WebSystem CRU Milan, March 2015
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1 WebSystem CRU Milan, March 2015
2 WEBSYSTEM CRU /01 WEBSYSTEM POSITIONING /02 BUSINESS /03 NEWS /04 ENTERTAINMENT /05 WOMEN
3 WEBSYSTEM VS COMPETITORS /03 Source: Atelier (Audiweb view data, January 2015). Monthly basis.
4 Business CRU: Composition /04 Il Sole Economia Il Sole Norme e Tributi Il Sole Finanza Il Sole HP Job24 Professione Imprese 24 Borsa Italiana SkyTg 24 Dagospia Tim Internet Chiavetta Affari italiani PAGE VIEWS 97,001,452 UNIQUE USERS 5,164,343 Source: Atelier (Audiweb view data, January 2015). Monthly basis.
5 Positioning vs competition Our position /05 Source: Atelier (Audiweb view data, January 2015). Monthly basis.
6 Ranking /06 CRU PAGE VIEWS UNIQUE USERS WebSystem Business 97,001,452 5,164,343 ItaliaOnline Uomo Business 48,220,966 3,567,383 RCS Audience Business 42,150,411 4,583,802 Corriere Business 27,075,267 3,451,580 TAG Advertising Business 18,550,277 3,743,461 Manzoni Advertising Economia 18,487,900 2,854,631 WebAds Business & Professionals 11,439,697 1,913,307 La Stampa Business 11,135,624 1,719,738 Piemmonline Economia e Finanza 3,376, ,627 Source: Atelier (Audiweb view data, January 2015). Monthly basis. 6
7 Pricing /07 CRU FORMAT TOTAL IMPS WEEK %SHARE ESTIMATE IMPS FLIGHT WEEK CPM NET PRICE NET OF FLIGHT WEEK BUSINESS Skin 15,000,000 10% 1,500,000 9 Leaderboard 18,500,000 10% 1,850,000 5 Box 21,000,000 10% 2,100, ,500 9,250 14,700 7 Source: Adserver data
8 News CRU: Composition /08 Il Sole Notizie Il Sole tecnologie Il Sole HP Radio24 Sky HP SkyTg 24 Borsa Italiana Globalist Il Foglio Libero quotidiano Famiglia Cristiana L osservatore Romano Affari Italiani Blitz quotidiano Dagospia 3bmeteo PAGE VIEWS 178,830,658 UNIQUE USERS 9,031,002 Source: Atelier (Audiweb view data, January 2015). Monthly basis. Net of Lettra43
9 Positioning vs competition Our position /09 Source: Atelier (Audiweb view data, January 2015). Monthly basis. Net of Lettra43
10 Ranking /10 CRU PAGE VIEWS UNIQUE USERS WebSystem News 176,830,658 9,031,002 Veesible News 133,391,603 6,266,641 Manzoni Advertising Informazione 129,383,591 7,474,822 Piemmeonline News 65,088,399 3,931,074 RCS Content News 64,169,046 5,138,049 Banzai News 44,114,779 5,833,309 TGADV News 14,206,237 3,329,416 MSN News 9,101,993 1,049,059 Leonardo ADV News 5,413,226 1,293,267 Veesible Video News 1,174, , Source: Atelier (Audiweb view data, January 2015). Monthly basis. Net of Lettra43
11 Pricing /11 CRU NEWS FORMAT TOTAL IMPS WEEK %SHARE ESTIMATE IMPS FLIGHT WEEK CPM NET Skin 25,000,000 10% 2,500,000 8 Leaderboard 27,500,000 10% 2,750,000 4 Box 30,000,000 10% 3,000,000 6 PRICE NET OF FLIGHT WEEK 20,000 11,000 18, Source: Adserver data.
12 Entertainment CRU: Composition /12 Il Sole Cultura Il Sole tecnologie Radio24 Food24 Viaggi24 Motori24 Casa24 Sky Uno SkyMag SkySport Sky Guidatv Sky Cinema Cielo Tv Focus Ticketone Deabyday Fox animation Fox comedy Fox crime Foxtv.it Foxlife Foxsports PAGE VIEWS 68,038,739 UNIQUE USERS 6,570,292 Source: Atelier (Audiweb view data, January 2015). Monthly basis. Data including Sportoutdoor24 and ilgiornaleoff
13 Positioning vs competition Our position /13 Source: Atelier (Audiweb view data, January 2015). Monthly basis.
14 Ranking /14 CRU PAGE VIEWS UNIQUE USERS WebAds Entertainment 120,213,880 4,572,598 WebSystem Entertainment 68,038,739 6,570,292 ItaliaOnline Intrattenimento 56,286,001 3,145,268 Adventertainment 20,563,295 2,539,235 Veesible Entertainment 17,671, ,880 TGADV Intrattenimento 12,341,175 3,123,127 Banzai Entertainment 10,919,699 1,706,527 MSN Entertainment 6,716, ,444 Veesible Video Entertainment 808, , Source: Atelier (Audiweb view data, January 2015). Monthly basis.
15 Pricing /15 CRU ENTERTAINMENT FORMAT TOTAL IMPS WEEK %SHARE ESTIMATE IMPS FLIGHT WEEK CPM NET Skin 9,000,000 10% 900,000 7 Leaderboard 10,500,000 10% 1,050,000 3 Box 11,500,000 10% 1,150,000 5 PRICE NET OF FLIGHT WEEK 6,300 3,150 5, Source: Adserver data
16 Women CRU: Composition /16 Deabyday Salute24 Luxury24 Ladyblitz SkyUno HD Sky Guida tv Ticketone 3Bmeteo Fox Network Group Telecom Italia Internet Mobile Chiavetta PAGE VIEWS 88,432,358 UNIQUE USERS 6,958,575 Source: Atelier (Audiweb view data, January 2015). Monthly basis.
17 Positioning vs competition Our position /17 Source: Atelier (Audiweb view data, January 2015). Monthly basis.
18 Ranking /18 CRU PAGE VIEWS UNIQUE USERS RCS Audience Donna 393,748,940 12,578,080 Banzai Women 201,406,393 11,884,858 Leonardo ADV Donne 99,782,053 6,380,168 WebSystem Donna 88,432,358 6,958,575 TGADV Donne 48,143,766 6,653,776 Rai Pubblicità Target DONNA 38,023,591 3,546,723 Veesible Donna 24,596,120 2,379,906 TAG Advertising Donne 14,172,659 2,796,451 WebAds Donne e Mamme 13,592, ,509 HEARST ADV DONNE 9,160,004 1,715,764 adventertainment DONNA 3,690,445 1,126, Source: Atelier (Audiweb view data, January 2015). Monthly basis.
19 Pricing /19 CRU WOMEN FORMAT TOTAL IMPS WEEK %SHARE ESTIMATE IMPS FLIGHT WEEK CPM NET PRICE NET OF FLIGHT WEEK Skin 1,610,000 5% 80, Leaderboard 4,200,000 5% 210, ,000 Box 7,000,000 5% 350, , Source: Adserver data
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