Checklist: Are you ready for ecommerce?

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Checklist: Are you ready for ecommerce?"

Transcription

1 ORGANIZATION 1. Please provide your address so we can mail your results: 2. ebusiness Plan in Place? An e-business plan is much the same as any business plan where the business concept, its financials, aspirations, markets and goals are tightly summarized. Your ebusiness Plan should contain the following elements: 1) Who are your clients and where (online) are they 2) Sales Strategy 3) How to use USP s of your company, product/service, marketing, distribution and website 4) What products/services are you going to sell to what market 5) Online Sales techniques 6) Cost of selling online & expected cash flow 7) Conversion rate (how many visitors do you need to make a sale) 8) Total investment needed. Before you start with your ecommerce project, do some research. Check out websites that you like and look at what your competitors are offering. What are the sites you like? Where would you buy a product or service? Why or why not? What is going to be your unique selling point? Check out this link: 3. Customer Service policies in place? The customer is always right. Be sure to keep that saying in mind at all times and execute your business around it. Consider these enhancements of the customer experience: - Offer a chat feature - Offer free return shipping - Thank you calls and/or s after purchase - Personalize everything Be sure to include the shoppers name on everything you send them. 1 P age

2 4. Do you have a dedicated resource with the time and availability to manage the ongoing responsibilities of an effective ecommerce project? It is one thing to plan for ecommerce and launch your ecommerce site, but a whole other story to actually execute and operate it. In the past, many companies have just launched their site and waited for things to happen. Or even worse, they have launched their site and were not prepared to deliver what they were selling in a correct and timely manner. Ask the opinion of colleagues, friends, your clients/customers, business partners. 5. Have you revised your processes and workflow management for ecommerce? An ecommerce project requires daily marketing and operations efforts. In order for you to deliver on your promises you might have to revise your company s processes and manage your workflow even tighter. Complete your online orders ACURATELY and as soon as possible. Even better: give your clients something extra! 6. Have you identified the financial implications of ecommerce and prepared for it. Do you know how you will handle taxes, duties and financial reconsolidation? Do you already process credit cards in your organization, or do you have to set this up? Do you have a plan on how to process credit cards online? Do you have an existing payment gateway? Have you prepared online sales projections for the coming period? 7. Shipping policy in place? Shipping can make or break the way in which you fulfill an online order. Choose your shipping partners carefully Consider using an all-in-one ecommerce and shipping solution like Cpost s Right to the Door or Dushi Food. Consider offering free shipping; Clearly indicate when this applies Check out this link: 2 P age

3 MARKETING 8. Do you know what product / service you are going to sell online? An ecommerce project is more than product database and a shopping cart. Your clients/customers need to be convinced of the added benefit you offer. This needs to be carefully identified for each target market. Typical client benefits are: - Lower price - Delivery - Ease of ordering from home - Information about available stock - Online store open 24/7 The First thing you need to ask yourself is what you want to achieve with your website. Do you want to achieve direct online Sales? Or do you want to provide information and obtain leads for your sales team to follow-up? Your website could have the following goal, that will eventually all lead to more revenues, but are not all ecommerce sites. 9. Do you know who your target client is? Determine your unique selling point and make sure you match the benefit that you are selling to the customer that you are targeting. Who is your target client for your ecommerce project. Is it different from your current target group? Do all your products or services target the same Group? What are the most promising product/market combinations? 10. Do you have a marketing plan? Are you trying to expand your client base? Through international expansion? Or by becoming more competitive? These are important issues to consider when determining your ecommerce and marketing strategy. Consider starting with one target group (your current clients for example) and expand phase by phase to other target groups (e.g. international clients). 3 P age

4 11. Is your Marketing Department involved in your ecommerce efforts? Tasks of Marketing department are: Identifying new markets building awareness and demand Create a website. Claim local directory listings Request customer testimonials. Start and maintain a blog Monitor your online reputation. Send broadcast/mass communications Create and promote discount codes Integrate with social networking sites like Facebook, Twitter and LinkedIn Integrate with YouTube for video support and sharing TECHNICAL 12. Do you know what ecommerce platform/shopping cart you are going to use? 13. What systems do you have that will require integration into your ecommerce website? Order fulfillment Inventory management Accounting Sales Customer Relationship Management (CRM) You have a choice here. Create a whole new ecommerce site or embed the shopping cart in your existing site. Carefully review the functionality and quality of your current website. Compare the target group and goals of your website with your ecommerec target group and goals and you should be able to determine what works best in your case. ecommerce is the tip of the iceberg, the part of your organization your client sees and communicates with. But you can only deliver on your ecommerce commitments if your organization s operations are tied into it. For a list of Open Source ecommerce Platforms and Shopping carts: 4 P age

5 14. My site works in multiple browsers Be sure that your site works in IE, FireFox, Chrome, Safari and other browsers. Check this often. Test in multiple browsers 15. My site uses: Keywords in title tag Keywords in meta tags RSS feeds title attributes in your link code - Keywords in title tag Be sure you write a title tag that includes the keywords you re targeting. Keep the title tag less than 65 characters. - Use title attributes in your link code When creating links in your code, include a title attribute. This will give you another opportunity to include your keywords and will help with usability. 16. My Site uses easy to understand URL s: 17. My site uses optimized images LEGAL 18. Are your basic legal company issues in order The URL is the address or name of your site: Though it is tempting to use a slogan or long name, the human eye should be able to grasp it in an instant. So don t use this for example: - Make sure your images are as small as possible without degrading the quality of the photo. If you re showing a photo use a jpg image. If you re showing a logo use either a gif or png image. - When creating an <img src=> tag be sure to include the alt attribute as is will give you another opportunity to include your keywords and will help with usability. This refers to the basic requirements for any company that wants to do business or open a bank account, such as: Registered at Chamber of Commerce Complying with tax regulations 5 P age

6 19. Return Policy in place? Make sure your return policy is easy to read and understand 20. I have legal policies in place dealing with (provisions for) the following issues: Taxation Electronic Payments Contract Law and Evidence Liability Intellectual Property Rights Consumer Protection Privacy Issues Some of these issues are: Preventing double taxation How to apply OB, import duties Using Digital Documents European VAT directives Validation of electronic documents / contracts, digital signature terms and conditions governing the contract type of liability various actors could face protect intellectual property right of web site, domain name, trade mark or other applicable consumer protection rules for contracts, advertising, website applicable general and specific Privacy legislations competent jurisdictions and the applicable law in the following matters: Contracts, Liability, Intellectual property Rights, Marketing and competition law, electronic payments and banking issues mandatory criteria in the context of consumer protection WEBSITE 21. My website meets the following criteria: Responsive site Runs Quickly Important information clearly displayed Logo is clearly displayed Within 5 seconds site visitor should grasp who the company is and what they are selling A good logo is easy to read and communicates who you are Make sure that your logo is clearly displayed throughout your website and links back to the homepage Tagline Display a tagline under your logo that communicates what you sell and why your company is different from others. 6 P age

7 22. Homepage shows the following: - A feature billboard is a rotating feature billboard at the top of the page should display new products or sales you re having. Featured or on sale products Feature billboard Customer testimonials Show a prominent customer testimonial On the home page feature one or rotating testimonials. Include a link to a page with all your testimonials. It will add an additional level of comfort for shoppers. 23. Website uses the following structure: Landing Pages Product Category Pages Product Pages - Build unique landing pages for each keyword you re targeting and use them with special campaigns. Create these landing pages and test them to find which page(s) convert the best. - Product Category Pages divide your products into easy to understand categories. Allow users to click on these product categories to view product category pages. - Product Pages should provide the shopper with more opportunities to better understand the product. Allow for multiple ways to get to your products Have several nice clean product photos Have minimal amount of description text Have a Buy w button Have a Get More Details button or link Create compelling product copy Clear inventory indicator Show several product photos in a gallery and use a photo zoom feature Some of your photos should include people using you product. Have a large Add to Cart button Suggest related products Tabbed product details Include Product reviews, Product videos, demonstrations and Product reviews by media Include Warranty information Include social links 7 P age

8 24. Website includes following elements: Why shop with us? information page supplier logos breadcrumbs contact information call-to-actions social Networking links Privacy Page Return & Exchange Policy FAQ s Sign up (to newsletter or mailing list) Site map 25. I am measuring the conversion rate - Why shop with us? information page lists all the reasons why someone should buy from your site and not a competitor s. - Supplier logos Getting consumers to trust your company versus your competitors is key to conversions. Show logos such as SSL logos, McAfee, shipper logos payment solution logo s, credit card logos, etc. - Breadcrumbs help users find where they are in your navigation. They also are good for SEO. Always track your conversion rate. This way you can track all the improvements that you make to your site. Show a large phone number in the header of the site. Have a contact us page in your main navigation that includes, phone, , address and any other means of contacting the company. Have a site search If a user gets lost they will have a tendency to search for the item they are looking for. This will make it easy for them. Whatever your call-to-action is Add to Cart, More Details, or Buy w, make sure your buttons are easy to see and click on. Use Google Analytics Tag each page and add a conversion tag to the final page after checkout. 26. Navigation on my site is clear and consistent Users can find what they re looking for quickly and easily. Provide multiple ways to find your products. Having multiple sorting options (by color, brand, style, etc.) will increase the chance customers will have of finding the product they are a looking for. THANK YOU! YOU HAVE COMPLETED THE SURVEY! 8 P age

9 Calculate your score: - For questions 13, 15, 20 24: Give yourself 1 point for each box checked. - For all other question: Give yourself 1 point for each yes answer. If Your score is 25 or lower: - You have made an excellent start, but there is some more work to do! check out the items that are missing and continue with your effort. Make an appointment with CITI if you need help to identify the next step. - Consider other support options that are offered locally: Full support in setting up and executing your ecommerce Project (offered by Dushi Online) Setting up an international entity, an international bank account and merchant is possible to the local representatives of PayVision. - Korpodeko also offers financial support to set up you ecommerce Website. If your score is points: - You are almost there, check out the items that are missing and continue with your effort! Remember that support is offered by CITI, Korpodeko and others. Look at your scores and identify the areas that need the most work. 9 P age

10 Start considering the different options that are offered locally: Setting up you own ecommerce website in combination with a separate International Merchant Accountant combined with an International Gateway (offered by MCB) Setting up you own ecommerce website in combination with a complete payment processing solutions (offered by CX Pay) Selling you products through a 3rd party website that takes care of receiving payments and delivery of the products (offered by CPpost, DushiFood) Full support in setting up and executing your ecommerce Project (offered by Dushi Online). Setting up an international entity, an international bank account and merchant is possible to the local representatives of PayVision. If you have a PERFECT SCORE of 55: Perfect!: You are ready to go to the next stage: selecting a payment solution. Consider the different options that are offered locally: Setting up you own ecommerce website in combination with a separate International Merchant Accountant combined with an International Gateway (offered by MCB) Setting up you own ecommerce website in combination with a complete payment processing solutions (offered by CX Pay) Selling you products through a 3rd party website that takes care of receiving payments and delivery of the products (offered by CPpost, DushiFood) Full support in setting up and executing your ecommerce Project (offered by Dushi Online. Setting up an international entity, an international bank account and merchant is possible to the local representatives of PayVision. 10 P a ge

11 ORGANIZATION 1. Please provide your address so we can mail your results: 2. ebusiness Plan in Place? An e-business plan is much the same as any business plan where the business concept, its financials, aspirations, markets and goals are tightly summarized. Your ebusiness Plan should contain the following elements: 1) Who are your clients and where (online) are they 2) Sales Strategy 3) How to use USP s of your company, product/service, marketing, distribution and website 4) What products/services are you going to sell to what market 5) Online Sales techniques 6) Cost of selling online & expected cash flow 7) Conversion rate (how many visitors do you need to make a sale) 8) Total investment needed. Before you start with your ecommerce project, do some research. Check out websites that you like and look at what your competitors are offering. What are the sites you like? Where would you buy a product or service? Why or why not? What is going to be your unique selling point? Check out this link: 3. Customer Service policies in place? The customer is always right. Be sure to keep that saying in mind at all times and execute your business around it. Consider these enhancements of the customer experience: - Offer a chat feature - Offer free return shipping - Thank you calls and/or s after purchase - Personalize everything Be sure to include the shoppers name on everything you send them. 1 P age

12 4. Do you have a dedicated resource with the time and availability to manage the ongoing responsibilities of an effective ecommerce project? It is one thing to plan for ecommerce and launch your ecommerce site, but a whole other story to actually execute and operate it. In the past, many companies have just launched their site and waited for things to happen. Or even worse, they have launched their site and were not prepared to deliver what they were selling in a correct and timely manner. Ask the opinion of colleagues, friends, your clients/customers, business partners. 5. Have you revised your processes and workflow management for ecommerce? An ecommerce project requires daily marketing and operations efforts. In order for you to deliver on your promises you might have to revise your company s processes and manage your workflow even tighter. Complete your online orders ACURATELY and as soon as possible. Even better: give your clients something extra! 6. Have you identified the financial implications of ecommerce and prepared for it. Do you know how you will handle taxes, duties and financial reconsolidation? Do you already process credit cards in your organization, or do you have to set this up? Do you have a plan on how to process credit cards online? Do you have an existing payment gateway? Have you prepared online sales projections for the coming period? 7. Shipping policy in place? Shipping can make or break the way in which you fulfill an online order. Choose your shipping partners carefully Consider using an all-in-one ecommerce and shipping solution like Cpost s Right to the Door or Dushi Food. Consider offering free shipping; Clearly indicate when this applies Check out this link: 2 P age

13 MARKETING 8. Do you know what product / service you are going to sell online? An ecommerce project is more than product database and a shopping cart. Your clients/customers need to be convinced of the added benefit you offer. This needs to be carefully identified for each target market. Typical client benefits are: - Lower price - Delivery - Ease of ordering from home - Information about available stock - Online store open 24/7 The First thing you need to ask yourself is what you want to achieve with your website. Do you want to achieve direct online Sales? Or do you want to provide information and obtain leads for your sales team to follow-up? Your website could have the following goal, that will eventually all lead to more revenues, but are not all ecommerce sites. 9. Do you know who your target client is? Determine your unique selling point and make sure you match the benefit that you are selling to the customer that you are targeting. Who is your target client for your ecommerce project. Is it different from your current target group? Do all your products or services target the same Group? What are the most promising product/market combinations? 10. Do you have a marketing plan? Are you trying to expand your client base? Through international expansion? Or by becoming more competitive? These are important issues to consider when determining your ecommerce and marketing strategy. Consider starting with one target group (your current clients for example) and expand phase by phase to other target groups (e.g. international clients). 3 P age

14 11. Is your Marketing Department involved in your ecommerce efforts? Tasks of Marketing department are: Identifying new markets building awareness and demand Create a website. Claim local directory listings Request customer testimonials. Start and maintain a blog Monitor your online reputation. Send broadcast/mass communications Create and promote discount codes Integrate with social networking sites like Facebook, Twitter and LinkedIn Integrate with YouTube for video support and sharing TECHNICAL 12. Do you know what ecommerce platform/shopping cart you are going to use? 13. What systems do you have that will require integration into your ecommerce website? Order fulfillment Inventory management Accounting Sales Customer Relationship Management (CRM) You have a choice here. Create a whole new ecommerce site or embed the shopping cart in your existing site. Carefully review the functionality and quality of your current website. Compare the target group and goals of your website with your ecommerec target group and goals and you should be able to determine what works best in your case. ecommerce is the tip of the iceberg, the part of your organization your client sees and communicates with. But you can only deliver on your ecommerce commitments if your organization s operations are tied into it. For a list of Open Source ecommerce Platforms and Shopping carts: 4 P age

15 14. My site works in multiple browsers Be sure that your site works in IE, FireFox, Chrome, Safari and other browsers. Check this often. Test in multiple browsers 15. My site uses: Keywords in title tag Keywords in meta tags RSS feeds title attributes in your link code - Keywords in title tag Be sure you write a title tag that includes the keywords you re targeting. Keep the title tag less than 65 characters. - Use title attributes in your link code When creating links in your code, include a title attribute. This will give you another opportunity to include your keywords and will help with usability. 16. My Site uses easy to understand URL s: 17. My site uses optimized images LEGAL 18. Are your basic legal company issues in order The URL is the address or name of your site: Though it is tempting to use a slogan or long name, the human eye should be able to grasp it in an instant. So don t use this for example: - Make sure your images are as small as possible without degrading the quality of the photo. If you re showing a photo use a jpg image. If you re showing a logo use either a gif or png image. - When creating an <img src=> tag be sure to include the alt attribute as is will give you another opportunity to include your keywords and will help with usability. This refers to the basic requirements for any company that wants to do business or open a bank account, such as: Registered at Chamber of Commerce Complying with tax regulations 5 P age

16 19. Return Policy in place? Make sure your return policy is easy to read and understand 20. I have legal policies in place dealing with (provisions for) the following issues: Taxation Electronic Payments Contract Law and Evidence Liability Intellectual Property Rights Consumer Protection Privacy Issues Some of these issues are: Preventing double taxation How to apply OB, import duties Using Digital Documents European VAT directives Validation of electronic documents / contracts, digital signature terms and conditions governing the contract type of liability various actors could face protect intellectual property right of web site, domain name, trade mark or other applicable consumer protection rules for contracts, advertising, website applicable general and specific Privacy legislations competent jurisdictions and the applicable law in the following matters: Contracts, Liability, Intellectual property Rights, Marketing and competition law, electronic payments and banking issues mandatory criteria in the context of consumer protection WEBSITE 21. My website meets the following criteria: Responsive site Runs Quickly Important information clearly displayed Logo is clearly displayed Within 5 seconds site visitor should grasp who the company is and what they are selling A good logo is easy to read and communicates who you are Make sure that your logo is clearly displayed throughout your website and links back to the homepage Tagline Display a tagline under your logo that communicates what you sell and why your company is different from others. 6 P age

17 22. Homepage shows the following: - A feature billboard is a rotating feature billboard at the top of the page should display new products or sales you re having. Featured or on sale products Feature billboard Customer testimonials Show a prominent customer testimonial On the home page feature one or rotating testimonials. Include a link to a page with all your testimonials. It will add an additional level of comfort for shoppers. 23. Website uses the following structure: Landing Pages Product Category Pages Product Pages - Build unique landing pages for each keyword you re targeting and use them with special campaigns. Create these landing pages and test them to find which page(s) convert the best. - Product Category Pages divide your products into easy to understand categories. Allow users to click on these product categories to view product category pages. - Product Pages should provide the shopper with more opportunities to better understand the product. Allow for multiple ways to get to your products Have several nice clean product photos Have minimal amount of description text Have a Buy w button Have a Get More Details button or link Create compelling product copy Clear inventory indicator Show several product photos in a gallery and use a photo zoom feature Some of your photos should include people using you product. Have a large Add to Cart button Suggest related products Tabbed product details Include Product reviews, Product videos, demonstrations and Product reviews by media Include Warranty information Include social links 7 P age

18 24. Website includes following elements: Why shop with us? information page supplier logos breadcrumbs contact information call-to-actions social Networking links Privacy Page Return & Exchange Policy FAQ s Sign up (to newsletter or mailing list) Site map 25. I am measuring the conversion rate - Why shop with us? information page lists all the reasons why someone should buy from your site and not a competitor s. - Supplier logos Getting consumers to trust your company versus your competitors is key to conversions. Show logos such as SSL logos, McAfee, shipper logos payment solution logo s, credit card logos, etc. - Breadcrumbs help users find where they are in your navigation. They also are good for SEO. Always track your conversion rate. This way you can track all the improvements that you make to your site. Show a large phone number in the header of the site. Have a contact us page in your main navigation that includes, phone, , address and any other means of contacting the company. Have a site search If a user gets lost they will have a tendency to search for the item they are looking for. This will make it easy for them. Whatever your call-to-action is Add to Cart, More Details, or Buy w, make sure your buttons are easy to see and click on. Use Google Analytics Tag each page and add a conversion tag to the final page after checkout. 26. Navigation on my site is clear and consistent Users can find what they re looking for quickly and easily. Provide multiple ways to find your products. Having multiple sorting options (by color, brand, style, etc.) will increase the chance customers will have of finding the product they are a looking for. THANK YOU! YOU HAVE COMPLETED THE SURVEY! 8 P age

19 Calculate your score: - For questions 13, 15, 20 24: Give yourself 1 point for each box checked. - For all other question: Give yourself 1 point for each yes answer. If Your score is 25 or lower: - You have made an excellent start, but there is some more work to do! check out the items that are missing and continue with your effort. Make an appointment with CITI if you need help to identify the next step. - Consider other support options that are offered locally: Full support in setting up and executing your ecommerce Project (offered by Dushi Online) Setting up an international entity, an international bank account and merchant is possible to the local representatives of PayVision. - Korpodeko also offers financial support to set up you ecommerce Website. If your score is points: - You are almost there, check out the items that are missing and continue with your effort! Remember that support is offered by CITI, Korpodeko and others. Look at your scores and identify the areas that need the most work. 9 P age

20 Start considering the different options that are offered locally: Setting up you own ecommerce website in combination with a separate International Merchant Accountant combined with an International Gateway (offered by MCB) Setting up you own ecommerce website in combination with a complete payment processing solutions (offered by CX Pay) Selling you products through a 3rd party website that takes care of receiving payments and delivery of the products (offered by CPpost, DushiFood) Full support in setting up and executing your ecommerce Project (offered by Dushi Online). Setting up an international entity, an international bank account and merchant is possible to the local representatives of PayVision. If you have a PERFECT SCORE of 55: Perfect!: You are ready to go to the next stage: selecting a payment solution. Consider the different options that are offered locally: Setting up you own ecommerce website in combination with a separate International Merchant Accountant combined with an International Gateway (offered by MCB) Setting up you own ecommerce website in combination with a complete payment processing solutions (offered by CX Pay) Selling you products through a 3rd party website that takes care of receiving payments and delivery of the products (offered by CPpost, DushiFood) Full support in setting up and executing your ecommerce Project (offered by Dushi Online. Setting up an international entity, an international bank account and merchant is possible to the local representatives of PayVision. 10 P a ge

21 ORGANIZATION 1. Please provide your address so we can mail your results: 2. ebusiness Plan in Place? An e-business plan is much the same as any business plan where the business concept, its financials, aspirations, markets and goals are tightly summarized. Your ebusiness Plan should contain the following elements: 1) Who are your clients and where (online) are they 2) Sales Strategy 3) How to use USP s of your company, product/service, marketing, distribution and website 4) What products/services are you going to sell to what market 5) Online Sales techniques 6) Cost of selling online & expected cash flow 7) Conversion rate (how many visitors do you need to make a sale) 8) Total investment needed. Before you start with your ecommerce project, do some research. Check out websites that you like and look at what your competitors are offering. What are the sites you like? Where would you buy a product or service? Why or why not? What is going to be your unique selling point? Check out this link: 3. Customer Service policies in place? The customer is always right. Be sure to keep that saying in mind at all times and execute your business around it. Consider these enhancements of the customer experience: - Offer a chat feature - Offer free return shipping - Thank you calls and/or s after purchase - Personalize everything Be sure to include the shoppers name on everything you send them. 1 P age

22 4. Do you have a dedicated resource with the time and availability to manage the ongoing responsibilities of an effective ecommerce project? It is one thing to plan for ecommerce and launch your ecommerce site, but a whole other story to actually execute and operate it. In the past, many companies have just launched their site and waited for things to happen. Or even worse, they have launched their site and were not prepared to deliver what they were selling in a correct and timely manner. Ask the opinion of colleagues, friends, your clients/customers, business partners. 5. Have you revised your processes and workflow management for ecommerce? An ecommerce project requires daily marketing and operations efforts. In order for you to deliver on your promises you might have to revise your company s processes and manage your workflow even tighter. Complete your online orders ACURATELY and as soon as possible. Even better: give your clients something extra! 6. Have you identified the financial implications of ecommerce and prepared for it. Do you know how you will handle taxes, duties and financial reconsolidation? Do you already process credit cards in your organization, or do you have to set this up? Do you have a plan on how to process credit cards online? Do you have an existing payment gateway? Have you prepared online sales projections for the coming period? 7. Shipping policy in place? Shipping can make or break the way in which you fulfill an online order. Choose your shipping partners carefully Consider using an all-in-one ecommerce and shipping solution like Cpost s Right to the Door or Dushi Food. Consider offering free shipping; Clearly indicate when this applies Check out this link: 2 P age

23 MARKETING 8. Do you know what product / service you are going to sell online? An ecommerce project is more than product database and a shopping cart. Your clients/customers need to be convinced of the added benefit you offer. This needs to be carefully identified for each target market. Typical client benefits are: - Lower price - Delivery - Ease of ordering from home - Information about available stock - Online store open 24/7 The First thing you need to ask yourself is what you want to achieve with your website. Do you want to achieve direct online Sales? Or do you want to provide information and obtain leads for your sales team to follow-up? Your website could have the following goal, that will eventually all lead to more revenues, but are not all ecommerce sites. 9. Do you know who your target client is? Determine your unique selling point and make sure you match the benefit that you are selling to the customer that you are targeting. Who is your target client for your ecommerce project. Is it different from your current target group? Do all your products or services target the same Group? What are the most promising product/market combinations? 10. Do you have a marketing plan? Are you trying to expand your client base? Through international expansion? Or by becoming more competitive? These are important issues to consider when determining your ecommerce and marketing strategy. Consider starting with one target group (your current clients for example) and expand phase by phase to other target groups (e.g. international clients). 3 P age

24 11. Is your Marketing Department involved in your ecommerce efforts? Tasks of Marketing department are: Identifying new markets building awareness and demand Create a website. Claim local directory listings Request customer testimonials. Start and maintain a blog Monitor your online reputation. Send broadcast/mass communications Create and promote discount codes Integrate with social networking sites like Facebook, Twitter and LinkedIn Integrate with YouTube for video support and sharing TECHNICAL 12. Do you know what ecommerce platform/shopping cart you are going to use? 13. What systems do you have that will require integration into your ecommerce website? Order fulfillment Inventory management Accounting Sales Customer Relationship Management (CRM) You have a choice here. Create a whole new ecommerce site or embed the shopping cart in your existing site. Carefully review the functionality and quality of your current website. Compare the target group and goals of your website with your ecommerec target group and goals and you should be able to determine what works best in your case. ecommerce is the tip of the iceberg, the part of your organization your client sees and communicates with. But you can only deliver on your ecommerce commitments if your organization s operations are tied into it. For a list of Open Source ecommerce Platforms and Shopping carts: 4 P age

25 14. My site works in multiple browsers Be sure that your site works in IE, FireFox, Chrome, Safari and other browsers. Check this often. Test in multiple browsers 15. My site uses: Keywords in title tag Keywords in meta tags RSS feeds title attributes in your link code - Keywords in title tag Be sure you write a title tag that includes the keywords you re targeting. Keep the title tag less than 65 characters. - Use title attributes in your link code When creating links in your code, include a title attribute. This will give you another opportunity to include your keywords and will help with usability. 16. My Site uses easy to understand URL s: 17. My site uses optimized images LEGAL 18. Are your basic legal company issues in order The URL is the address or name of your site: Though it is tempting to use a slogan or long name, the human eye should be able to grasp it in an instant. So don t use this for example: - Make sure your images are as small as possible without degrading the quality of the photo. If you re showing a photo use a jpg image. If you re showing a logo use either a gif or png image. - When creating an <img src=> tag be sure to include the alt attribute as is will give you another opportunity to include your keywords and will help with usability. This refers to the basic requirements for any company that wants to do business or open a bank account, such as: Registered at Chamber of Commerce Complying with tax regulations 5 P age

26 19. Return Policy in place? Make sure your return policy is easy to read and understand 20. I have legal policies in place dealing with (provisions for) the following issues: Taxation Electronic Payments Contract Law and Evidence Liability Intellectual Property Rights Consumer Protection Privacy Issues Some of these issues are: Preventing double taxation How to apply OB, import duties Using Digital Documents European VAT directives Validation of electronic documents / contracts, digital signature terms and conditions governing the contract type of liability various actors could face protect intellectual property right of web site, domain name, trade mark or other applicable consumer protection rules for contracts, advertising, website applicable general and specific Privacy legislations competent jurisdictions and the applicable law in the following matters: Contracts, Liability, Intellectual property Rights, Marketing and competition law, electronic payments and banking issues mandatory criteria in the context of consumer protection WEBSITE 21. My website meets the following criteria: Responsive site Runs Quickly Important information clearly displayed Logo is clearly displayed Within 5 seconds site visitor should grasp who the company is and what they are selling A good logo is easy to read and communicates who you are Make sure that your logo is clearly displayed throughout your website and links back to the homepage Tagline Display a tagline under your logo that communicates what you sell and why your company is different from others. 6 P age

27 22. Homepage shows the following: - A feature billboard is a rotating feature billboard at the top of the page should display new products or sales you re having. Featured or on sale products Feature billboard Customer testimonials Show a prominent customer testimonial On the home page feature one or rotating testimonials. Include a link to a page with all your testimonials. It will add an additional level of comfort for shoppers. 23. Website uses the following structure: Landing Pages Product Category Pages Product Pages - Build unique landing pages for each keyword you re targeting and use them with special campaigns. Create these landing pages and test them to find which page(s) convert the best. - Product Category Pages divide your products into easy to understand categories. Allow users to click on these product categories to view product category pages. - Product Pages should provide the shopper with more opportunities to better understand the product. Allow for multiple ways to get to your products Have several nice clean product photos Have minimal amount of description text Have a Buy w button Have a Get More Details button or link Create compelling product copy Clear inventory indicator Show several product photos in a gallery and use a photo zoom feature Some of your photos should include people using you product. Have a large Add to Cart button Suggest related products Tabbed product details Include Product reviews, Product videos, demonstrations and Product reviews by media Include Warranty information Include social links 7 P age

28 24. Website includes following elements: Why shop with us? information page supplier logos breadcrumbs contact information call-to-actions social Networking links Privacy Page Return & Exchange Policy FAQ s Sign up (to newsletter or mailing list) Site map 25. I am measuring the conversion rate - Why shop with us? information page lists all the reasons why someone should buy from your site and not a competitor s. - Supplier logos Getting consumers to trust your company versus your competitors is key to conversions. Show logos such as SSL logos, McAfee, shipper logos payment solution logo s, credit card logos, etc. - Breadcrumbs help users find where they are in your navigation. They also are good for SEO. Always track your conversion rate. This way you can track all the improvements that you make to your site. Show a large phone number in the header of the site. Have a contact us page in your main navigation that includes, phone, , address and any other means of contacting the company. Have a site search If a user gets lost they will have a tendency to search for the item they are looking for. This will make it easy for them. Whatever your call-to-action is Add to Cart, More Details, or Buy w, make sure your buttons are easy to see and click on. Use Google Analytics Tag each page and add a conversion tag to the final page after checkout. 26. Navigation on my site is clear and consistent Users can find what they re looking for quickly and easily. Provide multiple ways to find your products. Having multiple sorting options (by color, brand, style, etc.) will increase the chance customers will have of finding the product they are a looking for. THANK YOU! YOU HAVE COMPLETED THE SURVEY! 8 P age

29 Calculate your score: - For questions 13, 15, 20 24: Give yourself 1 point for each box checked. - For all other question: Give yourself 1 point for each yes answer. If Your score is 25 or lower: - You have made an excellent start, but there is some more work to do! check out the items that are missing and continue with your effort. Make an appointment with CITI if you need help to identify the next step. - Consider other support options that are offered locally: Full support in setting up and executing your ecommerce Project (offered by Dushi Online) Setting up an international entity, an international bank account and merchant is possible to the local representatives of PayVision. - Korpodeko also offers financial support to set up you ecommerce Website. If your score is points: - You are almost there, check out the items that are missing and continue with your effort! Remember that support is offered by CITI, Korpodeko and others. Look at your scores and identify the areas that need the most work. 9 P age

30 Start considering the different options that are offered locally: Setting up you own ecommerce website in combination with a separate International Merchant Accountant combined with an International Gateway (offered by MCB) Setting up you own ecommerce website in combination with a complete payment processing solutions (offered by CX Pay) Selling you products through a 3rd party website that takes care of receiving payments and delivery of the products (offered by CPpost, DushiFood) Full support in setting up and executing your ecommerce Project (offered by Dushi Online). Setting up an international entity, an international bank account and merchant is possible to the local representatives of PayVision. If you have a PERFECT SCORE of 55: Perfect!: You are ready to go to the next stage: selecting a payment solution. Consider the different options that are offered locally: Setting up you own ecommerce website in combination with a separate International Merchant Accountant combined with an International Gateway (offered by MCB) Setting up you own ecommerce website in combination with a complete payment processing solutions (offered by CX Pay) Selling you products through a 3rd party website that takes care of receiving payments and delivery of the products (offered by CPpost, DushiFood) Full support in setting up and executing your ecommerce Project (offered by Dushi Online. Setting up an international entity, an international bank account and merchant is possible to the local representatives of PayVision. 10 P a ge

31 ORGANIZATION 1. Please provide your address so we can mail your results: 2. ebusiness Plan in Place? An e-business plan is much the same as any business plan where the business concept, its financials, aspirations, markets and goals are tightly summarized. Your ebusiness Plan should contain the following elements: 1) Who are your clients and where (online) are they 2) Sales Strategy 3) How to use USP s of your company, product/service, marketing, distribution and website 4) What products/services are you going to sell to what market 5) Online Sales techniques 6) Cost of selling online & expected cash flow 7) Conversion rate (how many visitors do you need to make a sale) 8) Total investment needed. Before you start with your ecommerce project, do some research. Check out websites that you like and look at what your competitors are offering. What are the sites you like? Where would you buy a product or service? Why or why not? What is going to be your unique selling point? Check out this link: 3. Customer Service policies in place? The customer is always right. Be sure to keep that saying in mind at all times and execute your business around it. Consider these enhancements of the customer experience: - Offer a chat feature - Offer free return shipping - Thank you calls and/or s after purchase - Personalize everything Be sure to include the shoppers name on everything you send them. 1 P age

32 4. Do you have a dedicated resource with the time and availability to manage the ongoing responsibilities of an effective ecommerce project? It is one thing to plan for ecommerce and launch your ecommerce site, but a whole other story to actually execute and operate it. In the past, many companies have just launched their site and waited for things to happen. Or even worse, they have launched their site and were not prepared to deliver what they were selling in a correct and timely manner. Ask the opinion of colleagues, friends, your clients/customers, business partners. 5. Have you revised your processes and workflow management for ecommerce? An ecommerce project requires daily marketing and operations efforts. In order for you to deliver on your promises you might have to revise your company s processes and manage your workflow even tighter. Complete your online orders ACURATELY and as soon as possible. Even better: give your clients something extra! 6. Have you identified the financial implications of ecommerce and prepared for it. Do you know how you will handle taxes, duties and financial reconsolidation? Do you already process credit cards in your organization, or do you have to set this up? Do you have a plan on how to process credit cards online? Do you have an existing payment gateway? Have you prepared online sales projections for the coming period? 7. Shipping policy in place? Shipping can make or break the way in which you fulfill an online order. Choose your shipping partners carefully Consider using an all-in-one ecommerce and shipping solution like Cpost s Right to the Door or Dushi Food. Consider offering free shipping; Clearly indicate when this applies Check out this link: 2 P age

33 MARKETING 8. Do you know what product / service you are going to sell online? An ecommerce project is more than product database and a shopping cart. Your clients/customers need to be convinced of the added benefit you offer. This needs to be carefully identified for each target market. Typical client benefits are: - Lower price - Delivery - Ease of ordering from home - Information about available stock - Online store open 24/7 The First thing you need to ask yourself is what you want to achieve with your website. Do you want to achieve direct online Sales? Or do you want to provide information and obtain leads for your sales team to follow-up? Your website could have the following goal, that will eventually all lead to more revenues, but are not all ecommerce sites. 9. Do you know who your target client is? Determine your unique selling point and make sure you match the benefit that you are selling to the customer that you are targeting. Who is your target client for your ecommerce project. Is it different from your current target group? Do all your products or services target the same Group? What are the most promising product/market combinations? 10. Do you have a marketing plan? Are you trying to expand your client base? Through international expansion? Or by becoming more competitive? These are important issues to consider when determining your ecommerce and marketing strategy. Consider starting with one target group (your current clients for example) and expand phase by phase to other target groups (e.g. international clients). 3 P age

Website Design Worksheet Form

Website Design Worksheet Form Website Design Worksheet Form COMPANY INFORMATION Company: Date: Contact Name: e-mail: Address: City: St: Zip: Work Phone: Fax: Cell Phone: Category: Small Business Large Business Public Interest Non-Profit

More information

News and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO

News and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO SEARCH ENGINE ADVERTISING PROMOTION News and Information. Advertising and Marketing. WEB HOSTING Web WEB DESIGN REVISED: MAY, 2008 Design, Hosting, Promotion, Advertising, SEO McLeod County Road 1 and

More information

Beginner s guide to websites

Beginner s guide to websites Beginner s guide to websites Why being online is smart for business JOE S ONLINE Why should I have a website? These days if businesses don t have an online presence it can really work against them. More

More information

Website Planning Questionnaire

Website Planning Questionnaire Website Planning Questionnaire Company Address Phone Email Contact Name City Fax Website Please take a moment to complete the following questions. The answers may help us determine the best course of action

More information

ONLINE STORE / WEB PROPOSAL

ONLINE STORE / WEB PROPOSAL ONLINE STORE / WEB PROPOSAL TABLE OF CONTENTS The Portal Online Store Front Feed Packaging Design Packages Project Time line Design Services Marketing Options Third Party Add-ons Third Party CRM Integration

More information

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction

More information

8 Steps to Start Selling Online. WebFX

8 Steps to Start Selling Online. WebFX 8 Steps to Start Selling Online WebFX 8 Steps to Start Selling Online In 2006, consumers spent $102.1 billion online at U.S. based e commerce sites, which does not include online auction sites, travel

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

TourismTechnology.com Website Best Practices Checklist

TourismTechnology.com Website Best Practices Checklist TourismTechnology.com Website Best Practices Checklist Prepared by Tracey Beattie Technology Resource Coordinator Tourism Industry Association of Nova Scotia (Revised) February 2011 Website Best Practices

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

WEB DESIGN & SEO PLANNING WORKSHEET

WEB DESIGN & SEO PLANNING WORKSHEET Company: Contact: Address: Email: State: City: Zip: Phone: Domain Name: Domain Registrar: Host Server: Host Directory: Username: Password: Before ABS Technologies can construct or build your website, we

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Easitill Website & Ecommerce Solutions

Easitill Website & Ecommerce Solutions Easitill Website & Ecommerce Solutions Ibex House, Ferro Fields, Scaldwell Rd, Brixworth, Northants, NN6 9UA Tel: 01604 881881 email:sales@easitill.co.uk www.easitill.co.uk Base Level Website - Company

More information

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right!

Social Media Marketing. Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! Social Media Marketing Today the question is not if Social Media Marketing is right for your business, the question is how to use it right! How the Internet Has Changed Marketing Old Marketing = Outbound

More information

LOCAL LAW SOCIETY Annual Conference 2011

LOCAL LAW SOCIETY Annual Conference 2011 LOCAL LAW SOCIETY Annual Conference 2011 30 th March 2011 David Clarke Email david@dbs-uk.co.uk www.dbs-uk.co.uk 0800 046 1870 Cost effective, low maintenance income generation using e-solutions David

More information

Web Development Proposal for our Website and Content Management System (WCMS)

Web Development Proposal for our Website and Content Management System (WCMS) Web Development Proposal for our Website and Content Management System (WCMS) Contents.. Introduction - Our services About us Website development Online marketing services Part 1 - Developing your Website

More information

How to Build a Successful Website

How to Build a Successful Website How to Build a Successful Website November 17, 2010 By Alhan Keser This is a guide meant to help you create a successful website. There are many ways of going about developing a website that can lead to

More information

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers

A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing

More information

PCS WORLD NETWORK, INC.

PCS WORLD NETWORK, INC. PCS WORLD NETWORK, INC. P.O. Box 152249 San Diego, CA. 92195 Off: (619) 272-7593 Fax: (619) 272-7592 sales@pcsworld.net www.pcsworld.net Website Development Check List Your Company / Organization Name:

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

Sell Online with a Website

Sell Online with a Website Sell Online with a Website Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s)

More information

nopcommerce User Guide

nopcommerce User Guide nopcommerce User Guide Open source ecommerce solution Version 1.90 Copyright Notice Information in this document, including URL and other Internet Web site references, is subject to change without notice.

More information

Web site and ecommerce Testing Service.

Web site and ecommerce Testing Service. Bleu Cypress llc Web site and ecommerce Testing Service. The material in this document is subject to change. Please contact Bleu Cypress as needed to verify any changes to the services provided. Current

More information

COUPONPAQ AS A BUSINESS

COUPONPAQ AS A BUSINESS COUPONPAQ AS A BUSINESS COUPONPAQ AS A BUSINESS - 2 - Start or expand your marketing business today with the affordable COUPONPAQ platform, and join several top companies who offer online software as their

More information

Business Plan Strategy. John Debrincat

Business Plan Strategy. John Debrincat Business Plan Strategy John Debrincat Agenda Business models Plan to succeed Mission Strategy Technology Engagement Stakeholders Business Models Web Influencing Off-line Sales 80% of all web-influenced

More information

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058

Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile

More information

Determine your objectives and target audience before planning the layout and design of your site.

Determine your objectives and target audience before planning the layout and design of your site. Web Site Design for the Small Business Community http://www.rmhwebdesign.com New Site Information Packet There s no time like the present to get your business on-line. A web site is an essential asset

More information

Worksheet: Why your business needs a website

Worksheet: Why your business needs a website Worksheet: Why your business needs a website Recent research shows that nearly all online consumers 97% use online media when researching products and services, even if the purchase is made offline. 1)

More information

If you re not sure of an answer, please leave it blank. If a question does not apply to you please write not applicable.

If you re not sure of an answer, please leave it blank. If a question does not apply to you please write not applicable. PO Box 2680 Fitzroy DC, VIC 3121 Australia Level 1, Suite 4, 397 Smith Street Fitzroy, VIC 3065 Australia Website Design Brief Completing this website design brief will help us understand your organisation

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

How we design & build websites. Menu 2 Menu 3 Menu 4 Menu 5. Home Menu 1. Item 1 Item 2 Item 3 Item 4. bob. design & marketing

How we design & build websites. Menu 2 Menu 3 Menu 4 Menu 5. Home Menu 1. Item 1 Item 2 Item 3 Item 4. bob. design & marketing How we design & build websites Home Menu 1 Item 1 Item 2 Item 3 Item 4 Menu 2 Menu 3 Menu 4 Menu 5 Item 1 Item 2 Item 3 Home Menu 1 Item 1 Item 2 Item 3 Item 4 Menu 2 Menu 3 Menu 4 Menu 5 Item 1 Item 2

More information

Amazon Payments Marketing Guide

Amazon Payments Marketing Guide Amazon Payments Marketing Guide THANK YOU FOR CHOOSING AMAZON PAYMENTS Welcome to Amazon Payments Seller community. Amazon Payments can help you grow your online business by offering millions of Amazon

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Google Analytics Guide

Google Analytics Guide Google Analytics Guide 1 We re excited that you re implementing Google Analytics to help you make the most of your website and convert more visitors. This deck will go through how to create and configure

More information

5 Tips to a Successful & Profitable ecommerce Website

5 Tips to a Successful & Profitable ecommerce Website 5 Tips to a Successful & Profitable ecommerce Website 2011 Keystone Click LLC www.keystoneclick.com www.facebook.com/keystoneclick www.twitter.com/keystoneclick 414-810-6650 info@keystoneclick.com Congrats

More information

8 Steps to Start Selling Online

8 Steps to Start Selling Online 8 Steps to Start Selling Online 8 Steps to Start Selling Online 2 In 2008, consumers spent $130.1 billion online at U.S. based ecommerce websites, which does not include online auction sites, travel spending,

More information

Christopher Seder Affiliate Marketer

Christopher Seder Affiliate Marketer This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO

More information

CINSAY RELEASE NOTES. Cinsay Product Updates and New Features V2.1

CINSAY RELEASE NOTES. Cinsay Product Updates and New Features V2.1 CINSAY RELEASE NOTES Cinsay Product Updates and New Features V2.1 2011, 2012, 2013 Cinsay, Inc. All rights reserved. Use of the Cinsay software to which this document relates is governed by, and subject

More information

Freelance Dietitians Factsheets. Building a Professional Website. then. What makes you different?

Freelance Dietitians Factsheets. Building a Professional Website. then. What makes you different? A professional website can be part of your marketing toolkit, and the doorway to your freelance services. But how do you design a website? Before you tackle that question, you need to consider the following:

More information

Driving more business from your website

Driving more business from your website For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Making the most of your website

Making the most of your website Making the most of your website Tips to ensure that your website adds value to your business Prepared for the University of Oxford Begbroke Transfer Wednesday, 2 November 2011 Planning a successful website

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Building Landing Pages for Mobile Games

Building Landing Pages for Mobile Games Contents... 1 Introduction... 2 Pre Launch Landing Page... 3 Design... 3 Messaging... 4 Call to Action (CTA)... 5 Conversion Process... 6 Testing and Analytics... 6 Marketing Methods... 7 Additional Strategies...

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

graphxevolution, Inc. Shopping Cart Features SEARCH ENGINE OPTIMIZATION IMAGE MANAGEMENT

graphxevolution, Inc. Shopping Cart Features SEARCH ENGINE OPTIMIZATION IMAGE MANAGEMENT IMAGE MANAGEMENT Supports image magnify, zoom, lightbox and enlarge Unlimited number of secondary images Image tags for better Search Engine Optimization (SEO) Upload images via the bulk image loader or

More information

Online Trading How to establish a successful online business. David Lakins http://www.keymultimedia.co.uk

Online Trading How to establish a successful online business. David Lakins http://www.keymultimedia.co.uk Online Trading How to establish a successful online business David Lakins http://www.keymultimedia.co.uk About Key Multimedia Founded in 2007 Based in Poundbury, Dorchester, Dorset 20% website development

More information

Guide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization. 6. 5. Metrics Blogging & Social media

Guide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization. 6. 5. Metrics Blogging & Social media Step-by-Step Internet Marketing Guide 0 1. Contents Contests 1. Search engine optimization 2. Website redesign for better conversion 3. 2. Introduction Email marketing 4. 3. Main Mobile steps advertising

More information

Moneris ecommerce Guide

Moneris ecommerce Guide Moneris ecommerce Guide (04/16) For more information and assistance: Web: getpayd.com/paydproplus/support Toll-free: 1-855-423-PAYD (7293) Record your Moneris merchant ID here: Contents Welcome to PAYD

More information

GOALS FOR TODAY S WORKSHOP

GOALS FOR TODAY S WORKSHOP GOALS FOR TODAY S WORKSHOP UNDERSTANDING WHAT SOCIAL MEDIA IS RIGHT FOR YOUR BUSINESS ONLINE ADVERTISING (SOCIAL, WEB SEO & SEM) COMPUTER NETWORK BASICS AND HOW TO LEVERAGE CLOUD COMPUTING SETTING UP YOUR

More information

A complete website solution for ownership and hosted on your own server.

A complete website solution for ownership and hosted on your own server. TM www.customadesign.com A complete website solution for ownership and hosted on your own server. Start your free website design trial today! visit http://customadesign.com for more info ONLINE marketingsolution

More information

Web Development QUESTIONNAIRE. Version: 1.0 BIG!

Web Development QUESTIONNAIRE. Version: 1.0 BIG! Web Development QUESTIONNAIRE Version: 1.0 BIG! TABLE OF CONTENTS 1. Client Details... 3 2. Basic Site Info... 4 3. Site Layout and Design... 6 4. Public Features... 7 5. Admin Features...8 6. Ecommerce

More information

WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES. Version 2.0

WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES. Version 2.0 WEB-GAIN INTERNET ESSENTIALS FOR SMALL TOURISM ENTERPRISES Version 2.0 19 April 2012 Workshop Content Branding for a small business Domain names The principles of excellent website design Content Management

More information

Jackson State University Social Media Guidebook University Communications

Jackson State University Social Media Guidebook University Communications Jackson State University Social Media Guidebook University Communications Introduction Jackson State University uses social media to alert our constituencies about JSU news, events, programs, etc, and

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

Virtual Spirits control panel V5

Virtual Spirits control panel V5 Virtual Spirits control panel V5 Tutorial let s get started Document version 5.4 VSpirits Technologies Ltd. 2013 All Rights Reserved. In this guide, you'll learn how to: 1. Design my chat agent How can

More information

Search engine optimization and CRM features:

Search engine optimization and CRM features: Everything you need to know about Bigcommerce Hosting Bigcommerce Why is it the best E-commerce Solution? E-commerce today is one of the biggest and most profitable industries on the internet. With such

More information

Website Builder Release 8

Website Builder Release 8 Website Builder Release 8 Original version by Odoo November 03, 2014 Contents 1 Introduction 2 2 Video Case Study 2 3 Build your Website as never before 2 3.1 Build your First Pages........................................

More information

Keefo s Design wants to be an integral partner in your success!

Keefo s Design wants to be an integral partner in your success! Get you or your business on the web and let Keefo s Design help you to create an effective and competitive face to the public to get you and your business online! Below is a menu of our website design

More information

UGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages

UGA Inbound Week 7. Social Media, CTAs, Landing Pages & Thank You Pages UGA Inbound Week 7 Social Media, CTAs, Landing Pages & Thank You Pages UGA Inbound Week 7 1. SOCIAL MEDIA UGA Inbound Week 7 How is social media used in the attract phase of the Inbound Methodology? 1.

More information

LinkedIn. How to promote you and your business

LinkedIn. How to promote you and your business LinkedIn How to promote you and your business Table of Contents What is LinkedIn?... 2 Account Levels...2 Create an Account...2 Reviewing the Key Parts of LinkedIn... 3 Navigation Bar...3 Home Page...4

More information

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence

YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence YouTube SEO How-To Guide: Optimize, Socialize & Analyze Your YouTube Presence How-To Optimize, Socialize & Analyze Your YouTube Presence FACT: YouTube has become the third most popular website in the world,

More information

Best Practices for Managing Your Public Web Space and Private Work Spaces

Best Practices for Managing Your Public Web Space and Private Work Spaces Best Practices for Managing Your Public Web Space and Private Work Spaces So You re an Administrator to a Committee, Round Table, System User Group or Task Force? This Guide will introduce you to best

More information

Building a website. Should you build your own website?

Building a website. Should you build your own website? Building a website As discussed in the previous module, your website is the online shop window for your business and you will only get one chance to make a good first impression. It is worthwhile investing

More information

Getting Started with your New Website

Getting Started with your New Website Getting Started with your New Website Hi there! In order to make the design and development process efficient, I have compiled some information, along with a checklist containing items for most typical

More information

Do I have to use the blog section of the site? No. Your blog is hidden by default so it won't be available unless you choose to turn it on.

Do I have to use the blog section of the site? No. Your blog is hidden by default so it won't be available unless you choose to turn it on. Agent Website FAQ What are the features/benefits of the new Agent Websites? The Agent Website offering is a feature-rich, WordPress based product that provides individual personalization to the agent,

More information

Pella Hosting and Website Development 641-613-3406 - solutions@pellahosting.com 809 West 8 th Street Pella, IA 50219. Website Planning Worksheet

Pella Hosting and Website Development 641-613-3406 - solutions@pellahosting.com 809 West 8 th Street Pella, IA 50219. Website Planning Worksheet Pella Hosting and Website Development 641-613-3406 - solutions@pellahosting.com 809 West 8 th Street Pella, IA 50219 Purpose Website Planning Worksheet This is your opportunity to tell us why you need

More information

nopcommerce User Guide

nopcommerce User Guide nopcommerce User Guide Open source ecommerce solution Version 2.40 Copyright Notice Information in this document, including URL and other Internet Web site references, is subject to change without notice.

More information

SmallBiz Dynamic Theme User Guide

SmallBiz Dynamic Theme User Guide SmallBiz Dynamic Theme User Guide Table of Contents Introduction... 3 Create Your Website in Just 5 Minutes... 3 Before Your Installation Begins... 4 Installing the Small Biz Theme... 4 Customizing the

More information

Web design build questions to ask new clients David Tully Web Designer/Developer

Web design build questions to ask new clients David Tully Web Designer/Developer Web design build questions to ask new clients David Tully Web Designer/Developer What do you want the web site to do for your company? (is it to just promote brand awareness and for people who hear about

More information

Getting Started Guide. Getting Started With Quick Shopping Cart. Setting up and configuring your online storefront.

Getting Started Guide. Getting Started With Quick Shopping Cart. Setting up and configuring your online storefront. Getting Started Guide Getting Started With Quick Shopping Cart Setting up and configuring your online storefront. Getting Started with Quick Shopping Cart Version 1.2 (12.17.08) Copyright 2007. All rights

More information

Zeeblio Reviewer's Guide

Zeeblio Reviewer's Guide Zeeblio Reviewer's Guide Table of Contents Overview... 1 ABOUT THIS GUIDE... 1 HOW TO USE THIS GUIDE... 1 ABOUT LYCOS, INC.... 1 Introducing Zeeblio... 2 ZEEBLIO OVERVIEW... 2 ZEEBLIO MEDIA MANAGER...

More information

Website Marketing Audit. Example, inc. Website Marketing Audit. For. Example, INC. Provided by

Website Marketing Audit. Example, inc. Website Marketing Audit. For. Example, INC. Provided by Website Marketing Audit For Example, INC Provided by State of your Website Strengths We found the website to be easy to navigate and does not contain any broken links. The structure of the website is clean

More information

ecommerce information pack

ecommerce information pack ecommerce information pack contents Introduction Our ecommerce platform features Professional design Product and order management Checkout options Flexible delivery rates CMS capabilities Powerful reporting

More information

A quick guide to setting up your new website

A quick guide to setting up your new website A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you

More information

Thinking About a Website? An Introduction to Websites for Business. Name:

Thinking About a Website? An Introduction to Websites for Business. Name: Thinking About a Website? An Introduction to Websites for Business Name: Thinking About a Website? Workshop Contents: Power point slides Task 1 Answer sheet: What makes a good website? Task 2: Creating

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

Website Design Guide and Tips (Small Business)

Website Design Guide and Tips (Small Business) Toll Free: (877) 537-9030 Fax: (877) 391-2835 Email: info@weblifepro.com www.weblifepro.com Website Design Guide and Tips Introduction The time taken to prepare a detailed design is well worth the effort.

More information

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co.

SEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co. SEO Search Engine Optimization ~ Certificate ~ For: www.shelteredvale.co.za By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 23 rd February 2015 Certificate

More information

LANDING PAGE OPTIMIZATION

LANDING PAGE OPTIMIZATION LANDING PAGE OPTIMIZATION 20 Keys to Success with Chelsea, the Tech Diva www.techdivamedia.com UNDERSTAND YOUR VISITOR Your visitors are arriving on your page with a singular initial objective: to eliminate

More information

Analytics and Reporting

Analytics and Reporting Analytics and Reporting The reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Web Site Feature and Review Guide

Web Site Feature and Review Guide Overview We look at your website as another front door to your organization. Your other customer touch-points are carefully considered, your website should be too. Your website is an opportunity to make

More information

Index. Terminology Pg. 2 Your Backend Pg. 3. Settings Pg. 5 Shipping methods Pg. 5 Tax settings Pg. 6 Store settings Pg. 7 SEO Settings Pg.

Index. Terminology Pg. 2 Your Backend Pg. 3. Settings Pg. 5 Shipping methods Pg. 5 Tax settings Pg. 6 Store settings Pg. 7 SEO Settings Pg. Index Terminology Pg. 2 Your Backend Pg. 3 Settings Pg. 5 Shipping methods Pg. 5 Tax settings Pg. 6 Store settings Pg. 7 SEO Settings Pg. 8 Content Pg. 9 Homepage Image Pg. 9 Events Pg. 9 News Articles

More information

Drop Shipping ebook. What s the Deal with Drop Shipping?

Drop Shipping ebook. What s the Deal with Drop Shipping? What s the Deal with Drop Shipping? How would you like to start an online store with minimal upfront investment and be able to run your business from anywhere in the world? Better yet, have someone else

More information

Includes: Building an SEO- friendly Website: A Comprehensive Checklist

Includes: Building an SEO- friendly Website: A Comprehensive Checklist Building an SEO- friendly Website: A Comprehensive Checklist Includes: v Pre- Planning Stage v Planning Stage v Development Stage v Pre- Launch v On- Site SEO v Launch v Post- Launch Data Collection v

More information

How-To Guide: Facebook Marketing. Content Provided By

How-To Guide: Facebook Marketing. Content Provided By How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos

More information

SEMINARS & WORKSHOPS 2015

SEMINARS & WORKSHOPS 2015 SEMINARS & WORKSHOPS 2015 SEMINARS 3 HOURS Social Media Level 1 Must Haves, Should Haves & Wants Social Media Level 2 Bump It Up! Strategies for Success Cost Effective Marketing 82 No or Low Cost Ways

More information

Etsy. How to Buy and Sell on WEDNESDAY, APRIL 3, What is Etsy? PAGE 2. Buying on Etsy PAGE 3-8. Selling on Etsy PAGE Selling Notes PAGE 13

Etsy. How to Buy and Sell on WEDNESDAY, APRIL 3, What is Etsy? PAGE 2. Buying on Etsy PAGE 3-8. Selling on Etsy PAGE Selling Notes PAGE 13 How to Buy and Sell on WEDNESDAY, APRIL 3, 2013 Etsy What is Etsy? PAGE 2 Buying on Etsy PAGE 3-8 Selling on Etsy PAGE 9-12 Selling Notes PAGE 13 General Notes PAGE 14 What is Etsy? Etsy is an online community

More information

Guidelines for using Visma web templates

Guidelines for using Visma web templates Guidelines for using Visma web templates Front page Information on the front pages should always: Have a clear benefit for a potential or existing customer Relate to Vismas USPs and values: Automation,

More information

The majority of consumers now own a Smartphone and are starting to expect businesses they use to have an App.

The majority of consumers now own a Smartphone and are starting to expect businesses they use to have an App. Zapps Product Sheet The majority of consumers now own a Smartphone and are starting to expect businesses they use to have an App. @ Are you missing out on business by not having an App? Make Money Make

More information

Discover The Benefits Of SEO & Search Marketing

Discover The Benefits Of SEO & Search Marketing Discover The Benefits Of SEO & Search Marketing Central Ohio SEO http://centralohioseo.com I. What is Search Engine Optimization II. The benefits to quality seo services III. Our SEO strategy at Central

More information

Quick Guide to Getting Started: Facebook for Small Business and Nonprofits

Quick Guide to Getting Started: Facebook for Small Business and Nonprofits Quick Guide to Getting Started: Facebook for Small Business and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 InSIGht provided by 2011 Constant Contact, Inc. 11-2076 Why Get on Facebook?

More information