Milano, 27/08/2013. Elevator Pitch. Live, Think, Share! Denys Dionigi Palumbo CEO
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1 Milano, 27/08/2013 Elevator Pitch Live, Think, Share! Denys Dionigi Palumbo CEO
2 StartUp BIWO BIWO: a new Social Media the Social Magazine (We litterally overturn the concept of newsroom and innovate it!) Live your life as it was a blank magazine. Think on the pages you want to create, you are the editor of your life. Share your moments with whom you care. Funding target: ± in seed capital (year 1)
3 OVERVIEW 58%* of the 4,3 Mln Italian SMEs (P.M.I.) finds hard to use social media in the best way. (*based on Nielsen Report: State of Media - April 2012) 95%* of the advertising flyers (1.100 Tons) are thrown away in a wrong way, with a R.O.I. of just 0,1-1%. Leafleting, thanks to it s low price, is the most used advertising channel by small companies. (*Legambiente Report: Repubblica.it - March 2012) BIWO is a network that includes web journals, and it s to one side social media and the other one an educational gaming tool.
4 OVERVIEW % ADV Share TV Stampa Radio Internet ,4 Mld Mln Internet is the only market with a high growth rate. 1,4 Mld in Italy 24 Mld in Europe VALUE (ITA) LOCAL ADVERTISING Non digitale Digitale Local ADV is more and more based on Digital Marketing with a value of 750 Mln in Italy (+20% in 2012) NEXT
5 THE PROBLEM Potential costumers? How to reach them? SMEs (P.M.I. in Italy) may have some (hard) choises: DISCOUNTS, COUPONS and GADGETS BROCHURES and LEAFLETING ADVERTISING campaigns (on radio, tv, or press) WEB MARKETING and SEO Less Profit Low ROI High Cost Complexity
6 THE SOLUTION BIWO has the feature of a magazine. So it s as simple to use as it seems. WRITE A TEXT IMPORT A PICTURE IMPRESS YOUR FRIENDS (+FRIENDS x +PAGES) = +LIKES = + FREE PRIZES MIX Free BIWO COUPONS = surplus value too: a new supposed costumer talking to his friends: buzz for free Companies will have advertising spaces, just sending us: word of mouth Smart Devices + GPS = marketing geolocation! pictures, short videos or slogan messages.
7 OUR PRODUCT
8 OPPORTUNITY & MARKET BIWO is the best way to find potential costumers into schools and universities because they are our first users. BIWO FIRST TARGET P.M.I Latest devices have bigger screens and Internet in mobility is even faster Students (ITA): 8 Mln Target: 2 Mln* / 3-5 years P.M.I P.M.I P.M.I: 4,3 Mln Target: 0,3 Mln / 3-5 years P.M.I *active users Gross Revenues Year 1 Year 2 Year
9 TECHNOLOGY / PROCESS Evernote APIs, Aphid FlipView (a User Interface for the flipping animation on tablets), BuddyPress and Joomla scripts to build the social network. We will build our own frameworks to simplify the layout, even on smartphones.
10 COMPETITIVE ADVANTAGES Facebook Meet the Target Deepen Classified Content AdWords BIWO Magazines Blog BIWO Forum Complexity Magazines Simplicity One way Newscasts Youtube Social Banners Posters Radio Yellow Pages News Networks Facebook TV Working on Quantity Leafleting & Free-Press Casual and «Flash» Content Twitter
11 COMPETITIVE LANDSCAPE MAIN NETWORKS MAIN BUSINESS COMPETITORS BIWO FLYERS Our strenghts: Users can co-work, even on different devices. Perfect for class diaries. Gaming for the content creators, in this way our users are active users enchanted by rewards. Focus on the market of SMEs (P.M.I.), with low prices, and door to door sales. + SOCIAL + UTILITY + FUN
12 We Offer They Get We Obtain GO-TO-MARKET STRATEGY BIWO MAN Hey you little RETAILER! I ve many users near your shop! Do you want to advertise? 50 Banner Boxes Portions of Pages Full Pages Double Pages Videos & Interactive First strategic partnership: Schools where we ll introduce ourselves 100% NUMBER of SCHOOLS Second strategic partnership: Free-Press 0% Year 1 Year 2 Year 3 Year 4 Year 5 FREE TREND TOPICS, SAVE ON RETURN ON IMAGE E We will reach the free press for a WIN-WIN situation: WRITTEN BY INTERESTED USERS NEWSROOM, AND NEW POTENTIAL INCITEMENT FOR OUR USERS READERS
13 FINANCIAL ROADMAP Gross Revenues Costs Net Income Year , , ,48 Year , , ,44 Year , , ,44 Year , , ,39 Year , , ,34 Sales Overview LOSS BREAK-EVEN PROFITABILITY Year 1 Year 2 Year 3 Year 4 Year 5 Gross Revenues Costs Net Income Small Banners % Pages Full Pages Double Pages Videos and Extra We ll have the BEP between the 1 and 2 commercial year. Our staff, except the board, is paid on commissions. Our bigger expenses: network and App development + marketing
14 A good seller with experience! Master in Business Administration TEAM Design skills A good developer! Master in Information Technology Loves CSS and MySQL A good speaker! Content and Social Media Manager A good manager! Administrator and Event Planner Denys Palumbo CEO Direzione Commerciale Gianmarco Mosso CTO Direzione Tecnica Niccolò Davini CCO Comunicazioni Andrea di Piazza CMO Amministrazione Sales Agents Employees For each city WHAT WE DID? PRESS SOFTWARE HOUSE
15 CURRENT STATUS Q1 Q Q Q Q1 Q Q Vision Concept Survey to S.M.E.s Lombardia Net Generation Startup Contest 1,3K Likes 8K Unique Visitors Analysis SWOT GANTT Chart Business Plan thanks to: Prowork Srl Concept Demo Partnership found: Zara Metro Leggo Zero.eu Found Raising 150K Seed Capital Developers recruiting BETA1 BETA2 Public BETA RELEASE BETA Apps Apps RELEASE ON ipad iphone Android Windows8 Devices Start In ITA Market Schools Exhibitions Marketing Champaign EU Market Internationalisation 2 Fund Raising
16 THANKS Thank you! See you on BIWO Be You
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