ICT investment trends in Western Europe

Transcription

1 ICT investment trends in Western Europe Understanding ICT spending to 2014 July 2013 ICT investment trends in Western Europe P a g e 1 / The id Factor Ltd / + 44 (0)

2 TABLE OF CONTENTS 1 ICT investment trends comparisons Introduction Survey demographics ICT budget changes ICT budget allocation by core technology area ICT spending by entity Outsourced IT functions Strategic objectives Core technology investment priorities Purchasing channels Business objectives influencing IT investment strategy IT objectives influencing IT investment strategies ICT provider selection UK Introduction ICT budget changes ICT budget allocation by core technology area ICT spending by entity Outsourced IT functions Strategic objectives Core technology investment priorities Purchasing channels Business objectives influencing IT investment strategy IT objectives influencing IT investment strategies ICT provider selection France Introduction ICT budget changes ICT budget allocation by core technology area ICT spending by entity Outsourced IT functions Strategic objectives Core technology investment priorities Purchasing channels Business objectives influencing IT investment strategy IT objectives influencing IT investment strategies ICT provider selection Germany Introduction...69 ICT investment trends in Western Europe P a g e 2 / The id Factor Ltd / + 44 (0)

3 4.2 ICT budget changes ICT budget allocation by core technology area ICT spending by entity Outsourced IT functions Strategic objectives Core technology investment priorities Purchasing channels Business objectives influencing IT investment strategy IT objectives influencing IT investment strategies ICT provider selection Spain Introduction ICT budget changes ICT budget allocation by core technology area ICT spending by entity Outsourced IT functions Strategic objectives Core technology investment priorities Purchasing channels Business objectives influencing IT investment strategy IT objectives influencing IT investment strategies ICT provider selection Italy Introduction ICT budget changes ICT budget allocation by core technology area ICT spending by entity Outsourced IT functions Strategic objectives Core technology investment priorities Purchasing channels Business objectives influencing IT investment strategy IT objectives influencing IT investment strategies ICT provider selection Summary As the debt crisis continues, ICT spending growth across Western Europe will continue to be moderate Appendix Definitions Contact the authors ICT investment trends in Western Europe P a g e 3 / The id Factor Ltd / + 44 (0)

4 List of Figures Figure 1: Western European enterprise ICT survey geographical breakdown... 8 Figure 2: Western European enterprise ICT survey breakdown by industry... 9 Figure 3: Western European enterprise ICT survey breakdown by size band (number of employees) Figure 4: Expected ICT budget changes among Western European enterprises Figure 5: Western European enterprises (external) ICT budget allocation in Figure 6: Western European enterprises (external) ICT budget allocation by entity in Figure 7: Western European enterprises outsourced IT functions in the next two years Figure 8: Current strategic objectives of Western European enterprises Figure 9: Western European enterprises investment priorities for selected technologies Figure 10: Western European enterprises' preferred approach to buying technologies Figure 11: Western European enterprises' preference for deploying technologies as a hosted service.. 25 Figure 12: Business objectives which influence Western European enterprises' IT investment strategy. 27 Figure 13: IT objectives which influence Western European enterprises' IT investment strategy Figure 14: Factors influencing Western European enterprises' decision to choose an ICT provider Figure 15: Recent and expected ICT budget changes among UK enterprises Figure 16: UK enterprises (external) ICT budget allocation, 2012 and Figure 17: UK enterprises ICT budget allocation by entity, 2012 and Figure 18: Outsourced IT functions - UK enterprises current and future investment priorities Figure 19: Current strategic objectives of UK enterprises Figure 20: Current and future investment priorities of UK enterprises across core technologies Figure 21: UK enterprises' preferred approach to buying technologies Figure 22: Business objectives which influence UK enterprises' IT investment strategy Figure 23: IT objectives which influence UK enterprises' IT investment strategy Figure 24: Factors influencing UK enterprises' decision to choose an ICT provider Figure 25: Recent and expected ICT budget changes among French enterprises Figure 26: French enterprises (external) ICT budget allocation, 2012 and Figure 27: French enterprises ICT budget allocation by entity, 2012 and Figure 28: Outsourced IT functions - French enterprises current and future investment priorities Figure 29: Current strategic objectives of French enterprises Figure 30: Current and future investment priorities of French enterprises across core technologies Figure 31: French enterprises' preferred approach to buying technologies Figure 32: Business objectives which influence French enterprises' IT investment strategy Figure 33: IT objectives which influence French enterprises' IT investment strategy Figure 34: Factors influencing French enterprises' decision to choose an ICT provider Figure 35: Recent and expected ICT budget changes among German enterprises Figure 36: German enterprises (external) ICT budget allocation, 2012 and Figure 37: German enterprises ICT budget allocation by entity, 2012 and Figure 38: Outsourced IT functions - German enterprises current and future investment priorities Figure 39: Current strategic objectives of German enterprises ICT investment trends in Western Europe P a g e 4 / The id Factor Ltd / + 44 (0)

5 Figure 40: Current and future investment priorities of German enterprises across core technologies Figure 41: German enterprises' preferred approach to buying technologies Figure 42: Business objectives which influence German enterprises' IT investment strategy Figure 43: IT objectives which influence German enterprises' IT investment strategy Figure 44: Factors influencing German enterprises' decision to choose an ICT provider Figure 45: Recent and expected ICT budget changes among Spanish enterprises Figure 46: Spanish enterprises (external) ICT budget allocation, 2012 and Figure 47: Spanish enterprises ICT budget allocation by entity, 2012 and Figure 48: Outsourced IT functions - Spanish enterprises current and future investment priorities Figure 49: Current strategic objectives of Spanish enterprises Figure 50: Current and future investment priorities of Spanish enterprises across core technologies Figure 51: Spanish enterprises' preferred approach to buying technologies Figure 52: Business objectives which influence Spanish enterprises' IT investment strategy Figure 53: IT objectives which influence Spanish enterprises' IT investment strategy Figure 54: Factors influencing Spanish enterprises' decision to choose an ICT provider Figure 55: Recent and expected ICT budget changes among Italian enterprises Figure 56: Italian enterprises (external) ICT budget allocation, 2012 and Figure 57: Italian enterprises ICT budget allocation by entity, 2012 and Figure 58: Outsourced IT functions - Italian enterprises current and future investment priorities Figure 59: Current strategic objectives of Italian enterprises Figure 60: Current and future investment priorities of Italian enterprises across core technologies Figure 61: Italian enterprises' preferred approach to buying technologies Figure 62: Business objectives which influence Italian enterprises' IT investment strategy Figure 63: IT objectives which influence Italian enterprises' IT investment strategy Figure 64: Factors influencing Italian enterprises' decision to choose an ICT provider List of Tables Table 1: Western European enterprise ICT survey geographical breakdown... 9 Table 2: Western European enterprise ICT survey breakdown by industry Table 3: Western European enterprise ICT survey breakdown by size band (number of employees) Table 4: Expected ICT budget changes among Western European enterprises Table 5: Western European enterprises (external) ICT budget allocation in Table 6: Western European enterprises (external) ICT budget allocation by entity in Table 7: Western European enterprises outsourced IT functions in the next two years Table 8: Current strategic objectives of Western European enterprises Table 9: Western European enterprises investment priorities for selected technologies Table 10: Western European enterprises' preferred approach to buying technologies Table 11: Western European enterprises' preference for deploying technologies as a hosted service Table 12: Business objectives which influence Western European enterprises' IT investment strategy.. 27 Table 13: IT objectives which influence Western European enterprises' IT investment strategy ICT investment trends in Western Europe P a g e 5 / The id Factor Ltd / + 44 (0)

6 Table 14: Factors influencing Western European enterprises' decision to choose an ICT provider Table 15: Recent and expected ICT budget changes among UK enterprises Table 16: UK enterprises (external) ICT budget allocation, 2012 and Table 17: UK enterprises (external) ICT budget allocation by entity, 2012 and Table 18: Outsourced IT functions - UK enterprises current and future investment priorities Table 19: Current strategic objectives of UK enterprises Table 20: Current and future investment priorities of UK enterprises across core technologies Table 21: UK enterprises' preferred approach to buying technologies Table 22: Business objectives which influence UK enterprises' IT investment strategy Table 23: IT objectives which influence UK enterprises' IT investment strategy Table 24: Factors influencing UK enterprises' decision to choose an ICT provider Table 25: Recent and expected ICT budget changes among French enterprises Table 26: French enterprises (external) ICT budget allocation, 2012 and Table 27: French enterprises (external) ICT budget allocation by entity, 2012 and Table 28: Outsourced IT functions - French enterprises current and future investment priorities Table 29: Current strategic objectives of French enterprises Table 30: Current and future investment priorities of French enterprises across core technologies Table 31: French enterprises' preferred approach to buying technologies Table 32: Business objectives which influence French enterprises' IT investment strategy Table 33: IT objectives which influence French enterprises' IT investment strategy Table 34: Factors influencing French enterprises' decision to choose an ICT provider Table 35: Recent and expected ICT budget changes among German enterprises Table 36: German enterprises (external) ICT budget allocation, 2012 and Table 37: German enterprises (external) ICT budget allocation by entity, 2012 and Table 38: Outsourced IT functions - German enterprises current and future investment priorities Table 39: Current strategic objectives of German enterprises Table 40: Current and future investment priorities of German enterprises across core technologies Table 41: German enterprises' preferred approach to buying technologies Table 42: Business objectives which influence German enterprises' IT investment strategy Table 43: IT objectives which influence German enterprises' IT investment strategy Table 44: Factors influencing German enterprises' decision to choose an ICT provider Table 45: Recent and expected ICT budget changes among Spanish enterprises Table 46: Spanish enterprises (external) ICT budget allocation, 2012 and Table 47: Spanish enterprises (external) ICT budget allocation by entity, 2012 and Table 48: Outsourced IT functions - Spanish enterprises current and future investment priorities Table 49: Current strategic objectives of Spanish enterprises Table 50: Current and future investment priorities of Spanish enterprises across core technologies Table 51: Spanish enterprises' preferred approach to buying technologies Table 52: Business objectives which influence Spanish enterprises' IT investment strategy Table 53: IT objectives which influence Spanish enterprises' IT investment strategy ICT investment trends in Western Europe P a g e 6 / The id Factor Ltd / + 44 (0)

7 Table 54: Factors influencing Spanish enterprises' decision to choose an ICT provider Table 55: Recent and expected ICT budget changes among Italian enterprises Table 56: Italian enterprises (external) ICT budget allocation, 2012 and Table 57: Italian enterprises (external) ICT budget allocation by entity, 2012 and Table 58: Outsourced IT functions - Italian enterprises current and future investment priorities Table 59: Current strategic objectives of Italian enterprises Table 60: Current and future investment priorities of Italian enterprises across core technologies Table 61: Italian enterprises' preferred approach to buying technologies Table 62: Business objectives which influence Italian enterprises' IT investment strategy Table 63: IT objectives which influence Italian enterprises' IT investment strategy Table 64: Factors influencing Italian enterprises' decision to choose an ICT provider ICT investment trends in Western Europe P a g e 7 / The id Factor Ltd / + 44 (0)

8 1 Trends in ICT budgets 1.1 Introduction This report presents the findings from a survey of X enterprises in Western Europe regarding their Information & Communications Technology (ICT) investment trends. The survey covers enterprises in France, Germany, Italy, Spain, and the UK. It investigates how enterprises based in the five largest Western European markets currently allocate their ICT budgets across the core areas of enterprise ICT spend, namely hardware, software, IT services, communications and consulting. The report illustrates the core technologies enterprises are investing in, including the likes of enterprise applications, security, mobility, communications & collaboration, and cloud computing. The survey also highlights the approach adopted by enterprises in Western Europe to purchase technology, as well as the major IT and business objectives influencing their ICT investment strategies. Through Kable s survey, the report aims to provide better insight to ICT vendors and services providers when pitching their solutions to enterprises in Western Europe. The survey was conducted in September 2012 via an online methodology, with respondents all having ICT decision maker responsibility (typically CIOs and IT Managers). Kable plans to repeat the survey in the second half of 2013, in order to monitor ICT budget changes on an ongoing basis. 1.2 Survey demographics Figure 1: Western European enterprise ICT survey industry breakdown Western European enterprise ICT survey industry breakdown Financial markets Utilities Education Retail Manufacturing Insurance Government Healthcare Energy Media Retail banking Pharmaceuticals X respondents ICT investment trends in Western Europe P a g e 4 / The id Factor Ltd / + 44 (0)

9 Table 1: Western European enterprise ICT survey industry breakdown Industry Count Percentage of respondents Financial markets X Utilities X Education X Retail X Manufacturing X Insurance X Government X Healthcare X Energy X Media X Retail banking X Pharmaceuticals X Total X Figure 2: Western European enterprise ICT survey breakdown by size band (number of employees) Western European enterprise ICT survey breakdown by size band (number of employees) Over X respondents ICT investment trends in Western Europe P a g e 5 / The id Factor Ltd / + 44 (0)

10 Table 2: Western European enterprise ICT survey breakdown by size band (number of employees) Employee size band Count Percentage of respondents Over X X X X X X X Total X ICT investment trends in Western Europe P a g e 6 / The id Factor Ltd / + 44 (0)

11 1.3 ICT budget changes Figure 3: Recent and expected ICT budget changes among Western European enterprises Table 3: Expected ICT budget changes among Western European enterprises Country Decrease 6% or more Decrease slightly (1%-5%) Flat (0%) Increase slightly (1-5%) Increase significantly (6%+) UK France Germany Spain Italy Total 100% 100% 100% 100% 100% Despite the uncertain economic conditions... (Summary of the situation in the enterprise ICT market and discussion around the degree to which IT budgets are decreasing/increasing/staying flat.) ICT investment trends in Western Europe P a g e 7 / The id Factor Ltd / + 44 (0)

12 1.4 ICT budget allocation by core technology area Figure 4: Western European enterprises (external) ICT budget allocation in 2013 Table 4: Western European enterprises (external) ICT budget allocation in 2013 Category UK France Germany Spain Italy Hardware Software Services Communications Consulting Other Total 100% 100% 100% 100% 100% Kable s survey suggests that Western European enterprises are allocating a major portion of their IT budgets on (A brief description of the way in which enterprises are allocating their IT budgets.). ICT investment trends in Western Europe P a g e 8 / The id Factor Ltd / + 44 (0)

13 1.6 ICT spending by entity Figure 6: Western European enterprises (external) ICT budget allocation by entity in 2013 Table 5: Western European enterprises (external) ICT budget allocation by entity in 2013 Entity UK France Germany Spain Italy Internal development and maintenance Technology (product) vendor Telco Systems integrator Local resellers of technology products Specialist outsourcer It is noteworthy that Western European enterprises are allocating... (An analysis of the degree to which enterprises are focussing on in-house IT investment, as well as how much they are willing to spend with third parties. Of the money spent with third parties, commentary on how this breaks down by provider type). ICT investment trends in Western Europe P a g e 9 / The id Factor Ltd / + 44 (0)

14 1.7 Strategic objectives Figure 5: Current strategic objectives of Western European enterprises Table 6: Current strategic objectives of Western European enterprises Strategic objectives UK France Germany Spain Italy Improving security/privacy X X X X X Enhancing collaboration and data management X X X X X Standardizing infrastructure technologies X X X X X Moving to a virtual infrastructure X X X X X Encouraging more IT self service X X X X X A large number of enterprises in Western Europe are using IT as a business enabler and... (A brief description of the strategic objectives that are driving ICT investments in Western European enterprises) ICT investment trends in Western Europe P a g e 10 / The id Factor Ltd / + 44 (0)

15 1.8 Core technology investment priorities Figure 6: Western European enterprises investment priorities for selected technologies Table 7: Western European enterprises investment priorities for selected technologies Technology category UK France Germany Spain Italy Mobility X X X X X Content management X X X X X Cloud computing X X X X X Business intelligence X X X X X Green IT & virtualization X X X X X Communications & collaboration X X X X X According to the survey, mobility technologies have the highest penetration rate,...(brief description of which technologies enterprises are currently investing in, as well as those that they are set to make the greatest investments in, in the next couple of years) ICT investment trends in Western Europe P a g e 11 / The id Factor Ltd / + 44 (0)

16 1.9 Purchasing channels Figure 7: Western European enterprises' preferred approach to buying technologies Table 8: Western European enterprises' preferred approach to buying technologies Country Direct from supplier deployed on-site Through a local reseller deployed on-site Through a national reseller deployed on-site Direct from supplier as a hosted service Through a local reseller as a hosted service Through a national reseller as a hosted service UK 100% Germany 100% Italy 100% Spain 100% France 100% Total According to Kable s survey, it is evident that the majority of Western European enterprises prefer buying technologies (Brief description of the enterprises approach to buying IT products and preferred deployment modes across various technology categories) ICT investment trends in Western Europe P a g e 12 / The id Factor Ltd / + 44 (0)

17 1.10 Business objectives influencing IT investment strategy Figure 8: Business objectives which influence Western European enterprises' IT investment strategy Table 9: Business objectives which influence Western European enterprises' IT investment strategy Business Objectives UK France Germany Spain Italy Raise efficiency X X X X X Cut costs X X X X X Increase revenues X X X X X Increase customer satisfaction X X X X X A majority of Western European enterprises rate... as their most important business objective. ICT investment trends in Western Europe P a g e 13 / The id Factor Ltd / + 44 (0)

18 1.11 IT objectives influencing IT investment strategy Figure 9: IT objectives which influence Western European enterprises' IT investment strategy Table 10: IT objectives which influence Western European enterprises' IT investment strategy IT objectives UK France Germany Spain Italy Meet internal service level agreements X X X X X Align IT with overall business goals X X X X X Better demonstrate the value of IT to the business X X X X X Deliver new functionality to business users X X X X X Use IT to support revenue growth X X X X X A majority of Western European enterprises rate... as their most important IT objective. ICT investment trends in Western Europe P a g e 14 / The id Factor Ltd / + 44 (0)

19 3 Appendix 3.1 Definitions Core areas of enterprise ICT spending Hardware - includes computer hardware, devices and peripherals e.g. printers, semiconductors, servers and mainframes, storage, telephony infrastructure, data/network infrastructure. Software - includes enterprise applications & Enterprise Resource Planning, software infrastructure (e.g. operating systems, systems management) and information management (e.g. Business Intelligence, content management). Services - includes spending on third party IT services e.g. Application Services, Business Process Outsourcing Services & Infrastructure Services. Communications - relates to all telecommunications costs in the enterprise. This would include both voice and data communications costs (fixed-line telephony, Managed Services, connectivity etc.) as well as mobile telephony and data costs. Consulting - covers professional services spending with third parties e.g. Business and Strategy consulting, IT staff contracting and Technology & Transformation consulting. Other - any other areas not included above, where the external IT budget is spent. ICT budget by function Data centre enterprises investment in facilities (in-house and from third parties) providing a secure environment for its computer systems and associated components, including servers & mainframes, telecommunications and data storage systems. Service Desk expenditure on the provision of desktop services that manage an enterprise s desktop environment and distributed IT assets. End-user Computing expenditure on end-user computing equipment, including the likes of desktops, laptops and mobile devices. Network investment made in enterprises network infrastructure, including its wide area network (WAN) and local area network (LAN). Applications expenditure on enterprise software and applications either deployed on-premise or supported remotely and delivered as a service. Communications as above, the costs associated with telecommunications in the enterprise, including voice and data communications over fixed and wireless networks. Management expenditure on the enterprise-wide administration of distributed computing systems, including both systems management and network management. ICT investment trends in Western Europe P a g e 15 / The id Factor Ltd / + 44 (0)

20 Hardware budget Clients covers end user computing devices, including the likes of personal computers and workstations. Mainframes high-end computers used by corporations and governments for critical applications, bulk data processing, and transaction processing. Network and Communications equipment enterprise IT infrastructure for networking and communications covering the likes of hubs, switches, routers, access points and customer premise equipment. Peripherals covers additional computing devices including printers, phones and adaptors, and scanning and imaging devices. Security covers security hardware and appliances including content-filtering and anti-spam appliances, encryption/ssl accelerators, firewall and VPN gateways, smart card readers, and smart cards. Semiconductors and Processors expenditure on computer chips and processing units. Servers investment made in mid-range and low-end server systems. High-end servers are included in the mainframe category. Storage IT storage infrastructure includes hard-disk drives, NAS filers and gateways, SAN adaptors and connectors, SAN disk arrays, and tape libraries. Software budget Application Lifecycle covers Application Development, Application Testing, Architecture and Modelling, Change and Configuration Management, Development Methodologies, Project and Portfolio Management, Requirements Management. Enterprise Applications covers Business Process Management, Commerce Applications, Customer Relationship Management (CRM), Enterprise Resource Planning, Financial Applications, Human Resources and Payroll, Product Lifecycle Management, Supply Chain Management. Information Management covers Business Intelligence, Collaboration and Knowledge Management, Content Management, Data Management, Portals, Search. Integration and SOA covers Application Integration, Data Integration, Legacy Renewal, Middleware, SOA. IT Management Software covers Application Performance Management, Desktop Management, IT Service Management, Network Management, Systems Management. Security covers Application Security, Business Protection, Communication Security, Content and Web Filtering, End-point Security, Identity and Access Management, Information Protection, Network Security, Security Audit and Testing, Security Management. Software Infrastructure covers Application Platforms, Databases, and Communication Servers, Mobile Platforms, Operating Systems, Storage Management, Virtualization. ICT investment trends in Western Europe P a g e 16 / The id Factor Ltd / + 44 (0)

21 IT Services budget Application development & integration service expenditure relating to the development of enterprise applications, including the customisation, rationalisation or modernisation of off-the shelf packages, as well as the development of bespoke applications. Integration services cover the planning, design, and building of enterprise applications which automate business processes. Hosting & data centre services Hosting & data centre services include the management and monitoring of an enterprise s entire IT platform. As well as covering normal servers, it includes the associated network infrastructure, storage infrastructure, security and systems management software. Security & privacy services Security and privacy services help enterprises protect their IT assets and comply with an increasingly regulated environment. Examples include Threat & Vulnerability Management Services, IT Security Management Services, IT Security Compliance Services, Secure Communications Services and Secure Content Services. Desktop services & user support Desktop services cover the management of an enterprise s entire desktop environment and distributed IT assets. User support services give an enterprise s IT users a single point of contact for IT issues in the desktop environment. IT consultants & contractors expenditure on third party IT consultants and contractors to undertake IT systems design and implementation projects. Cloud Services expenditure on services made available to enterprises via the Internet from a service provider s data centre. This category excludes the allocated cost of the software licence related to such services. IT Consulting budget Systems planning & design consulting expenditure with IT services providers relating to both the re-design and overhaul of IT systems, as well as the planning phase relating to IT systems integrations. Disaster recovery & business continuity planning services that help enterprises ensure the continued availability of mission-critical processes and IT resources against potential loss or damage caused by disruptions, disasters or IT security breaches. Training, education and other consulting investment made with IT consultants to provide training and education services to enterprise s in-house IT staff. Telecommunications budget Fixed voice expenditure on fixed-line communications for voice services, including line rental and call charges. VoIP services are excluded, as well as charges for calls routed within the same WAN. Mobile voice enterprise expenditure on mobile voice telephony services, including monthly subscription costs and voice minutes. ICT investment trends in Western Europe P a g e 17 / The id Factor Ltd / + 44 (0)

22 Converged voice & data networks expenditure on services that combine voice and data functionality over one network, including voice over IP, MPLS VPN networks, and IP VPN networks (with metered or unmetered voice). Wireless data enterprise expenditure on services that involve the transfer of data over wireless networks, including third generation (3G) mobile telecommunications and WiFi. Data expenditure on fixed data services including internet connectivity, leased lines, WAN connectivity and other managed data services such as ATM and Frame Relay. Enterprise technologies Enterprise applications core enterprise applications include the likes of Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Financials, Supply Chain Management, HR Management, Product Lifecycle Management, Business Process Management (BPM), Interactive marketing automation systems & customer lifecycle management. Business intelligence covers Data warehousing/marts, Analytics, Real-time Business Intelligence, Social sentiment analysis. Security includes Identity & access management, Security & vulnerability management, End-point security & anti-virus, Network security, Content and web filtering (including firewalls), Application Security, Backup & archive, Database security, Data Loss Prevention (mobile security). Content management covers Document Management, Records Management, Web Content Management, Digital Asset Management, Archiving, and Enterprise Search. Mobility covers Mobile device management, Customer facing mobile applications/m-commerce, Employee / supplier facing mobile applications & development/integration, Tablet computing. IT systems management covers Systems & network management, Storage management, Service management, Database management, Transaction performance management, User experience management, Virtualization management, Patch management & configuration. Communications & collaboration includes Internet Protocol-Private Branch Exchange (IP-PBX), IP-Contact Centre, Unified Communications: VoIP/Presence/Instant messaging, Web/video conferencing. Green IT & virtualization covers Server virtualization, Storage virtualization, Network virtualization, Datacentre power and cooling reduction technologies, Desktop virtualization, Power management tool for PCs and monitors, Printing and paper usage management. Cloud Computing covers Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS), Private Cloud, and Hybrid cloud (mixed cloud & on-premise models). ICT investment trends in Western Europe P a g e 18 / The id Factor Ltd / + 44 (0)