Marketing Report survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Size: px
Start display at page:

Download "Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by"

Transcription

1 Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood

2 Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become more sophisticated, find new ways to gather information online and via social media. 90% of business buyers say when they re ready to buy, they ll find you. *DemandGen Reports Content marketing is going mainstream in B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what s behind the buzz and growing popularity of content marketing? We conducted a survey with the 50,000+ member B2B Technology Marketing Community on LinkedIn to get answers to key questions like: What s working and what s not? Who is creating content and what are they creating? How do you measure content marketing results? We received over 700 responses and are excited to share the results with you. Thanks to everyone who participated in the survey! Holger Schulze Group Owner, B2B Technology Marketing Community

3 SURVEY HIGHLIGHTS Top-5 Trends in Content Marketing Content marketing is going mainstream and becoming more sophisticated to help marketers generate more leads and enable thought leadership. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. More than 80 percent of B2B marketers are increasing their content production over the next 12 months. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences Facebook is losing ground. Marketing automation is on the rise. 61 percent of marketers use marketing automation platforms, up from 43 percent last year 3

4 Q1 WHAT ARE THE GOALS of Content Marketing? The top-3 goals of content marketing: 1. Lead generation (71 percent) 2. Though Leadership & Market education (50 percent) 3. Customer acquisition (45 percent) Lead generation Thought leadership / Market education Customer acquisition Brand awareness Lead nurturing Website traffic Customers loyalty / retention Social media engagement Channel enablement 61% 49.9% 45.0% 41.0% 35.4% 27.8% 24.8% 13.1% 6.4% 71.3% 0% 20% 40% 60% 80% 4

5 Q2 HOW EFFECTIVE ARE CONTENT Marketing Tactics & Formats? Case Studies Customer testimonials In-person events Online articles Videos White Papers Product demos Webinars / Webcasts Social media Research Reports enewsletters Blogging Slideware / presentations Analyst Reports Press releases Infographics Polling / Research Virtual / online events Microsites ebooks Mobile content Community management / threading Visual content (cartoons, memes) Print Magazines Licensed / Syndicated Content Advertorials Branded Apps Podcasts Printed Books Games Case studies and customer testimonials are the most effective content marketing tactics White papers on the other hand experienced the biggest drop in relative popularity - moving from the number 2 spot in last year s survey down to number 5 today. The least popular content formats are online games, branded applications, and podcasts. Effective Ineffective I don t use it (tied at 89 percent). 0% 20% 40% 60% 80% 100% 5

6 Q3 WHAT ARE THE MOST IMPORTANT elements of effective content? So what are the ingredients of successful content? Content success starts with audience relevance (71 percent), followed by engaging and compelling storytelling (56 percent) that triggers a specific response (56 percent). Audience relevance Triggers a response / action Engaging and compelling storytelling Effectively delivers message Originality Re-usability Well-edited copy Custom content Written for SEO Easy to produce Low cost 24.0% 17.6% 15.7% 15.3% 15.1% 8.2% 6.3% 56.0% 55.7% 40.0% 71 % 0% 20% 40% 60% 80% 6

7 Q4 HOW EFFECTIVE IS SOCIAL LinkedIn media in delivering content? LinkedIn YouTube Twitter SlideShare Facebook Custom developed communities Google + Vimeo Pinterest Flickr Tumblr Spiceworks tops the list of the most effective social media platforms again with 85 percent (although this number is likely skewed considering the majority of survey respondents came from the B2B Technology Marketing Community on LinkedIn). The runner ups are YouTube (impressive 73 percent, up from 53 percent last year) and Twitter (65 percent, down from 70 percent last year). Facebook on the other hand is quickly losing popularity with B2B marketers as a social media platform to reach and engage B2B audiences (down to 39 percent from 54 percent last year). Instagram Quora Foursquare StumbleUpon Effective Ineffective I don t use it 0% 20% 40% 60% 80% 100% 7

8 Q5 HOW DO YOU generate content? The vast majority of B2B marketers create content from scratch (93 percent). Create content from scratch 93% Curate or syndicate third party content 34.4% Encourage user generated content 30.0% License / Re-use existing content 27.5% 0% 20% 40% 60% 80% 100% 8

9 Q6 WHAT METRICS DO YOU USE TO measure the success of your content? Traffic (63 percent) is tied with Views & Downloads (63 percent) as the top metrics used by B2B marketers to measure the success of content marketing. The next most popular metric is sales opportunities (51 percent). Web traffic / visits Views / downloads Sales opportunities Sales Lead Quality Sales Lead Quantity Sales / Revenue Social media sharing Customer feedback Search engine rankings Search rankings Inbound links Share of conversation Don t measure 51.2% 50.6% 46.1% 37.1% 33.0% 32.8% 28.6% 21.6% 20.5% 16.0% 4.5% 63% 63% 0% 20% 40% 60% 80% 9

10 Q7 WHO DETERMINES CONTENT marketing strategy? In most companies, Corporate marketing sets content strategy (58 percent), followed by Product marketing (38 percent), and the CEO / President / Owner (34 percent) in smaller companies that often don t have a dedicated marketing department. Corporate marketing Product marketing CEO / President / Owner PR / Communications Sales Demand generation Field marketing Product management External agency / consultant 24.7% 21.2% 17.2% 16.5% 15.4% 10.6% 38.1% 33.5% 58 % 0% 20% 40% 60% 10

11 Q8 WHO CREATES CONTENT? Corporate marketing is also the number one creator of content (56 percent), followed by Product marketing (47 percent) and PR / Communications (38 percent). Corporate marketing Product marketing Subject matter experts PR / Communications External agency / consultant Product management CEO / President / Owner Field marketing Sales Demand generation Nobody 13.9% 13.3% 0.2% 29.4% 24.0% 22.8% 18.6% 46.9% 42.9% 38.7% 56 % 0% 20% 40% 60% 11

12 Q9 WHAT PERCENTAGE OF CONTENT creation do you outsource? Content marketing is mostly done in-house. A majority of B2B marketers outsource less than 20 percent of their content creation. 25% 20% 20% 18.8% 15% 12.6% 10% 9.0% 8.8% 8.1% 5% 4.5% 4.3% 0% 0 3.0% 3.6% 1.7% 1.3% Don t know 12

13 Q10 WHAT CONTENT MARKETING The tactics do marketers outsource? Videos White Papers Research Reports Infographics Analyst Reports Case Studies Press releases Online articles Blogging Social media Webinars / Webcasts Polling / Research ebooks Microsites We don t outsource any Customer testimonials Visual content (cartoons, memes) enewsletters Licensed / Syndicated Content Mobile content Advertorials Virtual / online events Print Magazines In-person events Slideware / presentations Branded Apps Community management / threading Podcasts Product demos Games Printed Books 31% 29.3% 26.9% 26.7% 26.3% 22.5% 20.8% 20.0% 19.6% 17.5% 17.3% 15.2% 14.7% 14.1% 13.7% 12.0% 11.8% 11.6% 10.7% 9.9% 9.5% 9.1% 9.1% 8.6% 8.4% 8.0% 7.4% 5.9% 5.7% 4.8% 4.6% 0% 5% 10% 15% 20% 25% 30% 35% most outsourced form of content are videos (31 percent) followed by white papers (30 percent) and infographics (27 percent). 13

14 Q11 WHO OWNS THE CONTENT marketing budget? For 56 percent of companies, corporate marketing owns content marketing funds, followed by the CEO / President / Owner (35 percent) in smaller companies. Product marketing owns the content marketing budget in 24 percent of companies. Corporate marketing CEO / President / Owner Product marketing PR / Communications Field marketing Demand generation Product management Sales External agency / consultant 15.3% 10.4% 8.2% 7.4% 3.8% 1.4% 23.9% 34.5% 56 % 0% 20% 40% 60% 14

15 Q12 WHAT PERCENTAGE OF MARKETING budget is allocated to content marketing? A majority of companies allocate about 20 percent of marketing budget to content marketing. 25% 20% 20% 19.7% 15% 13.3% 15.2% 10% 8.7% 5% 0% 2.9% 0 6.4% 3.9% 4.0% 3.7% 1.5% 0.6% Don t know 15

16 Q13 HOW IS CONTENT PRODUCTION activity changing? Over 80 percent of marketers are increasing content production over the next 12 months, 32 percent of them significantly so. 17 percent of marketers expect volume to stay flat. 80 % 49.8% Increases 32.0% Increases significally 16.8% Stays flat 1.4% Decreases 0% Decreases significally 16

17 Q14 WHAT ARE YOUR BIGGEST content marketing challenges? Time / bandwidth to create content Producing truly engaging content Producing enough content variety Talent to produce content Getting content delivered to the right audiences Measuring results Lack of budget to produce content Creating segment-specific content No consistent content strategy Inability to measure content effectiveness Understanding buyer personas and decision stages Buyers don t want to register to consume content Finding enough targeted contacts to offer the content to Lack of process and integration across marketing Poor content quality Finding domain experts Getting executive buy-in Buyers attention span too short Localizing content for international markets 49.2% 39.0% 35.3% 31.4% 27.6% 26.5% 26.5% 25.7% 25.5% 23.7% 17.8% 17.3% 14.7% 14.5% 14.3% 13.5% 12.9% 12.4% 55% 0% 20% 40% 60% The number one challenge is having enough time and bandwidth to create content (55 percent), same as last year. The next biggest content marketing challenge is producing truly engaging content (49 percent) followed by producing enough content variety to serve the needs of marketing programs (39 percent). 17

18 Q15 HOW TO SEGMENT AND personalize content? The most popular segmentation dimension is product category (46 percent), followed by vertical (41 percent) and buyer persona (41 percent). The least popular segmentation dimension is company size with 15 percent. And 16 percent of marketers don t systematically segment content at all (down from 20 percent last year). by product / service category by vertical by buyer persona 41.4% 46 % 41.2% by pain point by stage in buying cycle 28.9% 34.8% we do not systematically segment content by company size 16.2% 14.8% 0% 10% 20% 30% 40% 50% 18

19 Q16 MANAGING THE COMPLEXITY of b2b content marketing What is a manageable number of unique segments, personas, and stages to produce marketing content for? We asked our B2B marketing community, and the magic number is 19

20 Q17 WHAT BUYING STAGES DO you use to categorize content? The most popular buying stages defined by B2B marketers are problem awareness (42 percent), need recognition (35 percent) and purchase decision (29 percent). Problem awareness Need recognition We don t categorize content by buying stage Purchase decision Vendor consideration vendor evaluation / validation (demo/eval) Vendor and solution discovery Vendor selection Requirement definition Advocacy / Loyalty Performance evaluation (post purchase) Procurement Priority shift 13.1% 10.1% 5.3% 34.8% 29.7% 28.9% 27.6% 26.6% 26.2% 23.0% 21.1% 16.2% 42 % 0% 10% 20% 30% 40% 50% 20

21 Q18 INTEGRATION WITH marketing automation Adoption of marketing automation is on the rise as platforms mature and vendors consolidate. 37 percent of marketers use marketing automation to generate leads, 36 percent use it for lead nurturing. Only 39 percent of B2B marketers don t use marketing automation at all significantly down from 57 percent last year. We don t use marketing automation We use marketing automation to generate leads We use mareting automation to nurture leads 36.1% 37% 36.7% We actively create content to feed automated campaigns We use marketing automation to engage with customers 26.0% 28.2% We sporadically use content for marketing automation campaigns 15.1% 0% 10% 20% 30% 40% 21

22 SURVEY METHODOLOGY The survey was completed by over 700 marketers in May and June of Here is a detailed breakdown of the survey participant demographics. What industry is your company in? Advertising / Marketing Software High Tech Consulting Professional services Manufacturing Business services (Other) Internet / Online services Telecommunication Publishing / Media Financial Services Healthcare / Medical / Pharma Government 0% 5% 10% 15% 20% 25% Marketing / Advertising communications / PR CEO / President / Owner Sales Consultant Product Management Operations Engineering What is your functional role in your company? 0% 20% 40% 60% 80% What is your job title? How many employees work at your company worldwide? Manager Director Owner/CEO/President VP Specialist Analyst 30.9% Fewer than % % % 1,000-10, % 10,000+ Intern 0% 5% 10% 15% 20% 25% 30% 22

23 THANK YOU Contact the Author Many thanks to everybody who participated in this survey. If you are interested in co-sponsoring upcoming surveys, or creating your own survey report based on the wisdom of the 50,000 member B2B marketing crowd in our B2B Technology Marketing Community, please contact Holger Schulze at or About the B2B Technology Marketing Community on LinkedIn With over 50,000 members, the B2B Technology Marketing Community is the single largest LinkedIn group exclusively focused on B2B technology marketing topics. This group is ideal for marketing professionals in B2B high-tech industries to enable networking, sharing of ideas, best practices and opportunities Holger Schulze B2B Marketing Professional Phone: Join the B2B Technology Marketing Community on LinkedIn Group Partner Technology Marketing 23

24 Sponsors We would like to thank our sponsors for supporting the 2013 B2B Content Marketing Trends Report: Spiceworks Called the future of media by Forbes, Spiceworks connects over 2.5 million IT professionals with 1,800 technology brands. An IT application, community and content all rolled into one, Spiceworks helps technology vendors reach IT pros as they re managing their networks, collaborating with each other, and researching the products and services they ll spend more than $450 billion on each year. Yesler Yesler is a B2B marketing agency that applies an integrated, end-to-end framework to the marketing challenges of technology companies to help them deliver predictable revenues, sustainable growth, and measurable results. We provide expertise in research and strategy, content marketing, marketing automation, sales enablement, customer engagement, and marketing analytics to make your marketing relevant and accountable to your buyers, to your sales team, and to the bottom line. Software Shortlist Software Shortlist is a trusted independent third party that provides free information and services to software buyers to help them find relevant vendors. We believe innovative growing businesses are the heart & soul of economic progress, and good software helps businesses improve their performance. We don t sell software. We don t develop it. We don t implement it. We focus solely on software selection. We provide a free shortlisting service for businesses, matching requirements with relevant vendors from an extensive & growing network. If you re thinking about how software could improve your business, or you work with a software vendor, let s talk. Maximizer Software Maximizer Software delivers Customer Relationship Management (CRM) software to meet the needs, budgets and access requirements of entrepreneurs, medium and small businesses and divisions of large enterprises. Easily configurable for organizations in any industry, Maximizer CRM optimizes sales processes, enhances marketing initiatives, and, improves customer service to ultimately boost productivity and revenue. Hanley Wood Today, more than ever, what enriches and sustains your audience connections and relationships is content. Valueadding information, interactions and experiences. Communications that inform, educate, even entertain. Hanley Wood Marketing (HWM) has nearly 30 years of experience supporting corporate marketers and communicators with content programs and services to reach and engage key audiences and accomplish big, measurable brand and business objectives. Attract customers and prospects into community and conversations. Keep sales funnels flowing. Empower sales reps and channel partners to be more efficient and effective. It s all about strategic content. And we re strategic content marketers at our core. 24

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by

CONTENT MARKETING SPOTLIGHT REPORT. Sponsored by CONTENT MARKETING SPOTLIGHT REPORT Sponsored by INTRODUCTION More B2B Marketing Reports B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and to educate, inform,

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North America

B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North America B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North America FOREWORD Hello Software Marketers! Welcome to B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends North

More information

B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends North America

B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends North America B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends North America FOREWORD Hello Enterprise Marketers! Welcome to B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends

More information

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

More information

B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and Trends North America

B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and Trends North America B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and Trends North America FOREWORD Hello Content Marketers! Welcome to B2B Small Business Content Marketing: 2013 Benchmarks, Budgets, and

More information

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY:

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY: TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics...

More information

Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends

Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN AUSTRALIA Hello Marketers! Welcome to Content Marketing in Australia: 2013 Benchmarks, Budgets,

More information

Content Creation for Content Marketing. Chris Bagnall EMEA Managing Director DWA

Content Creation for Content Marketing. Chris Bagnall EMEA Managing Director DWA Content Creation for Content Marketing Chris Bagnall EMEA Managing Director DWA 1 Content marketing is the creation and distribution of educational and/or compelling content in multiple formats to attract

More information

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015

STATE OF B2B CONTENT MARKETING 2015. Research Report - Jan 2015 STATE OF B2B CONTENT MARKETING 2015 Research Report - Jan 2015 WHO WE SPOKE TO The respondents we surveyed were predominantly B2B marketers. Over half of them offered a mix of product and services; one-third

More information

Content Marketing in. the Uk 2015: benchmarks, budgets, and trends. SponSored by

Content Marketing in. the Uk 2015: benchmarks, budgets, and trends. SponSored by Content Marketing in the Uk 2015: benchmarks, budgets, and trends TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics... 10 Content Creation &

More information

Lead Generation 2013 survey results

Lead Generation 2013 survey results Lead Generation Marketing Trends by Holger Schulze 2013 survey results Sponsored by Eloqua DiscoverOrg Strand Marketing Optify INTRODUCTION Welcome to the 2013 B2B Lead Generation Report! It s no secret

More information

2016 Benchmarks, Budgets, and Trends North America SPONSORED BY

2016 Benchmarks, Budgets, and Trends North America SPONSORED BY 2016 Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome...3 Key Takeaways...4 Section 1: Usage & Effectiveness...6 Section 2: Strategy & Organization... 10 Section 3: Content Creation

More information

2016 Benchmarks, Budgets, and Trends North America SPONSORED BY

2016 Benchmarks, Budgets, and Trends North America SPONSORED BY 2016 Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome...3 Key Takeaways...4 Section 1: Usage & Effectiveness...6 Section 2: Strategy & Organization... 10 Section 3: Content Creation

More information

CONTENT MARKETING IN THE UK 2016 BENCHMARKS, BUDGETS, AND TRENDS SPONSORED BY

CONTENT MARKETING IN THE UK 2016 BENCHMARKS, BUDGETS, AND TRENDS SPONSORED BY CONTENT MARKETING IN THE UK 2016 BENCHMARKS, BUDGETS, AND TRENDS TABLE OF CONTENTS Welcome...3 Key Takeaways...4 Section 1: Usage & Effectiveness...6 Section 2: Strategy & Organization... 10 Section 3:

More information

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING. 2016: Benchmarks, Budgets, and Trends North America SPONSORED BY

TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING. 2016: Benchmarks, Budgets, and Trends North America SPONSORED BY TECHNOLOGY B2B TECHNOLOGY CONTENT MARKETING 2016: Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome...3 Section 1: Usage & Effectiveness...4 Section 2: Strategy & Organization...8

More information

B2B Content Marketing 2010: griculture. Industry Report

B2B Content Marketing 2010: griculture. Industry Report B2B Content Marketing 2010: griculture Industry Report 1 FOREWORD In September 2010, Junta42 and MarketingProfs in conjunction with the Business Marketing Association (BMA) and American Business Media

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

HiP COMPANY PRESENTATION

HiP COMPANY PRESENTATION HiP COMPANY PRESENTATION Table of Contents About HiP 3 About Bret Smith, CEO & Founder. 4 The HiP Difference 5 Industry/Vertical Expertise 6 Products and Services.. 7 Clients.. 21 Client Testimonials.

More information

What are your biggest B2B lead generation challenges? (Select all that apply)

What are your biggest B2B lead generation challenges? (Select all that apply) What are your biggest B2B lead generation challenges? (Select all that apply) Generating high-quality leads Converting leads into customers Creating meaningful content Demonstrating return on investment

More information

1. Increase inbound leads to your website at a low cost. 2. Be seen as a thought leader in your industry through education and engagement

1. Increase inbound leads to your website at a low cost. 2. Be seen as a thought leader in your industry through education and engagement 01 How to Use This Plan There are a lot of moving parts to creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and more. So how do you put it

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE

THE MULTI-CHANNEL CONTENT DISTRIBUTION GUIDE TABLE OF CONTENTS It s Time to Cut the Content Waste 4 Identify Your Theme 7 Build Your Pillar 9 Distribute the Content 16 Optimize and Repeat 21 Appendix: Multi-Channel Content Distribution Examples 23

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

TOP 5 MARKETING TRENDS

TOP 5 MARKETING TRENDS TOP 5 MARKETING TRENDS WITH MARKETING TRENDS CHANGING RAPIDLY, it s imperative that today s healthcare marketers remain ready to adapt. Recently, Healthcare Data Solutions surveyed over 1 million Physicians

More information

HOW TO LEVERAGE DIGITAL MARKETING IN THE HEALTHCARE INDUSTRY

HOW TO LEVERAGE DIGITAL MARKETING IN THE HEALTHCARE INDUSTRY HOW TO LEVERAGE DIGITAL MARKETING IN THE HEALTHCARE INDUSTRY The widespread distribution of digital technology has changed the nature of marketing. Businesses are now moving away from the distribution

More information

B2B Content Marketing 2010: anufacturing/ Processing. Industry Report

B2B Content Marketing 2010: anufacturing/ Processing. Industry Report B2B Content Marketing 2010: anufacturing/ Processing Industry Report 1 FOREWORD In September 2010, Junta42 and MarketingProfs in conjunction with the Business Marketing Association (BMA) and American Business

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

ENTERPRISE B2B ENTERPRISE CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY:

ENTERPRISE B2B ENTERPRISE CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA SPONSORED BY: ENTERPRISE B2B ENTERPRISE CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS NORTH AMERICA TABLE OF CONTENTS Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics... 10 Content

More information

B2B. Content Marketing: 2010 Benchmarks, Budgets and Trends. In Association With:

B2B. Content Marketing: 2010 Benchmarks, Budgets and Trends. In Association With: B2B Content Marketing: 2010 Benchmarks, Budgets and Trends In Association With: ForewOrd Hello, Fellow B2B Marketer! Like it or not, B2B marketers are indeed publishers today. While this mantra is becoming

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

Content Marketing in 2014:

Content Marketing in 2014: Benchmark Report Content Marketing in 2014: Sponsored By: 2014 Demand Metric Research Corporation in Partnership with Ascend2. All Rights Reserved. TABLE OF CONTENTS 3 Executive Summary 10 Content Campaign

More information

The 75 Essential Content Marketing Stats You Need To Know

The 75 Essential Content Marketing Stats You Need To Know The 75 Essential Content Marketing Stats You Need To Know Everything from budgets to metrics to effectiveness. Here s what s happening with content marketing right now. What is Content Marketing? Content

More information

The Top B2B Marketing Trends to Prioritize

The Top B2B Marketing Trends to Prioritize The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving

More information

NONPROFIT CONTENT MARKETING. Benchmarks, Budgets, and Trends North America. SponSored by

NONPROFIT CONTENT MARKETING. Benchmarks, Budgets, and Trends North America. SponSored by NONPROFIT CONTENT MARKETING Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome... 3 Usage & Overall Effectiveness... 4 Strategy & Organization... 6 Goals & Metrics... 10 Content Creation

More information

Why social media doesn t answer all your content distribution needs. Insight. a B2B technology content marketing perspective

Why social media doesn t answer all your content distribution needs. Insight. a B2B technology content marketing perspective Insight Why social media doesn t answer all your content distribution needs a B2B technology content marketing perspective 1 Tel: +44 (0) 2034 053188 www.pulsecomms.com What are your top 3 goals for content

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE

#contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 OPTIMIZE YOUR LEAD NURTURING PROCESS: THE RIGHT CONTENT TO THE RIGHT AUDIENCE contentmkt13 PRESENTED BY: AMERICAN MARKETING ASSOCIATION Pawan Deshpande Founder and CEO, Curata Brian Kelly

More information

The Buyer 2.0 Content Strategy Checklist

The Buyer 2.0 Content Strategy Checklist The Buyer 2.0 Content Strategy Checklist Consumers have dramatically changed the way they buy products and services in the past seven years. Today, buyers are taking the lead in the decision-making process,

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

B2B Content Marketing 101. WIFM: What s in it For Me

B2B Content Marketing 101. WIFM: What s in it For Me B2B Content Marketing 101 WIFM: What s in it For Me 78% of CMOs think custom content is the future of marketing. (Hanley Wood Business Media) out 8 10 of CMOs believe custom content should be an integral

More information

Marketing. Technology. Marketing. AcquireB2B Bislr Demodia Mediacurrent OMA Pepper. Sponsored by. Group Partner

Marketing. Technology. Marketing. AcquireB2B Bislr Demodia Mediacurrent OMA Pepper. Sponsored by. Group Partner Marketing Automation REPORT 2014 Group Partner Technology Marketing Sponsored by AcquireB2B Bislr Demodia Mediacurrent OMA Pepper Sponsors We would like to thank our sponsors for supporting the Marketing

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

CONTENT MARKETING GETS SOCIAL

CONTENT MARKETING GETS SOCIAL CONTENT MARKETING GETS SOCIAL 2013 SURVEY ON CONTENT MARKETING TRENDS By Joseph McKendrick, Research Analyst Produced by Unisphere Research, a Division of Information Today, Inc. September 2013 Sponsored

More information

B2B CONTENT MARKETING. 2015 Benchmarks, Budgets, and Trends North America. SponSored by

B2B CONTENT MARKETING. 2015 Benchmarks, Budgets, and Trends North America. SponSored by B2B CONTENT MARKETING 2015 Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome... 3 Executive Summary/Key Takeaways... 4 Usage & Overall Effectiveness... 8 Strategy & Organization...

More information

sional Services Industry Report

sional Services Industry Report B2B Content Marketing 2010: rofessional Services Industry Report 1 FOREWORD In September 2010, Junta42 and MarketingProfs in conjunction with the Business Marketing Association (BMA) and American Business

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Online Lead Generation:

Online Lead Generation: Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of

More information

SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings

SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings Here's a quick summary of our primary findings: Marketers place very high

More information

Social Media Strategy

Social Media Strategy Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research

More information

Should You Lock Marketing Content Behind Forms? White Paper

Should You Lock Marketing Content Behind Forms? White Paper Should You Lock Marketing Content Behind Forms? White Paper Executive Overview It s estimated that 91% of B2B marketers are using content marketing, and they now spend 33%1 of their marketing budgets on

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS By Debra Chin Senior Vice President Palmer Research EXECUTIVE SUMMARY There is some good news for marketers today: budgets and staffing are on the rise

More information

Managed Service Marketing

Managed Service Marketing Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the

More information

Better Sales Leads and Conversion Rates in a 360-Degree World

Better Sales Leads and Conversion Rates in a 360-Degree World Growth Services Selling Power: Better Sales Leads and Conversion Rates in a 360-Degree World Better Sales Leads and Conversion Rates in a 360-Degree World THE LEADERSHIP CHALLENGE: A WEALTH OF DATA Today,

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

STATE OF B2B PRODUCT MARKETING 2015

STATE OF B2B PRODUCT MARKETING 2015 STATE OF B2B PRODUCT MARKETING 2015 Research Report - March 2015 WHO WE SPOKE TO To understand the state of product marketing in B2B companies, we spoke to senior marketers on current trends and practices

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

Trends in HR Marketing: HR Buyers Behavior 2007

Trends in HR Marketing: HR Buyers Behavior 2007 Trends in HR Marketing: HR Buyers Behavior 2007 Abstract This research report, conducted by HRmarketer.com, covers the latest trends and best practices for marketing to human resource (HR) and employee

More information

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience G00255396 Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience Published: 9 January 2014 Analyst(s): Laura McLellan Gartner's Digital Marketing Spending Survey shows that digital

More information

What s ahead in 2010?

What s ahead in 2010? Insights into 2010 B2B Marketing Budgets and Tactics Mix Peter Burris, Principal Analyst and Research Director, Forrester's Technology Marketing Research Team Roy Young, President, MarketingProfs LLC What

More information

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management

Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management Marketing Strategy, Operations & Measurement Business Strategy, General Management & Leadership Project, Risk & Change Management 2014 Marketing Outlook Study: Highlights & Horizons Balance Sheet Template

More information

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.)

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.) Special Bonus: Lead Nurturing Workbook to help you optimize your content and stop losing leads. Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can

More information

B2C CONTENT MARKETING. 2015 Benchmarks, Budgets, and Trends North America. SponSored by

B2C CONTENT MARKETING. 2015 Benchmarks, Budgets, and Trends North America. SponSored by B2C CONTENT MARKETING 2015 Benchmarks, Budgets, and Trends North America TABLE OF CONTENTS Welcome... 3 Executive Summary/Key Takeaways... 4 Usage & Overall Effectiveness... 8 Strategy & Organization...

More information

Data-Driven Marketing

Data-Driven Marketing Marketing Practices and Performance Benchmarks Data-Driven Marketing Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Data-Driven Marketing Research

More information

How to Make a Smashing B2B Content Marketing Plan

How to Make a Smashing B2B Content Marketing Plan Marketing Automation How to Make a Smashing B2B Content Marketing Plan. Table of Contents Content Marketing - an Integral Part of Inbound Marketing Build a Content Marketing Plan - Set Your Company Goals

More information

The Next Generation of Channel Marketing

The Next Generation of Channel Marketing The Next Generation of Channel Marketing Authored by Chris Carroll Edited by Courtney Wiley This whitepaper discusses how technology resellers can take advantage of the next generation of channel marketing

More information

Going Beyond The Obvious With Predictive Analytics

Going Beyond The Obvious With Predictive Analytics Going Beyond The Obvious With Predictive Analytics How Progressive Marketing Organizations Are Looking Beyond Behavioral Triggers To Truly Understand Their Best Potential Customers In the world of B2B

More information

The Business of Me - June 2013

The Business of Me - June 2013 MAURICE BRETZFIELD INBOUND MARKETING INSIGHT 515 West 110th Street, 5C, New York City, NY 10025 (917) 515-6957 maurice.bretzfield@gmail.com www. mauricebretzfield.com Inbound Marketing Course Syllabus

More information

Building an Effective Approach

Building an Effective Approach White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset

More information

Marketing s New Paradigm: Show Us the Money!

Marketing s New Paradigm: Show Us the Money! A FROST & SULLIVAN EXECUTIVE SUMMARY Marketing s New Paradigm: Show Us the Money! View the ondemand version of the ebroadcast: www.frost.com/paradigm Marketing departments are under a lot of strain right

More information

2013 Nonprofit Communications Trends Report

2013 Nonprofit Communications Trends Report 2013 Nonprofit Communications Trends Report Get This Report and Graphics at NonprofitMarketingGuide.com/2013 npmg.us/2013 1 Highlights 2 Welcome to our third annual survey of what nonprofits predict for

More information

Benchmark Report. Event Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved.

Benchmark Report. Event Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. Benchmark Report Event Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. TABLE OF CONTENTS 3 Introduction 18 Lead Volume Satisfaction 4 Executive Summary 20 Event Marketing

More information

LINKEDIN CONTENT MARKETING TACTICAL PLAN

LINKEDIN CONTENT MARKETING TACTICAL PLAN LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn

More information

B2B BUYER S SURVEY REPORT

B2B BUYER S SURVEY REPORT THE 2015 B2B BUYER S SURVEY REPORT HOW CONTENT AND SOCIAL MEDIA ARE IMPACTING THE BUYER S JOURNEY Sponsored by Survey Report THE 2015 B2B BUYER S SURVEY REPORT 2 BUYERS TURN TO ANALYSTS, PEERS & OTHER

More information

The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak

The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak The 4 Key Actions That Define and Build A Sales Funnel That Won t Leak We do the Heavy Lifting for You Today s Speakers Matt Smith @3FORWARD Co-Founder, EVP, 3FORWARD Strategic Sales Expert 25 years sales

More information

Marketing Automation Strategy SURVEY SUMMARY REPORT

Marketing Automation Strategy SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation

More information

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc. 24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and

More information

content marketing trends

content marketing trends content marketing trends from the small & medium-sized business perspective an Allegra Marketing Resource Allegra Marketing & Print 3639 N. Marshall Way Scottsdale, AZ 85251 480.941.4842 allegraaz.com

More information

BUILDING A HOLISTIC MARKETING STRATEGY

BUILDING A HOLISTIC MARKETING STRATEGY Introduction To Integrated Marketing: BUILDING A HOLISTIC MARKETING STRATEGY Email Social Media Online Events Blogs Web S ite Intelligence Landing Pages Integrated Analytics Many B2B marketers invest fortunes

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Guide to Digital Marketing for Business-To-Business (B2B)!

Guide to Digital Marketing for Business-To-Business (B2B)! o2markit consulting ltd Guide to Digital Marketing for Business-To-Business (B2B) A brief guide aimed at small business or start-up executives who are not Marketing professionals but who need to understand

More information

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA

Using Social Media to Build Your Business. John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Using Social Media to Build Your Business John Foley, Jr aka @johnfoleyjr Grow Socially/interlinkONE, Wilmington, MA Overview Social & Mobile Media generate leads and build relationships What s new with

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

Using SugarCRM for a Lead Generation and Inbound Marketing Hub

Using SugarCRM for a Lead Generation and Inbound Marketing Hub Using SugarCRM for a Lead Generation and Inbound Marketing Hub.4.19.12 Copyright 2012, echogravity, Inc. Webinar Series 1. Today: Using SugarCRM for a Lead Generation and Inbound Marketing Hub 2. MAY 3:

More information

Online Marketing Services Industry

Online Marketing Services Industry State of the Online Marketing Services Industry A Publication of HubSpot s Partner Program Table of Contents 4 Executive Summary 5 Breakdown of Agency Size & Structure 15 Size & Types of Agency Clients

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:

More information

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding

More information

TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn

TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn L I N K E D I N C O N T E N T M A R K E T I N G TACTICAL PLAN A daily playbook for successful content marketing on LinkedIn TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your

More information