A MESSAGE FROM JERRY REECE

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1 A MESSAGE FROM JERRY REECE Dear Seller, First, we thank you for this opportunity to work together to sell your home. It is an important responsibility, and we appreciate your trust in Reece & Nichols. Our vision is to create and deliver a remarkable home buying and selling experience, and we are committed to that vision during this business relationship with you. As the largest real estate company in the Kansas City region and a proud member of HomeServices of America (A Berkshire Hathaway Affiliate), we have a unique business model that leverages the collective Center of Influence of nearly 2,000 sales associates in the Kansas City region. What does that mean to you the seller? Through our unique buyer-seller match platform, we are able to collect registered buyers, identify the right buyers for your home and instantly notify these buyers that your home is on the market. As a home seller, don t you want as many agents and qualified buyers as possible to be aware of your home? COLLECT Home Match is the Reece & Nichols collection point for registered buyers and at any given time, with more than 30,000 buyers registered and active in their personalized home search account. The probability of finding the right buyer for your home, and frankly our ability to deliver a remarkable experience, dramatically increases when so many agents are registering their buyers in Home Match. IDENTIFY Ask your agent about a custom Potential Buyers report. This report taps into our buyer database to identify registered buyers looking for a home similar to yours. NOTIFY Finally, Listing Alert sends an instant notification to registered buyers and their agents. This completes the buyer-seller match platform by sending information on your newly listed home to buyers actively looking for a home with similar criteria. With more than 1 million user sessions monthly, ReeceAndNichols.com is Kansas City s real estate search engine. Your home will be featured on ReeceAndNichols.com, and you can talk to your agent about the value of adding additional photos and comments. Your property will also receive global exposure through our digital distribution sites and our partnership with Leading Real Estate Companies of the World. For added home selling convenience, your Reece & Nichols agent will register you for a Home Match Account customized for you to view marketing activity on your home. Your password-secured account will become your home selling portfolio, collecting the information critical to your selling process including Web exposure, additional marketing and showing feedback. We hope you find that professional and knowledgeable sales associates combined with state-of-the-art real estate technology and tools result in a remarkable home selling experience. Jerry Reece CEO Linda Vaughan President Last Updated 02.13

2 ONLINE TOOLS Guarantee of Satisfaction With your agreement, I will pursue a marketing and financing plan to provide you exceptional service and superior results. If, at any time, you are not satisfied with my services, I will terminate our agreement with 48 hours written notice. I am so sure you will be satisfied...i guarantee it! On-going pricing analysis Marketing plan Home enhancements Property promotion Broker promotion Monthly updates Pre-qualified prospects Purchase Agreement and Closing procedures Seller s cooperation Sales Associate Date Broker Date Client Date Last Updated 01.12

3 ONLINE TOOLS Reverse Prospecting and Listing Alert Selling a home is all about exposure getting your listing in front of as many people as you can as many times as you can. The greater the exposure, the greater the likelihood that your listing will be sold faster and for a better price. With nearly 2,000 agents across the metro area, our Reece & Nichols agents are working with more qualified buyers than anyone else. That means more qualified buyers that may be looking for a home just like yours. With Reverse Prospecting, your Reece & Nichols agent can quickly and more easily network with these agents to make a buyer match for your listing. Once you have listed with us, your Reece & Nichols agent can begin the process of getting your home in front of our prospective buyers with our exclusive Listing Alert program. Buyers in our Home Match program and their agents will be notified that your home is now available, beginning the important process of increased exposure for your listing. Identify qualified buyers throughout the Kansas City region looking for a home like yours Provide instant targeted notification with the ability to preview your home Increase buyer ability to preview new listings and find the right home Deliver a fast, easy, and convenient home buying experience Offer qualified, enhanced and timely exposure for sellers Last Updated 02.13

4 ONLINE TOOLS Home Match for Sellers features include: View full property details and photos of your listing as it appears on ReeceAndNichols.com See online statistics for your listing including interactive traffic graphing Receive instant notification when new showings, feedback and open houses are available for your listing Review feedback from prospective buyers who have actually toured your home Track the marketing efforts of your agent View past and future open houses Experience one-stop integration with Home Match s buyer tools for sellers that are purchasing a new home Last Updated 02.13

5 MARKET FACTS & TRENDS MyNeighborhood The exclusive Reece & Nichols MyNeighborhood Report is the most comprehensive way to report valuable real estate trend information. Complete with a market summary page and direct links to property detail pages on ReeceAndNichols.com, the MyNeighborhood Report provides information to help you track market activity in your neighborhood. Interactive Neighborhood Map Market Snapshot Market Price Trend Home Sales by Price Range Property Detail (For Sale, Pending and Sold) MyNeighborhood Trendgraphix Knowledge of the marketplace is what sets Reece & Nichols agents apart from the competition. Trendgraphix is a data aggregation tool available exclusively to Reece & Nichols offering valuable facts and trends not currently found on MLS. Trendgraphix reports represent not just a snapshot of the current market, but trends occurring over the past year and includes: Listing comparison by Price (For Sale, Pending and Sold) Average Days on Market Sold vs. List Price Ratio Absorption rates Trendgraphix Exclusive programs offering quick and accurate market information Last Updated 01.12

6 HOME WARRANTY PLUS Reece and Nichols has partnered with Kansas City s service leader, A.B. May, to provide buyers and sellers the protection they deserve. The Power of Plus We're proud to place a Warranty on every listing at no charge. The HomeWarranty Plus program through A.B. May protects you throughout the listing term, giving you the peace of mind that with one phone call you can schedule a repair and keep your home on the market. Free seller coverage includes: Pre-exisitng conditions Coverage and support on items identified during mechanical inspection 15-point HVAC inspection and half-price maintenance at the time of contract 24-hour emergency service, 7 days a week, including holidays Trade call fee $95 For buyers, the $449 Warranty includes: 13 months coverage HVAC systems Faucets/Humidifiers/Hose Bibs/Drain Line Cleaning Sewerline cleaning to the property line Recapture and disposal of refrigerants 24-hour emergency service, 7 days a week, including holidays Trade call fee $75 All Home Warranty Plus customers can take advantage of special discounts through our partnership with A.B. May surpassed my expectations today! Along with the help of the best sales rep in Kansas City, thanks Joe Gurera. No other warranty company can compare. - Leawood Agent With one phone call and a $95 service fee, A.B. May discovered the mother board on the oven was not working. It was quickly replaced, the transaction closed and the the buyers and sellers were all delighted. Thanks A.B. May! - West Agent We had two A.B. May techs out the same day - one for the furnace and one for the water heater. I was very impressed with their professionalism, courtesy and the quality and speed of the work. It was worth the call and service fee. - Home Seller Last Updated 02.13

7 ONLINE TOOLS Putting your listing where online real estate searches start, not where they stop Since over 90% of home buyers start their home search on Google that is why Reece & Nichols has committed marketing resources and efforts to make sure that home buyers find your listing on ReeceAndNichols.com. Indicates organic power clicks Indicates pay per click. Impacts less than 5% of traffic. Google reaches 22M+ people a month who have researched real estate information online (MRI) 75% of searches for home for sale are conducted on Google (Hitwise) 66% of searches for realtor are conducted on Google (Hitwise) YouTube reaches 9.2M people a month who have researched real estate information online (MRI) Last Updated 04.12

8 ONLINE MARKETING Your home is featured on other Brokers websites throughout the city, country and world. Reece and Nichols is committed to maximum exposure for your home, that is why it is featured on hundreds of websites. Although 90% of buyers already live within the Kansas City area, your home will be featured on local broker sites as well as nationally respected broker sites throughout the country and around the world. Property Detail page on ReeceAndNichols.com Internet Data Exchange (called IDX, this allows your listing maximum local exposure by posting on local broker sites through Heartland MLS) 90% of Reece and Nichols buyers already live within the Kansas City area. Internal Buyer/Seller Match Leveraging Reece and Nichols Marketing and Technology Agent Tour Office Sales Meeting HomeMatch Agent Tour + HomeMatch Reverse Reverse Prospecting Prospecting Listing Alert Media rich promotions for ReeceAndNichols.com Media Rich Promotions for ReeceAndNichols.com Although 10% of buyers may come from outside the Kansas City area, most are pre-assigned through a corporate relocation agreement. Fortunately, Reece and Nichols is very connected in the relocation arena. HomeServices of America (the second largest real estate company in the United States) places reciprical links on more than 25 large broker sites in major markets throughout the United States. 465 sites in 48 states 465 sites in 48 states throughout the country 21 sites in 14 countries around the world Leading Real Estate Companies of the World (LeadingRE.com) is a collection of over 500 of the finest residential real estate firms around the world, producing more annual home sales than any other real estate network. LeadingRE.com connects buyers and sellers to local market-leading companies with powerful global connections and the highest commitment to competence, service and integrity. Last Updated 07.12

9 MARKET SHARE Consistently Ranking #1 for 12 Years and Counting Reece & Nichols is the most recognized real estate company in the Kansas City area. Consistently ranked #1 by leading publications, selling 14,107 homes last year totalling $2,977,252,370 in volume. TOP AREA RESIDENTIAL REAL ESTATE FIRMS (RANKED BY 2012 GROSS SALES) Rank Company Name Address Website Reece & Nichols Granada Ln. Leawood, KS Better Homes and Gardens Real Estate Kansas City 8101 College Blvd., Suite 130 Overland Park, KS Realty Executives of Kansas City Ash St. Leawood, KS Keller Williams Realty Partners, Inc Metcalf Ave. Overland Park, KS Keller Williams Realty Key Partners LLC 4200 Somerset Drive, Suite 101 Prairie Village, KS Keller Williams Realty Diamond Partners Inc S Mur-Len Road Olathe, KS Platinum Realty 9225 Indian Creek Parkway, Suite 1150 Overland Park, KS Re/MAX Innovations 3200 NE 83rd Street Kansas City, MO Crown Realty Inc E. 151st St., 102 S. Silver & S. Harrison Drive Olathe, KS Keller Williams Realty Platinum Partners Inc N.E. Windsor Drive Lee s Summit, MO GROSS SALES 2012 $2,977,252,730 $2,267,807,162 $1,063,535,500 $789,851,574 $488,215,559 $413,260,742 $295,017,947 $232,819,818 $270,769,396 $180,517,317 $247,391,061 $174,630,184 $234,958,331 $131,225,427 $201,895,782 $133,313,543 $189,446,556 $156,570,000 $171,036,846 $129,641, PROPERTIES SOLD AGENTS OFFICES FOUNDED 14,107 1, , , , , , , , , TOP LOCAL EXECUTIVE(S) Jerry Reece, CEO David Cooper, President Stephen Summers, President Judy Johns, Operating Principal David Conderman, Operating Principal Larry Kueser, Operating Principal Scott DeNeve, CEO & President Eddy Salor, Broker & Owner Gary Hosack, President Mark Wilkinson CEO Last Updated 03.13

10 WORKING WITH A REALTOR Why You Should Work With a REALTOR REALTORS are trained in all aspects of the real estate transaction, from pricing and marketing, to closing and legal documents. Working with a REALTOR can save you time and frustration throughout the buying and selling process. A REALTOR brings valuable expertise to the table, ensuring a smooth and successful transaction. Here are some reasons it pays to work with a REALTOR. You ll have an expert to guide you through the process. Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. Get objective information and opinions. REALTORS can provide local community information on utilities, zoning, schools, and more. They ll also be able to provide objective information about each property. A professional will be able to help you answer two important questions: First, will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell? Find the best property out there. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR to find all available properties. Benefit from their negotiating experience. There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required. Property marketing power. Real estate doesn t sell due to advertising alone. In fact, a large share of real estate sales comes as the result of an agent s contacts through previous clients, referrals, friends, and family. When a property is marketed with the help of a REALTOR, you do not have to allow strangers into your home. Your REALTOR will generally prescreen and accompany qualified prospects through your property. Real estate has its own language. If you don t know a CMA from a PUD, you can understand why it s important to work with a professional who is immersed in the industry and knows the real estate language. REALTORS have done it before. Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. And even if you ve done it before, laws and regulations change. REALTORS, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical. Buying and selling is emotional. A home often symbolizes family, rest, and security - it s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. And for most people, a home is the biggest purchase they ll ever make. Having a concerned, but objective, third party helps you stay focused on both the emotional and financial issues most important to you. Ethical treatment. Every member of the National Association of REALTORS makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a customer of a REALTOR, you can expect honest and ethical treatment in all transaction-related matters. It is mandatory for REALTORS to take the Code of Ethics orientation and they are also required to complete a refresher course every four years. Courtesy and Copyright the National Association of REALTORS Last Updated 09.12