Digital Strategy Innovation Summit

Transcription

1 Digital Strategy Innovation Summit March 21 & New York Delivering Digital Transparency to Inspire Loyalty

2 ABOUT THE EVENT Overview March 21 & 22, 2017 New York Marriott Marquis, 1535 Broadway, New York, NY 10036, USA #DigiStratNY Digital Strategy Innovation Summit The main themes for this year's discussion are: How to You Can Execute Digital Strategies to Establish Trust Between You and the Informed Consumer Why You Need a Robust Data Strategy in the Digital Age Focusing Your Social Outreach to Drive Consumer Conversions How to Prepare for Omni-Channel Consumer Demands Vigorous digital strategies have never been more crucial to standing out and capturing your consumers' imagination, allowing you to convert their interest into measurable brand loyalty.

3 SPEAKERS AT A GLANCE Speakers Confirmed Speakers Gretchen Tibbits, President & Chief Operating Officer, LittleThings Hallie Johnston, SVP, Brand Experiences and Strategy, Refinery29 Neil Katz, SVP, Global Content, The Weather Company Sara Livingston, VP, Strategy and Operations, Turner Broadcasting Michael Smith, Head of Digital Strategy, Gatorade Raymond Nazloomian, SVP, Digital, Citi Aymeric Le Page, VP, Business Strategy, Nestle Waters Rama Motwani, Senior Digital Strategist, Altice USA Raghu Vasu, Director, Digital Products, Barclaycard Jeff Tapper, SVP, Engineering, Viacom Ted Mendelsohn, Vice President, Commercial & Digital Markets, The Associated Press Mark Howard, Chief Revenue Officer, Forbes David Danowski, VP, Digital Pricing & Planning, FOX Network Falguni Desai, Global Head of Strategy, Credit Suisse Angela Moore, VP, Digital Content, Scripps Network Interactive Osman Ansari, VP, Digital Advertising Strategy, NBC Universal David Berzin, VP, Social Data Strategy, Viacom Will Jackson, VP, Corporate Strategy, Pandora Ahmer Inam, Sr. Director - Head of Advanced Analytics, North America, Nike

4 A fantastic event! I'm looking forward to next year already

5 SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Mark Howard Chief Revenue Officer FORBES Sara Livingston VP, Strategy and Operations TURNER BROADCASTING Neil Katz SVP, Global Content THE WEATHER COMPANY Strategically Diversifying Revenue Streams Through Digital Products Informing Broadcasting Through Advanced Use of Data Content Strategy for an Omni- Channel Company

6 SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Ted Mendelsohn Vice President, Commercial & Digital Markets THE ASSOCIATED PRESS Gretchen Tibbits President & Chief Operating Officer LITTLETHINGS Osman Ansari VP, Digital Advertising Strategy NBC UNIVERSAL Establishing Structure to an Entirely New Framework: How the AP Conquered Digital Succeeding in a Distributed Platform Reality How to Prepare for Omni-Channel Consumer Demands Leveraging distributed platforms has become a key growth mechanism for most digital media companies. In the past, content distribution was controlled by media conglomerates, who owned large groups of television stations, radio stations, newspapers (national and local), and magazines. Many would say they also controlled the conversation. Today, the content creation voices are vast, and there is an abundance of distribution options traditional media, social media platforms, news aggregators, messaging apps, and syndication on other websites. Content creators have a choice, and the distribution path they select is

7 SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Hallie Johnston SVP, Brand Experiences and Strategy REFINERY29 Michael Smith Head of Digital Strategy GATORADE Raymond Nazloomian SVP, Digital CITI How Brands Can Strengthen Your Business How Gatorade Are Digitally Transforming Transformational Drives at an International Financial

8 SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Aymeric Le Page VP, Business Strategy NESTLE WATERS Rama Motwani Senior Digital Strategist ALTICE USA Ahmer Inam Sr. Director - Head of Advanced Analytics, North America NIKE Transformational Principles in the Water Delivery Industry Digital Transformation and Analytics How Analytics Are Informing Change at Ahmer is the Senior Director and Head of Advanced Analytics at Nike. He will be sharing how analytics have shaped the company's digital strategy and what crucial lessons need to be learned now to give your business strategic agility.

9 SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Raghu Vasu Director, Digital Products BARCLAYCARD Jeff Tapper SVP, Engineering VIACOM David Danowski VP, Digital Pricing & Planning FOX NETWORK Brand Shop Windows: The Importance of Your Digital Product Building for the Informed Consumer: Strategising Product Development At David is a Senior Revenue and Operations Executive with 22 years in the media industry for sales organizations and agencies. He has over 7 years in senior management leading start-up ad sales & large $150M National Broadcast Buying teams.

10 SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Falguni Desai Global Head of Strategy CREDIT SUISSE Angela Moore VP, Digital Content SCRIPPS NETWORK INTERACTIVE David Berzin VP, Social Data Strategy VIACOM To Build or to Buy Technology: How to Decide? Food for Thought: How Scripps is Continuing to Innovate Through Strategic Content Social Strategy By Numbers: An Analytic Look at Social Trends

11 SPEAKERS IN DETAIL Keynote Speakers VIEW ALL SPEAKERS Will Jackson VP, Corporate Strategy PANDORA How to Deconstruct a Business to Influence People

12 SCHEDULE AT A GLANCE Schedule Day 1 Day 2 Key 07:30 Registration and Light Breakfast 07:30 Registration and Light Breakfast CHECK IN An opportunity to check yourself into the event and meet other leaders in your industry ahead of the day 09:00 Keynote 09:00 Keynote KEYNOTE Listen to actionable case studies largely brought to you by Fortune 500 companies 10:30 Coffee Break 10:30 Coffee Break SESSION Listen to actionable case studies largely brought to you by Fortune 500 companies 11:00 Session 11:00 Session COFFEE BREAK & LUNCH A chance to sit down, network and connect with decision makers within the industry 13:00 Lunch 13:00 Lunch NETWORKING DRINKS A more relaxed environment in which to engage with all attendees and gain valuable connections 14:00 Session 14:00 Session 15:30 Coffee Break 16:00 End of Summit 16:00 Session

13 The people you'll meet with really make these events special

14 SPONSORS AND PARTNERS Sponsors Previous Sponsor Previous Sponsor Media Partner Chairing Sponsor Previous Sponsor Previous Sponsor For sponsorship & partnership opportunities contact me REQUEST TO SPONSOR

15 SPONSORS AND PARTNERS Sponsors Previous Sponsor Previous Sponsor Workshop Sponsor For sponsorship & partnership opportunities contact me REQUEST TO SPONSOR

16 WHO ATTENDS OUR EVENTS Who Attends

17 WHO ATTENDS OUR EVENTS Who Attends

18 TICKETS AND PRICING OPTIONS Tickets Buy a group of at least 3 passes to receive up to 25% off Interested in attending? Register online or contact Sam Cole GROUP PASSES REGISTER ONLINE scole@theiegroup.com Book your hotel room: Click here to book online for discounted room rates PURCHASE AN ON DEMAND PASS HERE* *Recordings and presentations available subject to speakers consent. Innovation Enterprise reserves the right to add and remove video content

19 REGISTER FOR THE EVENT Register GROUP PASSES REGISTER ONLINE

20 The leading global voice in enterprise innovation Through our key channels - Big Data, Analytics, Strategy, Innovation, Digital, Sports, Finance, & Supply Chain - we connect industry leaders across the business spectrum, from leading Fortune 500 companies to disruptive and exciting new startups, facilitating the sharing of ideas through webinars, articles, white papers, and on-demand video content. VISIT CHANNELS Ideas for a new generation of leaders The leading global academy for enterprise innovation Gain access to our extensive business education library on topics that are important to you. Our summits are recorded and given to you on this unique platform, allowing you to gain actionable ideas, delivered by your peers. Our content is available 24 hours a day, 7 days a week. Learn on the train, at your desk or on your sofa. Business Education On Demand. A leadership and management training provider, providing practical training courses. Understanding the challenges of keeping pace in a constantly changing world, our courses are specially crafted to help you succeed in business. We offer workshops, immersive onsite programs & online educational programming delivered by industry experts. VIEW LIBRARY VISIT ACADEMY