Website Design Worksheet Form
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1 Website Design Worksheet Form COMPANY INFORMATION Company: Date: Contact Name: Address: City: St: Zip: Work Phone: Fax: Cell Phone: Category: Small Business Large Business Public Interest Non-Profit Other: Been in business since: How did customer hear about IXI: Web Development Summary Contract Type: New Customer Redesign Update How many HTML Pages will be required? Flash Required? Customer requires updates to the site: Daily Weekly Monthly Qtrly Semi-annually Annually Site Updates / Maintenance Planning : Client IXI Hours Required: Training Required: IXI web content writing services?: Internet Marketing content review services?: If Client writing content -- How will customer submit data for the website? Hardcopy / CD / Flash Drive Customer may check website design status at: Project Management: User: Password: Color Preferences: General Appearance Options: Font Size Normal Existing Logo: Heading Navigation: Top Side Photos Use Stock Photos: Client Provided Scans Client Provided JPGs IXI Take Digital Photos: Other Websites to consider: Search Engine Submittal Optimized META and TITLE Tags WEBSITE APPLICATION REQUIREMENTS SHOPPING CART CONTENT MANAGEMENT ONLINE REGISTRATION CALENDAR OF EVENTS BLOG BANNER ROTATOR SECURED MEMBER AREA PAY YOUR BILL ONLINE VBULLETIN OTHER CUSTOM APPLICATION
2 OBJECTIVES ADVERTISING PRODUCTS / SERVICE; PROVIDING PRODUCT OR CORPORATE INFORMATION DETAILED INFO VIRAL MARKETING ARTICLES & PRESS RELEASES FAQ MEDIA CENTER: PRESS RELEASES, CORPORATE BACKGROUND, KEY PERSONNEL, ARTICLES, GALLERY OF RELEVANT PICTURES THAT MEDIA CAN USE, DIRECT LINK TO COMPANY S MEDIA PERSON SELLING PRODUCTS / SERVICES DETAILED INFO RETURN POLICIES GUARANTEES / WARRANTIES SHIPPING OPTIONS SHOPPING CART SHOPPING CART POPULATION (5 ITEMS) SHOPPING CART POPULATION (ADDITIONAL) RETAIL WHOLESALE CUSTOMER SERVICE / SUPPORT FAQ PAY YOUR BILL ONLINE PROVIDE EASY WAY FOR CUSTOMERS TO SOLVE THEIR PROBLEMS CONTACT INFO FOR SUPPORT CORPORATE IDENTITY OR BRAND AWARENESS EXISTING LOGO ASSOCIATED COLORS SLOGAN OFFLINE PROMOTIONAL MATERIALS OTHER PRIMARY OBJECTIVES TARGET MARKETS MAIN TARGET MARKET OTHER TARGET MARKETS EXISTING CUSTOMERS SEGMENT : ASSOCIATES SEGMENT : AFFILIATES SEGMENT : MEDIA COMPETITORS: COMPANY WEBSITE ADDRESS
3 OTHER CONSIDERATIONS SEARCH ENGINE FRIENDLINESS PAGE COPY PAGE TITLES META KEYWORDS META DESCRIPTION META ROBOTS, INDEX, FOLLOW HEADER TAGS SEARCH LOCALIZATION ALT TAGS HEADER TAGS HYPERTEXT LINKS, ANCHORS DOMAIN NAMES FILE NAMES PAGE TITLES, META KEYWORDS AND META DESCRIPTION DIFFERENT ON EACH PAGE? Yes No ENCOURAGE REPEAT TRAFFIC CONTESTS & COMPETITIONS CARTOONS, JOKES, TRIVIA GAMES ADVICE COLUMNS WHAT S NEW PAGE TIP OF THE DAY BOOKMARK THIS PAGE CALENDAR OF EVENTS REMINDER SERVICES BLOG, PODCAST ONLINE CHAT SESSIONS, WORKSHOPS, FORUMS, DISCUSSION GROUPS SPECIAL GUESTS GIVEAWAYS SURVEYS COUPONS AND DISCOUNTS SPECIALS AND PROMOTIONS EMPLOYMENT OPPORTUNITIES USEFUL LINKS OFFLINE TACTICS - PROMOTION VIRAL MARKETING ELEMENTS WORD OF MOUTH (TELL A FRIEND, SEND THIS COUPON TO A FRIEND, RECOMMEND THIS TO A FRIEND...) PASS IT ON CUSTOMERS FORWARDING YOUR S TO FRIENDS WIBYA TOOLBAR ADDTHIS SHARE BUTTON FACEBOOK TWITTER YOUTUBE FOURSQUARE INCORPORATE STICKINESS ENCOURAGE VISITORS TO STAY A WHILE AND VISIT MANY AREAS OF THE SITE ADVICE COLUMN DESCRIPTIONS OF PRODUCTS DISCUSSION FORUM NEWS SECTION WEEKLY CONTEST PERMISSION MARKETING NEWSLETTERS CONSTANT CONTACT CONTESTS CUSTOMER LOYALTY MEMBERS ONLY AREA E-CLUB WITH OFFERS / DISCOUNTS / FREEBIES PERMISSION MARKETING COMPETITORS: COMPANY WEBSITE ADDRESS WEBSITE HOSTING Web Hosting: Stats Non-Secure Secure Database Hosting Google Analytics Existing Site Access Existing Domain: HOSTNAME USERNAME PASSWORD FTP IXI arrange for hosting and/or domain transfer? Is customer requesting Domain Name(s)? : : :
4 How will the website be organized? Home Page 4
5 Page Name Keywords / KeyPhrases Home Website Performance & Search Engine Optimization (SEO) Program? Social Media Marketing Program? 5
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