The Search Engine Optimizatin Online Training Prgram

Transcription

1 Search Engine Optimizatin 150 hurs Curse Overview/Descriptin The Search Engine Optimizatin Online Training Prgram will teach yu hw t increase a Web site's traffic by imprving its rankings with search engines. Whether yu want t start a career in Internet marketing, add a new skill t yur Web business, r learn the secrets t search engine success fr yur wn site, the Search Engine Optimizatin Online Training Prgram will help yu reach yur gals. Much like Search Engine Marketing prgram, this prgram was develped in direct respnse t the skyrcketing grwth f the search engine industry. The jb f a Search Engine Optimizer is cnsidered ne f tday's cutting-edge jbs, and a career in this industry can be highly rewarding. As nted by Jennifer Laycck f Search Engine Guide, "There are quite literally mre jbs than there are skilled marketers and salaries can skyrcket t almst embarrassing levels." Jb candidates wh are certified in search engine marketing may well have an edge ver their fellw applicants. The Search Engine Optimizatin Online Training Prgram is a bundle f three prgrams designed t help yu jump-start yur career in the fast-paced search engine industry: I. Search Engine Optimizatin 101 II. Search Engine Optimizatin 201 III. Web Site Cpywriting 101 Search Engine Optimizatin 101 will shw yu hw t ptimize yur Web site t btain better search engine psitining n the wrld's mst ppular search engines and directries fr target keywrds and phrases. Search Engine Optimizatin 201 will take yur knwledge f SEO t the next level by teaching yu hw t further increase yur site's cmpatibility with search engines and hw t ptimize a Web site that uses mre cmplex design technlgies such as dynamic cntent, Flash, and tables. 1

2 Web Site Cpywriting 101 will prvide yu with an understanding f hw t integrate yur target search keywrds int yur site and hw t design yur Web page cpy s visitrs take the desired actin yu want them t take (such as making a purchase r bkmarking yur site). Curse Objectives After successful cmpletin f this curse, yu will be able t: Set up, mnitr, and maintain successful search engine ptimizatin campaigns fr yur sites n the wrld s mst ppular search engines and directries Make Web sites that are cmpatible with search engines and attract visitrs wh are mre likely t buy r sign up Prepare fr starting yur wn search engine ptimizatin business r applying fr a jb as an SEO (search engine ptimizer) r SEM (search engine marketer) Curse Outline I. Search Engine Optimizatin 101 a. Intrductin t SEO b. Search Engine Basics c. SEO Requirements Gathering d. Keywrd Research e. Title and META Tag Creatin f. SEO Cpywriting g. SEO Integratin h. Search Engine and Directry Submissin i. Search Engine Spam j.seo Reprting and Cnversins II. Search Engine Optimizatin 201 a. Overview f SEO b. Site Architecture c. Text Cntent d. Dynamic Cntent e. Graphics f. Flash and Splash Pages g. Frames and Tables h. Link Ppularity i. Pay Fr Perfrmance j. Measuring SEO ROI k. Starting Yur Own SEO Business 2

3 III. Web Site Cpywriting 101 a. Prgram Intrductin b. THE Mst Imprtant (and mst verlked) Aspect f Cpywriting c. Discver What Cpy Type Fits Yur Target Audience Best d. Guess What? Men and Wmen Are Different! e. Writing t Please Everybdy f. Headlines: The Beginning and the End g. Features vs. Benefits: D Yu Really Knw the Difference? h. Adding Emtins and Dreams and Tugging On Heartstrings i. The Pwer Pints f Yur Cpy j. A.I.D.A. and the Buying Prcess k. Search Engine Optimizatin: Cpy Is Crucial l. Final Thughts Prerequisites/Audience Befre enrlling in this prgram, yu shuld have gd keybarding skills, and yu shuld be familiar with using search engines, Internet brwsers, and . It s an advantage, but nt required, t have sme HTML knwledge and advanced search engine usage experience, as well. This prgram will benefit marketers, advertisers, and anyne else wh wants t prmte Web sites n search engines. Webmasters and business wners wh want t increase traffic t their sites will als find this prgram useful. Additinally, search engine ptimizers and search engine marketers wh want t imprve their skills will get what they want frm this prgram. PC Requirements/Materials Included This prgram is cmpatible with the Windws Vista perating system. Yu ll need the fllwing items t take this prgram: A PC r Macintsh cmputer A reliable Internet cnnectin (DSL r cable are recmmended) Adbe Acrbat PDF Reader (available free frm Access t an client r Internet-based accunt The fllwing items are recmmended fr this prgram: A wrd-prcessing package such as Micrsft Wrd r Wrks A spreadsheet package such as Micrsft Excel r Wrks A printer (if yu want t print the lessns) 3

4 This prgram is tutr-supervised. A tutr will be assigned t yu and will guide yu thrugh the lessn material and review yur assignments. The fllwing materials will be prvided within this prgram: 32 dwnladable PDF Lessns (386 pages in ttal) 2 dwnladable PDF wrksheets 2 Excel spreadsheets 20 interactive nline review quizzes 20 Assignments 2 interactive nline exams 1 ffline assignment 2 case studies Extensive Internet-based resurces 12 mnths access t nline classrm area 12 mnths access t nline quizzes and final exam 12 mnths access t lessn updates T cmplete the prgram successfully, yu ll need t pass 70% r better, and yu must cmplete assignments t the satisfactin f yur tutr. By ding s, yu'll earn the Search Engine Cllege Seal f Certificatin fr display n yur Web site, and the Search Engine Cllege Certificate f Training t display in yur ffice r include n yur resume. Instructr Bi Kalena Jrdan was ne f the first search engine ptimizatin experts in Australia and New Zealand. She's well knwn and respected in the search engine industry, particularly in the U.S. With her in-depth knwledge f Internet marketing techniques and a decade f experience in search engine ptimizatin fr client Web sites, she decided t specialize and set up her wn search engine marketing cmpany (Jrdan Cnsulting Grup) in In additin t being c-funder f Search Engine Cllege, Kalena is directr f studies and a tutr fr all SEO and PPC prgrams. Her previus rles have included SEO manager fr a Web develpment firm, public relatins cnsultant, freelance Web site designer, marketing manager fr a cmputer systems firm, and five years as public relatins advisr t the ryal Thai gvernment. She has a Bachelr f Arts degree in cmmunicatin frm the University f Newcastle, Australia. 4

5 Kalena is a member f SEO Cnsultants and SEO Prs and has spken at the ppular Search Engine Strategies Cnferences. She's als a mderatr at the Search Engine Watch Frums. Kalena is the authr f The Search Light newsletter and the ppular "Ask Kalena..." search engine advice clumn. Karn Thackstn is wner f Marketing Wrds, Inc., a full-service cpywriting cmpany specializing in search engine cpywriting. Karn is authr and publisher f three e-bks, including the ppular Step-by-Step Cpywriting Curse, an e-curse designed t teach sund and highly effective cpywriting techniques, including search engine cpywriting techniques. Karn is the cpywriting mderatr f bth the High Rankings Frum and the Best Practices Search Engine Optimizatin frum. She spke at the Search Engine Strategies cnference in Trnt and is a regular presenter at the High Rankings Search Engine Basics seminars held acrss the U.S. With ver 20 years f cpywriting experience, Karn has cntributed t the search engine and sales success f cmpanies large and small, including Grtn's Seafd, Third Sphere Hsting, and mre. 5