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1 Singtel Business Product Brochure Factsheet M2M Video Solutions Analytics Maximise your in-store video investment with customer intelligence from M2M Video Solutions. Retailers today are looking beyond mere surveillance for their stores. What they need is turning surveillance data into business intelligence, leading to higher returns on investment.

2 M2M Video Solutions Retailers today are facing both security and non-security challenges, with thefts and inventory shrinkage as their top concerns. According to a recent survey conducted by the Centre for Retail Research 1 (commissioned by Axis Communications), nearly half of the respondents identify queue management and people counting as new tools to improve sales and marketing performance. Whether you are looking for smart surveillance or tools, you can look to Singtel M2M Video Solutions for bigger returns on investment. Benefits Improve customer engagement by remembering the customer's profiles React faster to any intrusion through immediate notifications on the mobile Increase sales conversion with strategic ad placements according to customer's behaviour in store Improve ROI on sales and marketing campaign Optimise manpower by recognising when more resources should be deployed Gain insights into the sales performance of multiple stores for faster decision-making Footnotes: 1. Source:

3 M2M Video Detect With the increased adoption of IP-based camera systems across the retail sector, it s time to maximise the return of your in-store video investment by extending its use beyond mere surveillance. Singtel M2M Video Detect can be used for people counting during the day and surveillance at night. Retailers are able to gather insights from the analytics to optimise their businesses in the long run. How It Works Power Connection Modem (not included) Event video data is stored in the cloud Data is delivered to devices of choice for a rich user experience PC/ Laptop Count the number of people entering and exiting your store Smartphone/Tablet React faster to any intrusion through immediate notifications Enjoy live view of your camera on your mobile devices M2M Video Analytics Introducing Singtel M2M Video Analytics, a smart business companion that turns surveillance videos into business intelligence without making a dent in your wallet. More than just another video surveillance system, Singtel M2M Video Analytics delivers audience profiling, face indexing, identify high traffic areas, while keeping an eye on intruders, remembering their faces and triggering alerts when security has been compromised. How It Works IP Cameras Power Connection Smartphone Receive event notifications and use event messaging when responding to situations Video Analytic Box Modem (not included) Event video data is stored in the cloud Computer Turn your video surveillance into business intelligence reports. Now you can: Count the number of people walking in and out of your store Know the profile of your audience Identify the best locations to run your ads and promos Tablet Enjoy live view of your cameras or watch event videos on your mobile devices The Singtel M2M Video Analytics solution consists of: 4 IP Cameras 1 Video Analytics Box 1 Power Connection Cloud Service Data is delivered to devices of choice for a rich user experience

4 Hear from our customer We have a casual concept, which means an open concept where people walk into our shops every day. Therefore, we have to analyse them from how many customers to the percentage of purchase made by them. Without M2M Video Analytics, we would not have the data for analysis. Mr Take Umiyama, Managing Director for OWNDAYS Pte Ltd SPRING Innovation & Capability Voucher (ICV) SPRING Innovation & Capability Voucher (ICV) is available to help SMEs adopt integrated solutions to boost productivity and business operations. $0 94% savings Get your smart surveillance with M2M Video Detect for up to 3 retail stores at S$0!* (U.P. S$4,710 S$5,010) Transform and improve customer engagement with M2M Video Analytics for only S$300!* (U.P S$5,300 - S$5,500) Each SME can apply up to a maximum of two ICVs, valued at S$5,000 each, to implement productivity solutions such as Singtel M2M Video Analytics. All local SMEs are eligible for the ICV grant if they meet the following criteria: - Registered and operating in Singapore. - Have a minimum of 30% local shareholding. - Have a group annual turnover of not more than S$100 million or group employment size of not more than 200 employees. Subjected to approval from SPRING Singapore. *All prices exclude GST.

5 Features People counting Measures store traffic as a means to measure sales conversion rate, or is used to optimise staff allocation. Intrusion detection Allows you to define high security zones, and alerts you if there are intruders detected in these regions.? Face indexing Lets you see who has been in your store, and tells you how long they ve been looking in the direction of the camera. Audience profiling Breaks down your customer demographics, making it easier to sell to them. Human traffic flow Tracks the path taken by visitors, and lets you know how to best attract their attention through careful product placement. Crowd density Tells you which area in your store gets more activity than others, and increases visibility of promotions. Perimeter defence Lets you know if specific boundaries are crossed, to prevent unwanted in and out movements. Loitering detection Detects loitering activities by tracking the amount of time individuals spend in an area. Camera tampering Ensures that the cameras are working as intended, by sending alerts if the camera views are blocked or out of focus. Trip wire counting Allows you to limit the number of people in an area by alerting you if that number is exceeded. A Comparison between Mainstream Video Surveillance and M2M Video Solutions Features Intrusion detection (motion) Perimeter defense Camera tampering detection Notifications and alerts Loitering detection People counting Crowd density Traffic flow (track path) Face indexing Audience profiling Web interface Mainstream Video Surveillance M2M Video Solutions Video Detect Video Analytics

6 About Singtel Singtel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia, Australia and Africa with over 500 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, the Philippines and Thailand. It also has a vast network of offices throughout Asia Pacific, Europe and the United States. Awards Asia Communication Awards Best Enterprise Service - Connectivity as a Service (2013) Best Cloud Service (2011 & 2012) Project of the Year - G-Cloud (2014) Computerworld SG Readers Choice Awards Best Data Centre and Hosting Services Provider (2007 & ) Best Managed Connectivity Services Provider ( ) Frost & Sullivan Asia Pacific ICT Awards Telecom Cloud Service Provider of the Year (2012) IDC MarketScape in Asia Pacific 2013 A Leader for Datacenter and Hosted Cloud Services* NetworkWorld Asia Readers Choice Product Excellence Awards (2013) Managed Infrastructure Services Cloud Infrastructure Provider Computerworld Singapore Customer Care Award Cloud Services ( ) Systems Integrations Services (2014) *Source: IDC MarketScape Asia/Pacific Next-Generation Telcos - Datacenter and Hosted Cloud Services Vendor Analysis, Doc #AP V, Dec Download report at AUG 2015 For more information m2m.singtel.com/videosolutions Contact your Account Manager Copyright 2015 Singapore Telecommunications Ltd (CRN: D). All rights reserved. All other trademarks mentioned in this document are the property of their respective owners.

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