PropertyMinder Pay Per Click Management

Size: px
Start display at page:

Download "PropertyMinder Pay Per Click Management"

Transcription

1 PropertyMinder Pay Per Click Management This white paper discusses the common PPC management questions and will focus on the steps involved in creating and managing effective Pay Per Click campaigns to get the most out of sponsored advertising on the major search engines. It also discusses what you should look for in the monthly PPC reports that you will receive from PropertyMinder. Objectives PropertyMinder PPC Management - Frequently Asked Questions Emerging importance of Search Engine Advertising Benefits of Pay Per Click Advertising Understanding the steps involved in Pay Per Click Management Other forms of Search Engine Marketing Frequently Asked Questions on PPC Management: UNDERSTANDING PPC 1. What is PPC? PPC stands for Pay Per Click. This is a form of Search Engine (like Yahoo, Google, MSN) advertising. To be able to advertise an account needs to be created with each search engine. For example: A searcher types in "find homes in San Jose" in the Google search engine. Then the searcher clicks on a sponsored result, and comes to Shelly Thompson's website. If the client clicks the ad and lands on the agent site, he/she can then request a search on Shelly's site and submit his/her . This is a lead capture and is listed on the website statistics page. In this case the click has converted into a lead capture so the conversion is 100%. If 10 people click the ad and only 1 person is captured, then the conversion is 10%. 1

2 As part of the PPC management program, first ads are created in search engines for each category of related keywords, then, when the searcher types out a specific keyword the ad relevant to the keyword will appear on the search results page (in the sponsored listings section at the top or the right side of the page). 2. What does PropertyMinder do to advertise your website in top search engines (like Yahoo, Google, MSN and AOL)? PropertyMinder will assist you in creating and setting up your accounts for each search engine. PropertyMinder will also perform the following steps as part of assisting you to manage your search engine advertising: Analysis of the amount of clicks we can deliver you based on your selected package and geographic locations. Building/Generating keywords specific for your location and service categories. Designing ads/ad copy for the keywords and ensuring that the ad links to the relevant page on your website. Determining the bid for each keyword based on the competition and your budget. Monitoring the keywords and ads constantly to make sure that there are no disapproved ads and inactive keywords in your accounts. Sending you monthly reports. The reports will show the summary of the clicks you received within the month. PPC CONSULTING SESSIONS 3. How can I get more information about PPC Management? To request a call from our PPC Management specialist, send an to or call with the following information: The topic that you would like to discuss. The phone number at which one of our PPC specialists can contact you. 4. What if I want to manage my own PPC Advertising? PropertyMinder offers a special coaching program on PPC advertising "Master Yahoo and Google Advertising". This premier program aims to isolate your most pressing lead generation challenges. A superior presence on 2

3 search engines translates to more deals, high value transactions and a strong online projection. This program will help you get more exposure, more clicks, more captures and eventually more business from advertising on Google and Yahoo. Developed by certified search engine marketing specialists, these sessions are packed with practical, easy-to-use, time saving techniques that will help you get a higher return on your marketing dollars. Our expert coaches answer your questions, advice you on the best course of action, provide motivation and keep you on the path to success. This program delves into website conditioning, creating an account in Google Adwords and Yahoo! Search Marketing, Generating Keywords, Determining Landing Pages, Designing Ad Copy, Managing and Monitoring Ad Campaigns, SEO Basics and Inbound Linking, Submission to Directories, Special Lead Capture Forms and more. For more information on any of our coaching programs or call I get many captures, but I want to know how to convert them into deals. Can you help? PropertyMinder Coaching also offers a special "Working with Internet Buyers" module. This one month program will show you how to convert over 30% of your website visitors into clients by offering special promotions, implementing lead capture forms, value added content, strong call for action, and unique value proposition. Multiply your capture rates and close more deals by applying differentiation, target marketing, site relevance and experimentation, and most importantly trust. Your coach will help you enhance all these to increase website conversion and unleash the true power of your site to generate real deals. For more information on the special one-month program "Working with Internet Buyers", or call SUBSCRIBING TO PPC - WHAT DOES IT ENTAIL? 6. What are the pre-requisites for subscribing to PropertyMinder PPC management services? You should have an active PropertyMinder website with a Personal Domain Name (not the default domain name of ismyreagent.com or 3

4 neighborhood-advisor.com). to purchase or transfer to a personal domain name. A valid credit card (Visa, Mastercard or American Express are accepted by PropertyMinder) and the credit card ID (also called security ID) associated with the credit card we have on file. In addition to the above, PropertyMinder recommends that you prepare your website so that it is ready to receive visitors. This includes checking to make sure that: The About Me contains your most updated personal profile. The Auto Search feature in MLS searches tool is turned ON. The Auto Lead Capture layer on the home page is enabled (available to all PropertyMinder Platinum, Office and Silver website subscribers). All buttons/links on your website are linking correctly. 7. What do I need to do to start my service? Select a desired plan (PPC package) based on your monthly advertising budget List your area of operations/locations (cities, counties etc) where you offer your services. Fax a signed PPC Management subscription to (408) How long will it take before my ad appears on Yahoo, Google, MSN and other search engines? We anticipate that your ads will start appearing on search engines within 5 to 7 days of receiving all the information required to start your service. The 5 to 7 days cover the process of account set-up (by PropertyMinder) and keyword review by search engines. COST, BUDGET AND PACKAGE PLANS 9. What is the current bid (cost/price) per click in my area of operations? The bids per click depend on factors like: Number of competitors in the same location (your area of operations) Popularity of the keyword 4

5 The bids can change any number of times a day. This is also the reason why our PPC consultants give you the guaranteed number of clicks we can deliver per month based on your selected geographic locations and budget. 10. How many clicks can I expect to receive for a specific budget? Please refer to the package levels on the subscription/contract for more information on the different advertising budgets that you can use. The PPC agreement will give you a range of hits (for example, the Basic package guarantees anywhere from hits a month). Once again this is subject to the cost of clicks in your location and for your services based on competition and keyword popularity. After receiving your signed agreement, the PPC consultant will give you the guaranteed number of clicks out of the given range, based on the information you provided. This number of clicks per month must be mutually agreed upon before PropertyMinder can move forward with the account setup. 11. Is there a limit on the number of locations that I can advertise in? Please refer to the package levels on the subscription/contract for information about the number of locations you can advertise in for a specified budget. ADDING VALUE 12. Why should I use PropertyMinder for my PPC advertising? What value do you add? PropertyMinder specializes in Pay Per Click advertising services for Real Estate Agents. As providers of technology, website and marketing services for Real Estate Agents, we know which pages to lead visitors to ensure higher clicks and captured visitors. We have a large database of successful keywords for real estate agent services in different locations. Our copywriters will design your ad copy to attract more clicks with specific call for action on each ad. Our PPC support works to monitor your account regularly. We also look out for click fraud to make sure you are not being charged for manipulative clicks. We will also continuously enhance your keywords and ads based on their performance from month to month. 5

6 REPORTS 13. What should I look for in the monthly PPC Management reports that I receive from PropertyMinder? The monthly PPC management reports will give you an insight into the progress of your advertising campaign for selected locations and service categories. You will be able to analyze the number of clicks for each geographic location and lead capture page. Refer to the Hits Tracking and Website Statistics tools on your Toolkit to view the increase in the number of hits and to find the number of captured visitors for different categories. Why is Search Engine Advertising Important? Similar to other businesses, Real Estate has been deeply impacted by the Internet and the World Wide Web. Agents now have their own websites to provide information and services to online searchers. The number of online searchers is growing rapidly. According to the survey conducted by the California Association of Realtors, 2005 Internet Versus Traditional Buyers Survey, homebuyers who used the Internet as an integral part of the homebuying process increased to 62 percent in 2005 compared with 56 percent the previous year. Homebuyers using the Internet 6

7 surpassed the 50 percent mark for the first time in the six-year history of C.A.R. s survey in The total number of brokers and agents in the United States is estimated to be close to 500,000. How are your clients going to find you on the Internet? You can your SOI about your website. You can advertise your website on yard signs, brochures or business cards. However, your advertising is limited to people in your contact list, those you meet or those who drive by your yard signs. How can you target the growing number of buyers searching for agents or real estate services on the Internet? Search Engine marketing is all about niches. It is about being a few specific things to a few specific people. Clients are already searching smart, you just have to make it easy for them to find you. Here are some examples on the number of searches for real estate related keywords/key phrases on Yahoo for the month of December 2005 (Source: Yahoo! Search Marketing Keyword Selector Tool) Real estate agent Realtor Find realtor 5304 California real estate agent Southern California real estate agent 648 Chicago real estate agent 2907 Real estate agent Austin 2539 Real estate agent Sacramento 1493 Virginia homes for sale 2529 Maryland real estate There were searches for the keyword realtor, but only searches for California real estate agent and 1493 searches for Real Estate Agent Sacramento. If you are an agent in Sacramento, you do not want to bid on generic keywords like 'realtor' because although that will bring you a lot of traffic, a very small percentage of people are going to visit your site and use your services because they may not be interested in the Sacramento location. Why not focus your efforts on clients searching for Real estate agent Sacramento. You will have fewer clients searching for this keyword (1493), but these are the people who are more likely to use your services. The real estate business is location specific, so why not target Internet clients by location. 7

8 Below are some terms we need to define before we can continue: Impression: An impression is counted every time an ad is displayed to the searcher for a particular keyword. An impression can be thought of as an ad view. An ad impression is an advertisement that was shown to a qualified visitor. (Source: Audit Bureau of Verification Services) One deal starts with a thousand impressions. The greater the pool of leads the more deals you can expect. Click: When a client views your website as a result of clicking your ad, it is counted as a click. Click Through Rate (CTR): This is the Ad view to click ratio. It is the percentage of searchers who click on an ad, out of the total number of those who see the ad. For example, if 10 people search for a home. As a result of the search, they see your ad. Out of the 10 people, if only 3 click your ad and visit your website, the click through rate for the ad is 30 %. Pay Per Click Management Steps These are the steps PropertyMinder undertakes when you use PropertyMinder to assist you with Pay Per Click Advertising Services. 1. Research and build a list of keywords for all your locations, specific to your website and services offered. 2. Categorize the keywords and design effective ad text for each category. 3. Determine the best landing page for each category to get higher conversions. 4. Create an account in Pay Per Click services like Adwords, MSN adcenter, Yahoo! Search Marketing, and more. 5. Help you load the keywords and related ads by category and location into the Pay Per Click services accounts. 6. Thorough research and analysis of your geographic locations and budget to determine the guaranteed hits we can deliver you per month. 7. Determine the maximum bid per click for each keyword and each category. 8. Find out how many clicks and captured visitors you have received for monthly reporting. 8

9 Sponsored Vs. Natural (Organic Page) Rankings The natural search results are listings that the search engines do not sell (unlike paid or sponsored listings). These sites gain a certain page ranking because the search engine considers them to have content most relevant to the search. The process of understanding how to get higher natural search rankings is part of search engine optimization (SEO). This is a process of optimizing your website to make search engines give it a higher ranking in the natural or organic results. PropertyMinder provides PPC management services, which does not encompass the process of Search Engine Optimization leading to higher natural (organic) rankings. However, the clicks you receive through a PPC campaign will eventually boost your natural search engine rankings because one of the factors for ranking natural search results is the number of clicks. 9

Pay Per Click Advertising

Pay Per Click Advertising Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

More information

PPC Marketing with Google AdWords

PPC Marketing with Google AdWords PPC Marketing with Google AdWords 1. Overview 1.1 What is PPC Marketing? PPC stands for Pay Per Click, which is one of the most popular paid search engine marketing programs. Google is the leader in search

More information

Pay Per Click (PPC) Drive Calls To Your Business

Pay Per Click (PPC) Drive Calls To Your Business Pay Per Click (PPC) Drive Calls To Your Business Targeting Prospects Target Local Searchers By Keyword -Included Devices: Mobile & Tablet, Desktop & Laptop Target Searchers Google Adwords -Google s Display

More information

Pay per click advertising

Pay per click advertising Pay per click advertising What pay per click (PPC) advertising? PPC is a type of advertising offered by search engines or other websites, in which advertisers pay the provider only when an advert is clicked

More information

Are you trying to understand the complexities of MARKETING on the Internet?

Are you trying to understand the complexities of MARKETING on the Internet? Hi, Are you trying to understand the complexities of MARKETING on the Internet? At UpFrontbyDesign.com we re here to help you better understand these complexities, eliminate the fear of wasting money by

More information

PPC vs. SEO. Friends or Foes?

PPC vs. SEO. Friends or Foes? Friends or Foes? 2 PPC vs. SEO Friends or Foes? When it comes to which form of search engine marketing is most effective, the argument between Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

SOLUTIONS FOR TOMORROW

SOLUTIONS FOR TOMORROW SEO, or Search Engine Optimization, is the proactive practice of optimizing a web site based on a targeted keyword strategy by improving internal and external factors in order to increase the traffic a

More information

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic?

What is PPC? Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Looking for instant traffic? Interested in targeting your potential customers with online ads set to only appear at a certain time for a specific geographic location? Get instant traffic online with a

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen-

you work to improve your website in order to naturally (with- Internet Marketing is also known as Online Marketing, is a gen- I NTERNET M A R K E T I N G B O O K L E T R E S E L L E R P R O G R A M CONTENTS 1 WHAT IS INTERNET MARKETING? 2 WHAT ARE ALL THESE TERMS (CTR, CPC, PPC)? 3 WHERE SHOULD I ADVERTISE? 4 HOW DO I CHOOSE

More information

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

More information

An Introduction to. Search Engine Optimization (SEO)

An Introduction to. Search Engine Optimization (SEO) An Introduction to Search Engine Optimization (SEO) www.progressoconsulting.com o What it is o How it works o Why it s important to your firm Prepared January, 2009 Copyright 2009 Progresso Consulting

More information

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com SEARCH ENGINE OPTIMIZATION WHAT IS SEO? SEO SERVICES Keyword & Competition Analysis Website Optimization On-going Optimization KEYWORD ANALYSIS Traffic Analysis Competitive Analysis Ranking Analysis Site

More information

Here are our Pay per Click Advertising Packages:

Here are our Pay per Click Advertising Packages: Did you know that PPC is the fastest way to drive instant traffic to your website? What can your website do without traffic? Without traffic, you are losing time, opportunities and money to your competition.

More information

323-868-3581. Search Engine Optimization

323-868-3581. Search Engine Optimization Search Engine Optimization What s the Difference between Pay-Per-Click and SEO Pay-per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their

More information

Vista Lead Generation Through Search Engine Marketing 2012

Vista Lead Generation Through Search Engine Marketing 2012 Vista Lead Generation Through Search Engine Marketing 2012 June 2012 SEM Overview Target Consumers Ready to Buy What is Search Engine Marketing? Search Engine Marketing, or SEM, is a form of Internet

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207

Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites 1-800-467-6694 1-888-309-5207 Welcome! You re starting the Best Paid Advertising Campaigns provided by Think Big Sites PPCManagement.com Think Big a Buildtelligence Sites PPC Management Web Solutions Company 1-800-467-6694 This guide

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

About 0 to 60 Marketing

About 0 to 60 Marketing About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses

More information

Natural SEO or Pay-per-click which one to choose?

Natural SEO or Pay-per-click which one to choose? Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

JumpFly, Inc. 2541 Technology Drive, Suite 414 Elgin, IL 60124. www.jumpfly.com. Tel: 877.882.2850 Fax: 877.379.0335. Inquiries@JumpFly.

JumpFly, Inc. 2541 Technology Drive, Suite 414 Elgin, IL 60124. www.jumpfly.com. Tel: 877.882.2850 Fax: 877.379.0335. Inquiries@JumpFly. JumpFly, Inc. 2541 Technology Drive, Suite 414 Elgin, IL 60124 www.jumpfly.com Tel: 877.882.2850 Fax: 877.379.0335 Inquiries@JumpFly.com Google AdWords, Microsoft AdCenter & Facebook PPC Management Specialists

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Online Marketing Services

Online Marketing Services Online Marketing Services Organic SEO is the starting point for all search engine optimisation tactics and can make or break your online marketing strategy. Nick Duncan, Online Marketing Consultant AT

More information

Introduction to Search Engine Marketing

Introduction to Search Engine Marketing Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

The Internet Changed Everything!

The Internet Changed Everything! The Internet Changed Everything! Connection! If you had to describe in one word how the internet changed everything, it would be connection. Business and personal relationships have changed due to the

More information

Tuesday, August 13, 13

Tuesday, August 13, 13 Tuesday, August 13, 13 Search Marketing Service Search Engine Optimization Social Media Optimization Search Engine Marketing Newsletter and Blog Management Web Design /Development / Webmaster Tuesday,

More information

How Web CEO works the integrated approach - everything you need in one place. Get going by adding your website to projects

How Web CEO works the integrated approach - everything you need in one place. Get going by adding your website to projects How Web CEO works the integrated approach - everything you need in one place Get going by adding your website to projects Find popular and relevant keywords and phrases that people searching will use to

More information

PPC Plan Proposal. Exioms - "Dream Never Sleep"

PPC Plan Proposal. Exioms - Dream Never Sleep PPC Plan Proposal PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding

More information

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

The PPC Marketing Guide

The PPC Marketing Guide The PPC Marketing Guide - 1 - The PPC Marketing Guide How to Have Red Hot Targeted Traffic Delivered Straight into Your Website for Massive Profits! LEGAL NOTICE The Publisher has strived to be as accurate

More information

Innovation Case Study: OutRank by Rogers Communications. Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.

Innovation Case Study: OutRank by Rogers Communications. Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. Innovation Case Study: OutRank by Rogers Communications 1 Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. Innovation Service Provider "OutRank" is an online marketing service

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company

21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company Marty Collins About Marty Collins 2 21 Years in Business Ownership and Management Former CEO of Regional Merger and Acquisition Firm Former Division Manager of Fortune 500 Company Studied and experimented

More information

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363 Online Marketing, an overview We will get more potential customers to your website and we will get more of your site s visitors contacting you. We can determine what your potential customers are searching

More information

Free SEO. 1. Meta Tags: they must be enticing for both search engines and visitors?

Free SEO. 1. Meta Tags: they must be enticing for both search engines and visitors? Free SEO This is your FREE SEO GUIDE in order for you to create a SEO friendly website. Use the advice and tips in this article to better your website. According to a GVU user s survey, 84% of Internet

More information

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G ISO 9001: 2000 CERTIFIED Our company is a certified Yahoo Search Marketing Ambassador and can help your ad get solid results on Yahoo s

More information

Premier Internet Marketing Workshop

Premier Internet Marketing Workshop Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising

More information

PROPOSAL: SEARCH ENGINE OPTIMIZATION

PROPOSAL: SEARCH ENGINE OPTIMIZATION PROPOSAL: SEARCH ENGINE OPTIMIZATION EXECUTIVE SUMMARY INTRODUCTION TO PROPOSAL Infogenix has prepared this proposal for the interest of search engine optimization (SEO). This proposal will cover the many

More information

Your Customers Are Online...

Your Customers Are Online... Your Customers Are Online... 1 Want more new customers customers that more money, more A resounding YES for all businesses, the question then becomes how? Word of mouth, superior products and services,

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

Pay Per Click Marketing A-to-Z

Pay Per Click Marketing A-to-Z NetActivated.com Presents - Pay Per Click Marketing A to Z Pay Per Click Marketing A-to-Z Pay Per Click Marketing A to Z 1 NetActivated.com Presents - Pay Per Click Marketing A to Z Table of Contents Introduction...3

More information

4 Social Media Advertising Strategies learned from PPC

4 Social Media Advertising Strategies learned from PPC 4 Social Media Advertising Strategies learned from PPC Using Social & PPC data to drive more profit Jamie Smith CEO Engine Ready Jamie@EngineReady.com http://blog.engineready.com Twitter: EngineReadyCEO

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

Apogee Results Background

Apogee Results Background Background is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we help our clients achieve

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

Driving Online Traffic and Measuring Offline Phone Conversions

Driving Online Traffic and Measuring Offline Phone Conversions Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

4 Ways Google Can Bring You Highly Targeted Leads

4 Ways Google Can Bring You Highly Targeted Leads 4 Ways Google Can Bring You Highly Targeted Leads Agenda Google and Web.com Partnership How to have immediate impact with Pay-Per-Click Leveraging Google+ Local for your business Why and How to Use SEO

More information

PPC Keyword Match Types. White Paper. DaBrian Marketing Group, LLC

PPC Keyword Match Types. White Paper. DaBrian Marketing Group, LLC PPC Keyword Match Types White Paper DaBrian Marketing 10/21/2013 2 PPC Keyword Match Types - White Paper Pay per Click (PPC) advertising can be one of the most efficient and effective forms of Internet

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Success with AdWords

Success with AdWords Success with AdWords Search Engines: Popularity of Search Google Engines Dominates #2+ Trillion Google Searches Globally in 2012 ~400M Searches Daily/US Put Your Key Words to Work Organic Search Social

More information

Driving Leads with Pay Per Click Advertising

Driving Leads with Pay Per Click Advertising Driving Leads with Pay Per Click Advertising Pay Per Click advertising, or PPC, is a popular way to use the power of search engines to drive traffic to your website and to do so in a way that allows you

More information

Case Study: How Generic Domain Names Impact a SEM Campaign

Case Study: How Generic Domain Names Impact a SEM Campaign Case Study: How Generic Domain Names Impact a SEM Campaign Karan Budhiraja 1 Executive Summary A challenge for online marketers is getting more clicks out of their pay-per-click search engine campaigns,

More information

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our

More information

Managed Pay per Click Advertising Google Adwords

Managed Pay per Click Advertising Google Adwords Managed Pay per Click Advertising Google Adwords Immediate, cost effective traffic building www.sensable.co.uk How Does Pay Per Click Work Pay per Click (PPC) is a way of bidding for search terms in the

More information

PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS

PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS PVIPE MEDIA INTERNET ADVERTISING CAMPAIGNS The following service descriptions and pricing outline specific packages focused on payper-click (PPC) advertising. PVIPE has created several tiers of services,

More information

VP Inbound Marketing HubSpot. Twitter: @mvolpe

VP Inbound Marketing HubSpot. Twitter: @mvolpe How to Get the Most From Pay Per Click Marketing Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog SEO Social Media Rethinking

More information

Infinity Call Tracking

Infinity Call Tracking Infinity Call Tracking An introduction from our founder Infinity Tracking is the most advanced call tracking solution in the UK and can track an unlimited number of search keywords. For any company where

More information

Website Hosting, Design & Marketing

Website Hosting, Design & Marketing Tel: 011 613-1574 Fax: 0866 700 964 Email: info@1stweb.co.za PO Box 1786 Southdale 2135 Website Hosting, Design & Marketing Rita Thursday, 12 May 2011 Website Hosting - R99/m Includes: 500Mb hard drive

More information

Effective Online Marketing Strategies for Distance Education Programs & Courses

Effective Online Marketing Strategies for Distance Education Programs & Courses Effective Online Marketing Strategies for Distance Education Programs & Courses Presented by Jeff Harmon Director of Marketing University of Illinois Online www.online.uillinois.edu jwharmon@uillinois.edu

More information

Top 10 Ways To A Have Business Exploding Real Estate Websites

Top 10 Ways To A Have Business Exploding Real Estate Websites Top 10 Ways To A Have Business Exploding Real Estate Websites Actionable Items for the Busy Realtor Prepared by Tom Lyons Lyons International - Making you FINDABLE Summary List 1. Have a lead capture form

More information

»EXAMPLE.com Traffic & Budget Estimate

»EXAMPLE.com Traffic & Budget Estimate »EXAMPLE.com Traffic & Budget Estimate Daniel Hildebrandt dth internet marketing corporation TABLE OF CONTENT Executive Summary... 3 Your advertisements on Google... 4 Traffic estimate & recommended Cost-

More information

The Atomic / Dandelion Theory of Keywords, The Long Tail, & A New Way Of Seeing

The Atomic / Dandelion Theory of Keywords, The Long Tail, & A New Way Of Seeing The Atomic / Dandelion Theory of Keywords, The Long Tail, & A New Way Of Seeing I ve been reviewing several of my clients adwords, google analytics, and google places accounts and what I m seeing has completely

More information

STEP 1: Create a low-branded lead generation website

STEP 1: Create a low-branded lead generation website In today's real estate world, technology plays a key role. If you want to generate online leads, it is more important than ever to be well positioned on the internet. Attract more internet leads using

More information

7 Tips for Google AdWords Optimisation. By Ferdie Bester

7 Tips for Google AdWords Optimisation. By Ferdie Bester 7 Tips for Google AdWords Optimisation By Ferdie Bester 1. Set a single clear objective for your AdWords campaign With any marketing campaign you need to set an objective before your start. The same holds

More information

Search Engine Optimization: The Basics. Presented by Craig Chevrier

Search Engine Optimization: The Basics. Presented by Craig Chevrier Search Engine Optimization: The Basics Presented by Craig Chevrier Search Engine Optimization (SEO) Just because you build it, doesn t mean they ll come SEO = Search Engine Optimization This is just one

More information

Branding and Lead Generation. Presented by Craig Chevrier

Branding and Lead Generation. Presented by Craig Chevrier Branding and Lead Generation Presented by Craig Chevrier Overview Online Marketing vs. Traditional Media Sources of Online Leads Pay Per Click Organic leads Social media leads Leads from other sites Online

More information

CASE STUDY. Generating New Education Leads at Profitable Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Generating New Education Leads at Profitable Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Generating New Education Leads at Profitable Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING Grand Canyon University Trusts KEO Marketing s Pay Per Click (PPC) Management Solutions to

More information

Website Marketing and SEO Information Sheet:

Website Marketing and SEO Information Sheet: Website Marketing and SEO Information Sheet: Table of Contents Introduction 2 Background 2 Testimonials 3 Google Optimization 4 Procedure & Tasks 4-5 SEO Timeline 6 Goals 6 Introduction Planning and building

More information

Written by: Benjamin Smith, Digital Marketing Expert

Written by: Benjamin Smith, Digital Marketing Expert Written by: Benjamin Smith, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. Paid search advertising (pay-per-click or PPC) are ads

More information

Online Strategy for Self Storage Companies

Online Strategy for Self Storage Companies Online Strategy for Self Storage Companies Background The internet has become the primary method for searching services offered by local businesses, including services offered by self storage location.

More information

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health

Google Adwords and Your Nonprofit. Adam Chipman, Marketing Specialist, Allegiance Health Google Adwords and Your Nonprofit Adam Chipman, Marketing Specialist, Allegiance Health Agenda Overview of Google Adwords In depth look at the benefits of Google Adwords How to optimize a Google Adwords

More information

ELITE SEM OVERVIEW SEM & SEO

ELITE SEM OVERVIEW SEM & SEO ELITE SEM OVERVIEW SEM & SEO Zach Morrison Vice President 212.863.9699 zach@elitesem.com AGENDA Introductions Agency Background Search Engine Marketing SEM Strategic Approach Sample Reporting and Analytics

More information

Search Engine Marketing Overview LOCAL SEM PROCESS

Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click

More information

Online Digital Marketing Specialist for a Car Dealership

Online Digital Marketing Specialist for a Car Dealership Job Description Online Digital Marketing Specialist for a Car Dealership Online Digital Marketing is an ever growing and changing component of the top GM's and Principal's agenda and in many regards considered

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

SEO PROPOSAL YOUR SEO CAMPAIGN YOUR SEO PROPOSAL CAMPAIGN STRATEGY

SEO PROPOSAL YOUR SEO CAMPAIGN YOUR SEO PROPOSAL CAMPAIGN STRATEGY CAMPAIGN STRATEGY YOUR SEO CAMPAIGN WorkWave Marketing sets out to find you the right leads that will convert at a higher rate, we do not obsess about increasing page rankings, but over time will achieve

More information

Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen

Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen I. Introduction Competitive Edge College Advisors (CECA) would like to maximize revenue per click by developing

More information

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING

CASE STUDY. Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING CASE STUDY Delivering Qualified Sales Leads at Optimal Cost SEARCH - MARKETING - SOCIAL - MOBILE - ADVERTISING National Data Center Services Provider, CoreLink Data Centers, Relies on KEO Marketing s Online

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

Scope Of Services At Dataflurry Prospectus

Scope Of Services At Dataflurry Prospectus ------------- Scope Of Services At Dataflurry Prospectus Prospective Client Overview Overview Of Services Offered By Dataflurry To Increase Targeted Search Engine Traffic Overview Of Methodologies Used

More information

Advertising online. Where to advertise online

Advertising online. Where to advertise online Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other

More information

Global Internet Marketing. Presentation for the NTA Montage Meeting Seville, Spain April 17, 2010

Global Internet Marketing. Presentation for the NTA Montage Meeting Seville, Spain April 17, 2010 Global Internet Marketing Presentation for the NTA Montage Meeting Seville, Spain April 17, 2010 What I Will Cover Current Trends The 5 Most Essential Things you Should be Doing Online Case Study Information

More information