IBM & Cloud Computing. Smarter Planet. John Easton UK & Ireland Cloud Computing Technical Leader

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1 Cloud Getting hold Computing of the cloud: for a & Cloud Computing Smarter Planet John Easton UK & Ireland Cloud Computing Technical Leader Copyright Corporation 2010

2 Cloud is important to Corporation strategy UK & Ireland transformation 2 Copyright Corporation 2010

3 Cloud is a small slice of total market, but growing rapidly Worldwide IT Spend ($B) Cloud Computing 27% CAGR Total Traditional IT 878 Total Traditional IT 1,037 Traditional IT 1 3% CAGR % 14% Source: GMV, IDC, (MI) Cloud spend as % of total served IT 3 3 Copyright Corporation 2010

4 What is a Cloud? depends on from where you are looking Virtualised Higher utilisation Economy of scale benefits Lower capital expense Standardised Easier access Flexible pricing Reuse and share Easier to integrate Automated Faster cycle times Lower operating expense Optimized utilisation Improved compliance Optimised security End user experience Resources scale up and down by large factors as the demand changes Elastic Rapidly provisioned IT capacity & capabilities are rapidly provisioned using Internet standards without transferring ownership of resources Flexible pricing Utility pricing, variable payments, pay-by-consumption and subscription models make pricing of IT services more flexible Standardised Offerings Uniform offerings readily available from a services catalogue on a metered basis 4 Copyright Corporation 2010

5 Position on Cloud Cloud is core to s Dynamic Infrastructure & Smarter Planet strategy and will strive to be a market Leader in Cloud computing will play in all Cloud markets will take a phased approach to match market demands Initially hosted service offerings will be deployed regionally, local capacity will be delivered based on demand will fully support its partner ecosystem in the development and deployment of Cloud offerings is the top choice of developers for Private Clouds, according to Evans Data s recently released Cloud Development Survey Almost 30% identified as the top PrivateCloud provider, in this survey of over 400 software developers released end of June. 5 Copyright 2010 Corporation Corporation 2010

6 Three cloud computing sub-markets: 1 Components supply IT and business consulting, systems integration, outsourcing, and other services used to develop and support cloud services and infrastructure 2 Platform as a Service (PaaS) 2 Infrastructure services Customers use programming languages, tools and platforms to develop and deploy applications on multi-tenant, shared infrastructure with ability to control deployed applications and environments without the need to manage or control the underlying resources Software Hardware Application, platform, information management, system management, development tools, and other software used to set-up and operate cloud services and infrastructure Servers, storage and networking hardware used to build cloud services and infrastructure Infrastructure as a Service (IaaS) 2 3 Business Process as a Service (BPaaS) 1 Software as a Service (SaaS) 2 Customers use processing, storage, networks, other computing resources with ability to rapidly and elastically provision and control resources to deploy and run software and services without the need to manage or control the underlying resources Business services Customers consume business outcomes (Eg, payroll processing, HR) by accessing business services via Web-centric interfaces on multi-tenant and shared infrastructures without the need to manage or control the underlying resources Customers use applications (Eg, CRM, ERP, ) from multiple client devices through a Web browser on multi-tenant and shared infrastructure without the need to manage or control the underlying resources 1. Sourced from Forecast: Sizing the Cloud; Understanding the Opportunities in Cloud, Gartner, March 18, 2009 modified by /BCG 2. Sourced from National Institute of Standards and Technologies; Draft NIST Working Definition of Cloud Computing, May 14, 2009 modified by /BCG 6 Copyright Corporation 2010

7 There are major opportunities at all levels of the stack, and the Cloud will grow rapidly especially at the top layers (Application, Business and People) Community and Information Centric Cloud Clinical Trials Cloud Service Cloud Layers People Business Application Platform Infrastructure Mobile Cloud Packaged Application Cloud Resilient Cloud Virtual Server Cloud Storage Cloud Compute Cloud 7 Copyright Corporation 2010

8 These three themes and the related client challenges span the full cloud plan-build-deliver capabilities Establish a cloud strategy & architecture Enable cloud service delivery Deliver cloud services Expanding s cloud offerings and partner ecosystem Address security and risk management concerns with s security experience, focus, software and frameworks Drive business transformation, leveraging s deep industry expertise, assets and capabilities 8 Copyright Corporation 2010

9 Cloud Computing Offerings Current Portfolio Updated Existing and new or enhanced offerings are aligned against the new lifecycle construct Plan Strategy and Change for Cloud Providers Strategy and Change for Cloud Adoption Infrastructure Strategy and Design for Cloud Computing Data Center and Facilities Strategy data center strategy and plan Networking Strategy and Optimization - network application optimization for cloud computing Networking Strategy and Optimization network infrastructure optimization for cloud computing- NEW Converged Communications for Unified Communications as a Service strategy and assessment - NEW Professional Security -cloud security strategy roadmap NEW Professional Security -cloud security assessment NEW Application Security for Cloud Computing NEW Deployment and Planning Automation (Rational) NEW Consulting Software Hardware Smart Business Systems Smart Business Cloud Smart Business on the Cloud Build Application Development for Cloud Computing - NEW Data Center Family solutions data center design services (for cloud computing) Testing for Cloud Security Consulting in support of Cloud Computing Network Integration data center network security and application and network performance optimization Cognos 8 Business Intelligence Service Delivery Manager (Tivoli) - NEW Proventia Virtualized Server Security Rational Software Delivery WebSphere Hypervisor Edition portfolio WebSphere Virtual Enterprise WebSphere CloudBurst Appliance WebSphere DataPower Secure Cloud Connector NEW System z Solution Edition for Cloud computing zenterprise idataplex CloudBurst 2.1 -for System x - ENHANCED -for Power - NEW -for CSP 2 - NEW Smart Analytics System Information Archive Smart Business Development and Test Cloud Smart Analytics Cloud Smart Business Storage Cloud Smart Business Desktop Cloud Municipal Government Cloud FOAK Cloud Service Provider Platform (CSP 2 ) NEW 9 Deliver Software and Business Process as a Service Blueworks Live NEW Smart business expense reporting on the Cloud LotusLive Collaboration Suite ENHANCED Smart Business End Support Self-enablement portal Platform as a Service Cast Iron Systems - ENHANCED WebSphere DataPower Cast Iron Appliance XH35 NEW Integrated Development and Test Environment Testing for Cloud application virtualization NEW Testing for Cloud performance testing NEW Rational Load Testing on the Cloud NEW Smart Business Development and Test on the Cloud v 1.2 ENHANCED Infrastructure as a Service Smart Business Desktop on the Cloud Tivoli Live Service Manager NEW Tivoli Live Service Monitoring Federal Community Cloud (U.S.) NEW Delivering cloud security and resiliency Managed Security - Hosted vulnerability management NEW Managed Security - Hosted security event & log management NEW Managed Security - Hosted and Web Security Managed Security -X-Force hosted threat analysis service Information Protection managed backup cloud ENHANCED Copyright Corporation 2010

10 Five co-existing cloud delivery models plus two others? Enterprise Data Center Private Cloud Enterprise Data Center Managed Private Cloud Enterprise Hosted Private Cloud Enterprise A Enterprise B Enterprise C A D B E C Third Party operated Third Party owned and operated Shared Cloud Public Cloud Enterprise owned Either enterprise operation or 3 rd party A Closed Group Enterprise B Enterprise C Enterprise D 3 rd Public Group party owned and operated B Publi c Centralized, Publi secure delivery c center Publi c Publi c Publi c Mix of shared and dedicated resources Shared facility and staff Shared resources Elastic scaling Pay as you go Fixed price or time and materials services Internal network Dedicated assets Shared Cloud Enterprise A Fixed price, time and materials, or pay as you go Internal network Dedicated assets Public Cloud Enterprise A Pay as you go VPN access or public internet Public internet The Enterprise as the Provider to external parties Confidential Copyright Corporation 2010

11 Ready for Cloud Sensitive Data May not yet be ready for migration Cloud will be adopted based on workloads Analytics Infrastructure Storage Information intensive Isolated workloads Highly customised, Not standardised Not yet virtualised 3 rd party SW Collaborative Care Industry Applications Collaboration Mature workloads Complex processes & transactions Regulation sensitive 11 Medical Imaging Workplace, Desktop & Devices Preproduction systems Challenging SLAs Business Processes Batch processing New workloads made possible by clouds Financial Risk Disaster Recovery Energy Management Development & Test Infrastructure Compute Copyright Corporation 2010

12 Industry Clouds Industry Vertical Portfolio of Cloud Industry Vertical Business Priced to Business Value Workload Optimized Industry Cloud Platforms On a platform of robust Infrastructure Priced to Consumption Medical Records Archive Service Public Health Clinical Developm ent Collaborati ve Health Care Healthcare Industry Cloud Platform Common Healthcare services built Industry on a foundation Cloud Platform of Common Health services Integration built Framework on a foundation assets of Health Integration Framework assets Industry Service Trade Promotion e- Commerce Retail & Consumer Packaged Goods Retail (CPG) & Consumer Industry Cloud Packaged Common Goods services (CPG) built on Industry a foundation Cloud of Common Retail Integration services built Framework on a foundation assets of Retail Integration Framework assets Compute Compute and and Storage Storage Clouds Clouds Enterprise-class Infrastructure Enterprise-class Infrastructure Demand Replenishm ent Industry Service Industry Industry Service Industry Cloud Platform Industry Cloud Common services Platform built on a foundation Common of services Integration built a foundation Framework of assets Integration Framework assets Industry Service Available in delivery models optimized to client and/or industry requirements Enterprise Data Center Managed Private Cloud operated Enterprise Hosted Private Cloud owned and operated Enterprise A Enterprise B Enterprise C Public (Enterprise Dedicated) Cloud A B D C E Public Cloud Industry Vertical are one component of Cloud Computing Strategy 1) Workload-optimized offerings & components 2) Unified service management 3) Infrastructure & platform services 4) Analytics solutions 5) Industry vertical services 6) Business applications suite 12 Copyright Corporation 2010

13 Cloud Computing & Common Cloud Management Platform Reference Architecture Cloud Computing Reference Architecture - V2 Represents the aggregate experience across hundreds of cloud client engagements and the implementation of -hosted clouds Cloud Service Consumer Cloud Service Provider Cloud Service Creator Based on knowledge of s services, software & system experiences, including Research The Cloud Computing Reference Architecture is reflected in the design of Cloud Service Integration Tools Cloud Existing & 3 rd party services, Partner Ecosystems Business-Processas-a-Service Software-as-a-Service Common Cloud Management Platform (CCMP) -hosted cloud services Clouds implements for clients cloud appliances Platform-as-a-Service Operational Support (OSS) Business Support (BSS) Service Creation Tools cloud service management products Consumer In-house IT Focus on cloud specifics such as radical cost reduction while achieving high degrees of security, reliability, scalability and control Infrastructure-as-a-Service Consists of 21 detailed documents representing best-of-industry knowledge and insight on how to architect, design and implement clouds Infrastructure Security, Resiliency, Performance & Consumability Governance Corporation

14 Cloud computing impacts are extending into the business An Evolution of Information Technology Internal IT centric Changing the economics of IT Automating service delivery Radically exploiting standardization Rapidly deploying new capabilities Operational Efficiencies Business and Process centric Create new business models Enable speed and innovation Re-engineer business processes Support new levels of collaboration An Enabler of Business Transformation Industry Transformation and providing an opportunity for IT to be a catalyst of transformation. 14 Copyright Corporation 2010

15 Questions? Thoughts? Comments? 15 Cloud Computing 15 06/28/10 For more information, please visit: ibm.com/cloud Copyright Corporation 2010

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