Non-Financial Services in SME Banking

Size: px
Start display at page:

Download "Non-Financial Services in SME Banking"

Transcription

1 Business Breakfast Warsaw 12 th February Non-Financial Services in SME Banking Expand Your Reach in the SME Market Presented by: Gaspard Delassus, Customer Relations Nina Nourian, Business Development Our major clients include:

2 Presenting Export Enterprises Bringing 20+ years of business experience in Non-Financial Services Strong Experience 20+ years of experience working with SMEs A diverse and experienced team with multiple skills Projects delivered turn-key within 3 to 6 months Major References Global Approach Operating in 10+ languages and in 30+ countries Based in Paris, offices in New York, Singapore Solutions used by over 500,000 companies/month Global Approach Strong Experience

3 At EE we Manage 40+ B2B Portals Worldwide 20+ years of experience in the field of Non-Financial Services for banks Our Solutions include: Market Entry Services Business Centers Trade Portals SME Portals Business communities Webinar Platforms

4 Starting from the needs of SMEs today.. 4

5 What SMEs Want & Need. Access to Information Timely relevant information, personalized information, responsive design Access to Finance Banking Services available on request Business Opportunities Business origination with importers/exporters, international tenders Competitive Edge Increased sales, streamlined cost «SMEs are looking for new clients not for loans!»

6 And how SME Banking is changing SME needs are changing Clients want innovative and tailored products Digital Revolution Banks needs to catch up with current technology trends Erosion of Credit Falling SME credit loans means SME found alternative sources New Players Technology enables pure players to intervene with banking activities they try and still their lunch «Act as a consultant bank rather than classical approach» -TEB Bank 6

7 What are non-financial services? 7

8 Non-Financial Services on the Market Definition: Services provided by a company that do not include brokering, banking, or anything related to investment. Business Kiosk SME Portals Business Centers Business Communities Trade Platforms Webinar Platforms E-Learning Platforms Mobile Applications 8

9 SME Portal Offering SMEs a platform with business management content 9

10 Example 1: An SME Portal for Saudi Hollandi Bank Providing business tools for entrepreneurs and SME managers Launching Nov2014 Objectives: Monthly visitors 100,000 Monthly page views 400,0000 Registered companies 20,000

11 Example 2: An SME Portal for Standard Bank Project of a new generation SME portal built on the best practices of social networks A Killer Application: The Wall of Opportunities Displays new relevant content based on user s interests A massive flow of content and business opportunities for each user Real-time, relevant personalised content Upcoming information on Webinars 5-10 new items per user per day

12 Example 3: An SME Portal Mestiere Impressa An initiative of BNL for Italian SME providing with Articles, reports, testimonials and good practices 12

13 International Trade Portal Providing import export clients with trade resources to help develop their business in a global world 13

14 Example 4: A Trade platform for Santander clients Empowering clients for business overseas: Business resources, Webinar platform, Community Launched Nov 2013 Unique Visitors 1M in one year Leads Generated 1,000 / month

15 Example 4: A Trade platform for Santander clients Including localized extension such as a Polish Version 15

16 Example 5 : A Trade Platform to engage with non client Empowering French SMEs for business overseas with strategic trade resources Since February 2014 Unique Visitors visits/months +200 new registered companies per month

17 Business Community Helping clients achieve their goals by finding new business opportunities through matchmaking services 17

18 Example 6: A Community for Santander clients Business community for Santander clients world wide; algorithm to suggest matchmaking Launched May 2014 Achievements: Registered companies 20,000 Leads generated 2,000/month

19 Business Centers Providing SMEs with customized services provided by experts 19

20 Example 7: TEB SME Club A complete range of SME non-financial services : SME Academy, SME Consultants, SME Support Line, SME TV, etc. We consider NFS as an investment which ensures loyalty in existing customers, long term relationships, PR and acquisition of new customers. Achievements 300 participants per networking event subscribed members Support Line: 150/200 calls per months + 30 awards!!

21 Example 8: Standard Chartered Sponsoring Events and seminars with hot topics SME can be interested in 21

22 Mobile Applications Enriching the SME environment with on the go applications to help become more efficient 22

23 Example 9: A business App for RaboBank Clients Offering the first non-financial application to its SMEs, acting like a business partner Achievements: downloads in less than 5 months 23

24 Example 10: BNP Paribas France Trade Solutions Get loyalty with SMEs salesforces by providing them an effective tool always available 24

25 Example 11: Business Class App DBS An application to enable SMEs to grow their business and network in Asia 25

26 E-Learning Transfering business skills to SME through training 26

27 Example 12: ScotiaBank E-Learning for Business A broad range of programs delivered through classroom learning, virtual learning, e-learning, coaching, job shadowing and on-the-job training. 27

28 Webinar A interactive tool to train, communicate, engage and educate clients and prospects remotely in real-time 28

29 Example 13: Santander Trade Club Webinar A yearly program led by Santander s experts and third part specialist such as ICC: Training, promotions Attrack business to your brand Easy onboarding Cloud hosting Marketing platform 1. Turn traffic into audience: Promote webinars to right targets 2. Engage with prospects Invite prospect to create a profile to join the webinars 3. Convert audience into leads Ask for follow up engagement.. Achievements A strong success companies participated to the first 20 webinars Leads generated + 20 new leads per webinars 29

30 Example 14: Saxo Bank Webinars A new media platform to interact and communicate in B2B Webinars 30

31 Other Initiatives Non-Financial services for SMEs can be offered in additional formats 31

32 Example 15: A Dedicated Portal for Agribusiness Resources to help agricultural professionals to produce, sell and finance easily Achievements registered agribusinesses visits/months 6 years of success 32

33 Example 16: A Business Loan Kiosk Resources to help SMEs with the Loan Process Mock up version Better user experience for the clients Improved quality of loan requests

34 Why Use non-financial Services Why Use Non-Financial Services Bank Motives in NFS : Differentiation from Competition Is a Key Driver 34

35 Why Invest in Non-Financial Services? Discover the Benefits of Non-Financial Services Gain Visibility Be on the mind of SMEs and gain SEO visibility Offer new business services to your clients Build Client Loyalty Collect Big Data Collect marketing intelligence about SMEs Collect profiles from non-client SMEs Engage with Non-Clients Return on Investment Generate Leads Generate leads for your banking services Increase Customer Profitability and leverage your clients growth Quantified Results: Members of Barclays Africa Business Club generate twice as much income as non-members clients

36 How to generate New Leads Post premium SME resources to obtain valuable leads Post Resources Track Prospects Generate Leads 1.Post content resources, tools, online non financial services for SMEs. 2.Capture traffic via SEO, partnerships, social media, Apps etc. 1.Required profile creation to allow access to premium resources 2.Collect key information on prospects 1. Expose prospects to your brand 2. Encourage further engagement via newsletters, edms, business alerts and contact boxes. Enhance your digital experience for SMEs Engage with non-clients companies 36

37 How to Gain Client Knowledge Increase Market Intelligence to improve sales efficiency Track Client Interest Build Targeted Offers Improve Sales Efficiency 1.Monitor clients usage of the tools and resources 2. Build up marketing intelligence 1. Analyse the needs of each client 2. Define a list of focussed service offers 1.Send the right offer to the right client 2. Improve marketing efficiency Improve Market Efficiency Develop Upselling 37

38 How to Improve Efficiency Enhance the User Experience to reduce Trouble Shooting Banking Services Tools & Resources Improved Processes 1.Analyse for which banking services SMEs need more assistance 2.Define required assistance 1.Provide tools to facilitate the experience of banking services of SMEs 2.Add business resources to faciliate these processes 1.Provide a better UX to your clients 2.Reduce Trouble Shooting time spent on processing LC s, Loans, etc.. Improve banking experience for SMEs Reduce trouble shooting 38

39 Today Tomorrow Next Create a New Strategic Territory for Business Banking Current Web Environment Open Digital Ecosystem Next Generation Services. Corporate website Banking content only No profiling Low engagement Transactional Platforms SME Portal Business community Trade Portal Webinar Platform Value added services Easy on boarding + SSO Viral features Market new services in your Ecosystem E-invoicing Crowd Funding. High Security. Compliance, QYC. Clients only No conversion Strong engagement Strong conversion Peer to Peer services And more to come..

40 The Big Picture to Boost Business Banking Compete with web companies using the same resources: engagement and conversion 1. ENGAGEMENT 2. CONVERSION Single Sign On Process Collect marketing intelligence SME Portal Business Community Trade Portal Send targeted messages Engage with nonclient companies Webinar Platform Generate triggers for account managers

41 How create its non financial service? How to create non-financial Services 41

42 Building Non-Financial Service Define your own project 1. DEFINE OBJECTIVES 2. SELECT CONTENT 3. CHOSE ENGAGEMENT FEATURES 4. SELECT LEAD GENERATION FEATURES Define targets, channels, conversion. Add attractive business resources Choose the right tools to stimulate user engagement Set up lead generation features Targets, channels, expected conversion, KPIs, etc. SME mgt resources, international trade resources Make it impossible NOT to use the service Convert usage into leads for your bank

43 1. Define Targets, Channels, Conversion Define Targets Entrepreneurs Define the Channel Importers & Exporters SMES Website Smartphone / Tablet E- banking Open Access to Public Define expected conversion / KPIs Capture profiles of non-client companies Collect marketing Intelligence Generate leads

44 2. Choose SME Resources Contents Business Tips, Business Plans, «How to» videos, Country Profiles, Tax Guides, Human Ressources Management Tips, Swot Analysis Guides, Investment Offerings, etc. Ressources Business Templates, Self Assessments Quizzes, «how to» Videos, Marketing Tactic Samples, Sales dashboard, Financial modeling tools, Checklists, etc. Databases Financial Reports, Import Export Flows, Market Reports, Importers/Suppliers databases, Custom Calculators, Tenders, Trade Compliance Databases, etc. Personalised services Hotline, Online User Assistance, Personalized Services, Advices, Consulting, etc. Editorial Business News, Articles, Forum, Videos, Testimonials, Success Stories, etc.. 44

45 3. Focus on User Engagement Good User Engagement implies creating profile, declaring interests, repeated visits, etc. My Wall of Opportunities Personalized Alerts Wall of Opportunities Business Matchmaking Community Mgt Mobile Solutions Community Mgt

46 4. Organize conversion and leads 5 features to generate leads Tracking of Profiled Users Activity Back end of the Portal Tracking of Visitors Activity Targeted e-dms BtoB Webinars Alerts for Account Managers Sample of the back-end enabling you to monitor activity, post content, tracks users and answer leads.

47 4. Example of Lead Generation Dispatch based on: region, segments, account-based marketing, etc. Oct20 Created a profile Oct20 Checked D&B reports of PWS Ltd Oct20 Subscribed to alert «textile» Oct23 Check «Sell to United States» Oct23 Report on textile in Russia Oct23 Currency exchange for EUR Oct24 LC presentation page Oct24 Download business plan Oct24 Registered for webinar «GCC opportunities» Oct24 Contacted AL Falasi Tdg. in the Club Oct24 Checked textile suppliers in China Oct24 Checked textile importers in USA Oct24 Requested support for LCs Oct24 Checked textile customs duties

48 Export Enterprises Who we are Panel Discussion 48

49 Thank you for your Interest! We look forward to discussing how Export Enterprises can expand the Non-Financial Services you offer. Address: 240, Rue de Rivoli, F Paris Website: GASPARD DELASSUS Phone: Tel :

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

insided News & Blogs Engage your customers and increase traffic, conversions & sales

insided News & Blogs Engage your customers and increase traffic, conversions & sales insided News & Blogs Engage your customers and increase traffic, conversions & sales November 2015 insided News & Blogs Digital marketing is all about content. Publishing content that educates, entertains

More information

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.

How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc. 24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and

More information

How will technology shape the future?

How will technology shape the future? How will technology shape the future? Pre-industrial Industrial revolution Early digital Recent digital What s driving the pace of change today? Continuous cloud services Consumer-driven experiences What

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

SAP s 360 Approach to Web Localization. Rashmi Schaefers & Hajo von Kracht Digital Channel Localization SAP AG June 2011

SAP s 360 Approach to Web Localization. Rashmi Schaefers & Hajo von Kracht Digital Channel Localization SAP AG June 2011 SAP s 360 Approach to Web Localization Rashmi Schaefers & Hajo von Kracht Digital Channel Localization SAP AG June 2011 What is Localization? Country Communications Tonality Governance Localization Analytics

More information

Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets

Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets Monetizing Mobile Applications How to maximize investment, move up the value chain and expand into new markets Strategic White Paper Network providers are well aware of the challenges presented by today

More information

Factsheet for Collaborative Industry Projects

Factsheet for Collaborative Industry Projects Annex A Factsheet for Collaborative Industry Projects The Collaborative Industry Projects (CIP) initiative was launched during Budget 2013, where SPRING Singapore oversees implementation for six priority

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

SALES ENABLEMENT. Marketing Software Survey 2014

SALES ENABLEMENT. Marketing Software Survey 2014 Marketing Software Survey 2014 SALES ENABLEMENT A snapshot of the current software products & platforms made for and used by marketers across industries CONTENTS The Equipped Salesman : Mini Report 2 on

More information

ENGAGEMENT. Special Report ACCELERATION. Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST

ENGAGEMENT. Special Report ACCELERATION. Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST ENGAGEMENT Special Report ACCELERATION Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST Dreamforce 2014 Cool Tools & Wrap-up Report Special Report Salesforce s big news at this year s Dreamforce

More information

online advertising information CemNet.com - the online home of International Cement Review

online advertising information CemNet.com - the online home of International Cement Review online advertising information CemNet.com - the online home of International Cement Review Introduction A complete internet-based service for the global cement sector, CemNet.com provides a wealth of daily

More information

Beyond "Big data": Introducing the EOI framework for analytics teams to drive business impact

Beyond Big data: Introducing the EOI framework for analytics teams to drive business impact Beyond "Big data": Introducing the EOI framework for analytics teams to drive business impact Michael Li Business Analytics, LinkedIn Nov 20, 2014 J onathan Wu raveen Neppalli Naga P Chi-Yi Kuan Business

More information

Why to Provide Non-Financial Services & Products. MEHMET ORMANCI TEB SME Banking Sales Group Director

Why to Provide Non-Financial Services & Products. MEHMET ORMANCI TEB SME Banking Sales Group Director Why to Provide Non-Financial Services & Products MEHMET ORMANCI TEB SME Banking Sales Group Director Year 2004 Weak brand awareness among SMEs about TEB Narrow branch network ( ~ 85 branches) Comparatively

More information

Executive Diploma in Digital Marketing

Executive Diploma in Digital Marketing Executive Diploma in Digital Marketing Achieve More We encourage our students to challenge their thinking, to extend their boundaries, to strive for excellence. We create a positive environment where ambition

More information

MONETIZING THE MOBILE APP. A Light Reading Webinar Sponsored by

MONETIZING THE MOBILE APP. A Light Reading Webinar Sponsored by MONETIZING THE MOBILE APP A Light Reading Webinar Sponsored by TODAY S PRESENTERS ANDY GRAY Moderator Heavy Reading CASSIDY SHIELD Head of Global Marketing Content, Cloud, Communications 2 AGENDA 1. Service

More information

12 Questions to ask before beginning your website redesign

12 Questions to ask before beginning your website redesign 12 Questions to ask before beginning your website redesign About the Author Dallas McMillan is the founder and CEO of Influential. He has spent over 10 years mastering marketing, branding and website design

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

User and Iot Data Analytics. Empowered by Ericsson User Data Consolidation (UDC)

User and Iot Data Analytics. Empowered by Ericsson User Data Consolidation (UDC) User and Iot Data Analytics Empowered by Ericsson User Data Consolidation (UDC) content Market trends Opportunities Ericsson solution Benefits Extended view Values from insights Use cases Conclusion Ericsson

More information

IT SOLUTIONS TO IMPROVE PRODUCTIVITY AND COMPETITIVENESS

IT SOLUTIONS TO IMPROVE PRODUCTIVITY AND COMPETITIVENESS Singapore 13 & 14 November 2014 5 th edition of France Singapore Innovation Days Get involved in a France- Singapore business week with conferences, workshops and B-to-B meetings, organized during one

More information

CLARINS China commerce site adds to brand s momentum in China

CLARINS China commerce site adds to brand s momentum in China An RIS News Case Study CLARINS China commerce site adds to brand s momentum in China Business Best known for luxury skin care products, CLARINS sells cosmetics in every country around the world through

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

end to end marketing automation

end to end marketing automation end to end marketing automation C O N S U L T I N G I M P L E M E N T A T I O N D E V E L O P M E N T O P T I M I S A T I O N T R A I N I N G S U P P O R T Act-On Marketing MARKETING MADE EASIER. MORE

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

CRM for Customer Service and Support

CRM for Customer Service and Support CRM for Customer Service and Support Maximize satisfaction. Drive repeat business Servicing customers effectively is a key component in growing your business through loyal, repeat buyers. Whether it s

More information

Mobilize Your Organization

Mobilize Your Organization WEST VIRGINIA INTEGRATED BEHAVIORAL HEALTH CONFERENCE Mobilize Your Organization How To Effectively Reach, Communicate and Engage with Your Audience and Generate Funds at the Same Time! Carlos Morales

More information

mototrbo TM application developer programme join our community

mototrbo TM application developer programme join our community mototrbo TM application developer programme join our community MOTOTRBO APPLICATION DEVELOPER PROGRAMME GROW YOUR BUSINESS WITH MOTOTRBO APPS Harness the full potential of Motorola Solutions MOTOTRBO professional

More information

Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014

Event Marketing Best Practices that Drive ROI. Brian Ludwig September 9, 2014 Event Marketing Best Practices that Drive ROI Brian Ludwig September 9, 2014 Agenda The Importance of Events Event Marketing Best Practices Ensuring Event Effectiveness and ROI Case Study: Moody s Analytics

More information

B2B Social Media Marketing Social s Means Business

B2B Social Media Marketing Social s Means Business B2B Social Media Marketing Social s Means Business Elissa Kline May 2011 1 Social media is changing the way companies interact with customers Why Does Social Media fit With B2B Companies? Key Trends: Social

More information

Trends & ideas for success CRM & Email marketing

Trends & ideas for success CRM & Email marketing Trends & ideas for success CRM & Email marketing Michael Leander michael@michaelleander.me @michaelleander < Twitter Facebook/Linkedin Michael Leander 1 Email not so dead after all... (tell your friends

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

ICOR VISION Through education, community, and support, anyone can achieve the lifestyle they desire.

ICOR VISION Through education, community, and support, anyone can achieve the lifestyle they desire. 1 ICOR MISSION ICOR is an organization that supports and advocates for entrepreneurs who wants to develop their own definition of success: a lifestyle designed through real estate investing, passive cash

More information

Second CRM CRM Solution for Small Companies

Second CRM CRM Solution for Small Companies Second CRM CRM Solution for Small Companies Technologize Your Business TM Introductory Presentation June 2010 Agenda Second CRM On Demand CRM Solution Introduction Second CRM Features Pricing, Implementation

More information

ONLINE PAYMENTS MARKET GUIDE INSIGHTS INTO GLOBAL ONLINE PAYMENTS AND ECOMMERCE MARKET. Endorsed by: INCLUDES:

ONLINE PAYMENTS MARKET GUIDE INSIGHTS INTO GLOBAL ONLINE PAYMENTS AND ECOMMERCE MARKET. Endorsed by: INCLUDES: ONLINE PAYMENTS MARKET GUIDE INSIGHTS INTO GLOBAL ONLINE PAYMENTS AND ECOMMERCE MARKET 2014 INCLUDES: - Key facts & trends on the online payments and ecommerce industry - Expert opinions by leading industry

More information

FIRSTBASE ABACUS E-MEDIA: CONTENT MARKETING PLATFORM FOR LEAD GENERATION

FIRSTBASE ABACUS E-MEDIA: CONTENT MARKETING PLATFORM FOR LEAD GENERATION FIRSTBASE ABACUS E-MEDIA: Category number: 8 Category name: Best use of content marketing Programme/initiative name: Abacus e-media: Content marketing platform for lead generation Agency: First Base Brand

More information

Engaging Agents in Joint Marketing Initiatives

Engaging Agents in Joint Marketing Initiatives Engaging Agents in Joint Marketing Initiatives How Insurance Companies can Increase Sales and Improve Results by Kandi O Connor President, MarketHUB+ Executive summary The disconnect between insurance

More information

Corporate websites, the cornerstone of your digital marketing strategy.

Corporate websites, the cornerstone of your digital marketing strategy. Corporate websites, the cornerstone of your digital marketing strategy. Never before have companies had so many different ways of reaching their target audience. Social networks, new technologies and the

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

TEAM WORKFLOW MANAGEMENT SYSTEM

TEAM WORKFLOW MANAGEMENT SYSTEM TEAM WORKFLOW MANAGEMENT SYSTEM TEAM Workflow Management Small and Medium businesses are the builders, of any rising economy, they share more than 90% of GDP worldwide, Enhancement of internal business

More information

Lead Generation Specialists

Lead Generation Specialists Lead Generation Specialists Creating a solid lead generation strategy helps to build trust with prospective buyers and identify qualified opportunities. Our network of UK lead generation specialist sites

More information

Passion + Vision = Passitivision

Passion + Vision = Passitivision Passion + Vision = Passitivision Chennai Mumbai Kolkata Bangalore Vision/Purpose statement We believe it's time to rethink the agency function. We offer our clients the one thing they really want from

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

Marketing Lifecycle Services Optimising your multi-channel marketing performance

Marketing Lifecycle Services Optimising your multi-channel marketing performance Marketing Lifecycle Services Optimising your multi-channel marketing performance 02 Marketing Lifecycle Services European private and public sector organisations are overpaying for their printed documents

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

For global content that gives you an edge

For global content that gives you an edge For global content that gives you an edge Enhance your website and marketing materials with valuable Financial Times content www.ft.com/syndication Drive traffic and social media Your website needs valuable,

More information

Public Relations Strategy Questionnaire

Public Relations Strategy Questionnaire Public Relations Strategy Questionnaire This questionnaire is designed to determine whether your company would be well suited for a Public Relations program and to help us identify where PR opportunities

More information

COB Certified E-Commerce & E-Business Manager E-Learning Options

COB Certified E-Commerce & E-Business Manager E-Learning Options COB Certified E-Commerce & E-Business Manager E-Learning Options Course Information The Certificate in Online Business www.cobcertified.com June 2016 Edition V.1. 1 Table of Contents INTRODUCTION... 3

More information

Trends in HR Marketing: HR Buyers Behavior 2007

Trends in HR Marketing: HR Buyers Behavior 2007 Trends in HR Marketing: HR Buyers Behavior 2007 Abstract This research report, conducted by HRmarketer.com, covers the latest trends and best practices for marketing to human resource (HR) and employee

More information

2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY

2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY 2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY 1 INTRODUCTION Lead Economic Development Agency - The Department of Commerce

More information

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE

THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE HOW TO PUT YOUR PERSONALIZATION STRATEGY INTO ACTION TABLE OF CONTENTS Why Personalization is Important...2 Getting Started: Defining Personas and Journeys...3

More information

Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries.

Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries. Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries. Built on an in-depth understanding of the demands of the security and

More information

ez Marketing Automation

ez Marketing Automation ez Marketing Automation The next generation digital experience solution to accelerate sales conversion and boost customer engagement. Today marketers are challenged by their colleagues in sales to increase

More information

setup and provide drill-down capabilities to view further details on metrics and dynamic updates for a real-time view of your business conditions.

setup and provide drill-down capabilities to view further details on metrics and dynamic updates for a real-time view of your business conditions. Workflow Automation Build a competitive advantage with automated processes and increased business visibility While the competition struggles with manual processes, queries and reports on customer interactions,

More information

How to Drive Maximum Returns on Content Marketing with Effective Distribution

How to Drive Maximum Returns on Content Marketing with Effective Distribution How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

More information

A Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@Military1.com

A Praetorian Digital Company. 2015 Media Kit. For more information, please call (415) 962-8314 or email Sales@Military1.com A Praetorian Digital Company 2015 Media Kit Your Military Marketing Partner The Fastest-Growing Military Website The #1 website for the Military 260,000 Monthly unique visitors! * 150 % Year over Year

More information

Oracle Sales Cloud for High Tech and Manufacturing

Oracle Sales Cloud for High Tech and Manufacturing W I N T E R 1 6 Oracle Sales Cloud for High Tech and Manufacturing Oracle Sales Cloud for High Tech and Manufacturing handles both the direct and channel sales processes that global manufacturers require

More information

How to Measure the ROI of a Press Release

How to Measure the ROI of a Press Release How to Measure the ROI of a Press Release The Secret Formula for Success Great content + Great content distribution = Higher ROI What a News Release Does Awareness! Aids potential discovery by customers

More information

Personalised view of metrics for an instant snapshot of your business. Wizard-Driven Dashboards

Personalised view of metrics for an instant snapshot of your business. Wizard-Driven Dashboards Workflow Automation Build a competitive advantage with automated processes and increased business visibility While the competition struggles with manual processes, queries and reports on customer interactions,

More information

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing

More information

Nexway Digital Agency

Nexway Digital Agency Digital Agency 100% focused on enabling e-commerce of digital goods ONE OF THE FEW MARKETING SERVICE PROVIDERS WITH A GLOBAL PRESENCE AND A FOCUS ON ENABLING E-COMMERCE OF DIGITAL GOODS, THE NEXWAY DIGITAL

More information

Create, attract, retain and delight customers, profitably. HubSpot Connector

Create, attract, retain and delight customers, profitably. HubSpot Connector CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects

More information

WHITE PAPER Analytics for digital retail

WHITE PAPER Analytics for digital retail WHITE PAPER Analytics for digital retail Introduction The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave

More information

A PROVEN LEAD GENERATION MODEL CONNECTING YOU WITH YOUR MOST VALUABLE PROSPECTS

A PROVEN LEAD GENERATION MODEL CONNECTING YOU WITH YOUR MOST VALUABLE PROSPECTS A PROVEN LEAD GENERATION MODEL CONNECTING YOU WITH YOUR MOST VALUABLE PROSPECTS For the past ten years, has become the go-to source for active producers who are looking to grow their business, and marketing

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything

More information

Managed Service Marketing

Managed Service Marketing Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the

More information

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015

How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.

More information

Putting Operators at the Centre of

Putting Operators at the Centre of Putting Operators at the Centre of Enterprise Mobile Security Introduction Small and Medium Enterprises make up the majority of firms and employees in all major economies, yet are largely unidentified

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

5 Ways to Get Top Mobile App Developer Talent for Your Open APIs

5 Ways to Get Top Mobile App Developer Talent for Your Open APIs 5 Ways to Get Top Mobile App Developer Talent for Your Open APIs Introduction: The App Economy & Developer Ecosystems Apps & the App Paradigm In 2007, Apple launched the iphone, effectively the first smartphone.

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Delivering Transformation. Together. The challenges of the new customer experience. Delivering Transformation. Together.

Delivering Transformation. Together. The challenges of the new customer experience. Delivering Transformation. Together. Delivering Transformation. Together. The challenges of the new customer experience Delivering Transformation. Together. Sopra Steria Consulting is the Consultancy activity of Sopra Steria Group. With 37,000

More information

Turning Knowledge into Profit

Turning Knowledge into Profit Turning Knowledge into Profit Bill Docherty, VP of Product Management, Skillsoft Brian Dressler, Manager, Business Systems, Magento 10/28/2015 Today s Speakers Brian Dressler Manager, Business Systems,

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

David Fowler, Chief Privacy and Deliverability Officer of Act-On and. Business Integrated LLC. www.act on.com @ActOnSoftware

David Fowler, Chief Privacy and Deliverability Officer of Act-On and. Business Integrated LLC. www.act on.com @ActOnSoftware Act On David Fowler, Chief Privacy and Deliverability Officer of Act-On and Chris Kiersch, Principal of My Business Integrated LLC mybusinessintegrated & Act On: A Love Story. Your Presenters CHRIS KIERSCH

More information

EMARSYS PARTNER PROGRAM

EMARSYS PARTNER PROGRAM EMARSYS PARTNER PROGRAM CONTENTS EMARSYS PARTNER COMMUNITY 3 PARTNER PROGRAM TYPES 5 AGENCY PARTNER PROGRAM 6 REFERRAL PARTNER PROGRAM 8 RESELLER PARTNER PROGRAM 12 EMARSYS PARTNER COMMUNITY 4 EMARSYS

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Content Is Still King: How content marketing enables businesses to differentiate, lead and succeed

Content Is Still King: How content marketing enables businesses to differentiate, lead and succeed Content Is Still King: How content marketing enables businesses to differentiate, lead and succeed A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com As marketing

More information

supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now

supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now tm supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now Promote the Most Recognized Trustmark on the Internet. You don t always need a grand or expensive strategy

More information

The voice of Asia s telecom industry. 2015 Media Kit. www.telecomasia.net

The voice of Asia s telecom industry. 2015 Media Kit. www.telecomasia.net The voice of Asia s telecom industry 2015 Media Kit www.telecomasia.net Telecom Asia helps business marketers reach decision-makers from the telecom industry through a portfolio of online media, newsletters,

More information

Social Media Marketing

Social Media Marketing Social Media Marketing SEO and Social Media Social media sites show up in search results (Google Universal Search) Social Media activity is a signal to search engines Social media and content marketing

More information

THE FUTURE OF INSURANCE SALES CONVERGENCE OF DIGITAL AND PHYSICAL

THE FUTURE OF INSURANCE SALES CONVERGENCE OF DIGITAL AND PHYSICAL THE FUTURE OF INSURANCE SALES CONVERGENCE OF DIGITAL AND PHYSICAL CEO survey: Top priority in the coming 3 years? 83% The Digital Insurance PWC 2014 WHAT DEFINES THE DIGITAL EXPERIENCE? TOUCHPOINTS BACKOFFICE

More information

WEB & MOBILE ANALYTICS. Marketing Software Survey 2014

WEB & MOBILE ANALYTICS. Marketing Software Survey 2014 Marketing Software Survey 2014 WEB & MOBILE ANALYTICS A snapshot of the current software products & platforms made for and used by marketers across industries. CONTENTS Web & Mobile Analytics: Mini Report

More information

Boosting the Investment- Readiness of SMEs and Small Midcaps in Europe and Associated Countries. co-funded by the European Commission

Boosting the Investment- Readiness of SMEs and Small Midcaps in Europe and Associated Countries. co-funded by the European Commission Boosting the Investment- Readiness of SMEs and Small Midcaps in Europe and Associated Countries co-funded by the European Commission The policy toolbox Capacity Building InvestHorizon boosting Investment

More information

How To be Found Online for your top Keyword Phrases.

How To be Found Online for your top Keyword Phrases. Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top

More information

Personalised view of metrics for an instant snapshot of your business. Wizard-Driven Dashboards

Personalised view of metrics for an instant snapshot of your business. Wizard-Driven Dashboards Workflow Automation Build a competitive advantage with automated processes and increased business visibility While the competition struggles with manual processes, queries and reports on customer interactions,

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1

Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1 Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners Presentation Name 1 Great Content (That s brief) Content is king. You ve heard that before, and with 91% of

More information

THE DEDICATED ICT CHANNEL PORTAL FOR THE EUROPEAN MARKET

THE DEDICATED ICT CHANNEL PORTAL FOR THE EUROPEAN MARKET THE DEDICATED ICT CHANNEL PORTAL FOR THE EUROPEAN MARKET European Portfolio FR UK DE.DE ES IT ChannelBiz is NetMediaEurope s European IT Channel site brand with sites in the UK, France, Germany, Italy

More information

How a New PR and Communications Strategy Helped Transition a Traditional Company into a Modern and Strategic Marketing Culture

How a New PR and Communications Strategy Helped Transition a Traditional Company into a Modern and Strategic Marketing Culture Communications and PR Case Study Company: Planes Specialized Logistics Fall 2014 How a New PR and Communications Strategy Helped Transition a Traditional Company into a Modern and Strategic Marketing Culture

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Media pack. Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information.

Media pack. Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information. Media pack Digital Health provides insight into the wider picture. Digital Health is my ONLY source of information. Digital Health is the leading online publication for the healthcare IT sector in the

More information

LINKEDIN CONTENT MARKETING TACTICAL PLAN

LINKEDIN CONTENT MARKETING TACTICAL PLAN LINKEDIN CONTENT MARKETING TACTICAL PLAN TACTICAL PLAN CONTENTS Let's Dive In 3 5 Opportunities for the Taking 4 Your Printable Tactical Plan 5 "Fail to plan, plan to fail": 4 Planning Basics 6 LinkedIn

More information

Video. Discover its full power and potential. 38 examples of video in action. Copyright Focus Business Communications Limited

Video. Discover its full power and potential. 38 examples of video in action. Copyright Focus Business Communications Limited Video Discover its full power and potential 38 examples of video in action Copyright Focus Business Communications Limited 1 Introduction My first exposure to the power and flexibility of video occurred

More information

SAP PartnerEdge for Application Development Building Business Success for the Future. July 2015

SAP PartnerEdge for Application Development Building Business Success for the Future. July 2015 SAP PartnerEdge for Application Development Building Business Success for the Future July 2015 We are living in a world of unprecedented change and empowerment of people More mobile devices than people

More information

How To Get Your Business Out Of The Call Center Business

How To Get Your Business Out Of The Call Center Business Each month thousands of call center professionals are online visiting our communities searching for industry knowledge. Introduce your company to our audience when they are looking for your specific product

More information