Is your business reaching its digital marketing potential?
|
|
- Opal Williamson
- 8 years ago
- Views:
Transcription
1 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact, today s digital marketing channels can help level the playing field, often giving small businesses an increasingly greater number of opportunities to compete successfully in the online marketplace. Cost-effective, targeted, measurable, and scalable, digital marketing allows you to help analyze your efforts quickly, and adjust accordingly to help achieve optimal results and a higher ROI. Is your business reaching its digital marketing potential? The resources referenced herein are not affiliated with Brother nor does Brother endorse or make any representation or warranty regarding success of use. Brother engaged Prime Visibility, An Award- Winning Digital Marketing Agency, to compile this list of 10 ways you can help your small business reach its marketing potential. All trademarks referenced herein are the property of their respective owner.
2 In this Brother Office guide we share 10 key ways you can help reach your target audience, build credibility, drive conversions, and make more informed business decisions. Social Media Join the Conversation: Establish a Listening Program What it is: Do you really know what your customers think about your brand? A listening program utilizes social media monitoring tools to help you gain an unbiased perspective of how your customers perceive your brand, services, industry, or products. These tools provide real-time monitoring of your brand (and other keywords you indicate) across Facebook, Twitter, blogs, and other social media platforms. Why it s important: Social media listening programs help provide a wealth of information that businesses can use to their benefit. They integrate into your customer relationship management strategy by allowing you to monitor and quickly respond to questions and negative mentions. You can track what people are saying about your products, services, and competition and work towards improving your business based on these findings. Listening can also help engage your target audience by identifying your industry s most talked about topics and developing your content strategy around this subject matter. Best used for: A listening program is important for any business that wants to monitor and grow its social media footprint and remain competitive in the social channels. If your business does not have a strong social media presence, a listening program can help you see what your competition is doing and help you begin to develop a social media and content strategy. As your social media footprint grows, listening is an important way to monitor your brand and campaigns and connect with your audience. FEEDING THE BEAST: THE CONTENT CALENDAR Once you have established a content strategy, it is time to create a content calendar. This calendar will help you organize and schedule the production and publishing of all your different forms of content. Whether you use a list format or spreadsheet, your calendar should include areas for topics, article titles, keywords, development deadlines, distribution due dates, social channel and any other information that is important to you and your team. You can start by creating a calendar for blog posts, and then repurpose the content across other channels such as social media. By planning your calendar at least a month or two in advance, you should have enough lead time to adjust your content accordingly to industry trends and new business developments. Go Beyond the Like : Advertise on Social Media What it is: Many social networks have comprehensive advertising capabilities that let you reach an audience that may accurately represent your customer profile. Plus, many of these ads are cost per click, so you re only paying when a person actually clicks on your ad. Consider advertising on social networks like Facebook or Twitter that have a large user base. Over the past couple of years, the advertising platform of these social networks have evolved to be more direct response focusing on driving sales and engagement over just generating likes. Why it s important: Social media advertising can help give you the ability to segment your target audience by age, gender, interest, location, and dozens of other parameters. It helps your brand connect with the people who will find your ads most relevant. As your connections grow, so can the audience for your brand and marketing materials and promotions. Through social media advertising, brands can also advertise to users newsfeed and tie in a specific call to action that helps meet company goals and objectives whether it s generating more sales or increasing engagement. Best used for: Social media advertising is often best used for driving awareness or traffic to a self-contained campaign, such as a contest. Facebook s Promoted Posts/newsfeed ad unit (either as the only ad unit or in complement to the right column ad ) is best used for campaigns focused on driving engagement, leads/sales, and/or driving users to a mobilefriendly site. Content Content is King: Develop a Strategy What it is: Content strategy is the process of planning and developing content for your business. Whether your content consists of articles, press releases, blog posts, infographics, videos, white papers, images, web pages, case studies, social media updates, or reports, the strategy behind it should take into account your audience and industry. Effective content is valuable, timely, share-worthy information and, most importantly, help reflects your brand s positioning and aligns with your business goals. Why it s important: There is a constant influx of information online. Good, useful content breaks through the clutter, helps give you credibility, and establishes your brand as a thought
3 leader. It can attract new customers and engage current ones. When shared through social media, your content will aid in the expansion your digital footprint. Even more important, being thought of as a relevant content provider in your category can have a very positive impact on your search engine rankings helping you to appear above your competitors, driving clicks to your site. Best used for: Any company that creates and distributes online content on a regular basis should probably have a content strategy. It gives your content focus and direction to help you reach your short-term and long-term goals. A content strategy often forces you to define your customer and their needs and develop content topics that can give them what they want, in the way that they want it. Be a Thought Leader: Create a Blog What it is: For social engagement and branding, content is critical. And one of the best ways to generate new content is through a blog. A business blog is a web page or section of a website that is continually updated with articles relevant to the company s target audience. Small businesses can create a blog with little to no design / tech knowledge with various platforms available online. Why it s important: Blogs help enable businesses to become thought leaders relative to their respective industry while simultaneously engaging both consumers and prospects. Blogging is not only beneficial from a social media / branding standpoint, but fresh content that attracts readers and subscribers can help give your site an SEO boost. Topics for blog articles can include company news, how-to tips and guides, case studies, industry trends, business resources, and other subjects that deliver information and value. Your internal team can be a great resource and help you create original content for your blog. It may also be beneficial to connect with bloggers in your industry and create reciprocity from a communications perspective. There may be opportunities for your team to help contribute to their website as a guest blogger. Guest blogger articles generally include a link back to the contributing author s website. Best used for: Blogs can benefit just about any business, as long as the company has the resources in place to maintain a regular schedule of posting of quality original content. Blogs can help build brand credibility and loyalty, engage conversations, improve SEO rankings, and grow natural links. They offer a unique opportunity for you to share your expertise with your target audience and establish yourself as a leader in your field. Right on Target: Segment Your List What it is: Targeting your via list segmentation can be an essential part of an effective campaign. Depending on the information in your database, you can target your according to your business key metrics including sales cycle stage, browsing/purchase history, product group, age, gender, location, interests, customer value, etc. Why it s important: marketing can be an important and relevant digital marketing channel, but is often only successful if your messages are sent to the right people and you are compliant with applicable laws. Most people receive dozens of s every day and if you use a one-size-fits-all approach, chances are your message will get lost. Targeted s allow you to create specific messages for specific people. You can reward your existing customers with a coupon or promote an accessory or upgrade to a particular product they may own. When you segment s, you send your recipients relevant messages that can help you communicate the right message to the right audience.* Best used for: Targeted marketing is best used by businesses that want to nurture their current customer base, communicate information, and generate sales. marketing is not recommended for acquisition. Renting lists is expensive and typically does not have a good response rate. TEST FOR BEST RESULTS A/B testing of your s can help you improve conversion rates. You can test different subject lines, call to actions, design layouts, body text, personalization, offers, send time of day, and more. For accurate results be sure that you are using a random list split and test only one variable at a time. If open rates are underwhelming, you may want to test your subject lines first. If you are getting good open rates, but less than stellar conversions, consider testing your CTA. Evaluate your results carefully to determine the best combination of elements. Have a Clear CTA for Your What it is: A call to action (CTA) tells your readers what to do next. By getting your readers to focus on the next step, you can encourage them to take action. The most effective CTAs are often clear and persuasive, value-driven, and stand out. Why it s important: Simply put, a good CTA can help increase your click through rates, so they should be created using best practices. Common, but not optimal, CTAs such as Submit or Click Here do not grab the attention of the reader. Remember, s are typically read very quickly,
4 so any CTA should be direct, strong, and to the point. They should be able to be seen and understood at a glance. If you have a secondary call to action, be sure it doesn t compete with your primary CTA. You can prioritize your CTAs either by using different fonts or colors, or through different positioning on the page. But with CTAs, less can sometimes be more. Too many CTAs can be distracting and cause your readers to be confused. This may lessen the impact of your primary CTA and can result in lower conversion rates. Best used for: Every should have at least one CTA. CTAs are used for motivating the reader and, where possible, indicating value. CTAs can complement the copy, strengthen the message, and promote action! Paid Search Set-Up Paid Search Creative Testing What it is: One of the benefits of Google and Bing paid search advertising is that it is so measurable. You can see what is working, what s not, and adjust your approach immediately. One key way you can help improve the success of your ads is through creative testing. Paid search creative testing involves setting up a control ad to test against one or more other ads. The different versions are rotated evenly on the same set of keywords to identify a winning ad based WHAT TO TEST on key performance indicators (KPIs). Testing can also involve multivariate tests that test multiple combinations of ad copy as well as landing pages to increase performance. Why it s important: Testing identifies what ads or creative combinations are generating the most conversions based on your specific KPI. You can see what ad s performance. call to actions (CTAs), offers, buzzwords, etc. are having the most positive effect on your results. Through this type of analysis you can craft more successful ads and landing pages which may ultimately lower your costs, earn a higher Quality Score, and help increase your ROI. Best used for: All paid search advertisers should be doing creative and landing page testing and paid search is suggested for any business that has trackable online conversions and metrics. Testing your KPIs in paid search can help identify ways you can scale your business. To test your paid search ads, you ll need to modify your ad copy for each of the versions. You can test different call to actions, placement of CTAs, benefit statements, display URLs, copy tone, offer wording, use of acronyms, etc. If you keep your testing to just one variable so that when you analyze the results you ll know exactly what made the difference in your Search Engine Optimization Make Your Mark with Rich Snippets What it is: Rich snippets are extra lines of HTML coded text about the content of a web page that appear below its regular search engine results page (SERP) description. This special markup gives users additional information about the web page that they can easily access from the SERP. Types of rich snippets may include people, reviews, videos, recipes, events, etc. Why it s important: Rich snippets can help your website stand out in the search results and can assist users in determining how relevant the site is to their search query. They may also contribute to higher click through rates and search engine rankings. Best used for: Rich snippets are best used for e-commerce sites. Think Local What it is: Being included in the local listings is important for reaching your market. There are many types of local listings and directories available that can help your business appear in the organic search results when a query is done for a category in a specific geographic area. Examples of keyword phrases that can trigger the search engine algorithm to recognize your business in the local listings include city + keyword combinations such as Brooklyn storage or Miami plastic surgeon. Depending on the type of listings, your listing may feature your url, address, phone number, a map highlighting your business location, or a link to a custom page. Why it s important: A geographicspecific local listing can help give your business online visibility and is a powerful way to target your audience. While local listing features may vary by services and plans, some give you the opportunity to include lots of additional information including hours of operation, videos, photos, payment options, and more. Best used for: If you have a brick and mortar location, a local listing is a key way to help gain more visibility and give your target market the information they need.
5 Analytics Analyze Your Analytics What it is: Web analytics can help you uncover important data and insights about your websites, videos, social platforms, mobile apps, and other digital channels. Many web analytics platforms enable you to get information about referral traffic, top landing pages, time spent on page, the customer path, visitor browsers, bounce rates, visitor location, and much more. Why it s important: Web analytics platforms can provide you with actionable insights about your audience and your website. The data can be used to determine strengths and identify areas for improvement. For example, if you notice low visits and high bounce rates over an extended period of time, you may want to consider purging and merging content. Creating one strong page rather than multiple pages of thin content may improve your bounce rates, time spent on page, and conversions. By looking at your analytics, you have the opportunity to access data and create custom reports that can help you make better business decisions. Best used for: Any business that has a website should be analyzing its data. Web analytics allows you to help monitor and measure your online campaigns, track their efficiency, and identify gaps. Brother International Corporation is one of the premier providers of products for the home, home office and office. The U.S. corporate office in Bridgewater, NJ, was established on April 21, 1954 and currently markets many industrial products, home appliances and business products manufactured by its parent company, Brother Industries, Ltd. of Nagoya, Japan. Our award winning products include color and monochrome laser printers and All-in-Ones, color inkjet All-in-Ones, mobile and desktop scanners, fax machines, video-conferencing systems, label printers and P-touch electronic labelers. Learn more about Brother Office Products at
HOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationHow To Plan A Website
Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director
More informationTitle/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
More informationOnline Marketing Module COMP. Certified Online Marketing Professional. v2.0
= Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationServices & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8
(888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS
More informationInternet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
More informationIs your website generating leads for your business?
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
More informationDigital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015
Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Ferdinand Weps Creative Director, Heaven & Weps Managing Partner, TrainingAid What We ll Talk About Today CUSTOMER JOURNEY GROUP
More informationRevenue Generating Conversion Rate Optimization (CRO) Strategies
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
More informationIntegrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence
Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click
More information10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
More informationTHE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS
THE EVENT PLANNER S COOKBOOK PROVIDING EVENT PLANNERS WITH THE RECIPE FOR SUCCESS THE EVENT PLANNER S COOKBOOK HAS BEEN CREATED TO HELP EVENT ORGANISERS BUILD STRONGER FOUNDATIONS FOR THEIR EVENTS. THE
More informationCreating a High Performance Website
Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationNonprofit Technology Collaboration. Web Analytics
Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationGuide Boosting sales through online marketing
Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in
More informationTHE ECOMMERCE MARKETING GUIDE TO FACEBOOK
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationINTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
More informationMark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationFindability Consulting Services
Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More informationWEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites
More informationHOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine
HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content
More informationULTIMATE CHEAT SHEET:
ULTIMATE CHEAT SHEET: DIGITAL MARKETING TERMS FOR NOOBS f rewards TAKING ON ANY NEW CHALLENGE AND DIPPING YOUR TOES INTO A NEW ARENA IS ALWAYS INTIMIDATING. It s made even more so if that new arena is
More informationGetting better SEO and AdWords results with Google+
Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45
More informationCapture Leads With Effective Call To Action Buttons
1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who
More informationFor more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363
Online Marketing, an overview We will get more potential customers to your website and we will get more of your site s visitors contacting you. We can determine what your potential customers are searching
More informationGoogle Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationHow To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
More informationServices & Pricing. P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com CONTENTS SEO LOCAL PLAN 2
P.O. Box 10734, Eugene OR Office: 541-603-0956 sales@oregonpublishing.com www.oregonpublishing.com Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 CLIENT DASHBOARD 15 MOBILE ANALYTICS
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationPPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword
PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses
More informationLocal SEO. Making Your Brand Famous Locally. The Definitive Guide
Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting
More informationTop 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
More informationA Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers
A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More informationSOCIAL MEDIA: The Tailwind for SEO & Lead Generation
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
More information5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationInternet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program
Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More information7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services
7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing
More informationSmall Business. Online Success. Google offers insights and tools to help your business grow.
Small Business. Online Success. Google offers insights and tools to help your business grow. Contents Introduction 5 The basics: Get online 6 Ready-made sites 6 Google Sites 7 The next step: Attract and
More informationInternet Marketing Guide
Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite
More informationSEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
More informationHow to Create an Amazingly Successful Physician Marketing Plan & Budget
Online Marketing Suite How to Create an Amazingly Successful Physician Marketing Plan & Budget www.practicedock.com Ph. 877-886-7731 How to Create an Amazingly Successful Physician Marketing Plan and Budget
More informationDIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords
DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing
More informationoneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty
oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial
More informationREAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
More informationIn This Seminar You Will Learn.
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
More informationMY DIGITAL PLAN MY DIGITAL PLAN BROCHURE
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationSEO = More Website Visitors More Traffic = More Leads More Leads= More Sales
Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationSearch Engine Optimization
Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationSearch Engine Optimisation Managed Service
SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition
More informationPaul Mosenson, Founder of NuSpark Marketing
Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,
More informationA Quick Start Guide On How To Promote Your Site Using WebCEO
Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a turn-key SEO Platform with state-of-the-art reporting functionality and the ability to go 100%
More informationA digital Creative Company
Table of Contents 3 Responsive Websites 9 Responsive Web & Mobile Apps 10 Branding 12 Online Marketing 2 We Build Responsive Websites A responsive website has a flexible layout that adapts to fit various
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationSearch Engine Optimization
Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed
More informationJanet Bartoli Search Engine Optimization Consulting Small Business Packages
Janet Bartoli Search Engine Optimization Consulting Small Business Packages SEO Package Organic Silver: $475/mo (Ideal for small business with little to no pre-existing online presence, great way to get
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationSearch Engine Optimisation workbook
Search Engine Optimisation workbook Sub-title here Search Engine Optimisation workbook SEO: Getting Started When referring to SEO the focus is on organic search results not paid for traffic from Google
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationWhy digital marketing?
Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of
More informationCertified Digital Marketing Professional VS-1217
Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationThe Almighty SEO Guide For Small Businesses
The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter
More informationLocal Seo With Google Plus
Local Seo With Google Plus PageTraffic Web Tech Pvt. Ltd. All rights reserved. GET NEW CUSTOMERS EVERYDAY! TABLE OF CONTENTS INTRODUCTION... 1 CLAIM GOOGLE+ LOCAL LISTING... 2 OPTIMIZING WITH LOCATION-ORIENTED
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More information10 Actionable SEO Tips for Small Businesses
10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.
More informationCreating a Landing Page to Achieve Maximum Results
Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it
More informationA Quick Start Guide On How To Promote Your Site Using WebCEO
Move your site to the top! A Quick Start Guide On How To Promote Your Site Using WebCEO Welcome to WebCEO, a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. This platform
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationSocial Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
More informationGUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationSocial Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero
Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards
More informationEARCM ENG NE. Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales
EARCM ENG NE PT M ZA N Did you know that SEO increases traffic, leads and sales? SEQ = More Website Visitors More Traffic = More Leads More Leads = More Sales What is SED? Search engine optimization is
More informationWhat is PPC? PPC stands for Pay-Per-Click.
What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking
More informationPPC Automation 2014: The ROI of Paid Search Automation
PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands
More informationUsing Google Analytics to Become a Better Marketer
Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in
More informationDigital Marketing Solutions
Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with
More informationSEO National Plans Value Bronze Silver Gold Platinum
ADVENT DIGITAL NATIONAL & LOCAL SEO Phone: 210-493-6193 SEO National Plans Value Bronze Silver Gold Platinum Fee $550 $799 mo $1199 mo $1899 mo $2599 mo Reporting & Customer Dashboard Target Keywords 12
More informationPresented by Spyros Mygdanis & Giorgos Kalaitzis
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
More informationThe ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing
The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals
More information