2 OBJECTIVES 2 DIMENSIONS

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1 Smau Milan 2013 Smau Milan is the most important Italian event dedicated to Information&Communication Technology designed to help main national and international suppliers of ICT solutions meet entrepreneurs, corporate and public administration decision makers and ICT channel operators: three days during which the cutting-edge technological novelties and benefits for businesses deriving from adoption of digital technologies will be presented. SMAU dimensions today Smau is divided into multiple dimensions, each of them is targeted at a specific audience: Smau Business: dedicated to corporate/public administration managers and decision makers Smau Trade: dedicated to ICT channel operators (vendors, ISV, VAR, system integrators, software houses ) Smart City: dedicated to mayors, councilors and officers of municipalities Innovation Paths: the widest range of innovation represented by startup, laboratories and research centers, tender and founds which may support companies in their growth; Smau Media: addressed to newspapers, TV, radio, news agencies, magazines and web with the aim of spreading the culture of innovation (more than 1,800 accredited journalists during the three-days event ). the format THE NEW Smau format The new format has been designed by ICT Ecosystem operators (vendor, channel, universities and business schools, trade press) together with Industry and Trade Associations (Confindustria and Ascom) to allow Information & Communication Technology enterprises: to create new opportunities of doing business with enterprises and public administration; To develop and/or enhance brand awareness, taking advantage of an authoritative and independent platform; To meet ICT partners and new trade operators, developing a direct/indirect network to increase market share. why to partecipate To create new business opportunities Demand orientation Each visitor will set a personal agenda according to his/her business needs by means of the online profiling system in order to identify: the educational and information meetings of interest amongst more than minutes workshops by the most authoritative lecturers and independent analysts; success cases of Italian enterprises (ICT Innovation Prize); the best technology suppliers gathered together in a single event to help visitors in their ICT investments. 2 OBJECTIVES Billable services for exhibitors Database: a list of profiled participants who expressed interest in the same thematic area sponsored by your enterprise. Lead Generation: all visitors registered at smau.it website interested in your thematic area will be invited to visit your stand; unlimited number of complimentary invitations sent to your customers; prospects, tailored electronic mailings to users in line with your target; dedicated call centre. Brand Awareness: your case history or promotional message published in L Italia che innova - Case History & Protagonisti (handed out to visitors) and on smau.it website; your solutions highlighted in the online Gallery of products; media relation with editorial offices in Economy of main local newspapers. 9 sq m turn key fully equipped booths (including personalized graphics arts). To recruit new ICT channel operators 2 DIMENSIONS BILLABLE SERVICES Meetings with new business users/ict channel at your stand Database of profiled contacts business users/ict channel Media visibility Networking amongst participating enterprises RESULTS LEAD GENERATION AND TURNOVER INCREASE

2 smau media Communication Plan More than 400 advertising pages on main trade magazines and websites More than 30 advertising pages on main national newspapers More than 300 commercials on major local radio stations and focus on Radio 24 More than 950,000 s sent to a targeted database in collaboration with trade associations, authoritative Universities and Business Schools, exhibitors More than 65,000 calls by a dedicated call centre to invite business decision makers and ICT channel operators PR Action and Media relation 1,830 media representatives accredited during the three-days event (journalists of economy, digital, national politics) 1,500 media representatives accredited to the press room of the event 1,000 editorials, specials and focuses on innovation and technology published on main trade journals and web sites (Wired, Pc Professionale, Corriere delle Comunicazioni, ICT4Executive, Computer Build, Data Manager, Zerouno ecc..) 400 articles and specials on main national and local newspapers (Corriere Economia, La Repubblica Affari e Finanza, La Stampa, Il Messaggero, Il Sole 24 Ore, Il Resto del Carlino, Il Giorno, ecc...) 40 Tv reports on national TV station (Tg1, Tg2, Tg3 Pixel, Tg3 Lombardia, Tg5, Rai News24, Sky TG24 ecc...) 60 radio commercials (Radio 24, Radio 1, Radio Capital, Radio Monte Carlo) Web A dedicated website with more than 700,000 users and over 1, visited per year Continuous presence on main social networks (Facebook, Twitter, Youtube, ) before and during the event Main events for media Opening Conference: 300 accredited journalists Smart City Award, the most successful case histories in terms of the development of smart cities: 50 accredited journalists ICT Innovation Award, the recognition - fifth national edition - given to companies that have innovated their business through digital technology: 50 accredited journalists Lamarck Award, the award given to the most innovative start-up: 30 accredited journalists Pubblication for the journalists PRESS POCKET: the leaflet distributed to all journalists which contains the calendar of all the events of interest to the media (institutional events and press conferences in the Press Arena) PRESS KIT: the folder containing all the press releases of the initiatives carried out by Smau in the three-days of the event L ITALIA CHE INNOVA: the publication containing all the case histories presented during Smau INNOVATION GUIDE FOR BUSINESS EXPO: Publication in which the world of research presented at Smau is cataloged (Regions, startups, accelerators of innovation, tender and founds for the enterprises) GUIDE MAP SMAU: Publication containing the floorplan and the list of exhibitors, the schedule of workshops and conferences planned and the main innovative solutions in the fair 2

3 MILAN 2012 PROFILED PARTICIPANTS: ( END USER and ICT CHANNEL) 2012 smau milan results END USER DATABASE: (entrepreneurs and managers) divided per enterprise sector, number of employees, turnover and function/position END USER DATABASE (entrepreneurs and managers) divided per area of interest and short-term investment plan of visitors THEMATIC AREA n How Enterprise Resource Planning can help manage information and processes in an efficient way How business intelligence applications can support decisions CRM applications as a tool to effectively manage relations with client The opportunities offered by e-invoicing and document dematerialization Supporting the collaboration and the filing through Document Management Collaboration solutions Innovating processes through Mobile & Wireless and RFiD solutions Cloud Computing and Software as a Service to improve the efficiency and flexibility How innovative solutions can improve the efficiency and flexibility of an IT architecture/it infrastructure Smart working and communication infrastructures How to avoid costs and damages generated by poor IT security systems How to reach new customers through online marketing services and Web B2C applications CAD and PLM solutions The benefits of digital printing solutions Tablet and Smartphone for business * exclusive profiled contacts. Each visitor can declare interest in one or more thematic area Line of business n Marketing & Sales Administration, finance, control Operation & Logistics Purchase Human resources, organization Research and development, design Retail & Large Retail Trade Public Administration

4 2012 smau milan results ICT CHANNEL OPERATORS DATABASE: (dealers, ISV, VAR, system integrators ) divided per enterprise sector, number of employees, turnover and function/position PROFESSIONAL ASSOCIATIONS AND INDEPENDENT ANALYSTS (source: Smau Milan 2012) Associazione di Bologna 4

5 2012 smau milan results PROFESSIONAL ASSOCIATIONS AND INDEPENDENT ANALYSTS (source: Smau Milan 2012) CONFINDUSTRIA VENEZIA futura bk bt pantone blu 280 cvc For the full list, visit the web site 5

6 2012 smau milan results partners comments (from the closing press release of Smau Milano 2012) SMAU has been again an event full of opportunities and an important moment of meeting with all those who can contribute to the building of Digital Italy: institutions, companies, media, society. The recent actions taken by our government are an important step, but there is still much to be done: we need to create infrastructure and promote culture, to make sure that the digital innovation becomes part of the DNA of the country. Events like SMAU are heading in this direction. David Bevilacqua, Vice President South Europe Cisco We are going through a major changing, which has redefined marketing strategies, business models and how we use the technology. In this scenario, the role of HP takes becomes more important as an example to change, to trigger new virtuous dynamics of growth and economic recovery. In this context, SMAU is considered as a significant opportunity for exchange and comparison of skills and experience, as well as being a source of innovative ideas and projects that testify the vitality of our market. Stefano Venturi, Ceo HP Italy I believe that this SMAU edition was characterized by greater awareness by the institutions and enterprises on the importance of technology for the revival of the country. The feedback given by companies and partners to the proposals and solutions that we have presented was very satisfactory and we can say that the message of innovation and growth that we launched was collected. Especially small and medium-sized business have today real customized solutions to meet the challenges in the global market. Luisa Arienti, Ceo SAP Italy The participation to Smau is not only an important technological showcase but also it offers the opportunity to highlight the ability of the system to assist the development of small and medium enterprises and the entire country. Telecom Italy, with its infrastructure of integrated telecommunications, cloud computing services and a network of consultants and IT professionals dedicated to Impresa Semplice, supports the Italian business for the technological renewal and growth. Pietro Labriola, Head of Business Telecom Italy WHAT THE MEDIA SAY ABOUT SMAU MILANO (source: Smau Milan 2012) Smau 2012 edition register a change for the IT sector. Despite the persistence of the crisis, it is the occasion to see the first signs of recovery Corriere delle Comunicazioni Smau 2012: a new habitat for the hi-tech Il Sole24ore The farewell to the crisis through ibusiness. In Milan there is the most accredited ICT event for the corporate world. With 500 case histories. Il Mondo Smau is ready for records: over 50,000 visitors expected La Repubblica Affari e Finanza Smau 2012: the smart revolution is around the corner La Stampa The Innovation at home: this is the claim and the new soul of Smau 2012 Tg1 Faster decisions, less paper and more customers: the future comes to Smau Il Messaggero The new frontiers of technology for business at Smau Milano 2012 Tg5 For any further information Segreteria Organizzativa: ph: info@smau.it 6