REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

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1 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

2 A MESSAGE FROM OUR FOUNDER AND CEO GREG HARRELSON Hello and thank you for taking the time to learn about the many benefits of working with our leading real estate brokerage. I started building my real estate career over 20 years ago and I still wake up everyday excited to get to the office. In the beginning, the thrill of locating that perfect property for my buyer or helping negotiate a high price for my seller was fun and financially rewarding. I never imagined I would end up with a career where I could earn a large income, build wealth for the future, invest in real estate and enjoy a balanced life with my family. Now, my day looks a lot different than when I first started. Today, I spend my time developing real estate agents. My goals have changed and instead of being a Top Producer, I like to create Top Producers. Helping real estate agents build their career has become my passion. Many of the top agents in our market are a product of our coaching and mentoring program. When we combine our market knowledge, our lead generating strategies and proven sales systems with your desire to build a real estate career, success is a definite. Our focus is on you. We want to hear about your goals. Not only for year one but we want to know what you want to accomplish in year 5, 6, 7 and on and on. Once we learn what you want to accomplish, we will sit down and design a strategy to help you get there. Of course, along the journey, the market may change and we will sit down and help you make the proper adjustments to keep you on track so you do not miss your target. We understand that choosing a real estate company is a big decision. We are not just a real estate company. We are a team of individuals that are here to support our agents and their desired growth. Please review the rest of our information and then we can take the next step and meet so we can learn what you would like to accomplish. 2 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

3 WHO WILL SUCCEED IN OUR COMPANY? NEW AGENTS Many of our best agents were brand new licensees when they joined our company. It is very common for a new agent in our office to make a sale or get a few listings within their first 30 days of working with us. Our Jump Start program will have you earning an income faster than any office in this market. EXPERIENCED AGENTS LOOKING FOR CHANGE Experienced agents often join us to help them identify a strategy that will help them break through to the next level. We analyze their business and find the roadblocks that are keeping them from acheiving higher goals. It is common to see an expereinced agent double their business within one year after working with us. THOSE LOOKING FOR A CAREER CHANGE Local business professionals often approach us looking for an opportunity to build a real estate career. They are tired of working for someone else and want to be in a position where their income reflects their effort. Our sales system witll help them build a real estate business and turn them into an Entrepreneur. 5 TOP CHALLENGES AGENTS FACE: WE HAVE THE SOLUTIONS 9No 9 Defined Business Plan Too often, agents are attempting to reach a particular goal without a clear plan to get there. Building a profitable career requires planning. We work with you to design the strategies necessary to reach your goals. Once you have the plan, we will guide you through the execution phase and make sure you get the desired result. 9Failure 9 to Develop Skills It s no secret that Communication is a Skill. Real estate professionals must know the real estate language if they want to build a sustainable career. This is paramount to acheiving your highest potential. Our Communication Skills Coaching will give you the confidence to succeed regardless of the market or the market conditions. 9Lack 9 Of Company Relationship We are committed to a long term relationship with our agents. While most companies focus on the companies bottom line, we know that our success and profitability is a direct result of our agents success and profitability. So, you will never be just an agent in our office. Our intentions is to establish a relationship that will last longer than your career. 9Lack 9 of Company Culture The foundation of our company is built around a culture of coaching and support for our agents. It is relief to know that you have a team of staff and fellow agents that will offer you the resources you need to get over the many obstacles that come with a real estate career. If you want to be the next top producer or just make a decent income, we have the program that meets that goal. 9 9Lack of Life Balance We believe that an agent who is successful in real estate at the expense of a personal life has actually failed. We know how to guide you to a successful career while enjoying the time off you deserve for yourself or potential family. The real estate industry offers a freedom like no other career but you have to set you business up correct from the start. We are here to help you accomplish this. 3 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

4 WHAT IS REAL ESTATE COACHING? The art of following a step by step process that facilitates the performance, learning and development of a top producing real estate professional. Our coaching is about empowering the agent with the resources, support and tools to take their career to the next level. Unleashing one s inner talents to maximize revenue and profits. A collaborative effort where the coach takes a result driven and systematic approach to the enhancement of the agents performance. Our Career Coaching program gives our agents the advantage of living the life they design. REAL ESTATE SALES SOLUTIONS Proven Techniques and Support Systems Custom Built For Your Individual Goals 4 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

5 OUR AGENTS SELL 9AVERAGE X THE INDUSTRY GROSS SALES VOLUME TRANSACTIONS $4,000, $3,000, $2,000, $1,000,000 $0 $1,088,014 $1,800,000 $3,907, GSV TRANSACTIONS CCAR NATIONAL AVERAGE OUR AGENTS CCAR NATIONAL AVERAGE OUR AGENTS It Gets Even Better Our agents earn more income and take more time off to enjoy the things they love to do outside of work. They live balanced lives. 5 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

6 PHASES OF REAL ESTATE MASTERY Real Estate Mastery occurs when you commit to getting more out of life and you take a systematic approach to achieving it. Our proven system is simple and following it provides the breakthroughs you know are possible. - Greg Harrelson MASTERY 5. EXPERIENCE A BREAKTHROUGH 4. BUILD SYSTEMS & STRUCTURE 3. GENERATE MOMENTUM 2. EXECUTE THE PLAN 1. CREATE A BUSINESS PLAN 6 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

7 THE FORMULA FOR REAL ESTATE MASTERY OUR AGENTS RECEIVE MULTIPLE LEVELS OF COACHING AND MARKETING SUPPORT- FREE 99Coaching One on one individual coaching tips Weekly LIVE coaching sessions Weekly coaching calls Quarterly Company Coaching Retreat One on One Business Planning 99Structured Training 90 Day Agent Jumpstart Program Extensive online interactive training for listing and buyers agents Mentoring Program Daily shadowing of top producing agents Role Play with top producing agents Support Daily access to Greg Harrelson & Senior Leadership Accountability Daily activity tracking designed for fast & consistent growth 99World Class Lead Follow Up Systems Sophisticated lead follow up that allows you to FOLLOW UP IN YOUR SLEEP. Smart Technology helps you identify those ready to make a move BEFORE YOUR COMPETITION DOES. Powerful Real Estate content delivered automatically to your database. Designed to position you as the EXPERT to your database. 99 Company Generated Leads Online Market Domination through multiple branded and non-branded websites. Tried and True systems that allow you to get deals right away, instead of investing money before you ve made any. The Result? Higher Quality Leads delivered quickly, allowing for a quicker response time. 99Marketing Video Production We organize and shoot high quality videos that are optimized on the internet to attract more leads and build you up as a Market Expert. We promote you all over Social Media - Exposure attracts business 99Seller Marketing Plans: We create a customized Listing Marketing Plan for you to share with your seller leads. Gain instant credibility once your prospect sees that you actually have a structured plan for getting their property sold. Credibility leads to conversion. 99Buyer Marketing Plan: Buyers have thousands of agents to choose from. Your customized Buyer Marketing Plan features you as an authority in our local real estate market. We showcase your value and help you promote the benefits of working with you as their agent. 99Power of the Century 21 Global Brand #1 Industry Leader in Brand Awareness Century21.com has more website visitors than any other National Franchise Century 21 offers a complete set of Marketing, business support and Income Generating Tools. All Free to our agents. FREE website for all of our agents. 7 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

8 WE BELIEVE IN SUPPORTING OUR AGENTS TAKE ADVANTAGE OF OUR COMPANY PROVIDED STAFFING SERVICES 9Contract 9 Closing Department with a combined 25 years experience. No more dealing with home inspections, lenders and attorneys. Let us push the paper so you can go out and work with more clients. 9Listing 9 Coordinator Saves You Time We input your listings so you don t have to. Again, we want you to have the freedom to work with more clients so you can maximize your income. 9Call 9 Coordinator and Showing Assist No need to worry about setting up showings. Our trained staff does this for you and assures that you and your sellers get feedback after the showings. Saves you time and makes you look like a Star in the eyes of your clients. 9Website 9 Administration Our websites rank higher in Google than any company in our market. We own websites that are ranked at the top for the major real estate search terms. Take advantage of the hundreds of leads that we capture each week. 9Social 9 Media Planning Social Media works when you work it correctly. Let us share with you how to build a powerful Identity over various Social Media Channels. 9Data 9 Analyst We collect and review market data daily. We are committed to offering you the best insight of the market as well as your personal business. Our CFO is available to review your numbers and share with you how you can get to the next level. We make it easy to be a Top Producer 8 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

9 WHAT DO OUR AGENTS SAY ABOUT US? MITCH GAINFORTH CENTURY 21 THE HARRELSON GROUP My entire life I believed amount of hours equals amount of income. Greg and Company have taught me to work smart instead. Rarely do I put more than 40 hours into a work week. However my business has grown by 20% and more year after year. The key is what you do with those hours. KJ JORDAN CENTURY 21 THE HARRELSON GROUP When I started The Harrelson Group 4 years ago I was pretty much broke. I had to get some business going and get it going quick. First thing I had to do was come up with a goal of what I wanted to do. That is usually the easy part, the hard part is figuring out what I was going to have to do to achieve it. This is where Greg came in. He gave me a clear and defined plan of things I needed to do to achieve my Goals. Then it was a full break down of activities during the day, number of contacts, s, etc. This was a huge step that got my business to where it is today and I owe it all to Greg Harrelson. ANA MOORE CENTURY 21 THE HARRELSON GROUP Ever since joining Century 21 The Harrelson Group, they have assisted me in improving my skills as a real estate agent, which has made a huge impact on setting me up for success. I credit Century 21 The Harrelson Group for helping me every step of the way to develop the skills necessary to provide the highest level of dedication, commitment, and service to my clients. 9 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

10 WHAT DO OUR AGENTS SAY ABOUT US? MARK DAYVAULT CENTURY 21 BAREFOOT REALTY The company has helped me stay focused on the things that matter. So many agents get into routines of doing things that have no connection with their production called creative avoidance. The step by step disciplined approach is tried and true. The company has a plan for anyone no matter how much you want to produce, and all you have to do is follow the system, and the results will come. KATE PRENELLE CENTURY 21 BAREFOOT REALTY Since my start here I have received support from many agents in the office. Being a new agent I of course had many questions and found that other agents were quick and happy to help. The communication, energy and team environment create an atmosphere which allows us to be so successful as individuals and as a team. This unique environment is what differentiates us from every other company. I personally have had many successful transactions, which would not be possible without the supportive team around me and I am very thankful to be part of this team. KEVIN COLLINS CENTURY 21 BAREFOOT REALTY The bottom line for most real estate companies is little investment & commitment = a high return on the few deals their agent may or may not produce Barefoot Realty believes that by nurturing their realtors with the absolute best lead sources, training, coaching etc...they help build entrepreneurs with the abilities to fulfill the hopes and dreams for themselves and their families 10 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

11 WHAT DO OUR AGENTS SAY ABOUT US? TARA AYCOCK CENTURY 21 BAREFOOT REALTY Century 21 The Harrelson Group and Century 21 Barefoot have an amazing training program. As a new agent to the company, you get access to a simple program that will produce results if you choose to follow it. To continue to build your skills, there are multiple coaching sessions and role play opportunities offered weekly. Top producers willingly mentor new agents. There is so much opportunity for development and growth you have to experience it to believe it. KATIE AUSTIN CENTURY 21 EXPERT ADVISORS Working with Century 21 The Expert Advisors has been a great experience and the support system here is unlike any other real estate company I have ever worked with. This company offers a high energy environment and lays out a clear and direct path to being successful in real estate, two things that are very important to me. BRYAN HEATHERLY CENTURY 21 EXPERT ADVISORS I have been with Century 21 Expert Advisors for a year and a half and I would not consider working for another company. The support and resources provided by the company are unparalleled. The daily and weekly coaching made available to me has accelerated my business by 5 years. Anyone looking to start a career in real estate would be wise to give the Expert Advisors group a close look. 11 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

12 WHAT DO OUR AGENTS SAY ABOUT US? BRIAN YAGER CENTURY 21 BAREFOOT REALTY Success through work/life balance- After working as a personal trainer for 5 years, I realized that my life was not where I wanted it to be. I d been training some of the Strands top producing agents in the gym for about 6 months when I realized that I can do what they do. So I went and I got licensed as a Realtor. I asked all these agents I was training what my 1st step should be now that I m licensed. Every single agent told me that I needed to go to Greg Harrelson because of the depth of training he gives to his agents... It was coming here, surrounding myself with like minded people, and being challenged daily that I was able to make the necessary changes I needed in my life. TERRI LEE MOORE CENTURY 21 EXPERT ADVISORS Coming to Century 21 Expert Advisors is the best decision I ever made for my professional career. As I new agent, I first hung my license with another company that promised extensive training and a team leader but they fell short and quickly. There is no doubt I would no longer be in a real estate if I had stayed with the other company and that I d be in some 9-5 cubicle somewhere dreaming of a better income. I needed real practice advice and guidance from a coach who was actually selling real estate and selling as a top producer! That s what I have with C21 EA! I m rubbing elbows in the office everyday with top producers as opposed to other offices where agents just come in to use the copier. The accountability, coaching and support team is what I needed to be able to make a living in real estate. And not just a living to pay my bills but a living to accomplish my dreams! 12 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

13 FREQUENTLY ASKED QUESTIONS How is your company different? A: We focus on serving our agents. Our goal is to Empower Our Agents with the Support, Tools and Resources necessary to reach the goals you desire. We have a background in real estate agent coaching and offer our knowledge and experiences free of charge. The bottom line: We are committed to your success. Do I have to set high goals in order to work for your company? A: Your goals are your choice. Our goal is to help you reach the level you want to hit. You tell us the goal and we will help you get there. Rather it is 10 closed transactions or 100+, you get the same support. Do I have to prospect? A: LOL This is probably what everyone is telling you. You may find it interesting to know that there are more agents in our office who DO NOT prospect than actually do. There are so many ways to generate leads and prospecting is just one. Once we sit down and talk, we will design a plan of action that fits your personality. Will I have to work set hours? How many hours do I have to work? A: You will work when you want to. Though we typically hire full time agents, we are here to listen to your goals and desires and help you design a business plan and schedule to achieve it. We work around your schedule. Will I have to spend a lot of money on marketing in order to be a Top Producer? A: NO! We believe in coaching our agents on building a PROFITABLE business. Too many BIG PRODUCERS are focused on their image and forget about the profits. We will guide you in making spending decisions. If you cannot track a great ROI than we suggest you keep your money in your pocket. 13 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

14 FREQUENTLY ASKED QUESTIONS Will you hire someone that is new to the business or is only doing a few deals per year? A: Absolutely! We do not judge a person by the number of transactions they do. As a matter of fact, we do not see agents as numbers. We see agents as people and focus on helping them get what they want out of their business. Why are your agents selling more real estate than the agents at others companies? A: We coach our agents on building an efficient business. We expose them to multiple generating sources and assist in building systems where business flows to them versus having them chase it all the time. Our company websites generate over 450 new buyer leads EVERY WEEK. These leads get distributed to our agents for Free. This is just one of the reasons why they are out producing the other companies. Do you make your agents get up at 5am to workout? A: Believe it or not, I get this question all of the time. The answer is NO. I do not make my agents do anything. I believe agents should have the freedom to make their own schedule and what they do on their own time is their business. As a company, we support our agents in all areas of life. Do I have to be a salesperson to join your team? A: We are not looking for aggressive sales people to join our team. Our mission is to consult the consumer. If you are committed to adding value to buyers and sellers by offering them your knowledge then you are a great candidate for our office. Focus on SERVING, not SELLING! Please take the opportunity to ask us any questions that comes to mind. If you are reading this, its because we believe you may be a great fit to join our office. 14 REAL ESTATE SALES SOLUTIONS A GREG HARRELSON SALES ACADEMY

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