Proven techniques for attracting and retaining trade show visitors

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Proven techniques for attracting and retaining trade show visitors"

Transcription

1 April 2003 TradeShow Marketing Proven techniques for attracting and retaining trade show visitors Planning your success Substitute quality of visitors for number of visitors and watch costs drop and profits go through the roof! Dear Dave: Once again, your cart acted like a MAG- NET attracting the right visitors to our booth and keeping them there long enough to establish or renew relationships. Clients are already asking if you re going to be there again next year! Please sign us up for next year s show! M.R. Microsoft Chances are, you ve already gotten the word. Money is tight and budgets everywhere are being re-examined. In this climate, your marketing dollars must work overtime before, during, and after trade shows to ensure you receive full value for your trade-show investment. Steps to success There are four steps involved in profitable trade show participation: 1. Identify your most valuable clients and prospects. 2. Create a magnet to attract and retain visitors at your booth or exhibit. 3. Promote your draw in advance. 4. Follow-up after the event. Remember: trade show exhibits can be too successful! This occurs when your exhibit attracts so much unqualified traffic visitors with little likelihood of buying from you that your staff doesn t have time to spend with your most valuable visitors. Your most valuable visitors tyically fall into one of two categories: Qualified prospects, those who have previously expressed an interest in your products or services. Past customers and clients those who have previously purchased from you. Action step: Identify the 100, 500, or 1,000 clients and prospects you most want to spend time with. Create a separate database containing their names and contact information. You can spend literally millions of dollars on a trade-show presence that attracts casual visitors to your exhibit or you can spend less on a campaign focused on those most likely to buy from you. Step 1. Identify the right visitors Success comes from identifying qualified booth visitors before the trade show. Step 2. Create a visitor magnet Ask yourself: Why should trade show attendees visit your booth? Consider your trade show exhibit from your prospect s point of view. What do trade show visitors really want? Although visitors obviously attend trade shows to learn about the latest products

2 Trade Show Marketing April 2003 Trade show visitors are looking for an oasis where they can relax and regroup David Salzman Espresso Dave Hot and cold beverage service A Lafayette Road Suite 164 Portsmouth, NH and services, once there, they are likely to become quickly fatigued by the crowds and the constant stimulus bombardment. As a result, your prospects and clients are looking for an oasis where they can at least temporarily relax and regroup. That s why Espresso Dave s beverage service has become an essential part of so many corporate trade show programs. Our hot and cold beverage service provides a magnet that attracts and retains trade show visitors. We provide a welcome quality alternative to the long lines, high costs, and marginal beverage quality available in most venues. Espresso Dave attracts your most valuable visitors to your booth and keeps them around long enough to take in your message. We create time for your staff to build and strengthen relationships in even the most challenging environments. Action step. Call (toll-free) to find out how easy it is to use hot or cold beverages to attract and retain trade show visitors. Step 3. Promote your magnet Promote your magnet to your most valuable clients and prospects starting well in advance of the trade show. Using your database, use , letters, and postcards to invite your most valuable clients and prospects to your booth to learn about your latest products and services while enjoying a relaxing hot or cold beverage. The more you promote the availability of a quality alternative to over-heated everyday coffee and expensive syrupy soft drinks, the more your prospects and clients will look forward to spending time at your booth. Be sure you include direction to your exhibit with each invitation. Create an attendance-building campaign a series of invitations. A single , letter, or postcard is not enough. Attendance will grow as you repeat your invitations. Action step. Create a series of four to six communications promoting the location of your booth and the hot or cold beverages you will be offering. (We can help just give us a call!) Step 4. Follow-up What happens after the trade show is as important as what happens at the show. Always track those who visit your trade show booth and enjoy your hospitality. Follow-up using , letters, or telephone calls. This after-sale reinforcement will pay big dividends in both sales and visitors to your booth in future years. Recommendation. Track those who enjoyed your hospitality and follow-up by , phone, or thank you cards. For more information Call Espresso Dave toll free at for more ideas and a free introductory consultation. Call today! Our goal is to help make events of all types special! Client list available upon request

3 May2003 TradeShow Marketing Proven techniques for attracting and retaining trade show visitors Attracting qualified trade show traffic Low-cost ways to attract qualified visitors We ve never had 900 people visit our booth and attend a presentation! American Chemical Maximize your investment in a premium beverage service by being selective in those you attract and promote. Ideally, you don t want to serve just anyone. Here are some ideas to make sure that your hospitality will be appreciated by those most likely to buy from you. Postcards Postcards can be considered billboards you can send through the mail. Postcard power comes from the fact they don t have to be opened to be effective. A casual glance can drive home your message especially a simple one like: Take an Espresso Dave break at the show! Mail a series of postcards. (We can provide you with artwork and ideas.) Space your mailings over several weeks: send them: Six weeks before the show. Two weeks before the show. The week before the show. Use First Class postage to make sure your messages arrives on time. Place a map showing the location of your booth on the back of the postcard, along with a description of the beverages you will be serving. Consider asking visitors to bring the card as a qualification for their free beverage. The address on the back of the postcard helps break the ice by introducing the visitor to your sales staff. Send a series of s, with printable coupons attached, to prospects and customers. Be sure you include a subject line emphasizing that the contains an invitation for hospitality. Again, a series of s works much better than just one. The s should become increasingly detailed, but all should describe why the recipient will want to visit your booth, what they ll enjoy when they do, and how to find you. Newsletter and web site Promote your hospitality in your newsletters and on your web site before the show. Use printable coupons on your web site or insert coupons in your newsletter

4 Trade Show Marketing May 2003 Trade show attendees appreciate an oasis where they can relax and regroup David Salzman Espresso Dave Hot and cold beverage service A Lafayette Road Suite 164 Portsmouth, NH On your web site, include or printable coupons as well as a map and directions to your exhibit. Letters and calls Encourage your sales staff to send personalized invitations to their individual mailing lists. Provide them with sample letters and copy and encourage them to check-in by phone with key clients shortly before the show. Marketing partners Ask your marketing partners to promote your exhibit hospitality in materials they either mail to their customers before the show or distribute at the event itself. Show advertising Add invitations and coupons to any advertising you run in the trade show program or daily newsletters. Consider promoting your booth hospitality on hotel room door hangers or in information packages that convention services often distribute to the hotel rooms of trade show attendees. Exhibit coupons Use coupons to qualify those who enjoy your hospitality. When individuals approach without a coupon, politely, ask if they would be willing to listen to a two-mninute presentation in exchange for your hospitality.when they say yes as most will ntroduce them to one of your staff by name. To encourage qualified visitors to return to your booth the next day, give them a next day coupon. Give your staff stamps or stickers they can place on the back of business cards they give to select, high-potential visitors. This virtually guarantees the selected visitors will return to your exhibit the next where your staff can renew the relationship they began the day before. With comfort already established, your staff can say: Good to see you again! and resume where they left off. Tracking and follow-up Coupons and tickets provide an easy way to track response. Coding your coupons permits you to identify the source of your visitors. Knowing who visited your exhibit permits your staff to follow-up with them after the show. And, next year, you can send personalized to those who visited your exhibit the previous year. Consistency Success builds upon success. Each time you deliver a pleasant experience, you re building equity in your future presence at the trade show. Soon, instead of searching for visitors, visitors will be searching for you! For more information Ask Espresso Dave questions about building qualified visitors. I ve been helping firms both large and small use hot and cold beverages as a magnet for qualified trade-show visitors for years. Client list available upon request

5 June 2003 TradeShow Marketing Proven techniques for attracting and retaining trade show visitors Managing your trade show hospitality Leveraging profits with coupons, special flavors, and follow-up You ll be here next year, right? American Chemical By David Salzman, Espresso Dave Even if you don t have a prime location or a million dollar exhibit presence, premium coffees can attract visitors to your booth and encourage them to stay longer. But to succeed you have to orchestrate your hospitality. Just handing out coffee isn t enough. You ll enjoy far more success if you support your hospitality before, during, and after the show. Planning Start by asking, Are you primarily interested in attracting prospects or reinforcing existing customer relationships? Your answer will determine how you present and promote your hospitality. To attract prospects, focus on developing traffic at the show. To reinforce existing relationships, promote your hospitality before the show. Coupons Base your hospitality on coupons. Coupons permit you to monitor who enjoys your hospitality and make it possible to track and follow-up your hospitality. You can mail coupons,, send them as printable attachments, or hand them out at the show. You can even create special coupons, or special stickers for booth personnel to put on the back of their business cards entitling serious visitors to enjoy another cup of coffee at your booth the next day. Attracting casual traffic Start by stationing booth personnel at the corners of your exhibit. Encourage them to ask passers-by if they would like an espresso or cappucino. If they say, yes, ask them if they would be willing to take a survey or listen to a two-minute presentation in exchange for the coffee. If they again respond favorably, continue the presentation or direct them to a registration desk where they can meet someone who will give them their coffee coupon after a brief presentation. Your staff will be pleasantly surprised by how many participants say, yes. You staff will quickly become comfortable

6 Trade Show Marketing June 2003 One of the comments we frequently hear is, I always look forward to visiting your booth! David Salzman Espresso Dave Hot and cold beverage service A Lafayette Road Suite 164 Portsmouth, NH striking up conversations with strangers. If your booth features a theater with a film or live demonstration, you can either give them their coffee coupon now and invite them to stick around for the performance or distribute beverage coupons at the end of the performance. If you are not using coupons, place a fish bowl in the beverage area and invite guests to enter a business card in a raffle. Reinforcing client relationships Send current clients letters and s containing coded coupons. Color code the coupons to communicate the client s importance, buying power, or area of interest to booth personnel. Coded coupons work especially well when the client s usual sales representative is temporarily unavailable. Branding your hospitality Brand your cups with your logo and booth number or location. People carrying a cup of espresso are often stopped and asked, Where did you get that? Every cup you dispense becomes a walking advertisement for your booth! Cafe Whenever possible, add tables and chairs. These encourages visitors to remain at your booth longer exposing them to your message and creating a busy booth. Crowds attract crowds! Signature drinks Consider offering special flavors perhaps named after your firm or the theme of your exhibit. These create curiosity plus give your staff and visitors something to talk about. Invite visitors to vote on the flavor. Promote a special, premium thank you flavor to best customers. This builds curiosity and gives you a chance to ask their opinion after the event. Follow-up Always thank those who enjoyed your hospitality for visiting your booth. Remind them of the benefits offered by the products and services and let them know you look forward to seeing them next time. You might even consider enclosing a coupon good for a premium beverage at the next event where you ll be exhibiting! Consistency Espresso Dave s presence becomes more successful each time you repeat it. Attendees get in the habit of beginning their trade experience with their favorite beverage or a special flavor. Your booth becomes a reward for the hazards of travel. One of the comments we frequently hear is, I always look forward to visiting your booth! For more information Call Espresso Dave toll free at for more ideas and a free introductory consultation. Call today! We add excitement to all types of events. Client list available upon request

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

Direct Response: The Key to Effective Marketing - Part 2

Direct Response: The Key to Effective Marketing - Part 2 Direct Response: The Key to Effective Marketing - Part 2 How small businesses get the best results from Direct Response Marketing By Robert Ciccone - Success Unlimited Sales & Marketing Group Inc. In Part

More information

Are Trade Shows Still Relevant?

Are Trade Shows Still Relevant? Are Trade Shows Still Relevant? There was a time when a trade show budget was never questioned. If your company had a product to launch, training to conduct, leads to generate or branding to imprint, the

More information

SAMPLE THANK YOU NOTES

SAMPLE THANK YOU NOTES SAMPLE THANK YOU NOTES Thank You - In Person Visit (Prospect) 1. Thank you for stopping by today. I look forward to working with you in the future. 2. It was a pleasure to meet you today. We pride ourselves

More information

I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads.

I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. COLD MARKET LEAD SCRIPTS COLD LEAD BUSINESS SCRIPT I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. You will

More information

MARC/ NJNAHRO CONFERENCE & TRADE SHOW APRIL 24-27, 2016

MARC/ NJNAHRO CONFERENCE & TRADE SHOW APRIL 24-27, 2016 MARC/ NJNAHRO CONFERENCE & TRADE SHOW APRIL 24-27, 2016 The Middle Atlantic Regional Council and the New Jersey Chapter of the National Association of Housing and Redevelopment Officials (MARC NAHRO) (NJNAHRO)

More information

Guide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca

Guide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca Guide to event marketing & trade show display strategies This guide is brought to you by: For a complete show schedule please visit: www.outdooradventureshow.ca The return on your investment in consumer

More information

THE ULTIMATE TRADE SHOW EXPERIENCE IN 10 STEPS

THE ULTIMATE TRADE SHOW EXPERIENCE IN 10 STEPS THE ULTIMATE TRADE SHOW EXPERIENCE IN 10 STEPS A WHITE PAPER DECEMBER 2015 How to succeed at Trade Shows It s 10am on Tuesday, an hour into the second day of a 3-day trade show. The excitement and energy

More information

Sincerely, Louis Riccio Conference Chairman

Sincerely, Louis Riccio Conference Chairman Annual Conference and Trade Show APRIL 22-24, 2015 The New Jersey State Chapter of the National Association of Housing and Redevelopment Officials (NJNAHRO, Inc.) is holding its Annual Conference and Exhibition

More information

Exhibitor Booth Marketing Packages. Marketing & Show Promotional Opportunities

Exhibitor Booth Marketing Packages. Marketing & Show Promotional Opportunities Exhibitor Booth Marketing Packages PACKAGE A: Included with your Booth Purchase Show Program - Directory Listing with Company Name Vendor Listing - Website Listing with Company Name & Logo Show Specials

More information

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Thank you for downloading this playbook Exhibiting at trade shows is often a major undertaking and expense.

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact:

DIRECT MAIL THE POWER OF. Developing your direct mail program... For more information, contact: CompanionBooklet 10/10/06 12:45 PM Page 1 COMPANION BOOKLET THE POWER OF DIRECT MAIL Developing your direct mail program... For more information, contact: 2819 Saint Paul Street Baltimore, MD 21218-4312

More information

Measuring and Evaluating Results

Measuring and Evaluating Results Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,

More information

FOLLOW-UP POWER-UP! YOUR FOLLOW-UP NOW HOT TIPS TO. Want To Convert More Prospects Into Clients? PROFESSINAL TRAINING. PROVEN RESULTS.

FOLLOW-UP POWER-UP! YOUR FOLLOW-UP NOW HOT TIPS TO. Want To Convert More Prospects Into Clients? PROFESSINAL TRAINING. PROVEN RESULTS. Power-Up! Your FOLLOW-UP PROFESSINAL TRAINING. PROVEN RESULTS. DEBBIE HOFFMAN Follow-Up Expert Former Wall Stret Managing Director, Wellness Industry Entrepreneur Want To Convert More Prospects Into Clients?

More information

Marketing Kit. A Complete Guide to GET YOUR SALES TEAM SHOW READY! February 16-19, 2012 Birmingham Jefferson Convention Complex

Marketing Kit. A Complete Guide to GET YOUR SALES TEAM SHOW READY! February 16-19, 2012 Birmingham Jefferson Convention Complex February 16-19, 2012 Birmingham Jefferson Convention Complex A Complete Guide to GET YOUR SALES TEAM SHOW READY! Marketing Kit BirminghamHomeAndGardenShow.com Your Free Promotional Tools As an exhibitor

More information

Guide to Conference Sponsorship and Exhibit Opportunities

Guide to Conference Sponsorship and Exhibit Opportunities Guide to Conference Sponsorship and Exhibit Opportunities Build your brand; increase sales and market share through exhibits and sponsorships at AICPA Conferences. AICPA Conferences enable you to target

More information

BRANDING & PROMOTIONS

BRANDING & PROMOTIONS June 16-18, 2016 Javits Center - New York, NY BRANDING & PROMOTIONS PUT YOUR BRAND FRONT & CENTER Produced By: MFV Expositions franchise events provide the best and greatest variety of opportunities to

More information

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION

WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies

More information

Guide To Effective Email Marketing Strategies

Guide To Effective Email Marketing Strategies Guide To Effective Email Marketing Strategies INTRODUCTION 3 CREATING YOUR LETTERS 4 TIPS FOR SUCCESSFUL EMAIL MARKETING LETTERS: 6 SPECIAL OFFERS AND BROADCASTS 7 GENERATING LEADS 8 TRACKING YOUR RESULTS

More information

exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 EASTEC is produced by SME Official Media Sponsor

exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 EASTEC is produced by SME Official Media Sponsor exhibitor marketing manual human ingenuity. manufacturing brilliance. 12-14 2015 EASTEC is produced by SME Official Media Sponsor Eastern States Exposition West Springfield, MA What separates successful

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

Make a Strong Impact and Stand Out from Your Competition SPONSORSHIP PROGRAM

Make a Strong Impact and Stand Out from Your Competition SPONSORSHIP PROGRAM Make a Strong Impact and Stand Out from Your Competition SPONSORSHIP PROGRAM NFMT 2016 SPONSORSHIP PROGRAM All NFMT Baltimore sponsors receive the following benefits: Featured Logo Placement: NFMT Event

More information

blueleaf creative educational series 8 Easy Ways to Develop a Strong Direct Mail Campaign INSIDE What kind of results can you expect?

blueleaf creative educational series 8 Easy Ways to Develop a Strong Direct Mail Campaign INSIDE What kind of results can you expect? educational series blueleaf creative 8 Easy Ways to Develop a Strong Direct Mail Campaign INSIDE What kind of results can you expect? Variable Printing and PURL Defined 5 Ways to Reach Out to Your Market

More information

A Model for Making Sense Out of Marketing ROI Measurements

A Model for Making Sense Out of Marketing ROI Measurements A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing

More information

Annual Meeting Opportunities. Chicago October 17 21. Increase Your Visibility at Neuroscience 2015. Annual Meeting Bonus Distribution

Annual Meeting Opportunities. Chicago October 17 21. Increase Your Visibility at Neuroscience 2015. Annual Meeting Bonus Distribution 10 2015 THE SOCIETY FOR NEUROSCIENCE MEDIA KIT Annual Meeting Opportunities Increase Your Visibility at Neuroscience 2015 SfN s annual meeting offers the opportunity to maximize your presence in the neuroscience

More information

BECOME A SPONSOR AT DISPLAY WEEK 2013

BECOME A SPONSOR AT DISPLAY WEEK 2013 BECOME A SPONSOR AT DISPLAY WEEK 2013 Add Power to Your Display Week Exhibit with a Show Sponsorship As an exhibitor at Display Week, you recognize the importance of face-to-face marketing. Now discover

More information

2015 WSSFC Practice Management Track Session 5 Creating a Firm Marketing Plan and Sticking to it

2015 WSSFC Practice Management Track Session 5 Creating a Firm Marketing Plan and Sticking to it ` 2015 WSSFC Practice Management Track Session 5 Creating a Firm Marketing Plan and Sticking to it Jeffrey S. Krause. Solfecta, Waterford About the Presenter... Jeffrey S. Krause is an attorney and co-owner

More information

8. Online Surveys that Work to Grow Your Business... 9 9. Events and Registration... 10

8. Online Surveys that Work to Grow Your Business... 9 9. Events and Registration... 10 2015 Seminar Catalog Contents 1. Build Your Marketing Toolkit... 2 2. Campaigns That Drives Action: Newsletters and Announcements... 3 3. Getting Started with Constant Contact Email Marketing... 4 4. Social

More information

ationalpremium.com 1-866-889-0250

ationalpremium.com 1-866-889-0250 ationalpremium.com 1-866-889-0250 Want Better Branding? Customers Reveal Top 10 Promotional Products They Want and Use Most By: Kimberly Busboom and Morgan Wiseman, National Premium The number of marketing

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Good Fast or Low cost marketing

Good Fast or Low cost marketing Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;

More information

A New Approach to Lead Generation* for Forward Thinking Firms. *These strategies consistently generate 30% response rate.

A New Approach to Lead Generation* for Forward Thinking Firms. *These strategies consistently generate 30% response rate. A New Approach to Lead Generation* for Forward Thinking Firms *These strategies consistently generate 30% response rate. Confidential: The systems and processes discussed within are proprietary and confidential

More information

Sponsorships Cultivate Strong ROI

Sponsorships Cultivate Strong ROI Sponsorships Cultivate Strong ROI As a sponsor of the 2015 The Bakken Conference & Expo, you will have an opportunity to position your organization as a leader and supporter of the shale oil industry in

More information

Marketing 101: A Guide to Winning Customers

Marketing 101: A Guide to Winning Customers Marketing 101: A Guide to Winning Customers Text File Slide 1 Marketing 101: A Guide to Winning Customers Welcome to SBA s online training course, Marketing 101: A Guide to Winning Customers. This program

More information

Objectives and Introductions

Objectives and Introductions Objectives and Introductions Preparing for Summer NAMM and pre-show marketing opportunities 2011 Summer NAMM Highlights 2012 Summer NAMM Features NAMM U, Public Day, Retail Boot Camp, Top 100 Dealer Awards

More information

Neuroscience. San Diego November 12 16. Increase Your Visibility at Neuroscience 2016. Annual Meeting Opportunities. Annual Meeting Bonus Distribution

Neuroscience. San Diego November 12 16. Increase Your Visibility at Neuroscience 2016. Annual Meeting Opportunities. Annual Meeting Bonus Distribution 10 2016 THE SOCIETY FOR NEUROSCIENCE MEDIA KIT Increase Your Visibility at Neuroscience 2016 SfN s annual meeting offers the opportunity to maximize your presence in the neuroscience community. These proven

More information

New HITEC Exhibitor On-Boarding Web-Briefing

New HITEC Exhibitor On-Boarding Web-Briefing Present New HITEC Exhibitor On-Boarding Web-Briefing How to Have a Productive and Positive Exhibiting Experience Participant Custom Learning Objectives This briefing will... 1. Provide new exhibiting companies

More information

September 21-23, 2015

September 21-23, 2015 Partner Level Event Partner Platinum Level Fly Zone Sponsor Conference Bag Name Badge Lanyard Hotel Room Key Expo Grand Opening & Welcome Reception Networking Reception General Session & Main Stage Arctic

More information

Spa Success Tips to Enhance Every Aspect of Your Customer Experience

Spa Success Tips to Enhance Every Aspect of Your Customer Experience 50 Spa Success Tips to Enhance Every Aspect of Your Customer Experience Reward your customers with loyalty points based on actions like purchases of products or services. Track customers activities and

More information

Secrets to Renting Mailing Lists: A list broker s Top Ten Tips

Secrets to Renting Mailing Lists: A list broker s Top Ten Tips Secrets to Renting Mailing Lists: A list broker s Top Ten Tips By Suzanne Doyle-Ingram President, Strategic List Services www.strategiclists.com Over the years, I have worked with hundreds, if not thousands,

More information

EXHIBITOR & SPONSOR GUIDE

EXHIBITOR & SPONSOR GUIDE EXHIBITOR & SPONSOR GUIDE Where the Nation s Top Educators Meet. As the most important conference for middle level and high school principals in North America, Ignite 16 offers you the cost-effective opportunity

More information

free to breathe FUNDRAISING TIPS FUNDAMENTALS

free to breathe FUNDRAISING TIPS FUNDAMENTALS & free to breathe FUNDRAISING TIPS FUNDAMENTALS TABLE OF CONTENTS pg. 3 Steps for Fundraising pg. 4 Enhance Fundraising Efforts Seven Ways to Boost Your Fundraising Efforts One-A-Day: How to Raise $100

More information

High-Impact Pre-Show Planning & Marketing

High-Impact Pre-Show Planning & Marketing Present High-Impact Pre-Show Planning & Marketing How to Set, Plan & Achieve Goals and Attract Enough of the Right Buyers to Your PennWell Event Exhibit Custom Participant Learning Objectives: By the end

More information

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM 10 SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM What You Need to Know THE NEXT DIMENSION IN TICKETING SOLUTIONS SERVICES SUPPORT STRATEGY YOU VE BEEN CHARGED WITH FINDING A NEW TICKETING SOLUTION

More information

Business Introduction Script Introduction

Business Introduction Script Introduction Business Introduction Script Introduction Hi NAME, this is YOUR NAME from Online Business Systems. We had an appointment set up to discuss the details of our work from home business. Are you still available

More information

CIH South East Conference & Exhibition 2016 8-10 March The Brighton Centre. Exhibition, Sponsorship and Advertising Packages

CIH South East Conference & Exhibition 2016 8-10 March The Brighton Centre. Exhibition, Sponsorship and Advertising Packages CIH South East Conference & Exhibition 2016 8-10 March The Brighton Centre Exhibition, Sponsorship and Advertising Packages Exhibition Rates Space only 330 +VAT per square metre Shell Scheme 399 +VAT per

More information

2015 SPONSORSHIP PROSPECTUS

2015 SPONSORSHIP PROSPECTUS 2015 SPONSORSHIP PROSPECTUS Exhibit Hours: October 20th 12:00-5:00 October 21st 12:00-4:00 Last year we This year...why Louisville? Look forward to: Chicago: 4:30hrs St Louis: 3:45hrs Indianapolis: 1:45hrs

More information

50 Simple Ways to Grow Your Email List

50 Simple Ways to Grow Your Email List 50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary

More information

Four Proven Marketing Tactics Commercial Insurance Marketing Leaders Use to Beat Their Competition...

Four Proven Marketing Tactics Commercial Insurance Marketing Leaders Use to Beat Their Competition... Four Proven Marketing Tactics Commercial Insurance Marketing Leaders Use to Beat Their Competition... Special Report - exclusively for property-casualty insurance carriers! Four Proven Marketing Tactics

More information

How To: Engineer A Direct Mail Campaign, One That Really Works! Developing Your Mailing List

How To: Engineer A Direct Mail Campaign, One That Really Works! Developing Your Mailing List How To: Engineer A Direct Mail Campaign, One That Really Works! When it comes to generating new leads and sales for your business, direct mail remains one of the best and most successful options. According

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

Increase 2015 Sales. Noted speakers at past events include:

Increase 2015 Sales. Noted speakers at past events include: AT A GLANCE Exposure to highly qualified e-commerce executives Prominent brand exposure in event program, website and signage High-quality lead generation Increase 2015 Sales Rakuten Marketing Symposium

More information

Campaigns That Drive Action

Campaigns That Drive Action Campaigns That Drive Action Events and Online Registration Constant Contact 2015 BE A MARKETER All it takes is Constant Contact #BeaMarketer What are campaigns? Push content Pull response 3 What are campaigns?

More information

Grow Your Business with Email and Social Media

Grow Your Business with Email and Social Media Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact

More information

COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING!

COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING! BankersHub.com January 2015 Newsletter Page - 1 COURTING SMALL BUSINESS BANKING PROSPECTS IS LIKE DATING! By Julie Dunn Story Newsletter Article January, 2015 ABOUT THE AUTHOR Julie Dunn Story brings years

More information

How Top Home Improvement Pros Boost their Bottom Line:

How Top Home Improvement Pros Boost their Bottom Line: How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

The Firestone Cooperative Advertising Program

The Firestone Cooperative Advertising Program The Firestone Cooperative Advertising Program Contents Introduction... 3 Internet Advertising & E-Communications... 4 Print Advertising... 6 Direct Mail... 9 Yellow Pages...12 Proof of Performance Form...13

More information

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Building Market Awareness & Driving Qualified SHOT Show Booth Traffic

Building Market Awareness & Driving Qualified SHOT Show Booth Traffic Present Building Market Awareness & Driving Qualified SHOT Show Booth Traffic Custom Participant Learning Objectives: By the end of this webinar, we will... 1. Discuss how attendee behaviors have changed

More information

Building your Ambit Energy Empire

Building your Ambit Energy Empire Building your Ambit Energy Empire People spend months doing the business, then get a check and think, this isn t working. That s not true! What they are doing isn t working. The most important reason why

More information

www.netatlantic.com Top 11 Proven Ways To Grow Your Email Marketing List by Andrew Lutts, CEO Net Atlantic, Inc.

www.netatlantic.com Top 11 Proven Ways To Grow Your Email Marketing List by Andrew Lutts, CEO Net Atlantic, Inc. Top 11 Proven Ways To Grow Your Email Marketing List by Andrew Lutts, CEO Net Atlantic, Inc. 11 Proven Methods 2 Increase the number of people who you reach One of the best ways to grow your business is

More information

FUNDRAISING TIPS & IDEAS

FUNDRAISING TIPS & IDEAS FUNDRAISING TIPS & IDEAS 1. Fundraise Online. Register online at www.cysticfibrosis.ca/greatstrides and open the door to more fundraising resources. You can track your progress, allow others to donate

More information

HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET

HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET 02920 224 111 info@semaphoredisplay.co.uk JUNE 2016 HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET In today s challenging business landscape, companies often find themselves striving to shrink expenses

More information

2015 AEP WELLPOINT BRANDS MEDICARE PRODUCT CATALOG 9.8.2014. 888-411-3111 or send an email to. websupport@direct-pt.com

2015 AEP WELLPOINT BRANDS MEDICARE PRODUCT CATALOG 9.8.2014. 888-411-3111 or send an email to. websupport@direct-pt.com WELLPOINT BRANDS MEDICARE PRODUCT CATALOG 2015 AEP 9.8.2014 For order assistance and web support, call 888-411-3111 or send an email to websupport@direct-pt.com EDUCATIONAL EVENTS 8.5 x 11 FLYER - AVAILABLE

More information

Comprehensive Guide to Marketing Like Starbucks

Comprehensive Guide to Marketing Like Starbucks Comprehensive Guide to Marketing Like Starbucks 1 Introduction 6 reasons Starbucks Marketing Communications Strategy is so Effective is one of our most popular posts, continuing to be a top performer even

More information

Trade Show Strategy Don t Leave Town Without It!

Trade Show Strategy Don t Leave Town Without It! Trade Show Strategy Don t Leave Town Without It! Prepared by: Tom Marx, President/CEO and Leslie Allen, PR Manager Whitepaper 2175 East Francisco Blvd., Suite F San Rafael, CA 94901 Phone: 415.453.0844

More information

EXHIBITOR MARKETING MANUAL

EXHIBITOR MARKETING MANUAL EXHIBITOR MARKETING MANUAL Where the art of invention meets the industry of America Media Sponsor HOUSTEX is produced by SME February 24-26, 2015 George R. Brown Convention Center Houston, Texas HOUSTEXONLINE.COM

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

Written by: Cheryl Baldwin, Director of Marketing Communications

Written by: Cheryl Baldwin, Director of Marketing Communications Written by: Cheryl Baldwin, Director of Marketing Communications The continual expansion and competitive advantage of any company, regardless of its size or industry, relies solely on two things: lead

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

11 Things You Should Know about the Exhibit Hall

11 Things You Should Know about the Exhibit Hall 11 Things You Should Know about the Exhibit Hall By Christine Hilgert, CMP, Vice President Meeting Expectations, Inc. & Lacey Damico, Sponsorship Development Manager Meeting Expectations, Inc. Meeting

More information

WHITE PAPER. Vehicle branding: Is there hidden value in your fleet?

WHITE PAPER. Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Executive summary In today s challenging business landscape, companies often find themselves striving to shrink expenses as

More information

2015 Annual Meeting April 12-15, 2015 Atlanta, GA NAEP Executive Circle: Sponsorship Prospectus

2015 Annual Meeting April 12-15, 2015 Atlanta, GA NAEP Executive Circle: Sponsorship Prospectus EXPLORE. ENGAGE. INNOVATE. 2015 Annual Meeting April 12-15, 2015 Atlanta, GA NAEP Executive Circle: Sponsorship Prospectus Know Your Audience: NAEP Membership NAEP Mission Statement The mission of the

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it.

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it. The Missing Piece of Marketing Automation: Your Phone What matters most is the strategy and skill with which you use it. It s an ambition for businesses all over the globe: discover a way to market your

More information

e M a r k e t S e r v i c e s m a k e s i t e a s i e r f o r y o u t o u s e e l e c t r o n i c m a r k e t p l a c e s f o r i n t e r n a t i o n a l b u s i n e s s E-BUSINESS MARKETING e Business

More information

2015 Advertising + Sponsorship

2015 Advertising + Sponsorship 2015 Advertising + Sponsorship Special Event Sponsorships Custom Sponsorships Events can be customized to meet your needs, includes event space and opportunity for theater presentation. Catering is additional.

More information

Supporter Delegate and Trade Exhibitor Information Package

Supporter Delegate and Trade Exhibitor Information Package The Institute of Hospitality in HealthCare Ltd 34 th Annual National Conference Brisbane, Queensland 12 th - 14 th October 2015 Innovate, Integrate, Motivate Making it Happen Supporter Delegate and Trade

More information

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,

More information

Maximizing Special Event Marketing. Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater

Maximizing Special Event Marketing. Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater Maximizing Special Event Marketing Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater According to the Dictionary of Marketing Terms, marketing is: "the process of planning and

More information

New for 2016. Badge Stock Insert (Exclusive) NEW

New for 2016. Badge Stock Insert (Exclusive) NEW New for 2016 Badge Stock Insert (Exclusive) NEW Every ISA Sign Expo attendee and exhibitor is required to wear a name badge throughout all conference sessions and the exhibit hall. Insert your company

More information

Current Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.

Current Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.com Current Seminars Updated 8/13/14 Social Media Marketing Email Marketing Marketing Consulting

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

Top Ten Mega Marketing Mistakes That Gun Shops Make

Top Ten Mega Marketing Mistakes That Gun Shops Make Top Ten Mega Marketing Mistakes That Gun Shops Make A Special Report By Gene Kelly, President of The American Gunsmithing Institute I can t emphasize enough how important it is to identify mistakes, because

More information

March 20-21, 2015 Providence, RI Rhode Island Convention Center. JLC LIVE New England 2015 Sponsorship Opportunities

March 20-21, 2015 Providence, RI Rhode Island Convention Center. JLC LIVE New England 2015 Sponsorship Opportunities March 20-21, 2015, RI Rhode Island Convention Center JLC LIVE New England 2015 Sponsorship Opportunities , Rhode Island Sponsorships help drive traffic to your booth, build brand awareness, and help your

More information

MARKETING YOUR BUSINESS THROUGH TRADE SHOWS, EXHIBITS OR BUSINESS EXPO S

MARKETING YOUR BUSINESS THROUGH TRADE SHOWS, EXHIBITS OR BUSINESS EXPO S MARKETING YOUR BUSINESS THROUGH TRADE SHOWS, EXHIBITS OR BUSINESS EXPO S I. PRACTICAL REASONS TO EXHIBIT IN SHOWS A. Find and talk with people willing to buy what you sell. According to Jay Conrad Levinson,

More information

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE!

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the

More information

Lifecycle Marketing Planner

Lifecycle Marketing Planner Lifecycle Marketing Planner This PLANNER belongs to: Name Phone Number 2 Welcome Welcome! You know what they say the definition of insanity is doing the same thing over and over and expecting a different

More information

West American Truck Show

West American Truck Show 2nd Annual West American Truck Show Sept 26th -27th, 2015 Welcome to WATS West American Truck Show 2015 promises its attendees another phenomenal show at the Fresno Convention Center, with even more exhibitors

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising

A BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting

More information

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers.

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. of the BROADER ROLE TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. NEW 1555 Pony Express Hwy Home, KS 66438 (800) 882-0803 ronen@bluevalley.net

More information

The Hungry Agent s Recipe for Success

The Hungry Agent s Recipe for Success The Hungry Agent s Recipe for Success Tips from Top Medicare Agents written by: Senior Market Sales, Inc. www.seniormarketsales.com Success is a lot like spaghetti... Both require a minimal amount of ingredients

More information

6 Steps To Success With Your Web Agent Solutions Website

6 Steps To Success With Your Web Agent Solutions Website 6 Steps To Success With Your Web Agent Solutions Website By Jay Kinder and Michael Reese Introduction Congratulations on your decision to join the Web Agent Solutions family. It s an enormously effective

More information