Key Market Factors. The proper balance of these factors will expedite your sale:

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1 Key Market Factors How long does it take to sell a property? Some properties sell in a few days, others may take several months. By recognizing some key factors that influence marketing a home, you can get significant control over market time. The proper balance of these factors will expedite your sale: Location Location is the single greatest factor affecting value. A neighborhood s desirability is basic to a property s fair market value. Competition Buyers compare your property against others in that neighborhood. Buyers interpret value based on available properties on the market. Timing The real estate market may reflect a buyers or sellers market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property. Condition The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value. Terms The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing. Price If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.

2 Customized Marketing System CENTURY 21 professionals have been helping people sell their homes for over 30 years. We understand the process can help you sell your home as quickly and at the best price possible. With the CENTURY 21 Customized Home Marketing System, you will receive professional, personalized service. Your CENTURY 21 professional will monitor all the details and coordinate all the marketing activities for the sale of your home, including showing your property to qualified buyers, presenting all written offers, and facilitating the closing. In addition to basic marketing services like local advertising, yard signs, open houses, multiple listing services (MLS, where available), competitive market analysis, and required property disclosures, the Customized Home Marketing System also offers proprietary marketing tools to provide you with superior service when selling your home. The CENTURY 21 Customized Marketing System offers proprietary marketing tools to assist you in selling your home. CENTURY 21 Internet Marketing Program CENTURY 21 State sites Neighborhood Profiles Communication CENTURY 21 National Advertising CENTURY 21 Global Referral Network CENTURY 21 Seller Service Pledge CENTURY 21 Quality Service Survey CENTURY HOUSES CENTURY 21 Mortgage SM Services We know you want to sell your home quickly, at the right price and with as few worries as possible. Let us show you how effective the CENTURY 21 Customized Marketing System can be.

3 What CENTURY 21 Brokers and Sales Associates Offer The CENTURY 21 referral network is an extensive national and international network of offices and sales associates. CENTURY 21 real estate professionals have extensive and targeted local knowledge. CENTURY 21 professionals are an integral part of the local real estate network. CENTURY 21 brokers and sales associates put you in the MLS and pay buyers agents the market rate. CENTURY 21 real estate professionals can help ensure only the most qualified buyers are visiting your home. CENTURY 21 real estate professionals will assist you from listing to closing. The most exposure and the best marketing plan to help you get the value you deserve. The best service. Period. We know the process. We understand your needs. We will respond quickly. We will respect your time. CENTURY 21 real estate professionals dedicate themselves to making the process of selling your home as easy and as successful as possible. Is there any reason why we can't sell yours?

4 In Conclusion You should choose because: I will provide you with excellent service and support. I have made a thorough market analysis of your home. I have developed a winning marketing plan. I will make every effort to market your home promptly. I have the resources of CENTURY 21 behind me. Let Me List Your Home Now!

5 CENTURY 21 Seller Service Pledge CENTURY 21 real estate professionals are dedicated to making the process of selling your home as easy as possible. Below you will find the 21 pledge points offered in support of helping you. 1. Dedicate myself to making the process of selling your home as easy and as successful as possible. 2. Respect you, your needs and be honest and forthright. 3. Hold your best interests in the highest regard throughout the process. 4. Value and respect your time, being as efficient and effective as possible. 5. Understand your needs and respond quickly. 6. Use my base of experience, knowledge, tools and the most up-to-date training to best serve you. 7. Provide regular progress reports throughout the process and discuss with you comments received about your property. 8. Explain each step of the process and act as a guide to help you make the most informed decisions. 9. Make recommendations to enhance the marketability of your property. 10. Use a written Competitive Market Analysis and local market information to help you set the right listing price to sell your home and get the value you deserve. 11. Review various financing alternatives and assist you in determining those which best enhance the saleability of your home. 12. Develop, present and agree upon a Customized Marketing Plan that will detail specific promotional efforts to help best market your property. 13. Place the internationally recognized CENTURY 21 yard sign on your property, with your permission and subject to local ordinances. 14. Provide worldwide exposure for your property on the Internet, including posting your property on Century21.com, a site which receives millions of visitors each month. 15. Explain local real estate procedures and regulations. 16. Show your property to pre-qualified buyers. 17. Utilize the CENTURY 21 System of thousands of offices to expose your property to potential buyers referred to my office. 18. Utilize the vast and powerful resources of the CENTURY 21 System to get you the results you deserve, including leveraging the Network of 8,400 offices and 146,000 agents worldwide. 19. Submit to you all written offers, assist with negotiations, and provide an estimate of your net sales proceeds, so you understand all implications prior to any acceptance. 20. Upon acceptance of an offer to you, pre-settlement (escrow) activities throughout the closing process will be monitored as permitted by law or local practice. 21. Assist you in finding your next home, or offer to refer you to another office in another location.

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