Johan Hallberg Research Manager / Industry Analyst IDC Nordic Services & Sourcing Digital Transformation Global CIO Agenda

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1 IDC s Big Data Predictions 2015 Johan Hallberg Research Manager / Industry Analyst IDC Nordic Services & Sourcing Digital Transformation Global CIO Agenda

2 Big Data Opportunity: The Need for Deep Personalization Segmentation by demographics or behavior Predictive calculations Next Best Action Deep Personalization needs Big Data IDC Visit us at IDC.com and follow us on 2

3 Finding the Value in Big Data Better answers to the same questions, driven by digitisation Apply analytics to a previously manual process Typical airline load factors increase by 20-25% in 15 years Save 40m over 6 years using predictive analytics for retail demand forecasting Gaining industry-wide insight from one-off analysis Identifying causal relationships Data-driven business Wind turbine business delivers reliable estimates on how much energy each turbine can produce IDC Visit us at IDC.com and follow us on 3

4 The IT Industry's 3rd Platform for Innovation and Growth Copyright 2014 IDC

5 How Impactful will Big Data be? Natural Interfaces 3D Printing Internet of Things Innovation Accelerators Cognitive Systems Robotics Causal factors Customer experience Profitability Day to day business Optimization Next Gen Security Analytic Applications Performance Management Advanced & Predictive Analytics Visual Exploration Predictions Data Lake IDC Visit us at IDC.com and follow us on 5

6 Big Data is Highly Impactful both Now and in Future REVOLUTION! Evolution Processes People Data Technology Intent IDC Visit us at IDC.com and follow us on 6

7 Market Definitions Big Data Technology and Services Market Sizing Criteria IDC Visit us at IDC.com and follow us on 7

8 Digital or Dead By 2020, digital will be a prerequisite for success in any business area: Digital leaders will already have prioritized and transformed the areas that have the most impact. They will also be well on the way to completing the job. Former industry leaders that did not transform or did so too slowly will be in terminal decline. The five seconds test: A digital organization is one that can in five seconds or less assemble all the relevant information to take smart decisions and actions. IDC Visit us at IDC.com and follow us on 8

9 Key Trends in Big Data & Analytics

10 IDC FutureScape: Worldwide Big Data and Analytics 2015 Top 10 Decision Imperatives IDC Visit us at IDC.com and follow us on 10

11 Key Trends in Big Data & Analytics Unified information access New opportunities for Hadoop Advanced & Predictive Analytics Visual data discovery New Delivery Models Data lake IDC Visit us at IDC.com and follow us on 11

12 Categories of Big Data Management Technologies Historical Data Content Data Transitory Data Reference Data Transaction Data Hadoop Table-oriented NoSQL Key-value store Document NoSQL Scalable columnar RDBMS Scalable roworiented RDBMS Graph RDBMS NewSQL RDBMS Source: Move Over Hadoop, IDC # IDC Visit us at IDC.com and follow us on 12

13 IDC s European Big Data 2015 Predictions Summary 1 The European Big Data market size will reach $3.6bn in In 2015, Europe will experience a dramatic increase in skilled resources as it attempts to address the shortage and the aging workforce 6 7 Real-time Big Data applications will become increasingly widespread, where traditional analytics did not penetrate Datacenter and network limitations will change consumption models and drive best practices for Big Data projects. 3 Artificial intelligence and machine learning will rise dramatically during both for innovation, and day-to-day business 8 In 2015 Big Data leverages the cloud at every level for SaaS, PaaS and IaaS and even DaaS 4 Big Data Analytics will become the new battle ground for information security in Pre-analytics capabilities will be built out at Edge locations to avoid latency, network bottlenecks and reduce data volumes 5 Hadoop will take off in EMEA in 2015, but alternatives such as Spark will also emerge 10 Big Data platforms will emerge as alternatives to traditional storage IDC Visit us at IDC.com and follow us on 13

14 ($ (m)) Prediction #1: The European Big Data market size will reach $3.6bn in 2015 The market will double in size between 2013 and 2016 to $4.5bn Storage Server Networking Software Services IDC Visit us at IDC.com and follow us on 14

15 Prediction #2: In 2015, Europe will experience a dramatic increase in skilled resources as it attempts to address the shortage and the aging workforce Three skills categories for Big Data: Technical skills on new platforms Leadership skills Business and domain skills IDC Visit us at IDC.com and follow us on 15

16 Prediction #3: Artificial intelligence and machine learning will rise dramatically during 2015 both for innovation, and day-today business Day-to-day: Predictive models learn as they process more data Customer experience Innovation: Cognitive Systems, Next Gen Security, Robotics, IDC Visit us at IDC.com and follow us on 16

17 Prediction #4: Big Data Analytics will become the new battle ground for information security in 2015 Information security is moving away from a focus on prevention technologies and moving towards detection and response. In 2015 the major information security vendors will dramatically ramp up their analytics capabilities Messaging from information security vendors will focus on variety and velocity, and actionable intelligence Vendors will differentiate on analytic capability IDC Visit us at IDC.com and follow us on 17

18 Prediction #6: Real-time Big Data applications will become increasingly widespread, driving Big Data into industries where traditional analytics did not penetrate In CEE, real-time applications are ranked #2 of the most important Big Data Drivers! IDC Visit us at IDC.com and follow us on 18

19 Prediction #10: Big Data platforms will emerge as alternatives to traditional storage In 2015, early adopter customer will start to add more workloads onto their Big Data platform (search, analytics, even data warehouse functionality). As Big Data storage architectures mature and include more storage functionality, they are emerging as an alternative to traditional storage repositories for analytics related workloads. IDC Visit us at IDC.com and follow us on 19

20 Recommendations Big Data is exploding: more user types, more data types, more applications. To handle this, a hybrid architecture is required. The connection between IT and the Line of Business has always been important for success with analytics: with Big Data this remains the case. Take a realistic view of obtainable benefits. Big Data is like sports: any participation is good; high performance mostly comes after years of training - and a little bit of luck! Good luck with your projects! IDC Visit us at IDC.com and follow us on 20

21 Any Questions? 21

22 Thank you for your attention! Johan Hallberg Research Manager, IDC Nordic Nordic Services and CXIT Global IT Buyers Research Program +46 IDC Visit us at IDC.com and follow us on 22

23 Experienced IDC is the oldest and most trusted IT advisory firm in the market Global 1,100 analysts worldwide covering technology issues 110 countries covered in 54 offices located throughout world Insightful Decision making content based on methodologies built for 3 rd platform Unbiased, fact-based, research you can trust Experienced technology and industry experts Personalized Concierge client service Client driven research agendas Inquiries addressed in a timely manner and tailored to your business IDC Visit us at IDC.com 23 and follow us on

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