Introduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014)

Size: px
Start display at page:

Download "Introduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014)"

Transcription

1

2 Content Introduction 4 Delivering Data-Driven Unique Experiences 6 Peer Validation and Reassurance 8 Localized Targeting 10 Form Optimization 12 Identification of Visitors with High Lifetime Value 14 Omnichannel Marketing and Cross Selling 16 Churn Predictions from On-site Behavior

3 Introduction Few people are untouched by the financial services industry. Be it for the financing of our education, the purchasing of a car or a house, or the acquisition of a business loan, this industry is both ubiquitous and necessary in today s world. Consumers today have neither the time, nor the patience, for a generic service or product and are constantly looking for offers specifically tailored to their requirements. With their wealth of resources, banks are able to offer this level of personalization in real-time. Now, with the advent of online and mobile banking platforms and data tracking and analytics tools, there is an abundance of userlevel data available for both processing and acting upon. Startups are increasingly entering the lucrative financial technology industry and tech savvy entrepreneurs are introducing new ways of doing business in a field that has been largely unchanged for years. Few would argue that we ve entered into the age of the Expectation Economy, where there s a new focus to continuously improving customer experience to simply stay afloat. Because of this, the financial services industry is on the cusp of significant disruption, as one-by-one the financial services organizations learn that profits will come through full personalization of the customer experience. Financial institutions that are not able to adapt to the coming disruption will have to face the following reality: Given such challenges, a profoundly new approach to banking is required, with a focus on delivering customer delight. Customers are ready for a new era of digital banking, with intuitive platforms, contemporary designs, and data-driven intelligence. There are two critical aspects of website personalization acquisition, through personalizing offers for targeted segments, and retention via engaging customers through visitor history based personalization. In this ebook, we outline techniques to personalize for the financial sector based on increasing conversions through predictive analytics, geotargeting, peer validation, form optimization, and powerful customer segmentation. Loyalty to a particular financial brand is reducing due to the wide variety of options open to customers and the ease in switching providers. Reductions in regulation are making significantly easier for new players, bringing even more choice for consumers. Switching accounts has never been easier. As for those institutions who embrace the coming change, a rise in earnings will very likely to be realized. According to a recent report by McKinsey a full digital transformation...can realize improvements in earnings before interest, taxes, depreciation, and amortization of more than 40 percent over the next five years ¹. Of the challenges identified in the report, they call out the need for improved customer targeting and visitor segmentation, alongside more dynamic and tailored online offerings. ¹The rise of the digital bank, McKinsey & Company, (July 2014) 4 5

4 1.Delivering Data-Driven Unique Experiences Little is more powerful for a company, than being able to direct the right message, to the right person, at the right time. Any organization that can accomplish this is on their way to higher revenues, more customers and growth. Acquisition is expensive and so it s critical to attract visitors who become both loyal and profitable customers. That requires identifying visitors who are likely to convert and have a high lifetime value along with discovering the channels which bring those customers. Stage one of the of the conversion funnel process involves making investments in acquiring visitors based on understanding and identifying their intent quickly. The aim with this is to understand which keywords and channels are bringing in the highest quality visitors who are most likely to convert and have a high lifetime value. Once the marketing spend has been optimized to focus on high quality visitors, the next step is to provide a seamless, tailored online experience to move them through the conversion funnel. A site, or app that s poorly designed, has frustrating form fill experiences, and generic messaging will inevitably lose high quality visitors. By analyzing the keywords or paid searches a visitor input to reach the site, how many times they have visited the site, what pages they looked at, and what customer data they provided it s possible to build an accurate picture of what products and messaging will effect that visitor the most. Personalized homepage for a user who has searched for travel insurance 6 7

5 2.Peer Validation and Reassurance Business transparency and social proof should be a significant aspect of any strategy for a financial institution platform. By holding customers livelihoods and finances in your care reassurance messages are necessary to create trust and grow confidence in your website. One way to leverage social proof is to display messaging to potential customers illustrating how many customers purchased the product they are looking at. This safety in numbers strategy is tried and tested, and adds to the credibility of the product. Even more powerful way is to display reviews from customers in a similar segment or that share a location or demographic. Public support of your service through online reviews will all assist in channeling the user along their conversion process. The influence of peers has never been greater than in the digital era today. People trust their friends, family, and other consumers like them more than they trust brands. Peer opinion has become empowered by comparison sites, product reviews and commentary across ubiquitous social media. More than 60% of customers will consult online reviews before making a purchase and it is essential to have a strategy in place to capitalize upon this power of social proof. 8 9

6 3.Localized Targeting Geolocation segmentation is a favored strategy to create highly relevant and personalized messages to customers and a key technique in both acquiring new business. From a country to a city level, serving relevant content and services will enhance the user s online experience. One good example is to create a segment of users from various countries and engage the community with personalized offers. Location-based messaging with a localized language and currency should be considered for sharing special incentives, which proves to increase both lifetime value, and customer loyalty. Geo-targeting can also be used in conjunction with social proof. For example, after locating a prospect s city, that potential customer would be shown a messaging layer indicating how many other customers signed up from their local area. In addition, a link could be shown encouraging the visitor to read reviews from others in the same city

7 4.Form Optimization Forms are an integral part of most websites, and are required whenever information is needed from a customer. This innocuous sounding process can be fraught with frustrations for the customer, if not created well, and can lead to a leaky conversion funnel. Forms need to be optimized for both efficiency and speed to avoid customer frustration, and to maintain the motion of the customer toward the final conversion. A form is typically one of the biggest conversion decelerators, and companies that ask for too much information and offer a poor form experience are losing out on potential customers. Examples of ways to enhance forms include, but are not limited to the following: Pre-populating certain fields within a form can accelerate the experience for the customer, thus reducing abandonment. Remembering key pieces of information, like name and address, will make forms easier and more inviting. Offering tooltips, or even pre-filled examples for fields will make users quickly understand what s needed from them, and will improve their overall experience. Simple code can also be integrated into forms to automatically convert data into the required format. For example, a typical error message when one inputs the following phone number: might be Please input your phone number in the following format: A simple line of code could have done this for the user automatically, helping them to maintain their momentum toward the final click. Default Form Optimized Form 12 13

8 5.Identification of Visitors with High Lifetime Value Some customers have an inherently high lifetime value (LTV). Understanding their digital characteristics and then identifying visitors with similar characteristics is of huge value in creating a customer base who will continue to buy from you over time. The first step in this identification process is to utilize predictive analytics, which allows for the mapping out of the digital profile that constitutes a high LTV prospect. After identifying this profile, it s a relatively straightforward procedure to compare this with the profiles of other site visitors, to see when they match. If identified, the offers and personalizations can be tailored to them based on this key piece of information. Once the marketing channels have been optimized by keywords, and campaigns to attract high LTV customers, the next step is to determine specifically what offers should be prioritized to them. By analyzing your data, top customers based on predicted lifetime value, can be determined. Based on this information, specifically designed campaigns can be created that are tailored to these customers, which is often a superior marketing technique than a generic blanket . As an example, let s say that we want to target customers with a contract expiring in August, who has been a customer for more than seven years, and has a lifetime value above 15,000. To reduce the probability of attrition from them, and drive loyalty, an campaign could be created that offers this specific segment 40% off certain insurance products for the next year and also throw in free theatre tickets

9 6.Omnichannel Marketing and Cross Selling Omnichannel marketing refers to a significant shift in how marketers interact with potential customers. Regardless of channel, or device, marketers now need to create a seamless experience since consumers can now engage with a company through a physical store, website, app, catalog or social media. Omnichannel anticipates that customers may start their purchase in one channel, but may shift over to a new channel to complete the process. This experience needs to be fluid so as to enhance the customer experience, and ultimately optimize conversions. For financial institutions to capitalize on this knowledge, it s crucial for the marketing team to regularly review the experience through the customer s shoes and ensuring a clean and positive experience. A good example of geo targeting would be used for engaged customers who are in the process of obtaining a loan. You may think of targeting customers who began applying for a loan from the website, but haven t submitted their application. Connecting back with users through mobile at the right moment, will encourage them to complete their actions. Since connecting online and offline strategies is what lies at the heart of omnichannel communication, customers who abandon their loan application process could be invited into a branch via a push notification while passing a nearby branch. Traditional marketing relies on just a single message sent to the customer. While reasonably effective, we have entered into an era of significant sophistication when it comes to being able to send the right message at the right time to the right customer. Financial institutions who understand the nature of omnichannel marketing and the potential for cross-sell can significantly improve their sales

10 7.Churn Predictions from On-site Behavior Churn rate is the measure of how many users opt out of some service or subscription. Churn rate can be assessed based on a user s behavior. By identifying visitors who are more likely to churn, it s possible to transform their experience and provide them with compelling offers that demonstrate how much their business is valued. One useful piece of information for users of financial services industry products is understanding that the user is visiting their site for a specific objective, and not simply browsing a site for fun. They re there for a reason, and it s the marketer s job to ensure that these objectives are accomplished. Their on-site behavior can be used to predict the user s intent, and a set of behaviors can be profiled that indicate the risk of churning. For example, a high risk profile user might be someone who has visited a site six times a week, and then visits the FAQ pages on each session. Knowing that a user is high risk a marketer could then remind that user, on their next visit, how important they are as a customer, and then be offered a significant discount on a relevant product to increase that customers loyalty. This kind of personalization is just one more piece in the puzzle of optimization

11 Put Your Data to Work Your customers are your greatest assets. The better you know them, the better you can serve them. When you serve them well, you reap the rewards through increased profits and powerful word-of-mouth advertising. Predictive analytics is the key to understanding your customers and providing them with a personalized experience. By tracking every mouse click and every abandoned shopping cart, you understand what each person wants. You no longer see your customers as a group. Instead, you see them as individuals with individual needs that you can serve. The Internet has made it possible for travel companies of all sizes to thrive. Take advantage of this opportunity with predictive analytics and personalization. About Insider Insider is an omnichannel marketing platform, empowering online businesses to make data-driven marketing decisions for higher engagement and conversion rates. Insider s predictive segmentation, dynamic A/B/n testing and behavioral targeting capabilities define highly targeted customer segments, delivering each individual unique experiences with dynamically personalized landing pages, recommendations, push notifications, in-app messages and more. London Singapore Kuala Lumpur Jakarta Moscow Dubai Warsaw Istanbul 20 21

30 Ways To Do Real-Time Personalization

30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

SUPERCHARGE YOUR ONLINE BUSINESS WITH REFERRALS

SUPERCHARGE YOUR ONLINE BUSINESS WITH REFERRALS SUPERCHARGE YOUR ONLINE BUSINESS WITH REFERRALS Focus on your business and let your brand advocates drive your marketing message. www.forewardsapp.com facebook.com/forewardsapp twitter.com/forewardsapp

More information

How to Calculate the Life Time Value of a Subscriber

How to Calculate the Life Time Value of a Subscriber How to Calculate the Life Time Value of a Subscriber Executive summary Subscription- based models are on the rise. Understanding the challenges and benefits that are specific to this delivery method are

More information

Best Practices for Retail & Ecommerce to Win Consumers via Mobile Marketing

Best Practices for Retail & Ecommerce to Win Consumers via Mobile Marketing Best Practices for Retail & Ecommerce to Win Consumers via Mobile Marketing Netmera Mobile App Engagement Platform The mobile revolution is transforming the way consumers shop both in retail stores and

More information

WHY YOUR MOBILE APP STRATEGY IS KILLING YOUR BUSINESS. And How To Calculate The ROI On Fixing It

WHY YOUR MOBILE APP STRATEGY IS KILLING YOUR BUSINESS. And How To Calculate The ROI On Fixing It And How To Calculate The ROI On Fixing It INTRODUCTION If you re a consumer-facing business of any size, you ve probably got a mobile app. You may well take a close interest in how well it functions, and

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

THE ESSENTIAL EVENT AUTOMATION PRIMER. A Big Picture Look at Event Automation Software for Data-Driven Marketers and Event Professionals

THE ESSENTIAL EVENT AUTOMATION PRIMER. A Big Picture Look at Event Automation Software for Data-Driven Marketers and Event Professionals THE ESSENTIAL EVENT AUTOMATION PRIMER A Big Picture Look at Event Automation Software for Data-Driven Marketers and Event Professionals 28 % of marketing budgets are allocated to events INTRODUCTION Even

More information

HOW ISSUERS CAN GET, KEEP, AND GROW THE OMNICHANNEL CUSTOMER

HOW ISSUERS CAN GET, KEEP, AND GROW THE OMNICHANNEL CUSTOMER HOW ISSUERS CAN GET, KEEP, AND GROW THE OMNICHANNEL CUSTOMER New approaches to direct marketing techniques have become a key component of the acquisition and retention mix BY MARGOT VAUGHAN When it comes

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

What the Financial & Insurance Industries Can Learn from Retailers

What the Financial & Insurance Industries Can Learn from Retailers What the Financial & Insurance Industries Can Learn from Retailers 1 Retailers have long understood that personalization is a strong business driver that helps them market to their customers with more

More information

Mobile marketing and the printed page: moving beyond the Static QR code

Mobile marketing and the printed page: moving beyond the Static QR code Mobile marketing and the printed page: moving beyond the Static QR code Industry trends 2 Shift in sophistication of print programs Shift to reduce or eliminate order forms Renewed emphasis on prospecting

More information

POWER YOUR ECOMMERCE BUSINESS

POWER YOUR ECOMMERCE BUSINESS ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing

More information

SAS Real-Time Decision Manager

SAS Real-Time Decision Manager Decision-Driven Marketing maximizing customer engagement Featuring as an example: SAS Real-Time Decision Manager Authors: Deb Smallwood, Founder Published Date: August 2014 This perspective is based on

More information

GETTING CUSTOMERS ONBOARD:

GETTING CUSTOMERS ONBOARD: GETTING CUSTOMERS ONBOARD: 6 STAGES TO ENSURE YOUR SAAS FREE TRIAL CONVERTS A Xander Marketing White Paper The SaaS Marketing Agency INTRODUCTION For SaaS businesses, providing a free trial is one method

More information

Customer loyalty is hard to come by: Technology is the answer

Customer loyalty is hard to come by: Technology is the answer Customer loyalty is hard to come by: Technology is the answer CARD LINKED MARKETING Gone are the days when a customer would stay with the same bank for 20+ years, taking out mortgages, loans and making

More information

Improving The Retail Experience Through Fast Data

Improving The Retail Experience Through Fast Data A Forrester Consulting Thought Leadership Paper Commissioned By TIBCO Software February 2016 Improving The Retail Experience Through Fast Data Overview Customers expect better-individualized experiences

More information

HOW TO DRIVE DIGITAL ENGAGEMENT WITH PERSONALIZED VIDEO. A Guide to Digital-First Strategies for Banks and Credit Unions

HOW TO DRIVE DIGITAL ENGAGEMENT WITH PERSONALIZED VIDEO. A Guide to Digital-First Strategies for Banks and Credit Unions HOW TO DRIVE DIGITAL ENGAGEMENT WITH PERSONALIZED VIDEO A Guide to Digital-First Strategies for Banks and Credit Unions WHAT IS A DIGITAL- FIRST INITIATIVE? Financial institutions (FI) that adopt a digitalfirst

More information

Modern Customer Care In a Multi-Channel World

Modern Customer Care In a Multi-Channel World An Oracle White Paper March 2015 Modern Customer Care In a Multi-Channel World By David Lanning, Senior CX Strategist and Jeff Griebeler, Principal Sales Consultant Executive Overview The Connected Customer

More information

Where s my real ROI? White Paper #1 February 2014. expert Services

Where s my real ROI? White Paper #1 February 2014. expert Services Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.

More information

Android App Marketing and Google Play

Android App Marketing and Google Play Android App Marketing and Google Play WHAT YOU NEED TO KNOW Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage. TO SUCCEED, MARKETERS NEED VISIBILITY.

More information

ADVERTISE Big Data Advertising For Branding

ADVERTISE Big Data Advertising For Branding Big Data Advertising For Branding Leveraging data to connect with more of your most valuable audiences What s Inside ADVERTISE 4 6 9 13 THE HEART OF PROGRAMMATIC IS DATA KNOW YOUR DATA OPTIONS SELECTING

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

Good Call. A Guide to Driving Calls with AdWords

Good Call. A Guide to Driving Calls with AdWords Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly

More information

The Executive s CXM Strategy Guide

The Executive s CXM Strategy Guide The Executive s CXM Strategy Guide Cut through the CXM noise Customer Experience Management (CXM) is a strategy and practice for delivering online and offline customer experiences to acquire and retain

More information

Kampyle for Marketers. Make Customers the Center of Your Activity to Grow Traffic, Leads and Conversions

Kampyle for Marketers. Make Customers the Center of Your Activity to Grow Traffic, Leads and Conversions Kampyle for Marketers Make Customers the Center of Your Activity to Grow Traffic, Leads and Conversions Key Benefits Put the customer at the center of online campaigns Generate leads and increase inbound

More information

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH

More information

5 tips to engage your customers with event-based marketing

5 tips to engage your customers with event-based marketing IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

The Four Pillars of a Successful Rewards Program

The Four Pillars of a Successful Rewards Program The Four Pillars of a Successful Rewards Program THE FOUR PILLARS OF A SUCCESSFUL REWARDS PROGRAM According to the 2015 Colloquy Customer Loyalty Census 1, the average American household maintains memberships

More information

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very

More information

How Mobile Shopping Drives Omnichannel Conversions

How Mobile Shopping Drives Omnichannel Conversions Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

Personalization is a hot topic among digital marketers

Personalization is a hot topic among digital marketers Personalization is a hot topic among digital marketers today and for good reason. Customers are bombarded by far more marketing messages than ever before across a broader breadth of channels. Fortunately,

More information

Launch an Innovative Customer Loyalty Program: What You Should Know

Launch an Innovative Customer Loyalty Program: What You Should Know Launch an Innovative Customer Loyalty Program: What You Should Know WHITEPAPER MARCH 2014 Launch an Innovative Customer Loyalty Program: What You Should Know 1 Retail Customer Loyalty Programs 86% customers

More information

Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle

Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Why should I read this guide? The Mobile Era has changed everything. The Internet-connected computers in our pockets

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

Customer experience and your bottom line

Customer experience and your bottom line Customer experience and your bottom line Research reveals investing in compelling CX drives business impact Experiences. Results. Expertise. Avanade and Sitecore research conducted by Vanson Bourne Table

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

5 Killer Mistakes That Cause Mobile Apps To Fail

5 Killer Mistakes That Cause Mobile Apps To Fail 5 Killer Mistakes That Cause Mobile Apps To Fail Introduction The mobile app is winning the war when it comes to future engagement with consumers. Two facts should make that apparent: 1 A recent survey

More information

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing

White Paper. Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed

More information

Becoming an Adaptive Marketer. Drive Meaningful Customer Experiences Using Behavioral Data

Becoming an Adaptive Marketer. Drive Meaningful Customer Experiences Using Behavioral Data Becoming an Adaptive Marketer Drive Meaningful Customer Experiences Using Behavioral Data Becoming an Adaptive Marketer Drive Meaningful Customer Experiences Using Behavioral Data The rise in apps, programs,

More information

personalization Reasons you must dive into omni-channel Top What s in it for me? Conversion Happy shoppers Higher return on investment (ROI)

personalization Reasons you must dive into omni-channel Top What s in it for me? Conversion Happy shoppers Higher return on investment (ROI) Top Reasons you must dive into omni-channel personalization #1 Conversion #2 Happy shoppers #3 Higher return on investment (ROI) #4 Greater feasibility #5 Limitless personalization Proof-positive. Learn

More information

Seven Steps for Delivering Next-Generation Digital Customer Service. ebook

Seven Steps for Delivering Next-Generation Digital Customer Service. ebook Seven Steps for Delivering Next-Generation Digital Customer Service ebook THE DIGITAL IMPERATIVE Websites and mobile apps are two significant sources of revenue and brand visibility for businesses today.

More information

FINACLE FINANZ TOOLS. Bring your products to life

FINACLE FINANZ TOOLS. Bring your products to life FINACLE FINANZ TOOLS Bring your products to life In today s highly progressive and complex banking industry, thoughtful bankers understand that the customer is king. Attracting and retaining those customers

More information

Target and Acquire the Multichannel Insurance Consumer

Target and Acquire the Multichannel Insurance Consumer Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?

More information

Beaconstac. How Retailers can go Omni channel using Beacons

Beaconstac. How Retailers can go Omni channel using Beacons Beaconstac How Retailers can go Omni channel using Beacons 1 Contents Why beacons are the key to omni channel retail 3 What is omni channel and why it is a must have for retailers 3 How retail stores can

More information

Episerver Digital Experience Cloud Omni-Channel Digital Commerce for Dynamics AX

Episerver Digital Experience Cloud Omni-Channel Digital Commerce for Dynamics AX Episerver Digital Experience Cloud Omni-Channel Digital Commerce for Dynamics AX Power closed-loop digital commerce helping retailers sell online faster and more easily Online marketing and digital commerce

More information

Marketing Report 2015

Marketing Report 2015 The State of Marketing Report 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY KEY FINDINGS DETAILED INSIGHTS 2 3 6 Meeting Consumer Needs Consumer Channel Preference Marketers Current Workflow How Marketers Workflow

More information

Web and Mobile Self Service:

Web and Mobile Self Service: Web and Mobile Self Service: A Critical Element to Enhancing Customer Experience astutesolutions.com Customers are increasingly demanding that companies provide effective digital self-service. In fact,

More information

Build Your Brand and Increase Revenue Through Digital Channels

Build Your Brand and Increase Revenue Through Digital Channels SAP Brief Adobe Experience Manager from SAP Adobe Target from SAP Adobe Analytics from SAP Objectives Build Your Brand and Increase Revenue Through Digital Channels Engage customers with personalized content

More information

10 WAYS TO USE DATA MARKETING

10 WAYS TO USE DATA MARKETING 10 WAYS TO USE DATA IN YOUR ONLINE MARKETING INTRODUCTION The era of data is upon us with marketers and SMEs already making use of data to improve their targeting, exceed their customer expectations and

More information

HYBRIS MARKETING AND HYBRIS COMMERCE.

HYBRIS MARKETING AND HYBRIS COMMERCE. hybris Solution Brief HYBRIS MARKETING AND HYBRIS COMMERCE. A Perfect Match for a Personalized Customer Experience. Effective marketing is a critical component for any organization operating on digital

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

The SaaS Marketing Formula

The SaaS Marketing Formula The SaaS Marketing Formula How to make your SaaS business take off By Heather Baker In this book you will learn 1. How SaaS marketing differs from traditional B2B technology marketing 2. How to implement

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

GENERATE MORE REVENUE with a

GENERATE MORE REVENUE with a PERSONALIZED CONTENT GENERATE MORE REVENUE with a Dynamic Web Experience PERSONALIZED CONTENT Generate More Revenue with a Dynamic Web Experience You know Amazon has long been the best example of Web-based

More information

DoubleClick Email Solutions Analysis of Open Rate Trend Data

DoubleClick Email Solutions Analysis of Open Rate Trend Data White Paper Analysis of Open Rate Trend Data October 2005 Name of author Detailed Analysis of Open Rate Trend Data Over the past three years, DoubleClick has seen steady improvements in list hygiene and

More information

Acquiring new customers is 6x- 7x more expensive than retaining existing customers

Acquiring new customers is 6x- 7x more expensive than retaining existing customers Automated Retention Marketing Enter ecommerce s new best friend. Retention Science offers a platform that leverages big data and machine learning algorithms to maximize customer lifetime value. We automatically

More information

Acquire with retention in mind.

Acquire with retention in mind. White Paper A Driver of Long-Term Profitability for Personal Auto Carriers Acquire with retention in mind. Use data and analytics to help identify and attract prospects with the highest potential for long-term

More information

Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results.

Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results. 1 Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results. 2 3 Today s customers live out loud Age of the Empowered Customer Organizations

More information

The Case for Commercial Data The Time to Act is Now

The Case for Commercial Data The Time to Act is Now Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser

More information

Overcoming basket abandonment through effective implementation of real-time communications services.

Overcoming basket abandonment through effective implementation of real-time communications services. Overcoming basket abandonment through effective implementation of real-time communications services. The benefits of real-time customer engagement For the vast majority of online retailers, converting

More information

Omni-Channel Marketing for Customer Driven Interaction

Omni-Channel Marketing for Customer Driven Interaction Omni-Channel Marketing for Customer Driven Interaction 2 Omni-Channel Marketing for Customer-Driven Interaction The Customer Driven Experience With the growing impact of mobile apps and digital touchpoints

More information

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform

Solutions Overview. Relevant Messages. Platform The industry s most scalable, reliable and secure platform Company Overview Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services

More information

Sitecore AIDA Analytics, Insights, Decisions, and Automation

Sitecore AIDA Analytics, Insights, Decisions, and Automation Sitecore AIDA Analytics, Insights, Decisions, and Automation Sitecore AIDA What is Sitecore AIDA? Sitecore AIDA is a technology framework that simultaneously collects, evaluates, manages, and analyzes

More information

Accenture Interactive Point of View Series. Banking on Digital: Enabling a digital first mindset. Digital Intelligence

Accenture Interactive Point of View Series. Banking on Digital: Enabling a digital first mindset. Digital Intelligence Accenture Interactive Point of View Series Banking on : Enabling a digital first mindset Intelligence Operating Model Socially Engaging Banking Relationship Management Intelligence Integrated Experience

More information

Methodology. Insurance Study Part 1: The Changing Path to Purchase. Highlights

Methodology. Insurance Study Part 1: The Changing Path to Purchase. Highlights Insurance Study Part 1: The Changing Path to Purchase Today, consumers especially Millennials increasingly prefer selfdirected approaches over traditional ones when engaging with insurance carriers throughout

More information

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One

hybris Solution Brief HYBRIS MARKETING Market to an Audience of One hybris Solution Brief HYBRIS MARKETING Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately observe both explicit and implicit cues that signal that person

More information

Retail Customer Excellence Awards All questions below require an answer and have a 250 word limit.

Retail Customer Excellence Awards All questions below require an answer and have a 250 word limit. Retail Customer Excellence Awards All questions below require an answer and have a 250 word limit. 1. Customer centricity excellence award Demonstrate the activities you currently undertake to implement

More information

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow

Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Cyberica.NET Technologies E-Retailing Solutions Enabling Innovation as a growth driver for Enterprise of Tomorrow Overview Cyberica is one of the most experienced software companies specializing in enterprise

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300%

Lead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300% Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Brought to you by www.dwsassociates.com 651-315-7588 Lead Scoring, Prioritization, Routing & Nurturing Brought to

More information

The all-new Max for Magento Extension

The all-new Max for Magento Extension The all-new Maxemail for Magento Extension Making ecommerce marketing easy for you The all-new Maxemail for Magento Extension is an easy and quick way for you to connect your Magento store, your product

More information

Running a Successful Referral Program. 9 Best Practices

Running a Successful Referral Program. 9 Best Practices Running a Successful Referral Program 9 Best Practices WHY REFERRAL PROGRAMS ARE A CRITICAL PART OF TODAY S MARKETING MIX. Your company spends time, money and resources executing your marketing and advertising

More information

SteelHouse SEGMENTATION WHITE PAPER by SteelHouse Q

SteelHouse  SEGMENTATION WHITE PAPER by SteelHouse Q 1.888.9.SteelHouse www.steelhouse.com contact@steelhouse.com SEGMENTATION WHITE PAPER by SteelHouse Q4 2012 01 Table of Contents Executive Summary 03 What is Segmentation? 05 Segmentation vs. Behavioral

More information

Insurance customer retention and growth

Insurance customer retention and growth IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer

More information

REAL-TIME PERSONALIZATION LOOK BOOK: Great Ideas & Examples for E-Commerce Sites

REAL-TIME PERSONALIZATION LOOK BOOK: Great Ideas & Examples for E-Commerce Sites REAL-TIME PERSONALIZATION LOOK BOOK: Great Ideas & Examples for E-Commerce Sites TABLE OF CONTENTS VISITOR ENGAGEMENT What s Trending?...5 Shopper Acquisition & Activation...6 Email Capture...7 RELEVANT

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what

More information

Accenture Interactive Point of View Series. Banking on Digital. Building trust and innovation in Financial Services

Accenture Interactive Point of View Series. Banking on Digital. Building trust and innovation in Financial Services Accenture Interactive Point of View Series Banking on Building trust and innovation in Financial Services Banking on Building trust and innovation in Financial Services The digital era could not have come

More information

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION RAKUTEN MARKETING Measuring the Modern Shopper Measuring the Modern Shopper Introduction Modern retailing is developing fast and the lines between online and offline are increasingly blurred. We have come

More information

Using Big Data Analytics to Understand Customer Journeys and Drive Revenue

Using Big Data Analytics to Understand Customer Journeys and Drive Revenue Using Big Data Analytics to Understand Customer Journeys and Drive Revenue .com Technology is radically transforming the customer journey. Today s customers are more empowered and connected than ever before.

More information

The Marketer s Guide To Building Multi-Channel Campaigns

The Marketer s Guide To Building Multi-Channel Campaigns The Marketer s Guide To Building Multi-Channel Campaigns Introduction Marketing is always changing. Currently there s a shift in the way we talk to customers and potential customers. Specifically, where

More information

Creating a Personalized Email Experience with Dynamic Content

Creating a Personalized Email Experience with Dynamic Content Creating a Personalized Email Experience with Dynamic Content What is Dynamic Content and Why Use it? Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold

More information

The Power of Personalizing the Customer Experience

The Power of Personalizing the Customer Experience The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1

More information

Why Kampyle? Kampyle is dialing back the clock to an era when the customer was king and businesses were driven by understanding his needs.

Why Kampyle? Kampyle is dialing back the clock to an era when the customer was king and businesses were driven by understanding his needs. COMPANY PROFILE Who We Are Kampyle is a group of innovative, creative and engaged people who are enthusiastic about our customers, our work, our families and our diverse interests. Together, we have developed

More information

Actively Engage with Energy Utility Customers to Build Loyalty and Drive Retention

Actively Engage with Energy Utility Customers to Build Loyalty and Drive Retention Kampyle for Utilities Industry Actively Engage with Energy Utility Customers to Build Loyalty and Drive Retention Layer qualitative data on analytics to better understand and address customer needs and

More information

Trends in Digital Retail:

Trends in Digital Retail: Trends in Digital Retail: Engaging & Converting Through Personalization & Omnichannel Excellence A WBR Digital Whitepaper Presented in Conjunction with Sailthru, Criteo, & SOASTA Summer 2015 1 Trends in

More information

Banking by Appointment Drives Personalized Banking

Banking by Appointment Drives Personalized Banking Banking by Appointment Drives Personalized Banking Banks Realize They Must Personalize Customer Experience In today s connected society, the bar is set very high for customer experience and the banking

More information

LIVE CHAT ANALYTICS & ROI Using analytics to measure the ROI of engagement

LIVE CHAT ANALYTICS & ROI Using analytics to measure the ROI of engagement Using analytics to measure the ROI of engagement Website analytics have evolved a lot since the humble Page View. No longer are decisions on new changes based on guesswork and intuition. Instead, you can

More information

Developing a Marketing Plan

Developing a Marketing Plan Shop Brock Workshop 1 discussed the emergence of Retail 3.0 - New realities and where retail is headed. Workshop 2 covered how the marketplace has moved online and how to keep up. In Workshop 3, we will

More information

WHO CASHES IN ON CARDLYTICS BANK LOYALTY PROGRAMS? 2016 CARDLYTICS, INC.

WHO CASHES IN ON CARDLYTICS BANK LOYALTY PROGRAMS? 2016 CARDLYTICS, INC. WHO CASHES IN ON CARDLYTICS BANK LOYALTY PROGRAMS? 2016 CARDLYTICS, INC. As emerging technologies such as streaming video, on-demand ride services, and shared vacation rentals continue to disrupt established

More information

The Data-Driven Marketer s Guide to: Lifecycle Marketing

The Data-Driven Marketer s Guide to: Lifecycle Marketing The Data-Driven Marketer s Guide to: Lifecycle Marketing % The Importance of Lifecycle Marketing To savvy marketers, it s no longer news that existing customers are crucial to growing your business. According

More information

MODERN IN-STORE PERSONALISATION

MODERN IN-STORE PERSONALISATION ebook MODERN IN-STORE PERSONALISATION What it is, why it matters and how to Table of contents 01 02 03 04 05 06 What is in-store personalisation? Why the greatest opportunities to improve the shopping

More information

PREDICTIVE MARKETING High-performance Analytics for Marketing

PREDICTIVE MARKETING High-performance Analytics for Marketing High Performance Analytics for Big Data PREDICTIVE MARKETING High-performance Analytics for Marketing Predictive marketing Customer Case Studies From Fuzzy Logix Companies have been leveraging in-database

More information

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers : Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with

More information