Insiders Guide to EU Affairs

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1 in partnership with Insiders Guide to EU Affairs 4 th - 7 th November 2014 Programme Level: Beginner For consultants, diplomats or advisors dealing with European affairs, public or government affairs or legal questions, this course provides practical, actionable knowledge on how the European Union works and how to work with the EU. 4-day intensive programme designed by EU experts All speakers are senior practitioners or EU officials Interactive & practical lobbying workshops and group exercises Visit of the European Parliament Dinner with VIP guest speaker Very insightful, with regards to influence channels, informed relationships touching life in Brussels with the EC Good training, very useful Interesting I ll recommend this course to my colleagues, to make them understand what we deal with

2 European Parliament, Brussels 08:45 Welcome desk 09:00 Introduction by Course Director Introduction Course objectives Day #1 Understanding EU Decision-Making Participant round-table 09:30 Overview (Part I): EU Institutions & Agencies Special focus: the decision-making triangle European Commission, European Parliament Council of Ministers, European Council Lesser known but vital: the EU Agencies Advisory and consultative EU Institutions 11:30 Coffee & Networking Break 11:45 European elections :45 Lunch 14:45 Overview (Part II) Basic environment The right questions EU legal and administrative procedures Special and Ordinary procedure: which areas, who, how, when, where? Day #2 How the EU Really Works in Practice 09:00 Overview of Internal and External Security in International Organisations 10:15 Coffee & Networking Break 10:30 EU Aviation Policy 12:30 Lunch with guest speaker 14:30 Methodology: Combining EU & National Level Actions EU and national interventions, tasks breakdown Lobbying input from local and national offices Identifying the right tools, timing and budget 15:30 Coffee & Networking Break 15:45 European Associations and European Affairs What makes an EU association successful? What EU associations are lobbying effectively Associations assets: Credibility and Effectiveness 16:45 Toolbox of a lobbyist: info & monitoring Online EU information sources How to monitor EU legislation Media sources and tips & tricks 17:15 End of Day Two Timeline, legislative schedules, key players 16:45 Coffee & Networking Break 17:00 Institutions working together - the PNR example 17:30 End of Day One

3 Berlaymont Buiding, Brussels Day #3 Brussels Stakeholders, the Press & Effective Communication Day #4 How to Become an EU Affairs Expert 09:00 Group One* - Live Interview Exercise - Television Culture, Professional Camera Equipment and Recording How are NGOs structured at EU level? A short story about time How influential are they? Don t worry about shoeshine Are NGOs open to cooperation with other stakeholders? The message, an enumeration of words? The added value of NGO relationships The answer to your question? Whatever, but It is all a question of cutaways and sound bites 09:00 Group Two* Visit of the Parlamentarium 09:00 How to Work with NGOs and Civil Society 10:00 Coffee & Networking Break 10:15 Methodology: How to create a successful EU campaign? 10:00 Group Two - Guided Visit of the European Parliament Measurable, actionable objectives 12:00 Lunch 11:15 The EU Media: Online, Offline, In-between 14:00 Group Two - Live Interview Exercise Television Culture, Professional Camera Equipment and Recording 14:00 Group One Visit of the Parlamentarium 15:00 Group One - Guided Visit of the European Parliament Coalition building Why lobbying & communication are connected Do s and don ts and practical tips Analysis of the Brussels media scene 12:30 Lunch with informal discussion with trainers VIP Dinner with an EU practitioner 13:30 Presentation of a real case / Set up of working groups End of Day Three Case briefing 17:00 Free time A detailed background case study and documents are provided Teams are given specific assignments: institutions, key stakeholders, etc. Tasks breakdown within the Working Groups 14:00 Working Groups 1 & 2 implement EU training methodologies Groups work on their EU lobbying campaign Groups present their lobbying campaign Framing effective messages Building coalitions. Negotiate with the other group? 16:00 Working Groups presentations 16:30 De-Briefing & Operational Conclusions (* ) The number of groups will depend on the number of participants 17:15 Awarding of Insider s Guide EU Training Course Individual Certificates 17:30 End of EU Insider s Guide Seminar - ESL reserves the right to substitute the lecturers originally appointed with other qualified experts from amongst our visiting Faculty -

4 Practical Information Content A comprehensive training on the EU, major stakeholders, communication skills and technical lobbying methodology Interactive lecture sessions, an insider s view of the EU Institutions, an explanation of lobbying strategies Practical media training and a detailed simulation exercise with a professional cameraman Practical communication exercises with a journalist Registration and Fee The fee for the seminars is 2200 p.p. (+ 21% Belgian VAT when applicable). The fee comprises: tuition, full-time course direction and working group guidance, lecturers handouts, recommended background reading, working groups documentation, refreshments, lunches. Training Schedule The seminar is taught in English. Dress Code Casual wear throughout the course. Certification All participants will receive an Attendance Certificate at the end of the programme. Each seminar participant will receive the book: "How the EU Institutions Work and... How to Work with the EU Institutions" by Alan Hardacre The Enrolment Form must be filled in, signed and sent to ESL & Network European Affairs. For the mutual benefit of participants, groups are limited per programme. Once the limit has been reached (max 25), participants will be offered a place on a future programme. Training Venue The training venue in Brussels will be communicated in due course. Meals Lunches and gala dinner are provided by ESL. Accommodation Hotel accommodation is not included. ESL & Network European Affairs 11/13 rue d Idalie, 1050 Brussels, Belgium Phone: +32 (0) Fax: +32(0)

5 ESL & Network European Affairs Insiders Guide to EU Affairs 2014 Order form 4 th - 7 th November 2014 Fee: 2200 pp* 1990 pp* (In case of two or more registrations from the same organization at the same time. Please specify...) Personal details First Name... Surname... Nationality... Date of birth... Company details Company... Main field of activity... Position... VAT No Yes... Invoicing Address Invoicing address... Post Code... City... Country... Phone/Mobile... Fax... Comments... Payment details You will receive an invoice when your enrolment has been processed. ABy signing this form you formally agree to register for the course. See terms and conditions overleaf. Date... /... /... Signature (*) Cost per participant +21% Belgian VAT when applicable A This enrolment form should be returned duly completed and signed to: ESL & Network European Affairs 11/13 rue d Idalie, 1050 Brussels (Belgium) Phone: +32 (0) Fax: +32 (0)

6 GENERAL TERMS AND CONDITIONS The date of each seminar is marked on the enrolment form which the participant has completed and signed. METHOD OF PAYMENT The enrolment is accepted only upon receipt of the full fee of the seminar, but the enrolment itself is already considered as a valid contract between ESL & Network European Affairs (ESL) and the client and ESL shall therefore have the right to claim the enrolment fee. Unless otherwise stated, all prices are marked in Euros, excluding VAT. Belgian VAT will be added when applicable. Any company or person not subject to VAT must provide written proof of this exemption or else VAT will be automatically applied. The course fee must be paid in full upon receipt of the invoice to ESL before the beginning of the training course by bank transfer (bank costs to be covered by the client). The fee of foreign bank transfers is to be borne by the client. NON PAYMENT A late payment procedure is launched after 30 days of non payment and an interest rate of 1% per month is added to the amount due. The late payment interest is automatically applied without any prior notice. Non payment of any invoice will incur the full legal liability of the participant, organisation or company responsible for the enrolment. All costs incurred in recovering the payment of the invoice are to be paid by the debtor. If payment of the invoice must be recovered via legal proceedings, the debtor will be responsible for all legal costs. CANCELLATION OR POSTPONEMENT In case of cancellation by the participant, a cancellation fee will be charged and the participant will be invoiced as follows: 30+ days before the seminar: no extra fee 29 8 days before the seminar: 75% of the course fee Less than 8 days before the seminar: 100% of the course fee No additional fees will be incurred in the case of a qualified substitute from the same company. The client must inform the organisers before the beginning of the seminar. If the number of participants enrolled for a seminar is considered to be insufficient, ESL reserves the right to cancel or postpone any seminar at the latest 14 days before its due date. A full refund of course fees will be offered, but ESL is not responsible for any other costs (e.g. transport, hotels, etc.). The participant will be offered the option of enrolling for a different session. RESPONSIBILITIES ESL is not responsible and declines any responsibility for problems resulting from circumstances beyond ESL s reasonable control, including, but not limited to, delays due to severe weather conditions, failure of power, terrorism, embargo, vis maior or acts or laws of any government or agency. ESL, on its website, in its written communications, in its presentations and via its speakers, endeavours to offer accurate and up to date information. Nevertheless, ESL declines all responsibility for potentially inaccurate or incomplete information. PROTECTION OF PRIVACY Your name and address will be part of ESL Group Database for our mailing purposes. These details will not be passed to third parties, except for those that are necessary for the provision of services for ESL. You have the right to access and modify this data and to consult the Register of the Commission for Privacy Protection. ESL retains the right to contact participants to offer information concerning any services proposed by ESL. The participants may at any stage express their desire not to be contacted via , phone or by any other means, and will be removed from the contact list. COPYRIGHT AND INTELLECTUAL PROPERTY All intellectual property is protected by Belgian, European and International Law. This covers all course materials, the ESL website, all handouts and marketing materials. Any use, violation or unauthorised use of this intellectual property may lead to legal action and payment of damages to ESL. Electronic copies of the presentations will not be provided. In the case of demands for damages, only Belgian courts are recognised. LAW AND JURISDICTION Any dispute concerning the validity, interpretation or execution of this contract will be heard by the Courts of Brussels, under Belgian law. The parties will nevertheless aim to resolve every issue in an amicable manner.

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