TECHNOLOGY & MARKETING

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1 TECHNOLOGY & MARKETING

2 THE RESTAINO We strive to offer our agents every advantage in the real estate market. We provide access to the most cutting-edge technologies and tools available to help agents manage and promote their businesses. Providing access to these tools is not enough we also make sure our agents know how to use them! And tomorrow, next week, next month and next year, we will offer even more! We never stop at good enough. We continuously seek new ways in which our agents and our company can benefit through technology. Maximum Exposure on on on on Local Local and and and National Sites Sites Our EDGE program represents the culmination of our most recent efforts. According According to to the to the the to National the National National Association of of of Realtors Realtors of Realtors study study 2008 study buyers study buyers buyers are buyers are are starting are starting starting their their their their home home home search home search search online search online online more online more more than than more than any any than any other other any other method! other method! method! In In fact, In fact, fact, check In check fact, check out check out these out these out these figures: these figures: figures: THE EDGE PROGRAM Maximum Exposure on Local and National Sites Restaino & Associates has developed a new technology and marketing package which our agents are According to the National Association of Realtors 2008 study buyers are starting their able home to search provide online more to than their any other buyers method! In and fact, check sellers. out these figures: It is called the Restaino Edge. The Edge is already the most comprehensive program available in our market, and will only improve with time as we continue to add new technologies. If you have a potential Seller or Buyer who would like to know more about The Edge, they simply need to visit. and click on The Edge logo in the upper right corner. There they will find a video about The Edge as well as hot links which provide additional descriptions of each component. By By a By a wide wide a By wide a margin, wide margin, the margin, the the internet internet the and internet and and real real and real estate estate real estate agents estate agents agents are agents are the are the the are information information the sources sources sources used used used used frequently frequently frequently by by the by the the by greatest greatest the greatest percentage of of home home of home of buyers. buyers. home buyers. buyers. Restaino Restaino Restaino && Associates & Associates & submits submits submits your your your your listing listing listing to to listing a a to minimum a to minimum a minimum of of of sites! 29 sites! of sites! 29 sites! NATIONAL WEB SITES We auto submit your listings to 25+ major real estate sites for maximum exposure. Uploading is accomplished automatically By a wide margin, through the internet and MLS real estate IDX agents are uploads the information nightly. sources used More exposure means a faster sale! frequently by the greatest percentage of home buyers. Restaino & Associates submits your listing to a minimum of 29 sites! REALTOR.COM Your home appears as an upgraded listing on REALTOR.com. More photos, more exposure and more views of the property. PROPERTY TOURS SLIDE SHOWS VIRTUAL TOURS View the photos, view the virtual tour & view the property on a map. Review the details of the property, request more information & request a showing. the listing to another person, contact your agent by phone, or web inquiry form. PROXIMITY TO SCHOOLS AND LIBRARIES Wondering where the schools are? What the school scores are like? Our map searching feature offers one click functionality to see all the area schools, including a link to the school and the WKCE scores when available. We also map the libraries near the property.

3 THE RESTAINO (CONTINUED) SHOWING REQUEST DIRECT LINK When Buyers Are Ready to See a Home They can request showing directly while looking at your listing online. The direct link allows them to make the request while it is still fresh and exciting in their mind. OPEN HOUSE TOUR DIRECTIONS Create a comprehensive tour of open houses. Change the route of the tour, print a map, or print directions from house to house. Buyers no longer have to go from website to website to find all the open houses. Keep the buyers working with us and direct them to properties listed with Restaino & Associates whenever possible. ENHANCED REPORTING Give your Sellers up to Date Information Our Online Listing Activity Report gives your sellers 24/7 access to activities associated with their property, including: Days on the market Enhanced Reporting Expiration of your listing So You Always Know Whatʼs Happening Our Enhanced Reporting Gives How many photos are online Sellers Up To Date Information: Our online Listing Activity report gives you 24/7 access to activities associated How many Panoramas (virtual tours) are online with your property including: Days on the market Expiration of your listing How many web hits (views) on the restainohomes.com How many photos are online How many Panoramas (virtual tours) are online website or that were viewed by someone clicking Youʼll easily see how many web hits (views) on the restainohomes.com web site or on an ed link that were viewed by someone clicking on an ed link. Showing appointment times and dates Showing appointments times and dates Communications between Communication between sellers, buyers, other Realtors sellers, buyers, other Realtors and internal departments and internal departments Listing Activities including the Listing Activities including the activities your agent does activities your agent does to get your property ready for the market and MLS. to get your property ready for the market and MLS Marketing Activities, advertising, open houses, brochures, direct mail or other items that get your Marketing Activities, advertising, open houses, brochures, home in front of buyers. direct mail or other items that get your home in front of buyers UNIQUE WEB PAGE SPECIFIC TO YOUR PROPERTY - Marketing and advertising your listings can be easy with a unique vanity web address. We offer a unique web address that goes direct to your listing. Use this on your marketing flyers, brochure box flyers, footer, postcards and more to get people directly to your listing! iphone MAPPING APPLICATION Search Right From an iphone! Buyers can quickly find nearby properties for sale, view additional details and media, link to our agent s web site and even request more information. Our HomeFinder iphone Application interacts with Restaino s fast information warehouse. Your listing, contact info and services are front and center on today s fastest growing phone and technology platform.

4 THE RESTAINO (CONTINUED) AUTONOTIFICATION TO YOUR AGENT ON ANY WEB INQUIRIES You Get The Leads When someone wants more information, a showing, or to contact you regarding your listing, the notification and request are sent directly to the listing agent s . If the agent is an active text messager, they will also receive notification via text message to your phone. MORTGAGE CALCULATOR WITH TAX INFO What s Affordable? Looking for a house payment of $1200 per month? What happens if the taxes are an additional $300? Our payment calculator includes the current taxes in the mortgage payment giving buyers a more realistic idea of what their monthly payment might be. OPTIONAL TECHNOLOGY MARKETING UPGRADES STREAMING VIDEO OF YOUR LISTING National Exposure on YouTube When you choose to add an optional upgrade video walk through, you are gaining exposure as well as offering a more personal view of your property. This allow the buyers to get a better feel for the flow and layout, as well as give them a virtual walk through before they get in the car to come see it. This helps the buyer visualize themselves in the home, and is especially helpful for out-of-town buyers who are relocating, or for family members who aren t able to get to the home for a showing. TEXT MESSAGE, CALL CAPTURE FOR FOLLOW-UP Text Data When Buyers Want it This technology allows Buyers to receive instant information and photos on Restaino & Associates listings by texting the code on the sign (Example: Edge10) to The Buyer will receive an instant message back with bulk information such as address, price, bedrooms, bathrooms, agent name, agent contact number and agent address. Following the first , the buyer will momentarily receive a second text allowing them to key in their choice of information desired. Agents signing up for this program will be billed an annual text charge of $60.00 for each Restaino Edge texting # they sign up for. (EX: If you purchase 3 signs, you will be billed $180 for the annual service) Purchasing stick in the ground signs containing your unique # is a one-time charge of $15/sign. AUDIO DESCRIPTIONS Sound is more memorable than print! We have the ability to add audio to your listing page on the restainohomes.com web site, allowing the viewers to hear more about your property than we can print. With the limitations that the MLS puts on description fields, we are now able to talk about the features and benefits that allow buyers to visualize and to hear. ASK US A QUESTION ONLINE Buyers and Sellers want information NOW! When you are online, your clients and customers will be able to type directly to you if you choose to set up an optional Google Chat Badge. This will require you to have a FREE Google account. Any time you log on to your computer and open the Google Chat badge, the icon on your Restaino web page will show you as available and people will be able to chat live with you.

5 WEB LEADS PROGRAM At we re open for business 24 hours a day! It s a must in today s world. Buyers and Sellers alike live busy lives. From jobs, to homes, to kids, sometimes it s difficult to get a moment alone to search for that dream home. So when the time is right and a buyer has a question or wants to set an appointment to see your home, we want them to get the service they deserve right now. That s why we developed the Restaino Web Leads Program. The Restaino Web Leads program is an automated system that puts buyers in touch with a Restaino agent any time of day or night. When a buyer sends in a request for information, that request is automatically broadcast from our servers to a group of eligible agents cell phones. In addition to specialized training on the Web Leads Programs, participating agents are required to contact the Buyer within 5 minutes. If the buyer has not been contacted in 5 minutes or less, our system automatically broadcasts to the next group of 20 agents.to insure buyers get quick service. When the first agent responds, the server knows the buyer has been serviced and the broadcasts are discontinued. What does this mean to you as a home seller? Top notch service on your listing and timely responses for anyone interested in looking at your home even during times when many people have already retired for the day. It s just one more way Restaino & Associates can serve you better. SHOWING TIME, INC. Providing unparalleled service to the Buyers and Sellers we serve is only part of the story. Providing great service to the real estate agents at Restaino and Associates, as well as the brokers we cooperate with from other firms throughout the Multiple Listing Service territory is another important role we play. Clear communication and an easy method for brokers to arrange tours of your home is key to getting the greatest number of showings. And it certainly is no surprise that the greater number of buyers that come through, the faster your home will sell. To make showing arrangements as easy as possible for everyone wishing to see your home, we contract with Showing Time Inc., a company whose sole responsibility is to provide a clear communication link between you and the agent wishing to show your home. By contracting with a third party professional, we are able to offer extended hours of service, advanced showing information record data and activity tracking to keep you informed every step of the way. Our showing lines are open 8:00 A.M 8:00 P.M. Monday through Friday, 8:00 A.M. to 8:00 P.M on Saturday and 9:00 A.M. to 6:00 P.M. on Sunday. We have local and toll free numbers available to encourage all brokers from all markets to get involved in the sale of your home. It s just one more base we have covered to get you to the closing table fast!

6 RESTAINOHOMES.COM SEARCH THE ENTIRE MLS 1. Search by map 2. Search by school The home page of RestainoHomes.com COMMUNITY INFORMATION 1. Employment 2. Entertainment 3. Local Resources 4. News & Weather 5. Schools & education OPEN HOUSE 1. Create your own open house tour RELOCATION 1. Information 2. Community Packets 3. School Comparisons AGENTS & OFFICES 1. Personal Agent Websites RestainoHomes.com s Map Search MADISON WEST 26 Schroeder Court, Madison MADISON EAST 4114 E. Washington Ave., Madison MONROE STREET 2945 Monroe Street, Madison DOWNTOWN 137 E. Wilson Street Suite 102, Madison MIDDLETON 6300 University Ave., Middleton RELOCATION 26 Schroeder Court, Madison

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