From Big Data to Value Creation
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1 Rue de la Loi 81A 1040 Brussels, Belgium Tel: +32 (0) Fax: +32 (0) guidlines for open office export to pdf with letterhead guidlines for open office export to pdf with letterhead EIRMA/ From Big Data to Value Creation Impact on Innovation Approaches of Digital and Exploitation Strategies for Big Data Round Table Meeting, 27 May 2016 IBM Research - Zurich, Switzerland Summary As much data is now being created every two days, as was created from the beginning of human civilization to the year 2003, Eric Schmidt, executive chairman of Google, 2010, Big Data is a central issue and an inevitable one. Today, 34% of all the data is considered useful, 7% is tagged and only 1% is analysed. This last number will increase in the near future: the evolution of science and society (more and more data, more and more powerful devices) has opened a new era of data-driven competition. Being at the core of this digital revolution, it will take a role more and more essential in companies innovation strategies as well. Data ownership, management and utilisation are the real strategic challenges for the future, for small businesses to big ones. Those who know how to exploit them will get a better profitability, a better market knowledge and a better response to market expectations. Issues addressed < Role and impact of Big Data on your company s innovation strategy < New tools and processes to improve and implement your R&D strategy < How does digitisation and cognitive computing change the work we do < New skills needed to exploit and master your data < Turning big data into smart data: strategies and culture < Leading organizations achievements with big data < Getting the most value from it through applications and analysis Target Audience R&D Managers, Business Development Executives, Knowledge Managers, Innovation Managers, Research Strategy Leaders, R&D Programme Leaders, IT Managers Chairman Dr. Alessandro Curioni, IBM Fellow, Vice President Europe and Director IBM Research - Zurich, Watson IoT Research Relationship Executive Key themes Innovation Processes Business strategy Intellectual Asset Management People and Knowledge Public frameworks 8 Online registration before 20 May 2016
2 PROGRAMME 08:15 Registration Friday 27 May :30 08:40 Welcome and presentation of EIRMA Aurélie Jablonski, Programme and Members Relations Coordinator, EIRMA 08:40 09:40 Welcome by chairman and presentation The New Era of Cognitive Computing In the last decade, the availability of massive amounts of new data, and the development of new machine learning technologies, have augmented reasoning systems to give rise to a new class of computing systems. These "Cognitive Systems" learn from data, reason from models, and interact naturally with us, to perform complex tasks better than either humans or machines can do by themselves. In essence, cognitive systems help us perform like the best by penetrating the complexity of big data and leverage the power of models. One of the first cognitive systems, called Watson, demonstrated through a Jeopardy! Exhibition match, that it was capable of answering complex factoid questions as effectively as the world's champions. Follow-on cognitive systems perform other tasks, such as discovery, reasoning, and multi-modal understanding in a variety of domains, such as healthcare, insurance, and education. We believe such cognitive systems will transform every industry and our everyday life for the better. In this talk, I will give an overview of the applications, the underlying capabilities, and some of the key challenges of cognitive systems. Dr. Alessandro Curioni, IBM Fellow, Vice President Europe and Director IBM Research - Zurich, Watson IoT Research Relationship Executive
3 09:40 10:40 Creating value by Data Science Data science, which is used to derive information, knowledge and expertise from (big) data sets, is crucial for the success of companies providing digital services. Having access to (big) data from various sources provides opportunities to deliver meaningful digital services and solutions that rely on data analytics as well as to improve companies processes and products. This talk will address opportunities and challenges in industrial applications of data science. Prof. Dr. Milan Petkovic, Department Head Data Science at Philips Research, Professor at Eindhoven University of Technology and Vice President of the Big Data Value Association 10:40 11:10 Coffee Break 11:10 12:10 Big data: what does that mean for creativity? While there is still some misconception about what is changing with big data, leaders in many government and industrial organizations are realizing how big data is driving significant transformation of the way they run their business using modern ways to collect, analyze and utilize information in very innovative ways. This presentation outlines fundamental scientific and business drivers that are accelerating big data-led transformation of society and business. The role of big data as an innovation tool will be highlighted in particular. (Title and outline tbc) Dr Abdel Labbi, IBM Academy of Technology, Manager Cognitive Systems, IBM Watson Group and IBM Research Zurich 12:10 13:10 Networking Lunch
4 13:10 14:10 From Strings to Things to a Web of Services The Web is undergoing a fundamental change from strings or keywords to structured data and things. More than 25% of all websites already contain structured information. Initiatives such as Schema.org allow search engines to extract and understand such data, integrate it, and create knowledge graphs to improve their services. This talks explains the foundations of Linked Data and shows how it can be used in combination with new technologies such as JSON-LD and Hydra to build the foundation of the longstanding vision of a Web of Services. Dr Markus Lanthaler, Software Engineer at Google and Creator of JSON- LD and Hydra 14:10 14:40 Group Session How to create Value from Big Data? We will split in several groups to actively share challenges and solutions regarding Big Data. You are encouraged to bring your own experience to the group discussions. Some possible food for thought to start your group discussion: What types of investments are necessary? How do you integrate Big Data technology with existing infrastructures? How can you make the ROI a positive one? How do you solve the deployment struggles? How do you increase the analytics maturity of your company? How to build an analytics capabilities portfolio? How to make IT and Business work together to drive your big data initiatives? What are the limitations re the wider deployment of advanced analytics? 14:40 15:00 Coffee Break 15:00 15:30 Open Exchange debrief of group session The floor is open to present each group s results and exchange experiences 15:30 16:20 Guided Tours IBM Research Zurich is one of IBM s 12 research centers around the globe. This network of some 3000 scientists is one of the largest industrial IT research organization in the world. The Zurich lab was established in 1956 and is home to world-class scientists representing more than 45 nationalities. Cutting-edge research and outstanding scientific achievements most remarkably two Nobel Prizes are associated with this lab. The spectrum of
5 research activities range from exploratory research in nanoscience for future chips, to advanced cloud and storage technologies, to cognitive computing, big data analytics, computational sciences and industry solutions. Also located at the lab is the IBM Research THINK Lab. This think-tank and briefing center provides a unique place in Europe to gain insights from IBM researchers, industry and trend experts, in order to tackle today s and tomorrow s challenges. Dr. Emanuel Loertscher, Project Lead Noise Free Labs, IBM Maria Soimu, Solutions Engineer, IBM Dr. Karin Vey, Executive Innovation Consultant, IBM Henrique Säuberli, Executive Briefing Consultant, IBM Stephan Schneider, Executive Briefing Consultant, IBM 16:20 16:40 Wrapping up and conclusions by the Chairman Dr. Alessandro Curioni, IBM Fellow, Vice President Europe and Director IBM Research - Zurich, Watson IoT Research Relationship Executive 16:40 End of the meeting
6 PRACTICAL ARRANGEMENTS Venue IBM Research GmbH Saeumerstrasse Rueschlikon Switzerland Accommodation No block booking has been done by EIRMA. List of suggested hotels, click here: You need to contact the hotel by yourself. Transportation By plane - Zurich Airport A taxi from Zurich airport to IBM Research takes 30 to 40 minutes and costs approximately CHF 100. By train Public tranport Car: Click on the link: Registration Please register as soon as possible but certainly before 20 May The online registration form is available on the EIRMA Website. At the request of IBM the mention of your Nationality is mandatory The meeting registration fee of 350 covers the administrative costs, refreshments and lunch. Payments We prefer payment by bank transfers but can also accept credit card (Visa, MasterCard or American Express). Cancellations Please give as much notice as possible if you are obliged to cancel. We will refund 50% of the registration fee for cancellation received 1 week before the meeting. Names may be substituted at any time without charge.
7 REGISTRATION FORM From Big Data to Value Creation - Impact on Innovation Approaches of Digital and Exploitation Strategies for Big Data Round Table Meeting, 27 May IBM research, Zürich, Switzerland 8 Online registration available on EIRMA Website: Please return to EIRMA before 20 May 2016 by to cternest@eirma.org or register on-line. Title: (Prof./ Dr./ Mr./ Mrs.):.... First Name:.... Last Name:.... Position:... Company:..... VAT number of paying entity (mandatory for EU members)..... If no VAT nr, Official registration number Address: ZipCode:. City:... Country... Tel:.. Cell: Assistant s . Mandatory information requested by IBM Nationality: ; I will /will not attend the meeting on 27 May 2016 Dietary requirements:. Event's fee: 350 (VAT excluded) for members excluded Belgium Event's fee: 423,50 (VAT included) for Belgian members The meeting registration fee covers the administrative costs, refreshments and lunch. To be paid preferably by Bank Transfer or Credit Cards. Mode of Payment qbank Transfer Account N ING Rond Point Robert Schuman Brussels - Belgium IBAN: BE BIC: BBRUBEBB qcredit Card (Eurocard, Master, Visa, Amex) Card Number: I I I I I I I I I I I I I I I I I I I I Exp. Date: / Security Code: I I I EIRMA, as an international association of Belgian law, is subject to VAT (nr: BE ) For any further information please contact Ms. Carine Ternest, EIRMA Operations Team Tel: +32 (0) Fax: + 32 (0) cternest eirma.org Rue de la Loi 81A, 1040 Brussels - Belgium
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