Job Description Chief Marketing Officer

Transcription

1 Job Description Chief Marketing Officer Job Role Reporting Line Remuneration Direct Reports Location Chief Marketing Officer This role reports to the CEO Circa $250k salary pa plus super plus ESOP 6 FTE Level 17, 56 Pitt St Sydney About Us SocietyOne is Australia s leading and largest marketplace lender for personal loans. Since our pioneering launch in August 2012, we have helped more than 5,000 customers and provided more than $130 million in loans. In just four years, we have grown from a small digital start-up to a scaled-up new generation financial services company employing nearly 80 people across two locations in Sydney, Australia and Auckland, New Zealand. We re proud of what we have achieved so far. We were recently awarded Best Digital Offering of the Year at the 2016 AB&F Australian Retail Banking Awards and FinTech Innovation in Lending at the 2016 Australian FinTech Awards. But we re only just getting started! Our vision is to be Australia s leading, most trusted, people powered lending marketplace. Our mission is to provide a better deal for borrowers and lenders, one brilliant funding moment at a time. Our ambitions are large - to help 100,000 customers and capture a two-to-three per cent share of the $100 billion consumer finance market over the next five years. Our Values Our shared vision, mission and values are the glue that binds everyone in The Society together and guides every discussion, decision and interaction that we have. We believe that great companies are made by great people. This is why we strive to attract, develop, engage and retain the most talented, values-oriented team members who are passionate about working together for success. We are in the business of Trust for borrowers, investor funders, shareholders and other stakeholders in the community. For this reason, we expect the very best from every one of our team members the highest standards of integrity; dedication to customer service excellence; teamwork and embracing diversity and inclusion; and doing whatever it takes to deliver the best performance for the company. Our values are: Transparent Imaginative Being open, honest, responsible and trusted to do the right thing We are bold and creative to develop innovative solutions

2 Empowering Connected One Team We recognise, embrace and enhance the incredible potential inherent within every individual Worldly, insightful and passionate about creating a fairer, more rewarding society Focused, collaborative and dedicated to excellence This Position The role of Chief Marketing Officer will oversee all marketing operations of SocietyOne and develop its marketing strategy and vision leveraging their experience and expertise. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards achieving our short and long term growth goals. The CMO role is responsible for formulating and overseeing the planning, development and execution of SocietyOne s marketing, advertising and communication initiatives for borrowers and investor funders. Reporting directly to the Chief Executive Officer, and being a key member of the SocietyOne Leadership team, the CMO s primary responsibility is to generate revenue and shareholder value by significantly growing customer numbers in the p2p lending market and generating lending originations growth at an acceptable cost, as well as the marketplace that includes other lender participants. This will be achieved through successful marketing activities through traditional and digital marketing channels including advertising, Public Relations, SEO/SEM, Comparison Sites, Get Credit Score, Direct Mail and EDMs, as well as Social Media (Facebook, LinkedIn, Instagram etc). The CMO will achieve this by managing a team of 5 direct reports (see below) as well as by leveraging SocietyOne s advertising, PR, media buying, Direct Mail and SEO agencies. These are DDB, Map & Page, Foundation, Resolution (Search) and Ask 2 (Direct Mail).The CMO will also be a significant liaison to the Media Consortium (shareholder group) for the purposes of maintaining this relationship and leveraging the assets of the Consortium in accordance with the strategic relationship as documented from time to time. It is also expected that the CMO role will be SocietyOne s Board Director representative on Get Credit Score. Get Credit Score is a joint venture between SocietyOne and Veda (25/75% shareholding). Get Credit Score is a destination where Australians can obtain their unique credit score for free and is a key affiliate channel for SocietyOne as well as being a key data source for our business. Responsibilities Develop and execute the Board approved marketing strategy and brand position for SocietyOne Implement and manage the annual marketing expense budget for SocietyOne Design and execute marketing campaigns that achieve agreed targets for new customer growth, lending originations growth, revenue, CPA (cost per acquisition), conversion rates, and customer satisfaction targets in conjunction with the other Heads of Business Leverage data and analytics to drive business and customer insights Develop customer segmentation, competitive analysis/market intelligence, prospecting, lead generation, channel management Build the SocietyOne brand and profile to become Australia s leading, most trusted, people powered lending marketplace including brand awareness/

3 recognition, and brand preference. This includes management responsibility for SocietyOne s Facebook, LinkedIn and Social Media presence Develop successful affiliate partnerships and channels, including activities through Comparison Sites and Get Credit Score Implement customer satisfaction/net promoter score/customer feedback/voice of the customer tracking systems and management reporting, and develop strategies to improve the end-to-end customer experience through UX design and process experience Oversee and direct the efforts of the marketing team. This will include attracting, retaining and building talent within the Marketing team and coaching individuals to exceed their objectives including regular performance assessment and TL&D requirements Oversee and manage the selection, performance assessment and contract management of the Company s external marketing agency relationships Organise and assist with the Companies key internal and external events management As part of the SocietyOne Leadership team, participate and contribute to the Company s success through involvement in Board of Director Meetings (as required), Weekly Leadership Team Meetings, Weekly Staff Stand Up sessions, Monthly Risk and Compliance, and Product, Pricing and Credit Meetings, and other forums as required. Required Skills, Experience and Qualifications Bachelor degree and/or an advanced degree in marketing and business (MBA) Proven experience as Chief Marketing Officer or similar role Demonstrable experience in growing new businesses as well as developing effective and efficient strategies and business plans for all marketing aspects. Strong digital marketing capability required Practical understanding of Empowered Contextual Marketing predicting and anticipating what people want driven by micro audience data to identify behavioural cues, and then serving contextual content in a realtime environment that drives value and builds customer relationships and loyalty Financial services experience preferred peer-to-peer and/or consumer lending Strong relationship management and contract negotiation skills Superb analytical/quant skills with a strong understanding of data management and marketing analytics Demonstrated ability to lead and inspire a team Passionate about customer advocacy and customer experience Outstanding communication (written and verbal) and interpersonal skills. Must live the SocietyOne values. Entrepreneurial Spirit. You love autonomy and welcome responsibility. Must possess a can do and whatever it takes attitude - you re the type of person that will either find a way or make one You enjoy variety and love to tackle new things Direct Reports

4 Head of Brand and Marketing Web Content Manager Growth Channel Manager Marketing Operations and Support Design Director Director of PR and Communications Key Performance Indicators SocietyOne P&L results Customer Growth Lending Originations Growth Cost per customer acquisition Funnel conversion targets Marketing expenses to budget Brand awareness, recognition and preference Positive press mentions Customer satisfaction/net promoter score/product review ratings Employee Engagement of marketing team Operational risk compliance within Board approved Risk Appetite Statement and tolerances Key Stakeholders Board of Directors Board approval of Marketing Plan and Budget Regular updates to the Board as required CEO Selection, monitoring and management of external marketing agencies Monthly marketing report for CEO Board Papers Chief Financial Officer Management of approved marketing budget in line with Delegation of Authority Policy Chief Risk Officer Responsibility for Operational Risk Policy in line with regulatory requirements Attendance at Monthly Risk and Compliance Committee Chief Operating Officer Funnel conversion Variable cost per loan Customer service level and attainment and complaints resolution Process and technology improvements Chief of Product & Strategy Director of PR and Comms Chief Investment Officer Market share reporting Customer insights reporting Market research and strategy Product development and management Get Credit Score Management of external public relations activity and agency Industry award submissions Management of Investor customer experience on website for Investor Funders Assistance with Investor Funder communication & reporting Assistance with Investor Funder event management

5 Head of Credit and Business Analytics Head of People & Culture Shareholder engagement Key Performance Indicator and BI Reporting Marketing channel performance and analytics (using Adobe Analytics) Web Performance & Optimisation Attendance at Monthly Product, Pricing & Credit Committee Marketing team recruitment Marketing team Employee Engagement Performance Management including Remuneration Reviews and TL&D Veda (Get Credit Score) Seven West Media News Corporation More Information SocietyOne is embarking on a period of rapid growth and maturity. If you feel you have what it takes to join our team, please apply with a cover letter and CV. Please note that due to the high number of anticipated applications only candidates that are successful in reaching the interview stage will be contacted. For enquiries contact Sarah Black Head of People & Culture, sarah.black@societyone.com