AGENT DEVELOPMENT VNET RESOURCE CENTERS MOST LIKEY USE WATSON REALTY NOT SURE VANGUARD REALTY REMAX

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2 AGENT DEVELOPMENT Vanguard Sales Partners have access to our unique Pro Series agent development program. Pro Series features two education tracks; the Elite Realtor Network for Sales Partners with more than five years experience and over $5,000,000 of production in each of the last three years and the Market Movers for agents who aspire to reach new heights. The Market Movers group features seminars and classes conducted by some of our top selling Sales Partners to provide market centric sales information, and also utilizes materials developed by top producing agents in the Leading Real Estate Companies of the World organization. You can rely on the material being freshly designed to help you be at the top of your game. Take your career expertise to a new level. Pro Series classes run throughout the fall and winter months when you have the time to learn new techniques. CONSUMERS SAY THIS IS T MOST LIKEY USE VNET VNET is Vanguard s proprietary back office solution for Vanguard Sales Partners. Find answers, obtain forms, monitor your career and business. Because we wrote the program instead of using a national one size fits all solution, VNET is easy to use and meets all of your needs. VNET is divided into two sections My VNET and My Vanguard. MY VNET is password protected and has the information you will need to know for your business. My Vanguard is your gateway to the resources available, from on line forms to ordering supplies over the Internet. 25% 20% 15% 10% NOT SURE WATSON REALTY VANGUARD REALTY REMAX In addition to My VNET and My Vanguard, there is also direct access to our Concierge, The Leading Real Estate Companies proprietary site, news bulletins and company announcements. VNET enables our agents to stay connected to Vanguard and their business without having to come to the office. 5% 0% RESOURCE CENTERS Vanguard operates two different types of real estate facilities. We have traditional offices and Resource Centers. Resource Centers are unmanned offices strategically located throughout Greater Jacksonville and available to our Sales Partners 24 hours a day, 7 days a week. Each Resource Center has conference rooms, hotel desks, high-speed Internet access, and a multi-function office machine. Vanguard Sales Partners find our Resource Centers to be of great help. Sales Partners can meet customers and transact business throughout the North Florida area saving time and adding to the customer s confidence in the Sales Partner and Vanguard.

3 MORE ANNUAL U.S. U.S. HOME SALES VOLUME THAN ANY REAL ESTATE FRANCHISE Volume shown in in billions of of dollars Source: Source: Data Data based based on on published REAL REAL Trends Trends Metrics Metrics and and LeadingRE affiliate affiliate survey survey E HE THE COMPANY THEY THEY WOULD $400 $400 $350 $350 $300 $300 LeadingRE LeadingRE $369 $369 RE/MAX RE/MAX $309 $309 COLDWELL BANKER COLDWELL BANKER $301 $301 COLDWELL BANKER COLDWELL BANKER PRUDENTIAL PRUDENTIAL ASSIST 2 SELL ASSIST 2 SELL KELLER WILLIAMS KELLER WILLIAMS LIFESTYLES LIFESTYLES $250 $250 $200 $200 $150 $150 $100 $100 $50 $50 $0 $0 CENTURY 21 CENTURY 21 PRUDENTIAL PRUDENTIAL $180 $180 $178 $178 KELLER-WILLIAMS KELLER-WILLIAMS $104 $104 ERA ERA $50 $50 GMAC GMAC $45 $45 SOTHEBY S SOTHEBY S $38 $38 REALTY EXECS REALTY EXECS $29 $29

4 LEAD GENERATION Having an effective program to generate and capture leads helps Vanguard Sales Partners generate more sales and capture more listings. Our internet lead generation program is well conceptualized and is a proven lead generator. Internet customers are all different ages and find their information in different places on the Internet; the only constant is that they are most likely to find the site they use by going through a search engine, such as Google. Sales Partners listings are placed on over 20 sites including Realtor.com and trulia.com, but merely having inventory on a site however, is not a guarantee that consumers will actually see it. Insuring that buyers actually view your property requires optimal display positioning on major real estate sites. All Vanguard listings are enhanced in the Realtor.com Showcase Property Program and trulia.com s enhanced listing program. When you have completed Vanguard s Concierge Program, we have seen increases of as much as 300% in consumer contact through these sites. Finally, we drive the lead directly to you, thus maximizing opportunities directly to you rather than to a corporate relocation program. Through our affiliation with Leading Real Estate Companies of the World, listings reach over 700 of the largest most professional real estate companies in the United States and 35 foreign countries. Leading RE is a network of over 170,000 member agents and six of the ten largest brokerages in the country. This enables our Sales Partners to reach customers that other agencies simply do not receive. Our affiliation with Leading RE enables your listings to be found on the website of the best brokers in the country. Vanguard s ad in the Real Estate Book is published in the spring and summer months. When you have a listing that corresponds to our publishing dates, we will advertise your listing in the Real Estate Book at no charge to you. The Real Estate Book is the most widely distributed real estate magazine in our market and is an important tool to many sellers who value print advertising. Additionally, we can offer our Sales Partners special pricing when they place their own ads in the Real Estate Book. In luxury real estate the name that stands above all others is Luxury Portfolio. Luxury Portfolio is the marketing arm for Leading RE s top end real estate. With Luxury Portfolio, Sales Partners enjoy below market costs and provide Internet exposure in 200 countries while converting listing information into 9 languages. LEAD GENERATION

5 Luxury Portfolio enables our Sales Partners to expose their listings in: The Wall Street Journal: US edition, European edition, Asian edition Architectural Digest Veranda Robb Report Forbes Life Wine Spectator Finally, rather than providing our Sales Partners with a page on the Vanguard site we provide each Sales Partner with their own customized personal website with URL. Complete with IDX technology, streaming data and clear clean graphics most of our Sales Partners find they no longer need to pay an outside vendor to obtain the web presence every agent needs. Lead generation and lead capture is critically important to every real estate agent and selecting a company that excels in this arena can be a huge asset. Few prospective purchasers inquire about a specific property with only one agent. We want you to be the first agent to receive the lead; making contact with the customer first means a greater likelihood of success. LEAD CAPTURE Vanguard provides our Sales Partners with two unique programs to insure first opportunity to capture a customer. For each of your listings on our website we provide Talk With Me Now. This unique service enables a prospect to type their phone number into the webpage and be put in immediate contact with the listing agent. This push to talk technology not only helps our Sales Partners capture buyers, it is also an impressive feature to sellers who are in the process of selecting a real estate professional. VText is Vanguard s highly innovative lead capture program. Each Vanguard residential listing has a VText sign in the yard that invites the consumer to text for information. When this happens, the consumer receives information about the property being viewed. Assuming the prospect has an Internet enabled phone, the prospective client can receive a link to the property detail page on the Vanguard website. Most importantly, you receive the customer s phone number and the property s address so you can immediately call them and capture their business. LEAD CAPTURE

6 PRODUCT ADVERTISING Our Sales Partners know that having the right printed materials can make a big difference in securing a valuable listing. The right printed materials can also make the difference between selling and losing a sale. That s why at Vanguard, we start by taking highly flattering property photos then send them to our Marketing Department and create outstanding marketing. Sales Partners can order whatever they need over the Internet using the VNET Marketing Center. This means they don t have to interrupt their business day to meet photographers, go see printers, or pick up copy. We do it all from personal brochures and seller booklets, to four page property fliers to place in listings. Vanguard handles everything inexpensively even in small quantities. AGENT DEVELOPMENT The reason Vanguard Sales Partners exceed their peers is a direct result of our developmental programs and training. Vanguard has numerous programs that assist our Sales Partners develop new fields of expertise and increase their income and career satisfaction. CLIENT BUILDER Client Builder is Vanguard s exclusive program that enables Sales Partners to maintain valuable listings, move into new markets, attract qualified purchasers and earn additional income. Client Builder is a property management program designed to enable successful agents to manage several rental properties that are generally listings that are not desirable in the present market. By managing this listing the agent maintains control of the property and will, more often than not, have the opportunity to sell the house at a later date. The customer who rents this listing establishes a relationship with the Sales Partner, frequently consulting with the Sales Partner when they decide to purchase. This, in essence, creates two transactions. Sales Partners do the field work for the listings and Vanguard handles all escrow, owners statements, vendor payments and tax reporting. A manager is on staff to advise the Sales Partner if unfamiliar circumstances occur. Vanguard becomes the voice of experience to resolve issues that may occur. Vanguard Sales Partners participating in Client Builder manage over 400 properties and generate over $600,000 of property management commission income annually while increasing their sales income.

7 PRO TEAM Some agents find they become so busy they need assistants or team members to help service their business. Vanguard serves as the teams expert and has written our exclusive Pro Team program for starting and successfully managing a team. We provide contracts between team leaders and team members, offer procedures and a training program for the team leader to use while mentoring the team member. We also help recruit team members. Interested in developing your own team? There is no better place to be than Vanguard Realty. RELOCATION With over 170,000 agents in our network, Vanguard is the Premier Agency that offers more broker-to-broker relocation business. With a full time Director of Business Development, and the best network in the business, relocation is definitely an asset for those agents who qualify and would like to participate. AGENT PRODUCTIVITY/ CONCEIRGE SERVICES Full time real estate agents need answers not just materials. That s why we created Concierge Service. Concierge Service is responsible for insuring that every Sales Partner receives the benefits of the many assets offered by Vanguard and designed to increase your business. The Concierge will assist you in setting up websites, maximizing your Internet exposure, obtaining no cost marketing, and establishing your own identity program. Concierge Service is available to you free of charge. Our Sales Managers are trained to work with the Concierge to help you develop business and marketing plans, establish budgets and bring an integrated effort to helping you grow your business. Have you ever felt that you were leaving something out or not getting everything you should from the money you invest in your business? You need to experience Vanguard s Team Approach. When new Sales Partners join Vanguard, they are frequently amazed how our program helps them succeed and ultimately leads to their success.

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