We ll Be Better Together

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1 We ll Together

2 EQUAL HOUSING O PPORTUNITY Maximize Your Income & Increase Your Bottom Line... In Our Agent Centric Support System As a high quality, full service real estate company our Agent Centric Support System is based on delivering to our agents non fee based comprehensive support at all levels, more direct lead opportunities, so they can focus on high value income activities. 1 2 Opportunity In addition to getting more company generated leads your personal marketing efforts will have greater impact when combined with the name recognition of an industry leader. Support Our professional offices feature built-in sales and administrative support, training and career coaching which gives you a dramatic advantage. 3 Success With more support you can work smarter and increase your earnings by focusing on high-value income activities worthy of your time. With 1 support person for every 7 agents our Agent Centric Support System can help you increase your productivity by 100% to 300% by working smarter not harder* 37 TRANSACTIONS The Masiello Group Top 20% of Agents per Year 25 TRANSACTIONS The Masiello Group Top 50% of Agents per Year 15 TRANSACTIONS Typical Masiello Group Agent 6 TRANSACTIONS Typical New England Agent *Based on average TMG Agent production compared to NAR averages

3 Marketing and Branding We Put You in Front of More Customers All Support, No Fees Extensive Lead generation Web leads directed to listing agent 97 percent brand recognition with Better Homes and Gardens In-depth media coverage with local TV ads, articles, mailings, and press releases Order, installation, and removal of signage panels for all property types, including residential, Distinctive Collection, commercial, and new home communities Mailing of personalized Just Listed and Just Sold postcards Enhanced Agent and Listing Positioning Zillow Enhanced REALTOR.com Enhanced List Hub Enhanced Trulia Enhanced HGTV Enhanced Openhouse.com Listing Distribution to High Profile Sites: WallStreetJournal.com dupontregistry.com BHG.com Masiello.com LuxuryRealEstate.com Hartford Courant Loopnet.com BizBuySell Marketing Resources List Hub detailed web activity report for each listing New Home marketing program Distinctive Collection marketing program Full-service commercial division Two Personal IDX websites: YourName.masiello.com and YourName.betteragents.com Preferred relationships with the world s leading relocation companies Online CMA program with integrated marketing materials CRM Web lead management system Flyer Wizard Program iphone and ipad apps QR Codes & sign riders Detailed Home Buyer s Guide Homescout online property search & buyer management system Better Homes and Garden s Greenhouse Intranet Resources Virtual tours Customer Drip Campaigns; buyers, sellers and FSBO s Digital and print marketing center Online training Newsletters Image library #1 Lifestyle Magazine 40,000 Monthly Readers #2 Magazine Across All Categories 8.6 Million Unique Monthly Visitors to bhg.com Residential Commercial Mortgage Insurance Title Relocation Warranty EQUAL HOUSING O PPORTUNITY

4 Administrative and Office Support We Take Care of the Details for You All Support, No Fees There is 1 support person for every 7 agents MLS data and photo entry, at agent s request Posting open houses on all available sites Order, installation, and removal of yard signs Production of virtual tour for listings (at agent s request) and posting to all available sites Production and mailing of personalized Just Listed and Just Sold postcards for each listing or buy-side transaction Posting of all listings to Craigslist Review of all featured sites for listing accuracy Scheduling monthly ListHub report for each seller, at agent s request Creation of marketing flyers for new listings, open houses, broker open houses (or upon request); distribution via Assistance with managing personal websites Assistance with managing online featured accounts and enhancements Distinctive Collection listings: Posting to Luxuryrealestate.com, DuPont Registry and the Better Homes and Gardens Distinctive Collection site Commercial listings: Posting to LoopNet distribution site and BizBuySell site Production of Broker Metrics market data or MLS data, at agent s request Addition and maintenance of show packets in MLS or teammasiello.com Mailing of customer satisfaction surveys Management of showing desk program (in applicable markets) Receptionist duties (where applicable) Uploading and review files in Dot Loop Ordering of home warranties, at agent s request Generation of QR Codes for riders, at agent s request Assistance with hosted VOIP phones Assignment of lock boxes Professional facilities in strategic locations Access to Masiello Group offices Office supplies & general postage IT support and anti-virus protection software Color copiers and printers Office wireless Internet access Office voic with follow me features Long distance business phone calls General business and fax line usage Dell computer discount purchase program Computer setup, including installation of all form programs Automated online open house notices Home Scout online property search & buyer activity management system Fast track title search service and free deeds with Great East Title Relocation and Referral Fully staffed relocation department Placement assistance and tracking of outgoing referrals with 100 percent of the fees retained by The Masiello Group to our agents Residential Commercial Mortgage Insurance Title Relocation Warranty EQUAL HOUSING O PPORTUNITY

5 Career Coaching, Training and Your Team Many Hands Make Light Work All Support, No Fees L eadership team with more than 500 years of experience in the fields of real estate, law, mortgage, title insurance, and home warranty P ersonal training and career coaching by your Sales Director n-staff real estate attorney nline and classroom training C ustom-designed, regularly scheduled continuing education classes T eam Masiello intranet site offering marketing tools, sales forms, legal library, and much more ur people out produce the industry average by 100 percent or more C ustomer satisfaction rating of more than 98 percent N ationally recognized as an industry top 100 company for five years in a row R egarded as an industry innovator A standing tradition of service to our industry as national speakers, real estate commissioners, GRI instructors, numerous REALTORS of the Year, board presidents and committee chairs R ecipient of numerous relocation awards A ffiliated Great East mortgage, title, insurance and home warranty service partners are ranked as the 50th most successful homeownership platforms in the country ur agents complete 15 transactions a year on average; the top half complete 25 or more Residential Commercial Mortgage Insurance Title Relocation Warranty EQUAL HOUSING OPPORTUNITY

6 We re Better because of Better Homes and Gardens Real Estate, the first brand of the new era of real estate. We re relevant outside of the real estate space, providing meaningful content to consumers, 365 days of the year. We have associated our company with a brand that puts us in the American household, at times when just The Masiello Group alone couldn t. Better Homes and Gardens Real Estate The Masiello Group now we re there. We are good at what we do. But thanks to our affiliation with Better Homes and Gardens Real Estate we re better. To find out how you can be better: BHGREFRANCHISE.COM CHRIS MASIELLO PRESIDENT & CEO Better Homes and Gardens Real Estate The Masiello Group trusted brand innovative tools training & support quality leads 2012 Better Homes and Gardens Real Estate LLC. A Realogy Company. 1 Campus Drive, Parsippany, NJ All Rights Reserved. Better Homes and Gardens Real Estate LLC supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Better Homes and Gardens is a trademark owned by Meredith Corporation and licensed to Better Homes and Gardens Real Estate LLC. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is F-5883.

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