Fashion Business in a Changing Environment

Transcription

1 Fashion Business in a Changing Environment

2 Fashion Business in a changing environment We live and do business in interesting times. In stark contrast to gloomy economic news from Europe, a world of many market opportunities is unfolding at record pace. In a few years time the world has gone from a division between production areas and market areas to a big global market place. Nobody questions the importance of the internet as a sales channel anymore. Those things are clear, but we now face the challenge of making the most of these opportunities. How do you go about establishing a brand in emerging markets? How do you reach young consumers that are perfectly combining the real and the virtual world? How do we make successful use of modern techniques such as social media to really get to know and eventually to reach the consumers? Always reaching the right consumer with the right product means mastering the art of managing a worldwide supply chain as if all the players were sitting in the same room. Meeting at the 28th IAF World Apparel Convention in Oporto (Portugal) on September, means hearing about and sharing state of the art experiences in global fashion marketing and supply chain management. Prominent speakers from different parts of the world will discuss the convention theme. The event is organized in partnership with IAF s Portuguese member association ATP (Associação Têxtil e Vestuário de Portugal). Convention hotel: Sheraton Porto Hotel & Spa, a place where fine art, design and comfort blend beautifully. The hotel is a modern wonder of marble, wood, steel, and glass, situated in the business and cultural district of Porto. Registration: Detailed program information and registration as follows: Delegates from Portugal: via ATP ( or contact Ana Paula Dinis at the ATP office (ana.paula.dinis@atp.pt) T / F Delegates from other countries: via IAF ( or contact Mariet Solle at the IAF office (solle@iafnet.com) T / F

3 Preliminary convention program Monday 24 September Day 6th IAF Golf Tournament at Estela Golf Club in Póvoa de Varzim (open to all delegates) Evening IAF Board of Directors dinner (by invitation only) Tuesday 25 September Day Welcome and registration of delegates at Sheraton Hotel Morning iaf Board meeting at Palácio da Bolsa (Oporto) (for board members only) Afternoon Lunch and General Assembly at Palácio da Bolsa (Oporto) (for IAF members only) Evening Welcome reception and gala dinner at Paço dos Duques de Bragança in Guimarães (for all delegates) Wednesday 26 September Morning Welcome and registration of delegates at Sheraton Hotel Opening Session of the 28th IAF World Apparel Convention Economy Session General economic outlook Europe, USA, Asia, Latin America Opportunities for fashion business in emerging markets (Brasil, China, Colombia, India) How to position a brand in a new market Lunch Afternoon Supply Chain Session Sourcing developments Integrated planning Logistics Cost cutting sustainability Evening Cocktail and dinner at Alfândega do Porto in Oporto Location of the 40th edition of the Modtissimo exhibition IAF Designer Award Fashion Show Thursday 27 September Morning Technology and Innovation Session Innovation in digital solutions for fashion business New ways of attracting consumers Web sales and mobile shopping E-commerce models Lunch Afternoon Fashion Retail and Consumer Behaviour Session Market developments in major fashion markets Branding Cross channelling Closing Session Farewell cocktail / Port wine tasting Speakers from renowned companies and organisations worldwide have already confirmed their attendance. Please refer to the IAF website ( for details.

4 Social program for partners Partners joining delegates will be offered a very interesting social program during the convention. Tuesday 25 September Evening Welcome reception and gala dinner at Paço dos Duques de Bragança in Guimarães Wednesday 26 September Morning Opening session of the 28th IAF World Apparel Convention Day Sightseeing tour in Oporto including lunch Evening Cocktail and dinner at Alfândega do Porto in Oporto Location of the 40th edition of the Modtissimo exhibition IAF Designer Award Fashion Show Thursday 27 September Morning Boat trip on the Douro river, followed by lunch in the convention hotel Afternoon Free for shopping IAF Study and Cultural tour (optional) Friday 28 September in Oporto Day Visits to textile and clothing factories visits to CITEVE (technology centre) and CENTI (nano technology centre) Evening Transfer to Lisbon Saturday 29 September in Lisbon Day Cultural tour in Lisbon with among others Visit to Jerónimos monastery Visit to Museu dos Coches Visit to Museu do Oriente Evening Dinner Sunday 30 September in Lisbon Morning Cultural tour in Lisbon (continuation) Afternoon Departure

5 See you in Oporto The IAF World Apparel Convention 2012 is more than simply a gathering of delegates in a suitable venue with the right facilities. It is about knowledge, communication, interaction, meeting people, getting to know each other, and forming business relationships. Therefore, IAF believes that a successful convention has two essential factors: the quality of accommodation and surroundings that are rich in culture. Oporto gives you the right feeling! Oporto is the second largest city of Portugal. It is the country s industrial capital and centre of its fashion cluster. It is worldwide known for its harmonious mixture of tradition and rich gastronomy and famous Port wine, with unexpected modernity well stated by author s architecture and bold designs such as Casa da Música or the Modern Art Museum of Serralves. Its exclusive clubs and restaurants have also been distinguished by international awards. Recently, the prestigious magazine Wallpaper placed Oporto among the 5 world s best cities to visit, based on criteria like architecture, cultural and artistic offer and local life style, which are strong attraction factors for visitors coming from the corners of the globe. We recommend a visit to the city s official website which is highly suggestive and will reinforce the urge to travel to the city that proudly and hospitably will welcome the 28th International Apparel Convention on September. Stay ahead of competition and join the IAF World Apparel Convention 2012 in Oporto. Useful websites:

6 The International Apparel Federation (IAF) is a politically neutral global association, open to entrepreneurs and executives from the apparel chain worldwide. Its membership includes national clothing associations and companies whose core business is sourcing, designing, development, manufacturing, distribution, and retailing of apparel products. In addition the IAF welcomes, as associate members, educational institutions and companies that supply textiles, accessories, equipment, technology, and services to the apparel industry. The IAF is a worldwide knowledge network that collects and disseminates information, statistical, benchmarking and otherwise, on developments in apparel design, manufacturing, distribution, sourcing, trade and technology. Partners For more information regarding the 28th IAF World Apparel Convention, please contact the IAF Secretariat. Utrechtseweg 95, 3702 AA ZEIST The Netherlands P.O.Box 428, 3700 AK ZEIST The Netherlands MUNNA visual Identity Logotype Organisation Partner Convention Partner Convention Hotel T F info@iafnet.com For press information and sponsor opportunities please contact: Ms. Nadia van Staden vanstaden@iafnet.com T F Marketing Partner Media Partner Trend Partner Co-financed by Stay up to date with the 28th IAF World Apparel Convention mobile guide! * using a QR Reader (available in the App Store for iphones or the Marketplace for Android), scan the QR code with your mobile device or visit m.twoppy.com/iaf * Open in your mobile browser * Select Add to Home Screen to install the app