Cloud Computing. Jean-Claude DISPENSA IBM Distinguished Engineer

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1 Cloud Computing Jean-Claude DISPENSA IBM Distinguished Engineer Best Student Recognition Event July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

2 Business needs are growing - IT costs are increasing By 2011, the world will be 10 times more instrumented then it was in Internet connected devices will leap from 500M to 1 Trillion. Spending (US$B) $300 $250 $200 $150 $100 $50 $0 Power and cooling costs Server mgmt and admin costs New IT spending Installed Base (M Units) Exabytes 1,800 1,600 1,400 1,200 1, x growth in five years RFID, Digital TV, MP3 players, Digital cameras, Camera phones, VoIP, Medical imaging, Laptops, smart meters, multi-player games, Satellite images, GPS, ATMs, Scanners, Sensors, Digital radio, DLP theaters, Telematics, Peer -to-peer, , Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

3 There is a greater need for IT to help address the business challenges created by this complexity. Doing more with less Reduce capital expenditures and operational expenses Reducing risk Ensure the right levels of security and resiliency across all business data and processes Higher quality services Improve quality of services and deliver new services that help the business grow and reduce costs Breakthrough agility Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk 3 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

4 What is cloud computing National Institute of Standards and Technology Cloud Computing Definition Cloud is a new IT consumption and delivery model Resources are not anymore acquired, they are rented Cloud allows IT to reduce costs while better serving LOBs Cloud allows Business Lines to reduce TTM and enhance agility 1 Cloud Characteristics On demand self-service Broad network access Resources pooling Rapid elasticity and massive scale Measured service Flexible pricing Virtualization Automation Standardization 2 Cloud Service Models Public Cloud Private Cloud Hybrid Cloud Community Cloud Business Process as a Service (BaaS) Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) 3 Cloud Deployment Models 4 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

5 So what s different about Cloud? When implemented properly, cloud computing can provide significant, measurable business results Cloud attributes From To VIRTUALIZATION Server/storage virtualization Utilization of infrastructure with elastic scaling Self-service 10 20% 10 20% None Cloud accelerates business value across a wide variety of domains 70 90% 70 90% Unlimited AUTOMATION Automated provisioning Change and release management Months Months Days/hours Minutes STANDARDIZATION Service catalog ordering Flexible pricing, meter basis Payback period for new services Months Fixed cost model Years Days/hours Granular Months Legacy environments 5 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France Cloud-enabled enterprise

6 4 major cloud computing deployment models Market Examples Employee Benefits Mgmt. Procurement IBM Examples Industry-specific Processes Business Travel Business Process-as-a-Service Smart Business Expense Reporting on the IBM Cloud Collaboration CRM/ERP/HR Financials Industry Applications Software/ Application-as-a-Service Middleware Database Web 2.0 Application Runtime Platform-as-a-Service Development Tooling Java Runtime IBM Smart Cloud Enterprise Data Center Servers Networking Storage Fabric Shared virtualized, dynamic provisioning Infrastructure-as-a-Service Smart Business Storage Cloud 6 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

7 There is a spectrum of deployment options for cloud computing Private IT capabilities are provided as a service, over an intranet, within the enterprise and behind the firewall Public IT activities / functions are provided as a service, over the Internet Enterprise data center Enterprise data center Enterprise A Enterprise B A Users B Private cloud Managed private cloud Third-party operated Hybrid Hosted private cloud Third-party hosted and operated Shared cloud services Internal and external service delivery methods are integrated Public cloud services Free Register Credit Card Click to contract 7 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

8 Public and Private Clouds are preferred for different workloads Top private workloads Top public workloads Data mining, text mining, or other analytics Security Data warehouses or data marts Business continuity and disaster recovery Test environment infrastructure Long-term data archiving/preservation Transactional databases Industry-specific applications ERP applications Audio/video/Web conferencing Service help desk Infrastructure for training and demonstration WAN capacity, VOIP Infrastructure Desktop Test environment infrastructure Storage Data center network capacity Server Database- and application-oriented workloads emerge as most appropriate Infrastructure workloads emerge as most appropriate 8 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

9 Workloads may be at different levels of readiness for cloud 9 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

10 What is different about cloud computing? Without cloud computing With cloud computing Virtualized resources Automated service management Standardized services Location independent Rapid scalability Self-service Software Software Hardware Storage Hardware Storage Networking Software Storage Networking Hardware Networking Note: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions 10 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

11 «Cloud» simplified, faster and optimized operations Direct Access to the Cloud environment User Billing Flexible Pricing Portal Virtualized Cloud Infrastructure Catalog Of Services Provisioning Engine Software and Hardware Resources + + = Costs VIRTUALIZATION STANDARDIZATION AUTOMATION Flexibility 11 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

12 Cloud service management capabilities are needed to enable visibility, control and automation of cloud services Workflow Manage the process for approval of usage Provisioning Automate provisioning of resources Monitoring Provide visibility of performance of virtual machines Metering and rating Track usage of resources 12 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

13 Security is among a top concern with cloud computing... The IBM Security Framework provides a structure to address this concern People and identity Mitigate the risks associated with user access to corporate resources Data and information Understand, deploy and properly test controls for access to and usage of sensitive data Application and process Help keep applications secure, protected from malicious or fraudulent use, and hardened against failure Network, server and end point Optimize service availability by mitigating risks to network components Physical infrastructure Provide actionable intelligence on the desired state of physical infrastructure security and make improvements 13 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

14 Running Your Application Before the cloud Tune/Admin/Maintain Tune/Admin/Maintain Environments Environments (Performance, (Performance, Security, Security, Patches, Patches, etc) etc) Install Install Application Application and and Connect Connect Tiers Tiers (Different (Different Procedures, Procedures, lots lots of of config) config) Configure Configure Middleware Middleware Topology Topology (Clusters, (Clusters, Active/Standby, Active/Standby, Capacity, Capacity, etc) etc) Install Install Middleware Middleware (Install, (Install, Patch, Patch, OS OS Dependencies) Dependencies) Setup Setup Operating Operating System System (Install, (Install, Patch, Patch, Configure) Configure) Acquire Acquire and and Setup Setup Hardware Hardware (Power, (Power, Network, Network, Racking, Racking, etc) etc) 14 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

15 Running Your Application - Infrastructure Cloud Tune/Admin/Maintain Environments (Performance, (Performance, Security, Security, Patches, Patches, etc) etc) Install Install Application Application and and Connect Connect Tiers Tiers (Different (Different Procedures, Procedures, lots lots of of config) config) Configure Configure Middleware Middleware Topology Topology (Clusters, (Clusters, Active/Standby, Capacity, Capacity, etc) etc) Select Select Middleware Middleware from from Catalog Catalog (Includes (Includes OS OS and and Installation) Installation) Run Run an an Instance Instance (Select (Select instance instance size) size) Cloud 15 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

16 A systematic approach to cloud computing can ensure a successful implementation. Plan / Design Understand strategic direction Analyze workloads Determine delivery model Define architecture Build the business case Build Integrate public cloud services Design and construct private clouds Quality assurance (test) Security and compliance Lifecycle management Deliver / Run Pilot Deploy Consume Manage Optimize 16 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

17 IBM SmartCloud provides a robust platform for the full IBM Cloud portfolio, all built on the IBM Cloud reference model. Processes Analytics ERPs Databases Desktop Storage Computers Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service IBM SmartCloud IBM Clear focus on Enterprise users. Pragmatic yet thought leading development plans. Open and flexible platform. Considered how all workloads will work together in the cloud. Very broad and deep cloud portfolio. Business impact and vendor agnostic view. Management, support & deployment Security & isolation Availability & performance Technology platform Payment & billing IBM Cloud Reference Model 17 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

18 IBM offers one of the broadest choices of delivery models from private cloud computing to on the IBM Cloud. Build Deliver Private/Dedicated Hosted Private / Hosted Shared Public Deployment models 1 Enterprise data center Private cloud 2 Enterprise data center Managed private cloud IBM operated 3 Enterprise Hosted private cloud IBM owned and operated 4 Enterprise A Enterprise B Enterprise C Shared cloud services 5 User A User B User C User D User E Public access to cloud services Private cloud IBM implements on client premises Can be configured to client-specific workflows Internal network Client runs and manages Private cloud IBM implements on client or IBM premises Can be configured to client-specific workflows Internal network IBM operated IBM owned and operated Enterprise only access to resources Shared facility and cloud management Standardized Network isolated IBM owned and operated Mix of shared resources Shared facility and cloud management Elastic scaling Pay-as-you-go Support and network options Currently not offered by IBM Shared resources Elastic scaling Pay-as-you-go End-user access (credit card) IBM Smart Cloud Enterprise + (SCE+ and ++) IBM Smart Cloud Enterprise (SCE) 18 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

19 The competitive landscape of cloud providers is rapidly evolving Business value Consumer / SMB Large enterprise (via Sun acquisition) Infrastructure value 19 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

20 IBM SmartCloud - Scope of Services IBM SmartCloud Enterprise++ Higher Value Applications administration Database Management Operations services App administration and availability Application db administration System performance tuning Job scheduling 24x7 service desk Monitoring and SLA reporting Service request management IBM SmartCloud Enterprise+ IBM SmartCloud Enterprise Systems administration Data availability services Security services Network services Computing assets Data center/network System and OS maintenance System and OS changes Capacity management Storage administration Hardware availability and fail over Backup/restore/diagnostics Perimeter and network security Server host security Hardware and systems software assets Network services Network maintenance and change Equipment configuration management Network fail over 20 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

21 IBM is investing in cloud computing to meet internal and client needs Silicon Valley Raleigh Dublin Wroclaw Ehningen Beijing Hanoi Seoul Tokyo Bangalore Singapore IBM Cloud Labs & Centers São Paulo Johannesburg IBM CIO Cloud Implementations: Analytics Collaboration Development and Test Desktop Storage Business Services Blue Insight 140,000 users growing to 200,000 LotusLive 85% of all web conferencing Dev/Test Time to build a dev/ test environment from 1 week to 1 hour Workplace Cloud Estimated savings up to 30% Network Storage Cloud Up to 40% savings in storage costs Production Cloud 1,000 potential applications identified Fit for purpose middleware platform Common Compute Platform (Compute/ Network/ Storage) 21 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

22 Cloud Computing A Business Value Cloud computing is a model for enabling cost effective business outcomes through the use of shared application and computing services. Low cost and high speed Simplicity & ease of use Flexibility & agility 22 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

23 E N D 23 Best Student Recognition Event / July 6-8, 2011 EMEA IBM Innovation Center La Gaude, France

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