Key facts The Northern Echo provides tailored advertising platforms, which local, regional and national businesses use to engage with our readers.

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1 Key facts The Northern Echo provides tailored advertising platforms, which local, regional and national businesses use to engage with our readers. Reputable: First published on the 1st January The Northern Echo is one of the country s leading regional, daily, morning newspapers. Comprehensive news: Provides an international, national, regional and local news service. 3 distinct editions: serving County Durham, Tees Valley and North Yorkshire, maintaining a local feel to its editorial coverage. Affluent readership: 65,137 (55%) of The Northern Echo readers are social grade ABC1 who have large amounts of disposable income. 1 Award winning journalists: Top quality writing on issues from current affairs to lifestyle and leisure. Online: northernecho.co.uk is one of the regions leading newspaper websites in the north east. Circulation area APPLEBY IN WESTMORLAND KIRKBY STEPHEN NEWCASTLE UPON TYNE GATESHEAD Key: SUNDERLAND ROWLANDS GILL WASHINGTON STANLEY CONSETT CHESTER LE STREET HOUGHTON LE SPRING DURHAM SEAHAM PETERLEE CROOK SPENNYMOOR FERRYHILL TRIMDON STATION HARTLEPOOL BISHOP AUCKLAND NEWTON AYCLIFFE BILLINGHAM REDCAR STOCKTON ON TEES SALTBURN BY THE SEA BARNARD CASTLE MIDDLESBROUGH DARLINGTON GUISBOROUGH YARM Tees Valley & North Yorkshire Edition North Edition Darlington Edition WHITBY RICHMOND HAWES LEYBURN NORTHALLERTON BEDALE THIRSK PICKERING SCARBOROUGH FILEY RIPON MALTON KNARESBOROUGH HARROGATE YORK 119,383 readers daily Source: 1 ABC (July to December 2009), circulation 44,931, JICREG as at January 2010

2 Readership information The Northern Echo maintains its position as the paper for County Durham and covers the wider Tees Valley and North Yorkshire area. Readership: There are 1.7 million adults in The Northern Echo total circulation area, of which 119,383 adults read the publication each day, with 201,000 readers weekly. Reach: In The Northern Echo core marketing area 97,534 adults read the publication daily, reaching 24% of all adults in the area. Reader profile: The Northern Echo readership is skewed slightly towards male readers (52%) and readers aged 55+ (41%). Whilst, 55% of readers are social grade ABC1, which is over represented compared to the area average The top 5 locations by reach: Shildon (38%), Bishop Auckland Rural Area (37%), Darlington (33%), Ferryhill Chilton (31%), Crook (31%). The top 5 locations by readership: Darlington (23,551), Bishop AucklandRuralArea Area (12,027), Spennymoor (6,265), Newton Aycliffe (5,838), Crook (5,609). Reader profile Readership information: Daily readership: 119,383 Daily circulation: 44,931 10% readership: 97,534 10% population reach: 24% Weekly reach: 201,000 Area information: Area population: 1,749,417 Area households: 912,693 10% population: 413,797 Readership Readership % Area Area % Male: 61,948 52% 850,817 49% Female: 57,435 48% 898,600 51% Aged 15 to 34: 31,236 26% 531,221 30% Aged 35 to 54: 38,775 32% 584,398 33% Aged 55+: 49,372 41% 633,798 36% AB: 32,543 27% 384,756 22% C1: 32,594 27% 457,949 26% C2: 24,740 21% 370,069 21% DE: 29,506 25% 536, % Source: 1 ABC (July to December 2009), circulation 44,931, JICREG as at January 2010

3 Readership information 10% readership locations: Ranked by reach Location Population Readership Reach% Shildon hld 8,880 3, Bishop Auckland Rural Area 32,932 12, Darlington 72,099 23, Ferryhill Chilton 15,844 4, Crook 17,972 5, Spennymoor 20,476 6, Barnard Castle 10,791 3, Stanhope Rural Area 11,458 3, Newton Aycliffe 22,895 5, Darlington Rural 16,595 4, Sedgefield Rural Area 6,702 1, Coxhoe & Trimdon Rural Area 15,214 2, Richmond Rural (Yorks) 16,090 2, Northallerton Rural 12,467 2, Northallerton 13,316 2, Richmond (Yorks) 15,860 2, Durham 44,888 5, Leyburn Bedale Rural Area 16,223 1, Lanchester Rural Area 20,241 2, Brandon 15,380 1, Thirsk 7, Top readership locations: Ranked dby readership Location Population Readership Reach% Darlington 72,099 23, Bishop Auckland Rural Area 32,932 12, Spennymoor 20,476 6, Newton Aycliffe 22,895 5, Crook 17,972 5, Durham 44,888 5, Ferryhill Chilton 15,844 4, Darlington Rural 16,595 4, Peterlee 47,692 3,838 8 Shildon 8,880 3, Barnard Castle 10,791 3, Stanhope Rural Area 11,458 3, Richmond Rural (Yorks) 16,090 2, Coxhoe & Trimdon Rural Area 15,214 2, Lanchester Rural Area 20,241 2, Northallerton 13,316 2, Northallerton Rural 12,467 2, Richmond (Yorks) 15,860 2, Stockton On Tees 69,982 2,042 3 Middlesbrough 145,790 1,889 1 Leyburn Bedale Rural Area 16,223 1, Source: 1 ABC (July to December 2009), circulation 44,931, JICREG as at January 2010

4 Regular platforms Regular weekly platforms circulated in The Northern Echo are well received and expected by both advertisers and readers alike. Monday: Football Football comprises of all the weekends football reports, results and league tables from our regions teams including Newcastle, Middlesbrough, Sunderland, Hartlepool, Darlington and all of the regions non league teams. Thursday: 7Days A 28 page weekly television and entertainment guide circulated with The Northern Echo on Thursdays. 7 Days is packed with all the latest news on theatres, soaps, video releases, music, cinema, walks, events, pubs & clubs, TV listings, reviews, and competitions. Tuesday: Business Echo The award winning Business Echo is committed to providing its readers with the very latest business news and information from across the North East and North Yorkshire. Packed with news stories, features and business platforms, from eco and farming to law, technology and personal finance. Friday: Weekend Motors Weekend Motors is published every Friday and contains 16 pages on average. Including high quality editorial, advertising from local dealers and private sales. Weekend Motors is the perfect way to reach the region's car buyers. Wednesday: Echo Jobs Wednesday s Northern Echo is the biggest selling day of the week, which is a reflection of Echo Jobs popularity. We offer an extensive portfolio of both in paper and online platforms, which can make your advertisement work harder, thus offering you the best possible opportunity to secure the right person, right now! Saturday: Sport The Northern Echo Sport supplement is packed with all the regions pre match football news, national sporting stories as well as a full colour racing section. A must read for the regions sports fans. Wednesday: Home & Property Homes & Property is the definitive property guide serving Darlington & South West Durham. Circulated free with The Northern Echo and distributed with the Advertiser South Series, Homes & Property offers advertisers almost blanket coverage in its distribution ib ti area. Saturday: Local Heroes The Northern Echo produces a 16 page supplement called 'Local Heroes dedicated to amateur sports and aimed at all ages. Local Heroes includes news, reviews, results and updates on all grassroots sports throughout the region.

5 Digital: northernecho.co.uk northernecho.co.uk is the online brand of our daily newspaper The Northern Echo, one of the leading newspaper websites in the North East of England. Up U to date dt news: Including international, ti national, regional, local and community news. Interactive: Site includes video clips, blogs, readers comments and competitions. Jobs, Homes & Cars: Our site contains 1,000 s of local job opportunities, homes and cars for sale. Local Business Directory: Owl directory allows our audience to search for local businesses by business name, type and location. Local internet users: 85% of our internet users live in the local area covered by their local newspaper. pp 1 Drive traffic to your website: Leaderboards, banners, MPU s and buttons will link directly to your website increasing visitors to your website. Targeted advertising: Your online advert can appear on sections relative to your business, increasing response. Online audience: Monthly unique users: 245,940 2 Weekly unique users: 44,931 2 Monthly Page impressions (Run of site): Monthly reach Print: 4 inserts Online: 1month (run of site) 1,744,890 4 Combined print & online audience: Monthly reach Print: 24 inserts Online: 1month (run of site) 322,804 3&4 399,804 3&4 Audience Growing audience: On average 245,940 adults view The Northern Echo online each month, a 17% increase compared to the previous auditing period. 2 Combined reach: I month online advertising (run of site) and 4 inserts in The Northern Echo reaches 322,800 adults each month. 3&4 Increased exposure: 1 month online advertising (runof site) willincreaseexposure increase exposure of a 4 insert campaign in The Northern Echo by 76%. 3&4 Integrated marketing communications: Build a strong and coherent advertising campaign using print and online advertising. This will enhance your brand and increase response. Source: 1 Newsquest Readership Survey 2008 (SNAP), 2 ABCe (July to December 2009), monthly unique users 245,940, 3 JICREG as at January 2010, 4 Publisher Statement Omniture July to December 2009,

6 Combined audience Monthly Monthly Print Combined Page Total Unique Internet Only Impressions 1 Users 1 Unique Users 2 Readership Unduplicated (4 inserts) 3 Print & Online Audience. 2&3 Run of site: 1,744, , , , ,804 Home page: 284, ,128 59, , ,843 News: 667, ,390 83, , ,981 Sport: 246, ,837 53, , ,330 Business: 28,165 14,801 7, , ,253 Leisure: 28,036 16,585 8, , ,126 Cars: 17,221 2,353 1, , ,153 Homes: 26,025 26,025 1, , ,281 Jobs: 102,243 11,158 5, , ,468 Please note: Publisher statement (Omniture July to December 2009 ). Figures are not audited and will vary to the audited figures. Audience profile Online Audience Profile (%) 3 Print Readership Profile (%) 3 Total Online Unique Users 1 Internet Only Unique Users 2 Monthly Print (4 inserts) 3 Monthly Combined Unduplicated Print & Online Audience. 2&3 Male: 46% 52% 132,542 64,946 94, ,905 Female: 54% 48% 152,772 74,858 88, ,899 Aged 15 to 34: 25% 26% 71,534 35,051 47,881 82,933 Aged 35 to 54: 46% 32% 130,355 63,874 59, ,311 Aged 55+: 29% 41% 83,424 40,878 75, ,559 AB: 42% 27% 118,546 58,088 49, ,972 C1: 28% 27% 78,869 38,646 49,963 88,609 C2: 14% 21% 38,630 18,928 37,923 56,852 DE: 17% 25% 49,267 24,141 45,229 69,370 Source: 1 Publisher Statement Omniture July to December 2009, 2 Newsquest Readership Survey 2008 (SNAP), 49% of online audience don t regularly read a local newspaper, 3 JICREG as at January 2010 & TELMAR January 2010

7 Online advertising opportunities Leaderboard Dimensions: 728 pixels (w) x 90 pixels (h) Earpiece Dimensions: 230 pixels (w) x 90 pixels (h) 4 5 Local advertiser button Dimensions: 120 pixels (w) x 60 pixels (h) Mid page unit (MPU) Dimensions: 300 pixels (w) x 250 pixels (h) 3 Featured jobs Dimensions: Scrolling lineage

8 Online advertising opportunities 7 6 \ Button Dimensions: 120 pixels (w) x 120 pixels (h) 8 7 Skyscraper Dimensions: 120 pixels (w) x 600 pixels (h) 9 End page unit (EPU) Dimensions: 312 pixels (w) x 116 pixels (h) Page end banner Dimensions: 728 pixels (w) x 90 pixels (h)