshop and gain added exposure for your company. Take advantage of this exclusive opportunity to talk directly to qualified homeowners. Remember, workshops must be both educational and entertaining. Interactive demonstrations are strongly encouraged. WORKSHOP TITLE DETAILED DESCRIPTION OF WORKSHOP: Workshops will be confirmed upon review of the following: Is your topic relevant or new? Tell us how your company will promote your workshop? ie: website, bill message, newsletter, blast, direct mail piece, etc. Promotional items for audience members are encouraged. Can you offer a premium to workshop attendees? Plant seeds, tape measure, home accessory, etc. COMPANY NAME CONTACT PHONE FAX Fax back today to: OR Marketplace Events will promote the workshop schedule in the following: Media kit, show signage, show website, etc. We reserve the right to decline your application based on content and presentation.

6 Marketing Tips To Maximize Your Show Participation * Print stickers with your company name, booth number, show name, dates and facility. In the weeks before the event, affix the stickers to all kinds of communications invoices, letters, packages, whatever you can think of. Provide each salesperson with a supply of stickers. * Create an electronic ad or tagline that can be dropped into your regular electronic communications (your website, e-newsletters, ). Be sure your website is linked to * Create a mini-site off of your company website that describes your activities at the upcoming show. Include product announcements, show hours, contact information for staff working the show, speaking engagement schedule whatever will inform or excite your customers and prospects. Mention your website and the Show website in all your correspondence before the event. * Send a letter plus a map of the exhibit hall with your booth location highlighted. Drive potential attendees and your customers to the Show website for further details. * Produce a Show appointment book. Set up appointments with your key customers. Send a handwritten note to your customers reminding them of your appointment. * Offer a time-limited incentive to create a sense of urgency. The first 30 people to visit our booth will get a special prize! * For a stronger impact than the mail, have your sales people personally deliver invitations to customers and prospects. Follow up via a phone call once the direct mail drops. * Stress the benefits. Don t say Visit us at booth number x. Say why. Why should recipients take the time to visit you? Are you offering a show special? Launching a new product? What s in it for them? * Send your target list a coupon for a free gift that they can pick up at your booth. Work with Marketplace Events to create an effective direct mail piece. Include show information hours, location, web address, special features, etc.