MARKETING LISTING CONSULTATION

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1 MARKETING LISTING CONSULTATION

2 PREPARED EXCLUSIVELY FOR: Joanne Bennett McCoy Ridge Drive Huntersville, NC The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.

3 PREPARED BY: RACHEL LEWIS & NANCY KIRK REALTORS 1030 Assembly Drive, Fort Mill, SC Rachel: / Nancy: /

4 Rachel Lewis 1030 Assembly Drive, Fort Mill, SC Dear Joe and Jessica, Thank you for taking the time to review this package. I have compiled these materials for you so that you will know a little more about me, my team, our services and how they will benefit you. I know that selling a home can be an extremely emotional and trying time, or a very exciting one. My job is to provide you with enough solid information so you can make an honest, informed decision based upon facts not hype. Selling your home is a complicated task, so it is crucial to have every possible advantage you can. Thank you again for your time. Sincerely, Lewis and Kirk Team 1030 Assembly Drive, Fort Mill, SC Rachel: / Nancy: /

5 RACHEL LEWIS Rachel Lewis is a Realtor Broker for Keller Williams Fort Mill in the greater Metro Charlotte area. Rachel has a degree in Business from Pfeiffer University and an Associates in Accounting from Central Piedmont Community College. After 14 years of working for a REIT in the property management industry, Rachel decided to break in to general brokerage. She has a passion for customer service and education. She works hard to ensure that her clients ease through the process of buying and selling and enjoy the experience. Rachel also takes advantage of the many educational opportunities to further her knowledge of the industry and directly benefit her clients. Rachel is a wife and mother of 2 boys and can consistently be found volunteering in the community. She serves her neighborhood as HOA president and pool committee chair and also volunteers for her sons' school and baseball teams. You can find her reading a book, spending time with her family, socializing with friends, watching Downton Abbey or rearranging the decor in her home in her personal time. She is a tried and true professional who will always go above and beyond to support her clients Assembly Drive, Fort Mill, SC Rachel: / Nancy: /

6 NANCY KIRK After a 30-year, award-winning career in sales, marketing and advertising management, Nancy Kirk decided to apply those same basic skills to helping people with some of the most important decisions they will ever make -- buying and selling a home, vacation home, or investment property. Nancy had always dreamed of a career in real estate, but it was far more than some abstract thought. She had been buying and selling real estate on a fairly large scale for herself for many years -- from buying investment property to improve and resale, to taking advantage of a little known tax law that lets you use your IRA to purchase real estate that will produce a steady income stream in retirement (she would love to show you how that's done!). Nancy has been living and working in the Charlotte area (both NC and SC) since 1980, so there isn't much about the area she doesn't know. From the best schools to the best places to shop and dine, Nancy can help make it easy to find the home you'll never want to leave. So whether you're a buyer or seller, homeowner or investor, Nancy Kirk is ready to put a lifetime of sales and marketing experience to work for you! 1030 Assembly Drive, Fort Mill, SC Rachel: / Nancy: /

7 MARKETING STRATEGY

8 PROFESSIONAL PHOTOGRAPHY and VIDEO

9 PROPERTY SPECIFIC WEBSITE AND BLOG

10 INTERNET MARKETING EXTENDED MARKET REACH When you list with me, we ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

11 PROPERTY FLYERS

12 EXTENDED MARKET REACH

13 TECHNOLOGY DRIVEN MARKETING Your Property Virtual Tour will be loaded on YouTube for Online Marketing Exposure.

14 WEBSITE EXPOSURE

15 We are also on Google+, Instagram, Twitter, Pinterest and Blogger. We use these channels to constantly promote your listings and make contact with active and passive buyers. Using keywords and social media, we increase the search engine optimization helping to give your listing a strong internet presence SOCIAL MEDIA

16

17 WHY KELLER WILLIAMS Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America. Our phenomenal growth is only part of the story: Largest independent real estate franchise A network of over 109,000 real estate consultants 700+ offices in the US and Canada (50 Major Markets) Excellence in cutting-edge real estate training, real estate coaching and real estate education Most Innovative Real Estate Company Inman News

18 WHY KELLER WILLIAMS Technology Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty s My Listings, My Leads philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property. Teamwork Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible. Knowledge Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It s what prepares me to provide you with unparalleled service. Reliability Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve. Track Record I m proud to work for the fastest -growing real estate company in North America and the third-largest real estate company in the United States. It s proof that when you offer a superior level of service, the word spreads fast.

19 Keller Williams Realty has offices across the country and worldwide. WHY KELLER WILLIAMS

20 Keller Williams Fort Mill continues to beat the market month after month. WHY KELLER WILLIAMS

21 WHY KELLER WILLIAMS

22 WHY KELLER WILLIAMS Keller Williams Realty is the Largest Real Estate Company in the United States by agent count.

23 CONSUMER- CENTRIC.com

24 KELLER WILLIAMS AWARDS & HONORS

25 MARKET STATISTICS

26 INFORMATION SOURCES USED IN HOME SEARCH

27 VALUE OF WEBSITES

28 WHAT BUYERS WANT MOST FROM THEIR AGENTS

29 HOW BUYERS FOUND THEIR AGENT

30 PRICING

31 PRICE RIGHT ATTRACT BUYERS Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

32 PRICING MISCONCEPTIONS The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

33 PRICE AHEAD OF THE MARKET

34 PRICE AHEAD OF THE MARKET

35 PRICE RIGHT TIME ON THE MARKET WORKS AGAINST YOU

36 To get your home sold for the most money in the least amount of time, we have to price it in the market. WHAT SELLS PRICE RIGHT

37 PRICE COMPETITIVELY THE FIRST 30 DAYS ARE CRITICAL

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