BERLINO, MARCH PADOVA, APRIL 1-2 TORINO, APRIL BOLOGNA, JUNE 4-5 FIRENZE, JULY 8-9 MILANO, OCTOBER NAPOLI, DECEMBER

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1 2015 BERLINO, MARCH PADOVA, APRIL 1-2 TORINO, APRIL BOLOGNA, JUNE 4-5 FIRENZE, JULY 8-9 MILANO, OCTOBER NAPOLI, DECEMBER - tel

2 In the years Smau has changed features, reflecting the great changes in the ICT sector, but it remains a point of reference to understand and discover the latest news, technology trends and business contacts and to create and stimulate new collaborations Director of Marketing and Communications Avaya Italia SpA SMAU TODAY Smau is the most important Italian event dedicated to Information&Communication Technology and Innovation solutions designed to help main national and international suppliers to meet entrepreneurs, corporate and public administration decision makers and ICT channel operators. For over 50 years Smau supports Italian companies in the acquisition of technology and innovation. In this new format - designed by ICT ecosystem operators (vendor, channel, universities and business schools, trade press) together with Industry and Trade Associations (local offices of Confindustria and Ascom), Smau completes the traditional digital technologies area with new innovative companies, research labs, industrial research, startup, spin-off: the ecosystem is able to provide all the innovation, know-how, research and development necessary for business in a logic of Open Innovation. The numbers of Smau * Visitors: 65,000 Exhibitors: 1,000 Journalists: 2,200 * data refers to Roadshow

3 The new format has been designed to: SMAU proved to be a good opportunity for analysis and comparison with business and governments regarding innovation and the challenges that we expect in the coming years 1. Develop and/ or enhance brand awareness within the territory, taking advantage of an authoritative and independent platform. 2. Get in touch with the Italian innovation ecosystem (start-up, spinoff, accelerators, industrial research..). 3. Create new opportunities of doing business with local companies and governments. 4. Meet local ICT partners and new trade operators, develop a direct/indirect network and increase market share. Corporate Marketing Director Vodafone Italia Each visitor will set a personal agenda according to his/her business needs thanks to the online profiling system in order to identify: The best technology suppliers gathered together in a single event to help visitors in their innovation investments. Success cases of Italian companies in the involved areas (Digital Innovation Award). The educational and information meetings of interest amongst 50 minutes workshops by the most authoritative professors and independent analysts. 3

4 Some of Smau partnership Top Partner SMAU is an important event for HP, because it represents a significant opportunity for exchange, networking with other companies and comparison of experience. Smau is full of ideas that present the vitality of the IT market.. Business School Media Partner Channel and SMB Sales Director Enterprise Group, HP Italia A 2A Industry and Trade Associations... 4

5 Media Impact At Smau we talk about job 2.0 at the office and in the factory Smau: the digital economy on display La Stampa New ideas, technologies to be used quickly and directly, in the everyday life, from medicine to school, from shopping to safety, to culture and travel: at Smau Milan there are avery kind of apps and solutions Corriere Economia Rai News24 SMAU is pursuing a fundamental activity through its regional appointments supporting a closer relationship between the world of innovation and business on the territory. Piero Fassino, President Anci Milan is 50 years old but it is completely renewed. Many news and all dedicated to entrepreneurs and managers Tg2 Costume e Società Smau: hi tech and innovation, the winning mix Corriere delle Comunicazioni The new frontiers of technology for business at Smau Milano 2013 Tg5 Smau, a lab of innovation and progress. Focus on startup La Repubblica Affari e Finanza 5

6 Services Offered to partecipate in Smau SMAU proved to be an important point of reference for reviewing and sharing the new technology solutions with companies and public administration... Booth Award Before-event database Vice President Western Europe Huawei Turnkey fully equipped booth. Participation in the Digital Innovation Award: the case history of your clients will be awarded together with the most innovative cases of companies and local governments. Online system Segna in Agenda which allows you to contact, before the event, all the visitors who declare an interest for your Company during the registration on This list of contacts, with all the company data, is available in real time through the online Exhibitors Reserved Section before the event. 6

7 Services Offered to partecipate in Smau 2015 Taking part in Smau was an important opportunity of visibility for NetApp for its technology portfolio and it allowed to show concretely to customers, existing and potential solutions that the company brings to the market... Country Manager NetApp Italia Visibility Presence of company profile and offers in the website smau.it. Invitation Not-limited electronic customized invitations to visit Smau exhibition reserved to your clients and prospects. The list of contacts who register on www. smau.it with your invitation code, is available in real time through the online Exhibitors Reserved Section before the event with all the company data. After-event database At the end of the event, delivery of a database containing contacts of profiled visitors selected on the basis of the following criteria (industry, turnover, number of employees, etc). 7

8 Services Offered to partecipate in Smau SMAU gave us the opportunity to meet many Italian companies.. Through our ecosystem of partners, we support companies in every sector by helping them to become Smart Company ready for the future Pr and media relation Smau Discovery Speed Pitching CEO Cisco Italia PR activities and communication through coordination with your press office. In addition to media relation, the support to communication is also guaranteed by the social media managed by Smau: Twitter, Facebook, Flickr, You Tube and Linkedin The info point carried out by qualified staff, helps companies, public and local institutions and professionals in their visit at the exhibition Fair, suggesting the exhibitors and the training sessions according to their needs. Realized during the main institutional events to present your offer to business decision makers and local authorities. 8

9 Contacts Tel twitter.com/smaunotes company/96121?trk=tyah 9

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