The Real Living Advantage. Our Value Proposition

Transcription

1 The Real Living Advantage Our Value Proposition

2 Contents Our Company Vision, Strategy, Culture Our Brand Our Services Offering Marketing Sales Support Business Support Professional Development Technology

3 Our Parent Company Brookfield Residential Property Services is a leading global provider of real estate and relocation services, technology and knowledge. A division of Brookfield Asset Management Inc., focused on property, power and infrastructure assets with over $100 Billion of assets under management. Portfolio of residential real estate brands: Royal LePage, La Capitale, Johnston & Daniel, and Real Living Real Estate. 2 nd largest global relocation services company Swanepoel TRENDS Report named the company the #1 real estate trendsetter.

4 Who We Are Real Living The Real Living brand was created in 2002 with the merger of three well established Ohio companies to create the 7 th largest real estate brokerage in America. In 2006, earned the Inman Innovator Award as the Most Innovative Franchise. In 2008, named the Most Promising National Brand by Swanepoel TRENDS Report. In 2009, named one of the Top Ten Newsmakers by Swanepoel TRENDS Report. In 2010, merged with GMAC Real Estate under the Real Living brand. Lllll

5 Our Company Real Living s Vision: Changing the face of Real Estate by delivering a leading technology platform with integrated tools, resources and services to deliver unparalleled service to franchises, agents and consumers. Industry's 100 Most Influential Leaders Inman News has recognized Real Living President Harley E. Rouda Jr. and Brookfield RPS CEO Graham Badun as among the top 100 most influential leaders in the Real Estate industry.

6 Our Company Strategy Real Living s Value Proposition delivers scalable and integrated services. Culture A family of franchisees and agents committed to delivering superior customer service in a consistent manner. Innovation From our Brand and Premier Service program to our new Technology Platform and comprehensive Marketing Programs - Real Living provides you with exceptional tools and resources to serve your clients. These tools and services allow you to get more leads, do more business, make more money, and do it easier.

7 Five Point Value Proposition Marketing Technology Sales Support Business Support Professional Development Note: Not all product and service offerings are currently available in all areas. All product and service offerings subject to change**referral business is subject to many factors and is not guaranteed.

8 Marketing Real Living provides a comprehensive collection of tools, resources, and services to help agents promote themselves, generate leads, serve their clients and market their property listings.

9 Premier Service Premier Service is our service program designed to create a consistent, reliable, measurable and marketable service experience across the Real Living network. The program is designed to help our agents focus on individual customer s needs and deliver a more satisfying experience resulting in higher levels of referrals and repeat business that only come from highly satisfied customers. Our training, service process and presentation tools are designed to help you communicate the roles you SM play in the transaction as their Trusted Advisor, SM SM Skilled Negotiator and Expert Facilitator, define the value of the service you provide for the commission you charge, and establish client trust and confidence.

10 Premier Service Our service delivery program offers: Skills training and written service standards. Compelling marketing materials. Satisfaction measurement and accountability. Insight from customer satisfaction surveys. The tenants of Premier Service: Listen to understand the client s unique goals and special needs. Establish Expectations mutually agreed upon by both parties. Commit to these goals and service standards in writing. Perform the Service by doing what we said we would do. Measure and Evaluate with our customer satisfaction survey.

11 Premier Service Our 2010 National Results All above, 2010 GMAC Real Estate survey results. The GMAC Real Estate brand was retired and rebranded to Real Living, January 1, 2011.

12 Traditional Marketing Real Living knows the importance of keeping a strong traditional presence in our overall marketing plan.

13 Digital Marketing Connecting with buyers at the very start of the research phase means greater conversions when the implementation phase begins.

14 Mobile Marketing You can connect with clients anytime, anywhere, at their convenience. Clients can easily connect with you. Buyer clicks the button Enters their information You re connected! You can send photos and info to potential buyers computer, smart phone or tablet. TEXT ME NOW

15 Market Advantage Real Living s marketing web delivery system is part of the Business Center: More than 2500 templates, high-quality printing + great pricing, self printing, Can be sent to agent s online contact database, prospects, by zip code of the agent's newest listing and other targeted means Monthly enewsletter customizable with your listings Web posting capabilities & Slide Show Tour feature* Tracking of opens Comprehensive campaigning tools. *Available as part of an upgrade package.

16 Luxury Program If your property warrants special consideration, the Elegant Homes International program includes: Yard Signs Agent marketing materials Property marketing materials Listing syndication to LuxuryRealEstate.com, and the Who s Who of Luxury Real Estate, the #1 luxury real estate site in the world and its syndication partners.

17 Sales Support Real Living's commitment to sales support includes a comprehensive collection of tools, resources, and services to help agents cultivate new business, serve their clients, and market their property listings. We also ensure brokers have the resources to engage, recruit and retain professional agents.

18 Generating E-Leads Real Living s internet strategy focuses on: Promoting Seller Listings across the web Attracting Qualified Home Buyers Exceptional Online Engagement Incenting User Registration & Regular Use. The Real Living Consumer site increases: Search Visibility to Local Home Buyers Internet Listing Channel Partnerships On Site Experience and Lead Funneling Lead Routing & Management Features.

19 Broker to Broker Referrals Connecting the Real Living Network: Pass and receive referrals from brokers across the country (unencumbered/ no charge) Receive reports on referral activity Training and consultation on referral procedures and best practices Conduit to Brookfield Global Relocation Services division Toll Free Help Line. Leverage Real Living Referrals: Increase your revenue Add value to your services Network and grow your business.

20 Client Presentations Polished, Professional, Powerful: Print versions or PowerPoint presentations for both buyers and sellers to share onscreen, in print or virtually Ready to use, but may also be customized by agents for the needs of a specific customer. ToolKit CMA Partnership (preferred rates): Online, on-demand, seamless presentation with CMA Automatically customizes with agent information, agent image, etc. Interface with your MLS Presentation for buyers, sellers, FSBOs, expired listings, etc.

21 Preferred Vendor Partnerships Real Living is committed to offering benefits, special discounts and promotions to our Network through strategic partnership. Specialty Items and Apparel Company Store: Branded merchandise and apparel. Business Services Office Depot: Online and retail discounts. FedEx: Up to a 62% discount. Home Ownership Services Real Living Home Protection Plan: Errors & Omission (E&O) Insurance. Stewart : Title Insurance, Sure-Close, a web-based transaction management solution.

22 Preferred Vendor Partnerships Moving Services Move Advocate: Complimentary service on inter-state moves, Personal Move Consultants provide 3 independent van line bids and impartial advice, checklists and moving tips. Technology Sprint: Discounts on smartphones and wireless service. Lead Generation RealtyTrac: Up-to-the-minute information from foreclosures link on your website, Broker revenue opportunity, Foreclosure training.

23 Business Support Real Living is focused on providing ongoing business support to our franchisees through a variety of methods ranging from online management tools to sharing our expertise in business planning, forecasting, expense management, mergers and acquisition guidance. We can communicate in a variety of formats including live group meetings and webinars to, in some instances, individualized consulting.

24 Agent Business Planning Business Plan Template - This simple Excel spreadsheet is divided into specific categories such as lead generating systems and marketing plans, to outline your sales and marketing plans for each month. Business Action Plan This booklet contains a weekly action plan, overall tally sheet, and budget planning sheets for you to use in planning your business. Perfect for newer agents, it contains helpful tips and business tracking logs. Agent Business Model - Perfect for the experienced agent who is able to enter information based on successful past performances as well as personal goals. Calculations are generated and utilized to establish a business plan to achieve desired results. Real Living believes that those who plan their business activities are more likely to succeed in real estate sales.

25 Meetings and Events Momentum Annual Conference At our annual event, the entire network gathers together to share successes, learn from each other and industry experts, and recognize the achievements of all Real Living associates. At Momentum, we celebrate real fun, real learning and build real memories while providing a one-of-a-kind venue for networking.

26 Professional Development Real Living is committed to delivering education and training via Webinars, online tutorials, and in-person to ensure Real Living's agents and brokers are leading the industry in professionalism and client satisfaction.

27 Learning Power Our Real U Learning Management System is integrated into the Business Center. Our education and training courses are focused on real world strategies and tactics that will help you market your services, better serve your customers and close more business. We constantly evaluate and improve our training resources, delivery methods, availability and content to help our brokers and agents exceed the needs of their clients and consumers.

28 Training Mediums Live Webinars - Live, Real-Time Training Sales Tools Premier Service Training Classroom Training Broker Orientation Training Momentum- Annual Business Conference Corporate Mobility Specialist Designation Field Training On-Demand Webcast and Tutorials Real Living 101 New Agent Training Agent and Broker Orientation Training Quick Reference Guides and FAQ s Manager Resources- training materials for your local office Training Library Recruiting Strategies and Tools Certifications, Designations and Continuing Education

29 Categories Sales Premier Service Buyer and Seller Presentations Differentiating through service Working with Consumers Technology Latest tech tools My Real Living 2.0 Microsoft Office New Agent Training New Agent FAQs New Agent Welcome Packet Real Living 101 Prospecting Online Lead Generation Building your Book of Business Business Center Contact Manager Real Time Listings Professional Development Fundamentals of Finance Fair Housing Social Networking Facebook Linked In Twitter Blogging Real Estate specific Understanding Short Sales Fair Housing

30 Manager Resources Welcome Packet for New Agents Tool Training Checklist New Agent FAQs Real Time Training PowerPoint Presentations Social Networking Train-the-Trainer Buyer and Seller Seminar Materials Manager Specific QRGs New Construction Certification Class

31 Continuing Education (CE) Links to training from: National Association of Realtors Realty U McKissock Thousands of courses from which to choose. Classes on topics ranging from SRES to commercial real estate. More than 40 states available.

32 Technology Real Living provides an industry leading, integrated technology platform that drives leads to Brokers and Agents, and allows them to work seamlessly with their clients and consumers. Note: Not all product and service offerings are currently available in all areas. All product and service offerings subject to change**referral business is subject to many factors and is not guaranteed.

33 Real Living Business Center Work from anywhere anytime: Outlook Web Access Lead Management and Cultivation Personal and Property Marketing Systems Online forms and contracts Access to your listings and open houses Send direct mail, e-cards, e-newsletters Much more!

34 via Outlook Web Access Professional for a Professional Image: All agents and brokers receive a RealLiving.com address First.Last@RealLiving.com is a typical format Gmail, Yahoo and other addresses can be repointed to address Easy access from the Business Center Modern, user-friendly interface Many convenient features, including spell check, auto signatures, out of office options, and more Three options to choose from.

35 Online Contact Database Backup, Maintain and Work with Contacts Online: Store all contacts in one secure location Organize all pertinent client information Update as frequently as needed Simple to import and export databases Integrated with Business Center marketing & communication tools including agent , enewsletter, direct mail, and other marketing programs Simple data downloads for use in offline databases and applications.

36 Contracts & Forms Access to Local Contracts and Forms The Business Center provides agents access to their local purchase contracts and forms. Anywhere, anytime online access.

37 National Website RealLiving.com: Search for all properties in MLS footprint Strong search presence in its market areas Broker & agent promotion Consumer tools and resources Integrated Social Marketing Tools Integrated Lead Routing.

38 Agent Website All Real Living Agents are provided with a powerful personal website: Brand integrated design, customizable by agents for personal marketing Unlimited number of pages can be created Custom URL provided at no charge: RealLiving.com/firstname.lastname Easy to setup, update and maintain Search all Local MLS Listings View Agent Featured Listings.

39 Brokerage Website All Real Living Brokers are provided with a powerful company website: Prominent Brokerage Logo Strong Brand integration with National Site and other Broker and Agent Sites Common Site Technology Feature Set General Information about the Broker Directory of Offices and Agents Search for all properties in the MLS Tools and resources for consumers Office/agent directory.

40 Inventory Marketing Real Living distributes listings on behalf of Brokers and Agents to the entire local MLS, ensuring that buyers visiting other broker and agent MLS enabled sites can view client listings. All listings appear on Realtor.com, the nation s #1 Real Estate site. Listings are distributed to other major syndication sites and their distribution networks. Our listing placement strategy improves SEO, gives sellers maximum exposure for their listings and provides buyers with convenient access to listing on the market.

41 Lead Routing & Management The Lead Routing system interfaces with MLS integrated markets, Business Center Contact Manager, Market Advantage and more: Robust, flexible rules for effective lead routing and quick response times Strong local Broker and Agent management of locally generated leads Lead notification via Cell or Detailed Activity reports on a number of levels for Agent, Broker and Brand analysis and ongoing improvement Continued, and enhanced integration with lead incubation and marketing systems.

42 Text Me Now Instantly Connect with Online Customers Real Living also offers a Text Me Now button for clients to reach agents. TEXT ME NOW When consumers click the button, the screen to the right appears prompting them to enter their name, phone number and a message. A text is sent to the agent from Text@RealLiving.com. The agent then has the contact information and can call or text them back instantly!

43 Enhanced Search Enhanced Listing Search with Advanced Options: All the features on RealLiving.com, plus: Polygonal Map Search Search by Radius Search within School Service Areas Keyword Search of Listing Remarks Community and Home Features Prebuilt searches for property niches: Luxury Foreclosure (MLS Dependent) Broker/Agent Page defined and much, much more.

44 Community Information Key Community Information for Home Buyers: Rich, Colorful and Intuitive Display Detailed City and Neighborhood Data Reports on Public and Private Schools In-depth market trends and charting Community Boundary Mapping Points of Interest Point-to-Point Driving Directions. Community Data, Automatically Compared: Zip/Neighborhood Level Data City, County and National Data Community Comparison Tools this information can also used for use in consumer presentations, s, flyers and more.

45 Help Desk Real Living provides the support our agents need. Representatives are standing by to assist: Questions with online office (Business Center) Questions with broker or agent Web sites Basic computer assistance Toll Free:

46 Join Our Team!