We List Your Property, Properly. Hawai i Life Real Estate Brokers Listing Presentation

Transcription

1 We List Your Property, Properly. Hawai i Life Real Estate Brokers Listing Presentation

2 Smart Marketing. Solid Representation. Hawai i Life Real Estate Brokers focuses on results. Our foundations of Smart Marketing and Solid Representation work to connect buyers and sellers in Hawai i, and around the world. Smart Marketing means we promote your property in ways that are responsive to changing markets and homebuyer trends for maximum results. Solid Representation ensures that Hawai i Life agents and principals look after your interests without compromise.

3 SOLID REPRESENTATION We Represent YOU Representing both a buyer and a seller requires a compromise of service. Your interests and selling your property are at the center of everything we do. Interests Your Agent Privacy Escrow Coordinator YOU Disclosure Partners Other Hawai i Life Agents Negotiations

4 Find the Buyers We know where buyers are looking. Hawai i Life marketing directly addresses these key exposure points. Where did buyers find their home they purchased in 2014? 43% Internet 33% Real Estate Agent 9% Yard Sign/Open House Sign 6% Friend/Relative 5% Home Builder 3% Directly from Seller 1% Print Ad 92% of buyers in 2014 used the internet in some form to search for a home. Increasingly buyers are using the Internet as their first step in the home search process. 43% of buyers first looked online for properties for sale as their first step. Source: NAR Profile of Home Buyers and Sellers, 2014

5 We are Hawaii s #1 Real Estate Search Engine. Hawai i Life listings are viewed 420% more than non-hl listings as a result of a boost in our search algorithm, bringing even more qualified buyers to your listings. 270K Avg. Monthly Visitors 8MIN Avg. Search Time 60% Unique Visitors 83% of buyers rated photos and 79% of buyers rated detailed information about properties for sale the most useful website features. source: NAR Profile of Home Buyers and Sellers, 2014

6 SEO The Best Search Engine Marketing in Hawai i. receives vastly more traffic with longer visits and more page views than the competition. Expert In-House Web Marketing We know how to drive massive web traffic to our network of websites. With ongoing promotion to stay at the top of all rankings by our in-house Search Engine Marketing team, offers unparalleled global exposure for our listings. Organic Search Placement! Organic search engine placement is simply the most effective website lead-generator. We do invest in Pay Per Clicks and sponsored advertising, but statistically organic placement yields more (and better) traffic. is actively promoted and optimized for an ever-increasing list of organic search results. 2.9M Total # of Visitors in K Promoted Keywords 27.5K Highest # of Daily Visitors in Avg. Page Views Per Visit Google search showing Organic Authority Listing

7 Massive Exposure 80% Out-of-State Traffic 13.3% International Traffic Agents Offices Avg. Monthly Visitors to 270K 1.6M Google Traffic to in % More Views to Hawai i Life listings vs. non-hl listings on 14.8K # of Leads Generated on in # of Websites Listings are Syndicated to 184K Marketing Subscribers 16.2K Facebook Reach 22M Hawai i Life HGTV Viewers

8 Google Loves Since 2011, Google has delivered an average 6X more organic traffic to than our nearest competitors. These graphs show organic traffic from Google.com from January December % vs. Kauai Competition 8.5% Coldwell Banker Bali Hai Realty 68.6% vs. Oahu Competition 19.6% Prudential Locations 0.9% Sleeping Giant Sotheby s Int. Realty 10.9% Coldwell Banker Pacific Properties 0.4% Century 21 All Islands 0.5% Prudential Advantage 0.4% Coldwell Banker Makai Properties 0.4% East Oahu Realty 66.8% vs. Maui Competition 19% Prudential Locations Maui 81.7% vs. BI Competition 13.2% Clark Realty 11.7% Maui Real Estate 2.1% Century 21 All Islands 1.7% Century 21 All Islands 1.9% MacArther/Sotheby s Int. Realty 0.8% Coldwell Banker Island Properties 1.1% Windermere/C&H Properties source: SEMrush.com (a third party site)

9 Existing Systems Our teams and systems are ready to go. Here are some highlights. Social Media Network & Affiliates Sales Force CRM Smarketing Locations Zillow Partnership In-House Design Team New Projects

10 Design Driven Direct Marketing Hawai i Life has a massive client database and we know how to utilize it. Our in-house design and distribution departments work in unison to communicate with potential and existing clients and to help agents produce high-quality targeted marketing. We call this Smarketing. Business Card Matt Beall Realtor, principal broker, owner Matt@ Hawai i Life Real Estate Brokers princeville office Kuhio Highway, Suite G203 Princeville, HI hawaii life main office ,872 Smarketing Jobs Created in 2014 Listing Flyer The goal is to create marketing that is both functional and visually engaging. No other Hawai i brokerage has an internal, vested, professional marketing team. Award-winning Wasabi Design was founded by Justin Britt and Winston Welborn (they are also Hawai i Life owner-founders). Sign Postcard

11 Professional Photography & Copywriting

12 Performance Tracking Hawai i Life combines our proprietary lead management software, PropertyBase CRM and Salesforce to track the activity and interests of buyers. Imagine knowing exactly how many people have seen your property and where they re from. We customize our marketing to target specific buyers for your property. 14,888 # of Leads generated from in % How much more HL Listings are viewed vs. non-hl Listings on Listing Views Statistics Lead Management back-end

13 Networking Hawai i is a relationship culture and real estate is a relationship business. Realtor Caravans Buyer Database Service Providers Social Networking Community Involvement Personal Contacts Affiliate Brokerages Other Realtors

14 Luxury Portfolio Network As a Luxury Portfolio member, Hawai i Life s luxury listings are exposed to an even greater sphere of international buyers and sellers. Luxury Portfolio International is the luxury face of Leading RE, the largest global network of premier locally branded companies dominated by many of the world s most powerful independent luxury brokerages. Membership Advantages Global reach to a sphere of international buyers and sellers Demonstrate who is looking at your listing and detailed exposure reports through LuxeAnalytics Associate and network with the finest, most reputable and powerful group of brokers in the industry Share the latest information about today s luxury consumer 500 companies, 3,500 offices and 120,000 associates producing $314 billion in sales last year, with over one million transactions in nearly 50 countries. Luxury Portfolio International s Luxury Affiliates Network 3,000,000+ Qualified Visitors to LuxuryPortfolio.com in 2014 #1 In Sales in top 108 U.S. Markets $45.5B Total Listing Inventory 85% Global Listings > $1M 200K Magazine Distribution

15 Performance and Results $989,661,000 In Sales in 2014 $658M $5.5M >$3M In Sales in 2013 Avg. Sales Volume Per Agent in 2014 Most closed transactions above $3M in ,292 Transactions in K Avg. Monthly Visitors to 100% Locally Owned & Operated 11,297 # of Listings on #1 2 3 # Real Estate Website in Hawaii Inman Nominations for Most Innovative Brokerage Inman 100 Most Influential Real Estate Leaders Fastest Growing Company in Hawaii - PBN 2012 Agents Offices Statewide Designers & Support Staff

16 SOLID REPRESENTATION The People and the Company 168 Agents, 12 Offices, 6 Years. With offices around Hawai i and even more committed, local agents, Hawai i Life is a solid, connected ohana. We are un-corporate, local and forward-thinking. We embrace technology while maintaining a strong human connection to the buyers and sellers we represent. Princeville, Kauai Kapa a, Kauai Shops at Kukui ula Kahala, Oahu Ewa, Oahu Coming soon! Kaka ako, Oahu Coming soon! Lahaina, Maui Wailea, Maui Wailuku, Maui Shops at Wailea Paia, Maui Waikoloa, Big Island In an industry inundated by big box national franchises, Hawai i Life stands apart. We are a statewide, 100% locally owned and operated real estate brokerage. Matthew Beall Realtor, Principal Broker, Owner Kailua-Kona, Big Island Hilo, Big Island

17 SOLID REPRESENTATION Success Stories Client References are available upon request. It is hard to purchase a property when you live in a different country. We set our hearts on buying in Honolulu and Hawaii Life stood out. R.W., Wellington, New Zealand There was not one part of the process that did not go extremely smooth from searching for a home, to working with escrow. Mahalo Hawaii Life K.C., Kaneohe, Oahu As I look at the beautiful ocean view from my new apartment, I would like to take this opportunity to commend Hawaii Life for helping me make the dream of owning a second home in Hawaii a reality... I am a real estate broker in New York City, and I can spot great service no matter how many miles away... L.T., New York The Realty Brokerage that far outsurpassed any in terms of knowing the market, understanding how to represent properties effectively on the Internet with outstanding, qualified IT systems support personnel, the importance of first-rate photography, AND had the access to Buyers was and remains Hawai i Life Real Estate Services. T.R., California The best website by far. Great local agents. Very professional service. We had an unusual property so we didn t get a lot of traffic, but HL was working hard to find a buyer and we found just the right one Zillow review The Hawaii Life team did the impossible. They sold oceanfront property in a down market during the slow selling season getting the price I wanted... J.F., Illinois I just wanted to give Hawaii Life a big THANK YOU for giving us the courage and destination to make our dreams come true. Your business and the Hawaii Life TV show have changed our lives forever!! C.W., West Virginia

18 SOLID REPRESENTATION Talking Points Our Agency Policy and how we avoid compromising our service Agent Resume - We want to earn your business based on our experience, ask your agent for their resume Competitive Market Analysis Timelines (Listing Agreement, Marketing, etc.) Documents: Listing Agreement, Title Report, Agency Disclosure Property Showing Instructions Mahalo! 2015 Hawai i Life Real Estate Brokers Unauthorized use or distribution is expressly prohibited