Digital Advertising Kit

Transcription

1 Digital Advertising Kit

2 The Bundoo Story Bundoo is a dynamic online community where expectant and new parents can fi nd reliable support and advice on issues affecting their children and families. The site is an evidence based resource where parents can come together with Bundoo childcare experts from multiple disciplines. Every article on Bundoo is reviewed or written by a credentialed professional, including board certifi ed pediatricians, OB/GYNs, behavioral therapists, nutritionists, and affiliated health professionals. Lewis Warshauer, MD, who recognized the need for an expert moderated forum in which parents could fi nd information they could trust, founded Bundoo in Since it s founding, Bundoo has grown exponentially, with a steadily increasing membership and a social media platform that reaches more than 80,000+ parents and health professionals. Today, the site provides free access to a wealth of parenting information and insights, featuring articles written in an easy to understand and straightforward style that helps parents decode complex medical information and make smart decisions. Expert participation provides no room for misinformation or misguided advice. From pregnancy to preschool, Bundoo makes childrearing a collaborative process. At Bundoo, young families benefi t from the knowledge of those who have gone before them, as well as those who are leading the way in child development and children s health. They also fi nd a friendly, positive space to grow as parents. Bundoo is also becoming known as a trusted resource for media on issues affecting young children and their families. With editorial offices headquartered in Boca Raton, Florida, the organization is a subsidiary of IQ Health, LLC. Pediatricians spend 19:30 minutes on average on Bundoo (Bundoo)

3 Feature Overview Ask Bundoo Smart Answers for Smart Parenting Ask Bundoo offers a safe and private environment for parents to seek advice. Ask Bundoo connects parents directly with board certifi ed pediatricians, specialists and other experts in a private question and answer forum, where parents can get answers they trust from experienced professionals. Ask Bundoo is a subscription and pay per question service. 70% of moms believe technology helps them to be better mothers. (Forbes) Bundoo A Z Smart Information for Smart Parenting a z Bundoo A Z offers original, evidence based content created specifi cally so busy parents can get the information they need as quickly and efficiently as possible. Actively practicing healthcare experts write and/or review all articles; ensuring entries are current, accurate and refl ect up to date medical best practices and research. Articles also are reviewed for ease and speed of reading. Always original and never repurposed from another source, articles address a full range of developmental and health issues. A unique feature called Takeaways presents key points from each article, so parents can grasp the essence of any piece even when they have little time to spare. Intuitive search tools make fi nding topics fast and easy. Bundoo s comprehensive resources span the entire range of information, advice, consultation and knowledge required for better parenting. The site includes the following general topics: development, behavior, feeding and nutrition, illness and medicine, wellness, sleep, childcare, safety, pregnancy and birth, family advice and special needs. Bundoo Community Smart Communities for Smart Parenting community The Bundoo Community is differentiated by its professional involvement. Thus, in addition to the input of other parents, members will gain insight from professional opinions on group discussions. Bundoo members can start their own groups or join others that interest them in order to gather and share parenting tips in a dynamic and interactive way. Groups can be public or private, giving members fl exibility regarding membership. They can be created and searched using keywords and location, making it easy to build group membership around topics and places and fi nd a common focus. As Bundoo is tightly integrated with Facebook, Twitter, Pinterest, Instagram, Google+ and more, users also can easily fi nd and exchange parenting information on the most popular social networks without leaving Bundoo.com. The Marketplace Smart Purchasing Advice for Smart Parenting The Marketplace offers a complete range of specially selected baby and childcare products, from toys to clothes to developmental games. Pediatricians, childcare experts and parents with direct experience using products combine their efforts to provide tips and review and recommend top quality, age appropriate merchandise. The Marketplace continuously adds and updates its product selection to provide the most up to date and popular products. As Bundoo receives no compensation for product selection, users can be assured of unbiased opinions and information.

4 Powered by Bundoo Your Brand: Powered by Bundoo Bundoo offers a range of comprehensive digital marketing programs that deliver successful audience engagement. Our trusted brand and wide range of marketing services enable you to achieve a robust promotional mix and effectively accomplish your marketing goals. Bundoo members: 33% of members are age % of members are age % of members have children less than 12 months old 9.8% have children months old 6.1% have children 2 3 years old 13.9% have children 3 5 years old 74.8% are mothers 6.99% are fathers 5.8% are health professionals, educators, or organizations Bundoo Site Traffic Bundoo came out of beta in January From December 2013 to January 2014, Bundoo s unique visitors increased by 280%. Bundoo Social Media 45% of Twitter followers are male 55% of Twitter followers are female 99% of Facebook fans are female 1% of Facebook fans are male 38% of Facebook fans are age % of Facebook fans are age % of Facebook fans are age Removing outliers, the average Facebook post reaches between 10,000 and 15,000 people. Post reach has been as high as 271,000+ people. Bundoo s social presence has shown viral growth, gaining 50,000 Facebook fans in just three months post launch.

5 Advertising Programs Bundoo offers valuable and innovative advertising solutions that allow your brand to connect with new parents, offering them services and products on a trusted platform. Banner Ads We offer multiple banner sizes and positions across our site. Each ad unit is actionable and can be tracked and linked directly to your website. If you re a local business we also geo target your ads to a location that best suits your audience reach. Mobile Ads We offer mobile ad campaigns that drive engagement and ensure you re promoted to the audience that is always on the go. 462% increase in social media use among moms over the past four years. (The Mom Complex) Content sponsorship Content sponsorships are available for relevant content in Bundoo A Z categories and the Bundoo Blog. From pregnancy to preschool, our parenting and pediatrics articles cover a wide range of topics. Video pre roll Get noticed by parents who are already engaged by displaying your ads on our Bundoo educational videos prior to video playback. Polls sponsorship Highlight your brand and be seen by sponsoring Bundoo s parenting poll with your company s logo and content. Plus, get answers to questions that affect your business! Category sponsorship We offer a unique sponsorship opportunity for you to have a consistent presence related to a particular topic that best supports your brand. Sponsorships include link and logo presence on the category homepage as well as an ad across Bundoo. Content licensing Appreciate the value Bundoo brings to parents? Bundoo A Z content is available for licensing to brand your company as a parenting or pediatrics resource. Social Media (Facebook, Twitter, Pinterest, Instagram) Have a message expectant and new parents need to hear? Reach them through our active social community with interactive sponsored posts. Custom site contests & promotions Create brand awareness with a contest or sweepstakes that reaches both our website visitors and thriving social community (you defi ne the reach!). The apps, design, rules and setup? Share your goals with us and we l l do the work. Bump It. Pin It. Win It., Custom Site Contest

6 Advertising Programs e Newsletter Deliver your message right to your targets inboxes by placing your advertisement in our e Newsletters. Bundoo can provide you with an opportunity to put your message in front of thousands of parents. We distribute our e Newsletter that features topical articles and blogs, hot forum discussions and top products from our marketplace. There are two advertising options available: sponsorship and banner advertising. Moms spend nearly 3 hours daily online (Edison Research) Custom Content Position yourself as a thought leader with Bundoo custom content. Reach your target audience with information they can trust and brand your business by creating a connection with potential consumers. Market Research Wonder what new parents think about your brand? Bundoo offers market research solutions to help provide the answers you re looking for. Video Partner If you have a video that conveys your brand message perfectly, consider placement on the Bundoo homepage. Want to rotate videos to test your content with new parents and pediatricians? We offer daily rotation. Guest Blog Post Get in front of our parenting community by writing a guest blog about something our audience can learn from, identify with and just plain enjoy. Above: Guest Blog Right: Facebook Post

7 Contact us to get your brand in front of our parents Banner Ad Rich Media Maximum File Formats Maximum Duration 728x90 Pixels Yes 150 KB GIF,.JPG,.JPEG,.PNG,.SWF 15 Seconds 160x600 Pixels Yes 150 KB GIF,.JPG,.JPEG,.PNG,.SWF 15 Seconds 336x280 Pixels Yes 150 KB GIF,.JPG,.JPEG,.PNG,.SWF 15 Seconds 300x250 Pixels Yes 150 KB GIF,.JPG,.JPEG,.PNG,.SWF 15 Seconds 250x250 Pixels Yes 150 KB GIF,.JPG,.JPEG,.PNG 15 Seconds 320x50 Pixels Yes 150 KB GIF,.JPG,.JPEG,.PNG 15 Seconds Category 728x90 160x x x x50 Bundoo Homepage Ask Bundoo Bundoo A Z Contact us to get your brand in front of our parents. Bundoo Community The Marketplace My Profi le Device 728x90 160x x x x50 Desktop Tablet Mobile *All banner ad units must launch in a new browser when clicked on. Mothers account for $2.3 trillion a year in spending in the United States. (The New York Tiimes)