SPONSORSHIP OPPORTUNITIES. About the Event. XChange Solution Provider March 1-3, 2015 Pre-event activities February 28 Gaylord Texan Dallas, TX

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1 About the Event XChange is a dynamic conference that brings together pre-qualified solution providers from across the United States. These executive decision makers will converge to meet face-to-face with top technology vendors and industry analysts to focus on the latest and greatest products, programs, and business models in the channel community. XChange creates a unique opportunity for you to engage and drive sales with the largest contingency of qualified and successful solution providers in the industry. Unlike a traditional trade show, our event offers a platform for you to have full, targeted, and one-on-one contact with these powerful partners. And our attendees are hosted guaranteeing their quality, time and attention. Why Sponsor Meet individually or in groups with leading and emerging solution providers in the channel to create and strengthen relationships. Partner with solution providers or complimentary vendors to increase your selling capacity. Learn the latest trends and outlook for the industry from analysts and thought leaders. Listen to what the feet on the street have to say about the market and your products. Accelerate your business by making the connections and gathering market intelligence. Gain market share and brand awareness by being in front of this cross-section and who s who of the channel. As thought leaders and an independent news engine and resource for the high tech channel, XChange Events has the ability to deliver key solution providers. Pre-event activities February 28 Gaylord Texan Pre-event activities August 8 Gaylord National 2014 Attendee Highlights Pre-Qualified Solution Providers Strong cloud & managed services presence 88% C-level, VP, or Director 30% featured on the CRN SP500, Next-Gen, MSP500, Fast Growth or Tech Elite lists Approx $20B in revenue represented (across both events) 71% new to XChange Why Choose XChange Both solution providers and vendors are looking for quality partners and we deliver. 97% of 2014 attendees reported they found a new vendor that provided business opportunity Event Highlights Boardroom appointments Speaking opportunities Prescheduled 1:1 meetings project Awards reception Awards

2 The attendees represent a wide variety of markets and technologies providing a true sample of the solution provider community. This broad perspective gives insight into the full scope of the IT Channel % of attendees are new to the event each year, providing you with an overwhelming opportunity to find new partners and accelerate the sales of your technology solutions. Audience Demographics Attendee Snapshot pre-qualified solution providers per event Strong cloud & managed services presence 88% C-level, VP, or Director 30% featured on the CRN SP500, Next-Gen, MSP500, Fast Growth or Tech Elite lists Approximately $20B in revenue represented (across both events) 71% new to XChange 54% of solution providers expect >15% growth in the next year % Attendees by Revenue More than $50M $20M - $49.9M $10M - $19.9M $5M - $9.9M 85% of attendees actively engaged in selling cloud, managed, $2M -$4.9M Up to $1.9M or hosted services 0% 10% 20% 30% 40% Source of Revenue (Average) % Attendees that Provide Each Technology App Dev & Custom Software BI Cloud Computing CRM, ERP & ECM Data center Disaster Rec / Bus Continuity / Backup & Rec Managed Services & Hosting Mobility Networking Security Servers, Desktops, Notebooks, Tablets Storage System Integration Telecom & Unified Communications Virtualization VoIP % 47% 38% Small Bus Midmarket Enterprise Source of Revenue by Sales (Average) 26% 58% 16% Hardware Software Services A more detailed list of technologies provided is available upon request *Demographics based on 2014 XChange Attendees*

3 XChange is one of the world's leading IT channel events, where top vendors and solution providers will meet, network, train and define the future of the industry. Key Event Sponsorship Opportunities Interactive Boardroom Appointments give you 25 minutes of dedicated presentation time to targeted groups of pre-qualified solution providers segmented by type and core competency. Event Tools & Coverage Event App Helpful event logistics, content information, and meeting scheduling is at your fingertips. The Solutions Pavilion show floor is an exciting, interactive setting for your live product demonstrations, face-to-face meetings, and networking. Vendor Keynotes are 30 minute full audience sessions where you can share your brand and industry perspective by having one of your experts speak. Making IT Social Submit your Twitter handle and to join the conversation Like XChange Events on Facebook when you look for event pictures and other highlights Tech Symposiums give you 20 minutes on the main stage to present your product demonstration or case study to the entire audience. CRN Editorial Coverage Editors report on the key news and stories throughout the event. Find it all on CRN.com XChange Talks give your executive 5 minutes to address the full audience (no slides or video) with provocative insights on your company s showcased solution or program and how it will drive partner success. Talks are moderated by XChange Events MC.

4 Our team will help you create a customized sponsorship package. You can address the full audience, or select a targeted group for a presentation or demonstration. Key Event Sponsorship Opportunities Concurrent Vendor Case Studies let you showcase a partner or end client success story. You present that story two times in back-to-back 25-minute sessions where you have the opportunity to take questions and engage with solution providers who have self-selected your session based on your brand and topic brief. Demo Rooms give you the opportunity to create a fully customized display and demonstrate your newest solutions and products more personally. Participate in the passport program to encourage more visitors during designated agenda times. Rooms are available throughout the event for private meetings. Workshops and Boot Camps create a targeted learning environment in which you can train, enable or recruit based on your goals. Both exclusive and multivendor options available. Includes all recruitment and operations management. CRN Channel Champs & Annual Report Card (ARC) Awards are where solution providers honor vendors with the most exceptional products, programs, services and technologies. These high profile evenings provide a showcased environment for your branding as well as an opportunity to address the entire audience. Custom Meals & Activities allow you to create a more private and unique atmosphere, as well as target a very specific set of attendees. The XChange Events team can manage the logistics and recruitment for you. Customize Your Experience We are here to help you create the package that best fits your goals and your budget. Whether you are looking to recruit new partners or enable existing partners, custom options include, but are not limited to: Targeting specific partners Private meals Receptions Activities (fun, training, etc.) 1:1 Meetings Branding strategy What Differentiates XChange High quality executive decision maker attendees Hosted model to guarantee execs time and attention Variety of opportunities to network and interact Full attendee list with demographics provided Editorial coverage by CRN Advisory Board drives continuous improvement Charity and sustainability initiatives Customer Service we don t just sell you the event; we are your partner We are committed to your success.

5 Testimonials XChange never disappoints. Their events are first-class and attract quality attendees that are interested in exploring new partnerships and opportunities. I like the organization and agenda for the conference and always finding myself wishing I could have attended more sessions. Great forum for networking and finding new partners. Datto Given the growth in popularity of social media and electronic communications, they will never replace the value in a physical handshake and eye to eye conversation. Interlink Communications Systems Thank you for a wonderful event. McAfee always enjoys participating in the day. It's a neutral territory for vendors and partners to come together to create impact outside the office. The quality and professionalism of the attendees is much appreciated. McAfee Great event to network with current business partners and meet new ones. Red Hat 93% of sponsors said they would recommend the event to another vendor Best event of the year. Great vendor selection and those vendors are truly interested in partnering with me and my company so that we can together grow our businesses. XChange does a great job of creating sessions that are on target and relative to the market and channel today. Teracat Data Solutions XChange was an excellent event. It allowed me to find new opportunities with current vendors and also find totally new vendors I can partner with. It is the most valuable event I've attended this past year. Ultra, Inc, DBA Connecting Point Computer Center The vendors bring their A game and allow us to get hands on with their systems as well as an in-depth understanding of their partner programs. Vantage Point Solutions Group 99% of solution providers said they would recommend future attendance to event I enjoyed the event and it was nice to meet the vendors in the boardroom and give them honest feedback. MB Consulting Group Great Networking Event. I met new vendors and made peer to peer connections that will help drive new business. Emerge

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