GETTING STARTED WITH THE REAL ESTATE MARKETING DUDE
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- Josephine Powers
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2 GETTING STARTED WITH THE REAL ESTATE MARKETING DUDE To get the most out of your training and to fully implement everything you are about to learn follow this guide step by step. DO NOT Skip ahead. All training is under the Courses on site and user must be logged in to receive access. * Make sure you write down your user name and password. User name is typically your address.
3 WEEK 1 COURSE 1 The Ultimate Real Estate Marketing Plan (may be purchased separately for $29 or immediately accessible once you sign up for boot camp)
4 STEP 1 Complete Module 1: Modern Day Real Estate Marketing Lesson 1- The Current State Of Real Estate Marketing And The Opportunity In Front Of You- (Video) Lesson 2- Marketing Vs. Advertising (Video) Lesson 3-Cold Marketing Systems (Video) STEP 2 Complete Module 2: Understanding Referral Marketing Lesson 1- How To Turn Your Audience Into Raving Fans Who Give You Referrals & Repeat Business (Video) Lesson 2- What Makes Someone Refer You Business (Video) STEP 3 Complete Module 3- Introduction To Transactional Marketing Module 1- Introduction To Transactional Marketing (Video) Lesson 1- Buyer & Seller Transactional Marketing (Video) *BOOTCAMP MEMBERS ONLY* Click Courses in the menu of site. Click The Week 1- Setting Up Profiles, Branding, CRM, & Community Intro. Module 1-Marketing Community Set Up Lesson 1- Asking General Marketing Questions Lesson 2- Join the private Facebook Group Lesson 3- Monthly Marketing Calls Get familiar with all so that you can engage in the community. Introduce yourself in the Facebook group and ask a question. 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 4
5 Module 2- Using Attract CRM Lesson 1 Signing Up For ATTRACT CRM Sign up for Attract CRM and start your FREE 30 day trial period. Lesson 2- Attract CRM Overview Lesson 3- How TO Add 7 Create Contacts Lesson 4- How To Create A Contact Type & Assign Tasks Lesson 5- How To Set Reminders Lesson 6- How To Add Contacts To One Of Your Referral Marketing Lists Lesson 7-Video Marketing Using BombBomb Module 3- Building Your Online Framework Lesson 1- Creating Your Brand & Building Out Your Online Framework (Video) Lesson 2- Setting Up Your Zillow & Trulia Profiles (Video) Module 3- Setting Up Your Homes.com Profile (Video) Module 4- Setting Up Your Realtor.com Profile (Video) Module 5- Setting Up Your You Tube Page (Video) Module 6- Building Out Your Linked In Page (Video) You must build out each of these profiles before moving forward. NOTE: Week 1 is an introduction week. It s not very difficult but it s extremely important that you take each step so you can take action steps in weeks WEEK Online Attract & Retain MARKETING BOOT CAMP 5
6 WEEK 2-4 ROCKSTAR BOOTCAMP MARKETING TRAINING
7 *Bootcamp is only offered every 2 months. WEEK 2: Referral Army Marketing MODULE 1 Facebook Relationship, Referral, & Repeat Business Marketing. Lesson 1- How To Market Your Brand On Social Media (Video) Lesson 2- What To Post On Facebook & Why (Video) Lesson 3- Fan Page Vs. Personal Page (Video) Lesson 4- The Facebook Algorithm & Why You Need To Know It (Video) Lesson 5- How To Upload List Onto Facebook To Friend Request And Build Your FB Audience (Video) Once you build your list don t forget to friend request all of your contacts. Lesson 6- Facebook Marketing Conclusion & Takeaway (Video) This is very easy to do just make sure all action steps complete. Make sure you understand how and what to post on Facebook and make it part of your daily life. 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 7
8 MODULE 2: Relationship, Referral, & Repeat Business Marketing (Video) Lesson 1-Why Every Agent Should Be Using Video Marketing (video) Lesson 2-Creating Your BombBomb Account And Setting Up Your CRM. Sign up for a Bombbomb.com account using the link provided on the website. (This is our Affiliate link and we will make money on this) Copy & Paste API key into CRM from BombBomb. Lesson 3-How To Find Your List You Already Have (Video) Download your list of your contacts from your service provider. If you do not have an existing list you can start from scratch. Clean up your list with Qualified Contacts only. Transfer Final List to CRM Database List Upload your list to CRM. Lesson 4-How To Create Video s To Your List (Video) Create first test video trying it a few times to yourself Lesson 5- How To Personalize & Write Subject Lines That Get Opened (Video) Download subject lines ideas and print out Lesson 6- What To Film Video & Content On (Video) View all sample s and set dates to plan out an content campaign. Lesson 7- Continuing To Build Your Audience (Video) Lesson 8- Other Ways To Use Video (Video) Create a cold internet lead follow up for buyers. Create a cold internet lead follow up for sellers 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 8
9 MODULE 3-Direct Mail Relationship Marketing Lesson1 - Why Direct Mail Is Your Strongest Referral Marketing Tool (Video) Lesson 2 - Building Your Direct Mail List (Video) Download the CRM DATABASE LIST SHEET from website to begin building your audience Spend 2-3 weeks maximum creating your direct mail audience by time blocking. Set up 1-2 hours a day and exhaust your phone contacts, contacts, and then Facebook contacts. Lesson 3- Uploading Your Direct Mail List To CRM (Video) Upload Your Final Direct Mail List Into Your Contacts Lesson 4- Smartest Agent Ever Direct Mail Overview & Schedule Of Mailings (Video) Lesson 5- Setting Up Your Annual Direct Mail Marketing Campaign Schedule your annual direct mail marketing campaign. Lesson 6- How To Keep Building Your Direct Mail Audience (Video) 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 9
10 MODULE 4 Additional Referral Marketing Tricks Lesson 1- How & Why You Need To Build A Power Team (Video) Write down who would be in your power team that you already have an existing relationship with. Lesson 2- What To Do When you Get A Referral (Video) Download the Thanks For Your Referral letter and save on your desktop. Download the Referral Acknowledgement Checklist and save to your desktop and print out. Post near your desk. MAKE SURE YOU FOLLOW THIS PROCESS EVERY TIME YOU GET A REFERRAL GOING FOWARD OR IT COULD BE YOUR LAST. 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 10
11 WEEK 3 ULTIMATE LISTING MARKETING SYSTEM
12 MODULE 1- A Real Online Marketing Plan (Video) Lesson 1- Start To Finish Listing Recap (Video) Lesson 2-Step by Step Marketing Plan (Video) Download Listing Checklist Check CRM Listing Checklist Lesson 3- Order Your Property Pictures & Videos (Video) Locate a local videographer/photographer who may do your property videos and figure out a cost. 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 12
13 Lesson 4- Creating A Property Website (Video) Determine how you will be creating property websites. Lesson 5- Uploading Property Video To You Tube (Video) Your You Tube Channel should already be built by now, but if not then make sure it is up for future video placement. Lesson 6-Online Search Optimization (Video) Sign up for all featured packages and cross check what your brokerage provides for you. Lesson 7- Social Sharing (Video) Make sure your social media profiles are set up. Sign up for as many as you d like. MODULE 2- Facebook Just Listed/Sold Ads (Video) Lesson 1- Place Facebook Tracking Pixel On Website Lesson 2- Finding Ads Manager Or Business Manager In Facebook Lesson 3- Creating Ad Images Lesson 4- Inside Power Editor & Creating Campaigns & Ad Sets Lesson 5- Creating Ad & Submitting For Approval Lesson 6- Just Listed Recap Start To Finish You will need to set up a Facebook Fan page to run any type of Facebook ads. Set it up ASAP. Get familiar with using power editor. 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 13
14 MODULE 3- Just Listed/Sold Post Card (Video) Lesson 1- Order & Upload Direct Mail List Lesson 2- The Different Types Of Just Sold/Just Listed Postcards Lesson 3- Creating a CMA Landing Page (Optional) Lesson 4- Ordering Post Cards Through ATTRACT CRM Go into CRM and test out ordering postcards. MODULE 4- Client Customer Service (Video) We expect your questions in this section. There are two ways this can be done. Some offices have a marketing dude in their office to do all of this for their agents. If your office does not have a marketing dude in place, this is your listing marketing plan complete per listing. Regardless you still need to know how it works so you can sell it to your clients. Please post all questions on marketing syndication on the Facebook group or into the forums sections on the website and we will film videos and address those questions specifically. 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 14
15 WEEK 4 TRANSACTIONAL MARKETING
16 MODULE 2- Seller Transactional Marketing Systems Lesson 1-How To Create A USP For Your Marketing Expertise Through Positioning (Videos) Lesson 2- How To Pre-Plan A Pricing Strategy With Your Sellers To Limit The Amount Of Market Time And Maximize Selling Price (Video) Lesson 3- How To Help A Seller Who Wants To Sell Their House & Buy A New House. They Must Sell In Order To Buy (Video) Lesson 4- Scripting Is Marketing Download Scripting PDF Lesson 5- Mock Listing Presentation (Video) Download listing presentation and personalize it Lesson 6- How To Use Marketing Systems To Avoid Having To Cut Your Commission Or To Get A Higher Commission (Video) Lesson 7- Seller Customer Service & Transactional System Checklist (Video) 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 16
17 Download checklist or practice in CRM Lesson 8-How To Create Simple Social Media Images For Your Transactional Marketing (Video) Lesson 9-In Depth Transactional Marketing Tricks (Video) Save Clear To Close letter onto your desktop MODULE 3- Buyer Transactional Marketing Lesson 1- Setting A Buyers Consultation-Scripting (Video) Download Buyer Scripting worksheet Lesson 2- What To Go Over In A Buyer s Consultation (Video) Download buyer consultation points and print out. Lesson 3- Mock Buyer s Consultation (Video) Download buyer s consultation and personalize it, save to desktop Lesson 4-Buyer Customer Service/Transactional Marketing Checklist (Video) Download Scripting PDF Lesson 5-Buyer Clear To Close Service Touch (Video) Download buyer clear to close on desktop Lesson 6- How To Get Testimonial Filled Out on Your Trulia & Zillow Profile (Video) Confirm profiles are fully built out. Part of Online Basics Course. Lesson 7- How To Create Simple Images For Your Transactional Social Marketing (Video) 4 WEEK Online Attract & Retain MARKETING BOOT CAMP 17
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AGENT BUSINESS PLAN HOW TO BUILD OUT YOUR REAL ESTATE BUSINESS MODEL & BE A ROCKSTAR AGENT Play Video GETTING STARTED IN REAL ESTATE TO GET THE MOST OUT OF YOUR TRAINING AND TO FULLY IMPLEMENT EVERYTHING
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