HOMETOWN REALTY. Being a New to the Business Agent at

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1 Being a New to the Business Agent at HOMETOWN REALTY Looking for a great place to establish your new career in Real Estate? Hometown is just that place. You are taking the first steps toward being in control of your schedule, business, and financial future- that already tells us that you are driven and have an entrepreneurial spirit. But, what are you going to do once you get your license? And how does this whole wide world of real estate work? Choosing the right Brokerage Firm that works for YOU, is the most important decision you will make and the next step in establishing your career in real estate. Hometown Realty is locally owned and operated, and we take the Home in Hometown seriously. Hometown is the largest and most successful privately owned Real Estate Firm in the Central Virginia region. We are dedicated to your success. We provide training in every aspect of the real estate business, from Contracts, to client development, to MLS. Our Powerhouse and Infinity training programs are continual and available at no cost to our Agents. The more you learn, the better you will become. No Fees - No Transaction Fee, No Franchise Fee, No Desk Fee. No Training Fees. Period. Various Ongoing Training - Buffini Peak Producers, Powerhouse, Plus 1 and Infinity. Owner/Broker Involvement - We want to be available when you need us. 11 Local Offices - Stop in wherever you are to use a conference room or work space. Business Coaching - Meet bi-weekly with a Sales Manager, Owner or Broker to plan your success. Agent Services - CirclePix, Visual Tours, Ecards, Flyers, Postcards & Marketing Support. Tiered Commission Structure - 60% to 100%! Complimentary Press Release, Business Cards and Name Badge

2 A Successful Agent s Motto: The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness, or skill. It will make or break a company...a church...a home. The remarkable thing is we have a choice everyday regarding the attitude we embrace for that day. We cannot change our past...we cannot change the fact that people act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you...we are in charge of our ATTITUDES. Author of Attitude -Chuck Swindoll

3 GOYA: (v) Have a great attitude. Get the job done (not your job, the job). Whatever it takes. Find a Buyer. Find a Seller. Write Contracts.

4 CHARACTERISTICS OF A HOMETOWN AGENT Can Do attitude Strong work ethic Dedicated to goals Practice blind faith Operate with honesty and integrity Knows the numbers and focuses on them Able to persevere through the lows Open minded Committed to personal growth Excited about being part of HOMETOWN REALTY Has a hard time finding excuses Focuses on the task at hand Sense of humor Willing to try something new Refers other agents to HOMETOWN REALTY Shows up completely prepared every day Honest in their self-evaluation Willing to fail on a regular basis Ability to control emotions Sees Real Estate as a career and business. Not a hobby.

5 29 Reasons to Choose Hometown 1. Fun, energetic, professional working environment Treat people the way you want to be treated. 2. Access to 11 office locations in Central Virginia 3. Full time Office Administrator in each office 4. Constant phone coverage during office hours 5. Cutting edge technology: Voice over IP (VOIP) phone system 6. Call forwarding services 7. Personal agent 8. Wireless, high speed internet access 9. Agent work stations available in each office 10. Sales Managers and Owners on-site and dedicated to your success 11. Weekly Agent training and workshops 12. In-house Mortgage company, Title and Settlement company, Insurance company 13. International & National exposure through full-time relocation department 14. New homes leader and Site Agent Opportunities 15. Pre-made listing packets containing all required listing documents 16. Pre-made buyer packets containing all required buyer documents 17. Aggressive commission splits (up to 100%) 18. No Franchise Fees. No Desk Fees. No mandatory transaction fees. 19. Conference rooms available for client meetings 20. Hometown Library hundreds of educational / motivational books, audio and video 21. Monthly high-energy, motivational sales meetings (all offices meet together) 22. Multiple team building activities throughout the year 23. Company intranet with agent resources (documents, contracts, policies ) 24. Access to third party address and phone look-up services 25. High speed all-in-one print, scan & copy equipment 26. Available one-on-one coaching/mentoring programs 27. Recruiting compensation plan 28. Community involvement and sponsorship through various organizations (Hometown Family Education Fund, Junior Achievement, March of Dimes, Feedmore )

6 RELOCATION DEPARTMENT Offering a Full Line of Relocation Services Full Time Relocation Director Outgoing Referrals This is Easy Money We can accommodate your client s real estate needs anywhere in the U.S. and/or Canada. Hometown is part of Leading RE Companies of the World, an elite broker to broker referral network. Standard referral fee is 25% of the gross commission on the referred side of the transaction. Incoming Referrals (Buyers and Sellers) You may receive incoming referrals from our Relocation Department. We receive referrals from a number of sources such as: Local Corporations, Third Party Relocation Firms, Foreclosure/REO Firms, Cold Calls, and other Brokers within the U.S. There is typically a referral fee up to 38% due to the originating broker/company. THIS IS EXTRA BUSINESS FOR YOU along with your normal clientele and can add significantly to your center of influence and referral business.

7 OTHER WAYS TO MAKE MONEY AT HOMETOWN Recruit an Agent If you recruit another agent to Hometown Realty, you will receive a 20% referral fee on the first three (3) sides that the new salesperson closes. You must be responsible for the new salesperson joining Hometown Realty by introducing the prospective salesperson to a Sales Manager or Owner. You must set the appointment. Build a team of Referral Agents - HOMETOWN Referral Company Allows Licensed Agents who are not interested in selling real estate to be able to receive compensation for referrals without paying dues and fees to the associations or errors and omissions insurance.

8 FIRST YEAR ESTIMATE OF FEES FOR AGENTS Required Expenses: Department of Professional and Occupational Regulations (DPOR) $60 Transfer Agent (One-time fee) $170 New Agent (One-time fee) Richmond Association of Realtors $1200 $ New Agent (One-time fee) $150 Transfer Agent (One-time fee, $75 RAR, $75 CVRMLS) $435 Membership Dues (Annual fee) $165 CVRMLS Service charge for MLS (Quarterly fee) Supra Key: Ekey: $75 One Time Activation $50 One Time Activation Fee Fee $17.62/month for Ekey Basic $214 Annual Fee $26.95/month for Ekey Professional Insurance $120 Errors & Omissions Insurance (Annual fee) Optional Expenses: Advertising $2,000 - $3,000 Total estimated first year fees (based on 12 months) Personal Website $35/month or $378/annually ($31.50/month) Provided by Hometown Realty: Initial order of Business Cards (1,000 color) Name Badge

9 5 STRATEGIES FOR SUCCESS Planning Prospecting Time Management Skills Motivation 1. Planning Create a clean and simple Business Plan that will get you to your goals. Have a daily schedule that is consistent with your plan. 2. Prospecting Consistently work to find and develop leads. 3. Time Management Structure your day to focus on the most profitable business activities 4. Skills Develop powerful listing and buyer presentations. Know what to say and when to say it. 5. Motivation Create a support system that helps you reach your goals. Become accountable to your business.

10 The Infinity Program It is never a one and done thing...a beginning and end does not exist. Your real estate career is a never ending process of finding motivated buyers and sellers and helping them get what they want in the time that they want. With the Infinity Program Success Is Infinite The I N F I N I T Y Training Program

11 The Infinity Program Allows an agent, regardless of experience level, the ability to continuously develop themselves and their business to whatever level they desire. Continuous Skill Development is essential to success in selling Real Estate. Business Planning Time management Developing and Maintaining a Database What to Say Setting Appointments/Following Up With Leads Objection Handling Closing Conducting a Perfect Open House Working with Buyers Mastering the Listing Presentation Closing the Transaction Understanding Relocation Mastery of Paperwork/Contracts Portraying the Appropriate Professional Image Utilization of Technology Partnering with Business Affiliates ONGOING OPPORTUNITIES All companies have training. Hometown s Infinity Program is REAL, available, and on-going. We realize that great agents never stop learning. Periodic programs and contests motivate agents and foster friendly competition at Hometown Realty. Weekly training. Each week we offer at least one training opportunity. These classes are on a wide variety of topics and are taught at our office locations and through conference calls. Most are courses. Virtual library. Our core curriculum of courses have been recorded so that agents may access them whenever they desire. Sales Manager 1 on 1 meetings and training sessions. Lunch and Learn.

12 Hometown Agent Services...Helping Make Your Business Better. Answer & direct phone calls Manage Office supplies & vendors Greet and assist clients & walk-ins Assist Sales Manager with File reviews Assist New Agents with Copier & Phone set up Deposit Escrow/EMD checks Create Flyers and other Marketing Collateral Deposit Closing checks and process paperwork Entry into Lonewolf for all transactions Coordinate Training events, socials & meetings Mail distribution Resource for Agent supplies & technical issues Listing Flyers & Postcards At Discounted Pricing ToolKit CMA Listing Syndication RELO Services MLS Listing Input & MLS Support Virtual Tours Star Marketing ecards Agent Websites At Discounted Pricing Real Estate Training Classes- Powerhouse Peak Performers Plus 1 Some Classes include Free CE Credit! Agent Lists

13 Locations Ashland, VA Office 111 South Railroad Avenue Ashland, VA (804) Deane Cheatham, Sales Manager Mechanicsville, VA Office 7240 Lee Davis Road Richmond, VA (804) Cindy Overton, Sales Manager Rockville, VA Office 1656 Pouncey Tract Rockville, VA (804) Grayson Johnson, Sales Manager Tappahannock, VA Office 521 Church Lane Tappahannock, VA (804) Bonnie Chenault, Sales Manager Twin Hickory, VA Office 5326 Twin Hickory Road Glen Allen, VA (804) Rodney Chenault, Sales Manager Chesterfield, VA Office Courtview Lane Chesterfield, VA (804) Matt Cullather, Sales Manager Caroline/Ladysmith, VA Office Jefferson Davis Highway Ruther Glen, VA (804) Deane Cheatham, Sales Manager Prince George, VA Office 5295 Prince George Drive Prince George, VA (804) Matt Cullather, Sales Manager Charlottesville, VA Office 600 Water Street Charlottesville, VA (434) Jayson Collier Sales Manager Carytown, VA Office 3027 West Cary Street Richmond, VA (804) Mike Chenault, Sales Manager Farmville, VA Office 800 Buffalo Street Farmville, VA (434) Sherry Honeycutt, Office Manager