2016 MEDIA KIT. B.C. s trusted business resource BIV.COM IN PRINT IN DIGITAL IN PERSON
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1 2016 MEDIA KIT IN PRINT IN DIGITAL IN PERSON B.C. s trusted business resource Reach an engaged audience of key business decision-makers and deliver your message alongside BIV s compelling news and content online, in print and at events. BIV.COM
2 BIV READER PROFILE PURCHASING PRODUCTS/SERVICES Percentage of readers involved in key product/service buying decisions Advertising/marketing/PR 61% Banking/financial/accounting services 43% Internet/web services 51% Training/management consulting 42% Travel arrangements 50% Convention/meeting facilities 40% Computer hardware/software 49% Legal services 40% Printing services 48% HR/personnel replacement services 37% Employee training/education 47% Employee benefits or insurance 32% Office furniture/machines 46% Office /warehouse/commercial space leasing 31% Market research 45% Shipping and transportation services 30% Communications equipment/services 44% Company cars, trucks or trailers 24% OF READERS INVOLVED IN PURCHASE PROCESS 90% EDUCATION HIGHLY EDUCATED Almost 90% have post-secondary degrees AGE High school 47 5% 6% Trade/ technical 89% 18% College 47% Bachelor s AVERAGE AGE 47 Half are years old (and 43% are women) 24% Master s or Doctorate % % % % 65+ 9% JOB LEVEL POSITION BIV readers are influential 30% 76% 21% 7% 5% 5% 8% 5% 6% 13% Business owner/ self-employed President/CEO Executive management/ partner Vice president Director Senior or middle level manager Junior level manager Sales Other MONEY HOUSEHOLD INCOME BIV readers are affluent 69% 27% 26% 28% MONEY INVESTMENTS Almost 50% have investment portfolios valued at $200K+ 39% 49% 5% 15% 12% 22% 13% 14% less than $50K $50K to < $100K $100K to <$150K $150K to <$200K $200K+ less than $100K $100K to < $200K 200K to <$500K $500K to <$1M $1M+ SOURCE: READER SURVEY JULY 2013, CONDUCTED BY INSIGHTS WEST. (SAMPLE: 933 BIV READERS)
3 PRINT ADVERTISING RATE CARD 25 SPECIAL POSITION AD SIZES DOMINANCE AD SIZES COVER EAR LUG 2.8 x 1.8 COVER BANNER 6.8" x 1.8" DOUBLE PAGE SPREAD 20.6" x 13.4" 1/2 DOUBLE PAGE SPREAD 20.6" x 6.2" FULL PAGE 3/5 9.8" x 13.4" VERTICAL 1/2 5.8" x 12.5" 1/2 9.8" x 6.2" 5.8" x 9.3" IDENTITY AD SIZES 3/8 DOUBLE PAGE SPREAD 20.6" x 4.6" SPECIAL POSITIONS - PRICE PER AD, INCLUDES FULL COLOUR Frequency Discounts Single ad rate 4X Rate 10% off 8X Rate 20% off 13X Rate 25% off Cover Earlug $1,450 $1,307 $1,162 $1,088 Cover Banner $2,010 $1,810 $1,608 $1,508 Double Full Page Spread $12,013 $10,812 $9,610 $9,011 Page 2-1/2 Page Horizontal $4,018 $3,618 $3,215 $3,7014 1/2 Double Page Spread $8,040 $7,236 $6,431 $6,029 3/8 Double Page Spread $6,329 $5,696 $5,062 $4,747 1/4 Double Page Spread/Float $5,122 $4,608 $4,095 $3,841 Back Page $5,757 $5,181 $4,606 $4,321 List Ear Lug and Banner $1,436 Other guaranteed placement subject to 15% surcharge. All prices quoted exclude taxes and agency commission (NET). PRE-PRINTED INSERTS Annual frequency 1 Time 6 Times 12+ Full press run (per thousand) $193 $171 $154 Partial press run (per thousand) $253 $226 $204 Minimum: 6,000 1/4 FLOAT 1/4 DOUBLE PAGE SPREAD 20.6 x 3 DEADLINES Space deadlines preceding Tuesday 3 pm Special editorial sections Tuesday 3 weeks prior to issue Material deadlines Copy and art preceding Tuesday 3pm Press-ready preceding Wednesday 3pm Note: supplement and special feature deadlines are at least 24 hours earlier ADVERTISING PRODUCTION Final advertising supplied material should be (in order of preference): 1. A PDF x/1a file (CMYK, all fonts embedded, images 200ppi) 2. An Illustrator CS3 (or lower) file or eps file with all fonts converted to outlines and all images embedded. Colour space must be CMYK, not RGB. Images should be 200ppi FTP ads to ftp.biv.com user: bivguest path: BIVMG/BIV password: bivguest 2/5 VERTICAL 3.8" x 12.5" AWARENESS AD SIZES 1/5 5.8" x 3" 3/8 9.8" x 4.6" 1/5 3.8" x 6.2" 1/4 1/10 SQUARE 3.8" x 3" 1/4 4.8" x 6.2" LIST EAR LUG 1.8" x 1.5" BANNER 9.8" x 1.4" ANNUAL FREQUENCY AGREEMENTS - PRICE PER AD, INCLUDES FULL COLOUR Standard modular sizes Single ad rate 6X rate 10% off 12X rate 15% off 18X rate 20% off 26X rate 25% off 52X rate 30% off Full Page $5,222 $4,699 $4,440 $4,178 $3,918 $3,656 3/5 Vertical $4,234 $3,810 $3,599 $3,388 $3,176 $2,962 1/2 Page $3,496 $3,146 $2,971 $2,796 $2,620 $2,448 2/5 Vertical $2,982 $2,684 $2,534 $2,386 $2,237 $2,088 3/8 Horizontal $2,752 $2,477 $2,339 $2,201 $2,065 $1,926 1/4 Page $2,226 $2,004 $1,892 $1,781 $1,670 $1,558 1/5 Page $1,725 $1,553 $1,467 $1,379 $1,293 $1,208 Banner $1,396 $1,255 $1,187 $1,118 $1,047 $977 1/10 Square $717 $646 $609 $574 $538 $503 All prices quoted exclude taxes and agency commission (NET). Other guaranteed placement subject to 15% surcharge. ONLINE ADVERTISING RATE CARD 25 SITE SPONSORSHIP Weekly 4 Weeks Includes: Leaderboard Big Box, Impulse and $506 $1,584 Mobile DAILY E-NEWSLETTER Leaderboard $765 $2,756 Big Box $615 $2,217 WEEKLY E-NEWSLETTER Leaderboard $330 $1,188 Big Box $220 $792 BI-WEEKLY DATEBOOK LISTINGS Weekly 4 Weeks Leaderboard $440 $792 Big Box $330 $594 SPONSORED CONTENT Featured for 1 week $2,090 2 weeks $2,530 3 weeks $2,860 4 weeks $3,080 File size restrictions Flash: 40kb JPG/GIF: 40kb PNG or 3rd party ad tags HTML ads must be submitted as 3rd party ad tags only. All ads must adhere to IAB standards BIV.COM MOBILE MOBILE (320X50) IMPULSE (200X90) BIV.COM LEADERBOARD (728X90) BIG BOX BIG BOX NEWSLETTER LEADERBOARD (600X100) BIG BOX 1 BIG BOX 2 BIG BOX 3
4 JAN 2016 DEC 2016 BIV CONTENT PLANNER Issue Lists FOCUS SECTIONS JANUARY Alternative Energy Companies in B.C. BIV EVENT FORTY UNDER 40 AWARDS Interior Design Firms in Metro Vancouver Digital Agencies in B.C. Ad Agencies in B.C Top 100 Money Sources FEBRUARY BIV EVENT BUSINESS EXCELLENCE SERIES CONSTRUCTION IN VANCOUVER Quarterly HUMAN RESOURCE Quarterly ABORIGINAL BUSINESS MATCH Vancouver Security Companies in B.C. ASIA PACIFIC MARKETS Quarterly Tourist Attractions in Metro Vancouver Top 100 Manufacturers in the Lower Mainland PR Agencies in B.C. MARCH BIV EVENT INFLUENTIAL WOMEN IN BUSINESS HOSPITALITY & TOURISM Quarterly INFLUENTIAL WOMEN IN BUSINESS Consulting Engineering Firms in B.C. ENGINEERING National Engineering Week Telecommunication Firms in B.C. NORTHERN B.C. Quarterly B.C. Mining M&A in 2015 MINING Quarterly Top 100 Deals: Real Estate 2015 COMMERCIAL REAL ESTATE Quarterly Software Companies in B.C. APRIL Top 100 Deals: Corporate Finance B.C. Construction Project Starts in 2015 CONSTRUCTION IN VANCOUVER Quarterly Commercial Printers in B.C. HUMAN RESOURCE Quarterly Life Sciences Companies in B.C. MAY Mining Companies in B.C. (Revenue-based) Top 100 Tech Companies in B.C ABORIGINAL BUSINESS MATCH West BIV EVENT COMMERCIAL REAL ESTATE AWARDS OF EXCELLENCE Convention & Meeting Venues in B.C. Public & Private Golf Courses in Metro Vancouver Professional Organizations in B.C. MINING Quarterly (Mining Week) COMMERCIAL REAL ESTATE AWARDS OF EXCELLENCE ASIA PACIFIC MARKETS Quarterly B.C. CFO OF THE YEAR AWARDS HOSPITALITY & TOURISM Quarterly Commercial Real Estate Brokerages in B.C. COMMERCIAL REAL ESTATE Quarterly ABORIGINAL BUSINESS MATCH Prairies JUNE BIV EVENTS B.C. CFO OF THE YEAR AWARDS BUSINESS EXCELLENCE SERIES Law Firms in Metro Vancouver NORTHERN B.C. Quarterly Biggest Hotels in Metro Vancouver ABORIGINAL BUSINESS MATCH North Top 100 Public Companies in B.C Accounting Firms in B.C. Issue Lists FOCUS SECTIONS JULY Forestry Companies in B.C. FORESTRY SMALL BUSINESS Annual Construction Companies in B.C. CONSTRUCTION IN VANCOUVER Quarterly Trade & Consumer Shows HUMAN RESOURCE Quarterly Top 100 Highest-paid Executives in B.C. AUGUST BIV EVENT BUSINESS LEADERS GOLF TOURNAMENT Women Owned Businesses in B.C. WOMEN IN BUSINESS Airlines at YVR HOSPITALITY & TOURISM Quarterly Biggest Insurance Brokerage Firms in B.C. ASIA PACIFIC MARKETS Quarterly Top 100 Fastest-Growing Companies in B.C. FASTEST-GROWING COMPANIES Shopping Centres in B.C. COMMERCIAL REAL ESTATE Quarterly SEPTEMBER BIV EVENT BUSINESS EXCELLENCE SERIES Financial Planning Firms in Metro Vancouver ABORIGINAL BUSINESS MATCH Alberta Biggest Companies Based in Surrey NORTHERN B.C. Quarterly Mines in B.C. MINING Quarterly Biggest Crown Corporations in B.C. OCTOBER BIV EVENTS BUSINESS EXCELLENCE SERIES FASTEST-GROWING COMPANIES Biggest Post-Secondary Schools in B.C. HUMAN RESOURCE Quarterly Architecture Firms in Metro Vancouver CONSTRUCTION IN VANCOUVER Quarterly B.C. CEO OF THE YEAR AWARDS Top 100 National & Global Companies in B.C. SMALL BUSINESS WEEK Video Game Developers B.C. EXPORT AWARDS NOVEMBER Breweries in B.C. (by BCLDB sales) BIV EVENTS B.C. EXPORT AWARDS B.C. CEO OF THE YEAR AWARDS Ski Resorts in B.C. and WA HOSPITALITY & TOURISM Quarterly Top 100 Most Profitable Companies Commercial Property Managers in B.C. COMMERCIAL REAL ESTATE Quarterly Biggest Retirement & Senior Care Homes in B.C. ASIA PACIFIC MARKETS Quarterly DECEMBER Casinos and Gaming Centres in B.C. BIV EVENT FORTY UNDER 40 ALUMNI RECEPTION FORTY UNDER 40 AWARDS MAGAZINE NORTHERN B.C. Quarterly Top Performing B.C. Mining Stocks MINING Quarterly 1416 / Newsmaker of the Year & Year in Review Double Issue
5 PRODUCTION GUIDELINES SPECIAL POSITION AD SIZES COVER EAR LUG 2.8 x 1.8 PRINT GUIDELINES COVER BANNER 6.8" x 1.8" DOUBLE PAGE SPREAD 20.6" x 13.4" 1/2 DOUBLE PAGE SPREAD 20.6" x 6.2" 3/8 DOUBLE PAGE SPREAD 20.6" x 4.6" 1/4 FLOAT 20.6" x 3" 1/4 DOUBLE PAGE SPREAD 20.6 x 3 DOMINANCE AD SIZES FULL PAGE 3/5 9.8" x 13.4" VERTICAL 1/2 5.8" x 12.5" IDENTITY AD SIZES 2/5 VERTICAL 3.8" x 12.5" 3/8 9.8" x 4.6" AWARENESS AD SIZES 1/5 VERTICAL 1.8" x 12.5" 1/2 9.8" x 6.2" 1/4 5.8" x 9.3" 1/4 4.8" x 6.2" LIST EAR LUG 1.8" x 1.5" ADVERTISING PRODUCTION Final advertising supplied material should be (in order of preference): 1. A PDF x/1a file (CMYK, all fonts embedded, images 200ppi) 2. An Illustrator CS3 (or lower) file or eps file with all fonts converted to outlines and all images embedded. Colour space must be CMYK, not RGB. Images should be 200ppi SENDING MATERIAL Final advertising supplied material should be ed to your sales rep. If your material is too big to we have an FTP site: host: ftp.biv.com username: bivguest password: bivguest path: BIVMG/BIV Please let your sales rep know what you ve called your file. Not sure what FTP is, or it just isn t working for you? Try using a free web-based service like hightail.com or box.net ADVERTISING POLICIES & STANDARDS The publisher reserves the right to omit, limit or edit the copy or size of an advertisement which in the publisher s opinion is unacceptable. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in, or omissions of, an advertisement beyond the amount charged for the space occupied or to be occupied by that advertisement, whether such error or omission is due to negligence by the publisher or otherwise. The publisher will not be responsible for more than one incorrect insertion. Cancellations will be accepted only up to the deadline for space insertion. Frequency contracts and agreements cancelled before completion will be short-rated at the earned rate. 1/5 5.8" x 3" 1/5 3.8" x 6.2" 1/10 SQUARE 3.8" x 3" BANNER 9.8" x 1.4" MATERIAL DEADLINE: Wednesdays at 3pm
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