Digital Marketing Trends for Realtors
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1 Digital Marketing Trends for Realtors Plan Your Marketing for the Year Constant Contact 2015
2 Welcome Matt Ward inconcert Web Solutions Questions after the event? Constant Contact 2015
3 Sponsor David Rocheford The Best Closings We specialize in providing smooth, efficient closings for your clients. We guarantee it! 3
4 What is the one thing you are taking away from today s presentation?
5 Agenda 1.Digital Marketing Overview 2.Deeper Look At The Trends 3.Tools to Use 4.How to Get Started 5
6 Agenda 1.Digital Marketing Overview 2.Deeper Look At The Trends 3.Tools to Use 4.How to Get Started 6
7 Digital Marketing Overview What is Digital Marketing?
8 Digital Marketing Overview What is Digital Marketing? Definition: Marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. (Wikipedia)
9 Digital Marketing Marketing Technology
10 Digital Marketing Example Digital Marketing Overview
11 Digital Marketing Overview Digital Marketing Example Domino s provides alternate options for ordering pizza depending on the pizza lover s preference. Phone Call Phone Text with Emoji Television Apple Watch Twitter
12 Agenda Agenda 1.Digital Marketing Overview 2.Deeper Look At The Trends 3.Tools to Use 4.How to Get Started 12
13 Deeper Look At The Trends What Can We Expect in 2016?
14 Deeper Look At The Trends 2016 Digital Marketing Trends 1. Interactive Marketing Experiences 2. Content Marketing is Bigger Than Ever 3. Personalization
15 Deeper Look At The Trends 2016 Digital Marketing Trends 4. Mobile (Technology & Advertising) 5. Analytics & Real Time Data
16 Interactive Marketing Experiences
17 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience What are Interactive Marketing Experiences? Allow marketers to connect to these users in diverse and unique ways, creating an experience with the business or organization.
18 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience 1.) Technology has made the internet accessible in many ways. Desktop Computers & Laptops Mobile Tablets Smart TV
19 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience 2.) Newer Technology at our fingertips. Internet of Things (IoT) & Wearable Technology Apple Watch Fitbit Google Glass Gear VR Oculus VR (Facebook) & Samsung Image source
20 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience Each customer has a different preference of device and platform.
21 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience It is about knowing your audience.
22 You don't get to decide which device people use to access your content. They do. Karen McGrane, author of Content Strategy for
23 Deeper Look At The Trends Interactive Marketing Experience How To Jump On This Trend Interactive Marketing Experiences for Your Business or Organization
24 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience Storytelling Video Marketing (Including 3D Video) Fringe Social Media
25 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience Storytelling Tools Blogs Video Marketing Marketing Social Media Platforms Livestreaming
26 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience Video Marketing Video Capture Mobile Tablets Cameras Computers
27 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience Video Marketing Video Placement YouTube / Vimeo Social Media Platforms Websites / Blogs Newsletter
28 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience 3D Video Marketing Google Facebook Source:
29 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience What is Fringe Social Media? Any social media platforms outside of the top Facebook 2. Twitter 3. LinkedIn 4. Instagram 5. Google+ 6. Pinterest
30 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience Fringe Social Media Examples: SnapChat Vine Tumblr Vimeo Houzz Periscope / Meerkat
31 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience How Do I Know Which to Use? Time - How much time can you devote to a social network? Plan for 1 hr/day/platform. Resources - What personnel and skills do you have to work with? Knowledge Do you need to train on it or train your staff? Your audience. Where does your audience hang out?
32 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience Interactive Marketing Experience Benefits More personal Develop relationships Build trust
33 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience Interactive Marketing Experience Benefits Highly interactive (Facebook Loves Native Videos) SEO-friendly (Video & Fringe SM) Stand out amongst the industry noise Be memorable
34 Deeper Look At The Trends Interactive Marketing Experience Trend # 1 Interactive Marketing Experience Question: How can you use Storytelling, Video Marketing and Fringe Social Media to create an experience for your business?
35 Content Marketing
36 Deeper Look At The Trends Content Marketing What is Content Marketing? Any form of content you are feeding to your marketing channels to inform, motivate and inspire your audience to perform a specific action.
37 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing The Social Media Machine Runs on Content
38 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing What is NEW with Content Marketing? Content that was a King is an Emperor now. storify.com
39 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing The 3 V s of Content Marketing 1. Visual - Infographics, Quotes, Facts, Interactive Content 2. Vertical - Pinterest, Snapchat, Instagram, Mobile & Tablets (Social Fringe). 3. Video - Interactive, Social media-friendly.
40 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Content Marketing Tools Marketing Blogging Website Video Marketing V-logging, Instagram, Vine
41 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Content Marketing Tools Podcasts, Livestreams Presentations SlideShare ebooks & White Papers Image Creation - Infographics, Quotes, Facts
42 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Content Marketing Plan 1. Who is your target audience? 2. Where are they online?
43 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Content Marketing Plan 3. What is / are their pain point(s)? How will your resolve their pain? 4. What is your message?
44 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Content Marketing Plan 5. What response do you want (call-to-action)? 6. How will you distribute your content?
45 How To Jump On This Trend Content Marketing for Your Business or Organization
46 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Marketing Blogging Social Media Fringe Social Media User Generate Content
47 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Benefits of Marketing Control your message and delivery. Own your contact list. Develop relationship with your audience. Build trust and authority. Easy to align with marketing goals. Social-media friendly. Use as a re-directional tool to other digital accounts.
48 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Benefits of Blogging Build thought leadership. Develop sense of trust and authority. Highlight aspects of your industry, business. Interactive, Personal. SEO-friendly. Social media-friendly.
49 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Benefits of Social Media Visibility. Stay top-of-mind. Connect and engage with your audience. Easy to align with marketing goals. Affordable.
50 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing Benefits of Fringe Social Media Thought leader. Think outside of the box. Creative marketing. Interactive. Personal. Not that much Noise.
51 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing User Generated Content Saves you time from creating content. Affordable. Empower your target audience. Connect and engage with your audience. Visibility and increases organic reach. Easy to align with marketing goals and promotions.
52 Deeper Look At The Trends Content Marketing Trend #2 Content Marketing User Generated Content Examples Online Reviews Social Sharing Social Media Promotion Blogs/ Guest Blogging Contest / Giveaway
53 Personalization
54 People prefer to give business to individuals and organizations that they are familiar with, like and trust. storify.com/yumadigital/
55
56 Deeper Look At The Trends Personalization Trend #3 Personalization Consumer Standpoint - Ways To Communicate
57 Deeper Look At The Trends Personalization Trend #3 Personalization Consumer Standpoint - Messages To Be Heard
58 Trend #3 Personalization Consumer Standpoint - Deeper Look At The Trends Personalization
59 Trend #3 Personalization Deeper Look At The Trends Personalization
60 Deeper Look At The Trends Personalization Trend #3 Personalization According to the Direct Marketing Association, 76% of consumers will share personal information with a brand if they believe it will improve their experience and interaction. Source: 76%
61 How To Jump On This Trend Personalized Marketing for Your Business or Organization
62 Deeper Look At The Trends Personalization Trend #3 Personalization How Do You & Your Message Standout? Target Marketing Make it Personal List Segmentation & Tagging Online Advertising
63 Deeper Look At The Trends Personalization Trend #3 Personalization How Do You & Your Message Standout?
64 Deeper Look At The Trends Personalization Trend #3 Personalization Know Your Customers!!! Demographics Social Media Platforms Device Usage
65 Deeper Look At The Trends Personalization Trend #3 Personalization Use Digital Marketing to Build a Customer Profile. Collect Info & Gather Data
66 Deeper Look At The Trends Personalization Trend #3 Personalization How to Collect Info & Gather Data Newsletter Sign-up List Segmentation Auto Responders Social Media Promotions
67 Deeper Look At The Trends Personalization Trend #3 Personalization How to Collect Info & Gather Data Discount Offers Rewards & Loyalty Programs Exceptional CSR Surveys
68 Deeper Look At The Trends Personalization Trend #3 Personalization How Will You & Your Message Standout? Three R s Relevant Relatable Relaxed (make it easy)
69 Deeper Look At The Trends Personalization Trend #3 Personalization Other Ideas: VIP Group / Exclusive Content Customer Only Events & Exclusives Live Streaming
70 Deeper Look At The Trends Personalization Trend #3 Personalization Other Ideas: Personalized Videos Your Own Business App
71 Deeper Look At The Trends Personalization Trend #3 Personalization Personalized Apps
72 Mobile
73 Deeper Look At The Trends Mobile Trend #4 Mobile What is Mobile? 3 Aspects Mobile-Friendly vs Mobile-Responsive Design Mobile Technology Apps (Communicating) Mobile Advertising
74 A recent US Consumer Device Preference Report from MovableInk highlighted that 66% of all in the US is now read on smartphones, and usage is not the only thing changing. searchenginejournal.com
75 Deeper Look At The Trends Mobile Trend #4 Mobile Mary Meeker Internet Report Mobile Internet use is growing faster than Internet usage in general. 2.8 billion Internet users, up 8% from billion mobile Internet users, up 23% from 2014 Source: adweek.com
76 Deeper Look At The Trends Mobile Trend #4 Mobile Mary Meeker Internet Report Americans time spent on mobile Web mins./day hours Source: adweek.com
77 Deeper Look At The Trends Mobile Trend #4 Mobile Using Mobile For Researching Comparing Prices, products, companies Finding Purchasing from prices, products & companies that are mobile-friendly.
78 Mobile Friendly Mobile Friendly
79 Deeper Look At The Trends Mobile Trend #4 Mobile 1. Mobile Responsive / Friendly Website 2. Mobile Friendly Newsletter
80 80% of users delete mobile that doesn t look good. Source: Blue Hornet 30% of users unsubscribe from lists after receiving mobile that doesn t look good. Source: Blue Hornet
81 Mobile friendly s Less text is more Keep it simple with a single column Large fonts are legible 82
82 Mobile friendly s Size images to fit Use clear and easy calls to action 83
83 What do you do next? Use mobile... to promote your business and drive customers to your door 84
84 Mobile Friendly Mobile Tech Apps
85 Search and discovery checklist Update your online information. Staying current influences purchasing. Hours of operation Specials/deals Parking options Business description List of products and services Logo and photos Contact information, URL and social channels Payment options 86
86 Offers and promotions 70% want mobile coupons Source: SocialMediaToday.com 87
87 Social Media Opt-in Check in User Generated Content 88
88 Mobile Friendly Mobile Advertising
89 Deeper Look At The Trends Mobile Trend #4 Mobile 3. Mobile Advertising Mobile Ads Pinterest's Cinematic Pins Facebook Carousel Ads Google Local Inventory Ads Instagram Sponsored Ads
90 Deeper Look At The Trends Mobile Trend #4 Mobile Source:
91 Deeper Look At The Trends Mobile Trend #4 Mobile Source:
92 Deeper Look At The Trends Mobile Trend #4 Mobile Source:
93 Deeper Look At The Trends Mobile Trend #4 Mobile Source:
94 Deeper Look At The Trends Mobile Trend #4 Mobile Source:
95 How To Jump On This Trend Mobile for Your Business or Organization
96 Deeper Look At The Trends Mobile Trend #4 Mobile 1. Mobile Responsive Website 2. Mobile-Friendly Newsletter
97 Deeper Look At The Trends Mobile Trend #4 Mobile 3. Event Check Ins / In Store Promotions 4. User Generated Content
98 Deeper Look At The Trends Mobile Trend #4 Mobile 5. Business App Exclusive Content Offers Pop Ups Business Information
99 Analytics & Real-Time Data
100 Deeper Look At The Trends Analytics & Real-Time Data Trend #5 Analytics & Real-Time Data What is Real-Time Data? Real-time data (RTD) denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Real-time data is often used for navigation or tracking. (Wikipedia)
101 Deeper Look At The Trends Analytics & Real-Time Data Trend #5 Analytics & Real-Time Data Data Gathering The more digital touchpoints you have with a consumer/ potential consumer, the more data you receive on them.
102 Deeper Look At The Trends Analytics & Real-Time Data Trend #5 Analytics & Real-Time Data Data Gathering Marketers can now learn and respond (some, in real time) to how an audience reacts to a message, image, or content.
103 Deeper Look At The Trends Analytics & Real-Time Data Trend #5 Analytics & Real-Time Data 3 Data Gathering Tips The Internet is overflowing with consumer data. 1. Targeting niche audience sizes & making use of targeted advertising tools will bring in more effective campaign results. Source: brandanew.co
104 Deeper Look At The Trends Analytics & Real-Time Data Trend #5 Analytics & Real-Time Data 3 Data Gathering Tips 2. Targeted campaigns are 2X more effective. 3. Retargeted display ads inspire a lot more people to search for the product. Source: brandanew.co
105 Deeper Look At The Trends Analytics & Real-Time Data Trend #5 Analytics & Real-Time Data Data Collection = Analytics Reporting Facebook Insights Automation Reports
106 10 If you are not measuring, Deeper Look you At are The not marketing. Trends Analytics & Real-Time Data
107 Data Collection Deeper Look At The Trends Analytics & Real-Time Data
108 Data Collection Website Deeper Look At The Trends Analytics & Real-Time Data
109 Data Collection Facebook Deeper Look At The Trends Analytics & Real-Time Data
110 Data Collection Facebook
111 Data Collection Automation Reports
112 Data Collection Website
113 Do more of what works. Plan your marketing strategy and social selling! What Do You Do With Data? 1.Deeper Look At The Trends Analytics & Real-Time Data
114 Agenda 1.Digital Marketing Overview 2.Deeper Look At The Trends 3.Tools to Use 4.How to Get Started 115
115 Tools To Use Interactive Marketing Experiences Social Campaigns / Fan Promotions Events Marketing
116 Tools To Use Content Marketing Marketing List Growth & Generation
117 Tools To Use Personalization List Segmentation & Targeting Auto Responders Social Campaigns / Fan Promotions Social Media Advertising
118 Personalization Example Tools To Use
119 Tools To Use Mobile Mobile Friendly & Responsive Templates Social Campaigns and Local Deals Constant Contact Mobile App
120
121 Tools To Use Analytics & Real Time Data Reporting Surveys Trackable Coupons Time Crunch? inconcert offers Digital Marketing Audits and Strategy Packages
122 Agenda 1.Digital Marketing Overview 2.Deeper Look At The Trends 3.Tools to Use 4.How to Get Started 123
123 Grow with Constant Contact All the channels that matter. . Mobile. Social. All the marketing campaigns you need together in one place. Constant Contact 2015
124 Questions? Special offer Plans start at $20/month No Contract 100% Money Back Guarantee 125
125 What is the one thing you are taking away from today s presentation?
126 Still don t have time inconcert Can Help Just Ask! Social Media Management.for those looking to save time. Marketing Management.for those looking to save time and grow their list! 127
127 Book Offer 100 Great Ideas include: Blogging Tips Facebook Tips Social Media Tips and Many More $20, Cash or Credit Card 128
128 Q&A with Matt Ward Authorized Local Expert, Constant 129
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