Selling your home. Your guide from consultation to closing. Benjamin Jones

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1 Selling your home Your guide from consultation to closing Benjamin Jones BenjaminJonesRealtor.com 1350 Lagoon Ave S #900 Minneapolis MN 55408

2 The Path is Easy About Me About You Keller Williams Real Estate Professional Timeline of a Sale Prepare Your Home Determine a Fair Market Value - Pricing Strategy Staging & Photography Marketing Strategy Showing Your Home Path to a Successful Closing Testimonials

3 About me I'm a Minneapolis transplant from Pittsburgh, and I fell in love with this city by cycling and running its trails, sailing Lake Harriet, and getting involved in its thriving arts community - particularly my work with Minnesota Opera. I attended the University of Minnesota for a BA in History - I love research. This means I'll search through all the information for you first and present your best options based on what I've learned about you. I lived in Cairo, Egypt for 2 years, studying, working, and rowing on the Nile - I love adventure and a challenge. When we find you the perfect home, I won't hesitate and I'll work diligently until the day of closing. Architecture, urban planning, and interior design are a few of my passions - a new home is much more than a house to me and I'll make sure that it is truly a right fit and a win-win. I love the latest technology, and I even teach classes to other agents on a weekly basis. With alerts, documents that can be e- signed, wireless entry into properties for sale - and more, you'll always be connected to me and the latest tech tools will ensure a quick and smooth process. We are not alone in this process - Keller Williams agents help each other, they don't compete with each other. If there's something I don't have expertise in during our search, you can rest assured that I'll bring in an expert to help. Loyalty and trust are paramount with my friends and family - you'll have my complete attention and I hope you'll be my clients for life. Referrals are the life blood of my business - my business only thrives by earning your trust. Benjamin Jones, Realtor

4 About You As your Realtor, what do you expect from me? Do you have special concerns about selling? Why did you originally buy the property? What do you like best about the area? How much do you owe on your mortgage? How long have you lived at this address? Why are you selling this property? What is your time frame for making a move? What are your plans if the property does not sell? What improvements have been made to the home? Do you have a bottom line price you would accept for this property?

5 Keller Williams

6 Keller Williams Through May, the Twin Cities market is up in units sold 4.8% My office is up 23.7% New listings taken are down in the Twin Cities 2.7% My office is up 15% Keller Williams Realty, Inc is an Austin, Texas-based real estate franchise company with over 78,000 real estate agents, operating in more than 695 market centers - offices - across the United States & Canada. In 2012 Keller Williams opened their first market center outside of North America & continues to expand rapidly. Keller Williams was founded in 1983 by Gary Keller & Joe Williams with the mission: To build careers worth having, businesses worth owning & lived worth living.

7 Real Estate Professional Choosing a Realtor Comfort - Technology - Communication - Networking Abilities - Ethics - Negotiating Skills - Ambitious & Professional Marketing Details of a Listing Contract Price & Terms of Sale - Real Estate Commission - Multiple Listing Service - Duties of a Listing Agent - Sellers Property Disclosure - MLS Input form - Showing information Home Security Supra Electronic Lock Box - Verifying identity of Showing Agent - Qualifying Buyers from Sign Calls

8 Timeline of a Sale Competitive Market Analysis 3-14 Days Marketing 1-60 Days Negotiation 1-7 Days Closing Days Seller Counseling Data Collection & Analysis Determining -Goals & Timetables -Marketing Price Range -Potential Proceeds -Closing Costs -Staging & Repairs -Truth in Sale of Housing -Sewer Compliance Listing Agreement Disclosure Statement Showing Procedure Multiple Listing Service Realtor s Tour For Sale Sign - with info box Sales Brochures Internet Marketing 350+ Sites -including Zillow, Trulia, Edina Realty, CBBurnet, KW.com Realtor Networking Must be sold twice Neighborhood Doorknocking & Mailings Feedback as scheduled Offer Writing Offer Presentation -Purchase Agreement -Earnest Money & Terms -Estimate of Proceeds Buyer PreApproval letter Acceptance Counter Offer Rejection - or - Signed Agreement Buyer Inspection Contingency Removals Buyer Loan Application -Verification of Income, Credit, Closing Costs & Downpayment Seller Locates Abstract or Title Title Company updates Abstract or Creates new Registered Property Abstract Subject to Appraisal & Inspection Submission to Underwriter Sellers have final Readings & Change Utilities Keys & Lockbox Adjustments to Strategy, Marketing & Price on predetermined schedule Buyer: Certified Check, Insurance & ID Seller: Keys, Garage Openers & Codes

9 Prepare Your Home Home Polishing Pre-listing consult is provided to all clients. Including showing tips for maximum impact. Simple Repairs Decorating & cosmetic improvements inside & out can make a huge difference. First impressions are the only ones we get! Details Identify major areas of concern. Depersonalize Allow others to remember the home & not your personal items. Professional Organizer & Interior Designer If needed, this person can assist & give recommendations for preparing your home to show in the best possible light to maximize your potential sale.

10 Determine Fair Market Value Evaluate Current Market Trends The market can only be interpreted, not changed Reason v Emotion Reason makes us think - Emotion makes us act Methods used to Determine Fair Market Value Taxable Market Value - Competitive Market Analysis - Appreciation & Improvements Dangers of Pricing Too High Dropping your price to chase the market - Risk of losing valuable time - Risk of becoming market worn

11 Pricing Strategy

12 Staging & Photography

13 Marketing Strategy Market Pre-Listing Word of mouth - Networking - Social Media Outreach - advertising to local agents - pre-listing one time showings Photography Professional photos with descriptions posted on the MLS - Full photo slideshows on 350+ websites - immediately marketed in flyers, s & social media Market to Real Estate Industry Highlighted at Keller Williams weekly sales meeting - Networking meetings - e-cards to database of area realtors Realtor Open House, 1st Tuesday 11am-1pm - get feedback & create buzz Market to Public MLS feeds public listing to all area real estate websites - Broker Reciprocity - National real estate website partners, over Optimized in Google search & other search engines - personal website & social media - marketing e-cards to complete database - flyers & doorknocking in the neighborhood For Sale Sign Yard sign - Directional Signage - Brochure Box - Open House information

14 Marketing Strategy - continued - Open House Realtor Open House - Catered meal to maximize attendance for industry professionals. Held the 1st Tuesday of the listing Public Open House - a plan will be customized to best suit your needs Custom Marketing Package Full color brochure to be available at the home for showings Home highlights brochure for information box, neighbors & visitors Continually Market Your Home Follow up with sign & internet calls - obtain feedback from all visiting agents - reverse prospecting to find agents - help overcome agent & buyer objections Communication Provide feedback directly from the agents who show it & from open house guests Keep an open dialogue with you regarding market updates Behind the scenes I am communicating with all showing agents & agents who have searches in the area - this is constant

15 Showing your home SUPRA Electronic Lockbox Tracks all activity - verifies agent Book-a-Showing Only licensed agents can schedule an appointment through the online system or by calling me directly Buyers agent must be given prior permission to show your home Showings One hour window is given to allow flexibility - showings only occur at times & days that are specified Feedback and Communication Showing Agents will provide feedback & will be given continuous communication pertinent to your home Feedback will be given to you via or voic

16 The path to Closing Evaluate Offers I will be present for all offers to negotiate on your behalf & discuss options I will evaluate the buyer & verify information for the lender I will negotiate the best possible price & terms to meet your needs Plan for Closing I will manage all elements related to a successful closing including: Inspection results & negotiations - Appraisal - Mortgage Commitment - Contingency removal - Title Evidence - Walk through date & time - & many other details! Coordinate & Attend Closing Schedule for date & time convenient for you & your needs Answer questions & complete all necessary documents Ensure accuracy & understanding

17 Testimonials Ben helped us find our perfect home. He was very knowledgeable, and when encountered with questions outside of his expertise, he thoroughly and efficiently researched to lead us to the right answers. He was able to gauge what was important to us even before we were aware of it. Highly recommended! Carolina My husband and I chose Ben as our realtor to find our first home. He was very patient with us and always available for showings when we requested--sometimes within the next hour! He provided great advice to us, as many of the 'ins and outs' of real estate were foreign to us both. We have and will continue to recommend him to friends and family. Kate & John My wife and I could not have been happier with our overall experience with Ben. I really appreciated the personal time he put into each showing, which meant that we really only saw properties that fit our criteria and were high-quality in our price range. I'm recommending him to anyone. Andy My husband and I had the most wonderful experience working with Ben as our realtor last year. We were in the middle of wedding planning, getting married, honeymooning and trying to find/buy our first home all at the same time. Needless to say we were looking for a realtor we could depend on to learn who we were, what we wanted and be able to show us options that fit our lifestyle, preferences, and budget. Ben not only took the time to really get to know what we were looking for in a home, he also did his homework and only showed us properties he had already previewed on his own. This was a HUGE benefit to us as we were shown only homes that were all viable options -- in this way he did not waste any of our time during this busy phase in our lives. He was very good at asking us questions that helped us think about things we may not otherwise have considered, and he provided market insights that were helpful in making final decisions. Never once did we feel pressured-only supported 100%. Danielle

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19 Where s your dream home?