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2 & Coordinator / Assistant Supports the Department with the coordination and development of reports. May also be required to perform marketing administrative duties. Diploma $1,800-$2,500 & Oversees the marketing aspects of a brand or business, and strives to achieve brand awareness. Some fundamental job duties of this position include monitoring competitors, acquiring and training staff members, developing and implementing marketing strategies and analysing results. $5,500-$12,500 / Director A strategic role that provides planning and leadership to the Department by ensuring proper structures, systems and strategic market planning are in place. $9,000-$15,000 Oversees strategic marketing planning (advertising, PR, promotions etc). Involved in the budgeting process and works closely with senior management and Business Unit s. $6,000-$8,500 Executive / Specialist Supports the and is involved in the development and execution of marketing and promotional activities. Conducts market surveys and reports as required. Diploma / $2,500-$4,500 CRM Supervises and maintains the installation, configuration and support of the organisation s customer relationship management (CRM) software through best practices and management of a technical team. $7,000-$12,000 Product Responsible for gathering market intelligence, delivering marketing plans to increase market awareness and penetration of the organisation s products. Reports to the or Sales Director. $6,000-$8,500 21
3 & PR Coordinator / Assistant Supports the PR Department with coordination of PR activities. Assists in the preparation of PR materials, PR reports and other duties as required. Diploma $1,800-$2,500 PR Conceptualises and crafts news releases and media information. Involved in product launches and special events. Responsible for social media campaigns and initiatives. Involved in all aspects of how a company is perceived externally. $5,000-$8,500 Corporate Involved in managing and orchestrating all internal and external communication aimed at creating favourable point of view among stakeholders on which the company depends. $6,500-$13,000 PR Executive Supports the PR in the handling of media relations. Follows up with media enquiries and ensures clear and open communication at all times. Diploma / $3,000-$4,500 PR Director Responsible for managing the PR department and the content it delivers. Ensures that the communication strategy is consistent and reflects the organisation s strategic vision. $10,000-$15,000 Corporate Director Oversees the business PR methodologies, including print and broadcast media, corporate branding and internal communication. These professionals collaborate with directors and managers from other departments concerning correspondence needs. $10,000-$17,000 32
4 & Brand Coordinator Assists in advertising, media, events coordination and liaison with agencies. Provides administrative support to the marketing team. Diploma / in marketing or relevant business discipline $2,000-$5,000 Digital Manages the marketing of digital products such as websites and mobile applications, in a variety of different ways, both online and offline. $6,500-$10,000 Content / Digital Content Publishes web content and keeps it up to date. Ensures that website is running smoothly, while also tracking data about where users are clicking, how long they stay on a site, and other data points that drive marketing efforts. $5,000-$10,000 Responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Works closely with vendors to ensure the successful execution of fieldwork. Brand Identifies, develops, and evaluates marketing strategy and direction. Formulates and leads marketing activities and policies to promote products and services. Works with marketing partners and agencies. Diploma / in marketing or relevant business discipline $5,000-$10,000 Analyst A key member of the team who analyses trends in the market & provides recommendations based on the research findings. Works with the client to understand and document the overarching business objectives. $3,000-$4,500 $5,000-$7,500 Director Directs and oversees an organisation s marketing policies, objectives and initiatives. It is their responsibility to review changes to the marketplace and industry, and adjust marketing plans accordingly. $13,500-$20,000 43
5 Connect with adecco.com.sg UEN: K EA Licence Number: 91C2918 5
Banking. Back Office. VP Bachelor s / Master s Degree $9,500-$17,000. (exp. 5 years and up) SVP / Director Bachelor s / Master s Degree
DISCLAIMER: The data and information contained in the Adecco Singapore Salary Guide 2016 is for general guidance only and shall not be deemed as exhaustive. The information listed here may not be reproduced
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