How We Market Your Property. The Online Tools You Want. Worldwide Influence

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1 How We Market Your Property The Online Tools You Want Worldwide Influence

2 Legacy and Network Global presence; in 47 countries and 3,200 offices worldwide Over 100 years of real estate experience $230 billion in sales volume globally in 2011 Transaction sales amount was 10% higher than the industry average Coldwellbanker.com generates over 590,000 consumer inquiries per month Our agent network comprises of agents who made up 25% of the 2011 Real Trends 500 Report by sales volume; this is 77% higher than the nearest competitor.

3 Legacy and Network J.D. Power and Associates 2009 Home Buyer/Seller Study SM Awarded Coldwell Banker Highest Overall Satisfaction For Home Sellers Among National Full Service Real Estate Firms Coldwell Banker received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2009 Home Buyer/Seller Study SM. Study based on 3,138 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2008 and April Proprietary study results are based on experiences and perceptions of consumers surveyed April-June Your experiences may vary. Visit jdpower.com

4 89% of Prospective Buyers Use The Internet To Sell Successfully You Need A Aggressive Internet Marketing Campaign & The Right Real Estate Company. Source: The 2008 National Association of Realtors Profile of Home Buyers and Sellers.

5 Getting Started With Our Marketing Plan Your home will be added to: Our MLS database ColdwellbankerPR.com (Which will syndicate to the 20 plus web sites and Syndications. Depending on your listing type and price range we will build a personal web site on your property submitted all internet search engines. We will execute upon the following: Develop a custom plan to enhance property attributes Take pictures and walk through videos Place a sign upon your request Promote your property worldwide to our affiliates Begin customizing an Internet Marketing program specific to your property

6 Property Enhancement and Marketing Activities Develop a custom plan to enhance your property s appearance We will conduct the following marketing activities: Create a professional listing flyer and agent packet Place your listing on our Facebook pages and other social media Create a video for your property that will be uploaded to our local MLS, ColdwellBanker.com, ColdwellBankerPR.com, YouTube, Realtor.com, as well as other popular Real Estate websites with our company enhancements. Take multiple high resolution pictures featuring all areas of your property that help sell the property Post your listing to our company and agents personal website/blog Create an online flyer that will be posted on Craig s List Create an online flyer that will be posted on Backpage.com

7 An Innovation Leader On Smart Phones & I-Pads Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our site for smartphone screens such as the Blackberry iphone, Android Plus I-Pad Applications The first to have listings on GPS Built a mobile app that uses GPS technology that allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search A listing distribution strategy: Delivers listings to sites such as Google, Bing, and Yahoo! Real Estate & more In 2011, more than 130 million unique visitors combined

8 An Innovation Leader in Video Presentations Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include: Agent videos Office videos Video listings Community videos Smart tips and news related videos Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel Your listing in will be Placed on Puerto Rico Map Your listing will show on 5 Different Video Channels Listing Videos are syndicate in top Search Engines

9 An Innovation leader in Web Site Presence Coldwell Banker KF Real Estate has more unique Web visitors than any other real estate brand or brokerage 1. ColdwellBankerPR.com 2. ColdwellBanker.com 3. ColdwellBankerIslands.com 4. ColdwellBankerPreviews.com 5. CBCWorldWide.com 6. CBCommercialPR.com 7. Realtor.com 8. Homes.com 9. Point2Homes.com 10. IslandRealEstate.com 11. ParadiseHunter.com 12. DirectHomes.com 13. ClasificadosOnline.com 14. Clasificados.PR 15. VivaStreet.com 16. OLX.com 17. Encuentra24.com 18. PropertiesInPuertoRico.com 19. KFRealEstate.com 20. Fizber.com Our Sellers Listings are posted in the above web sites plus many others*

10 Coldwell Banker KF Real Estate Syndicated Listings

11 Leverage the Power of the Internet Coldwellbanker.com 33 million visits in 2011 Average visitors spends between 8 9 minutes on the site Automatic placement on sites such as Yahoo! Real Estate, Trulia.com, Zillow.com, Century 21, ERA, Google and more Over 129 million visitors combined in 2011 Multiple Listing Service (MLS) Enhanced with Videos, Virtual Tours, Areal Mapping and Multiple Pictures Over 900,000 visits to Puerto Rico Alone

12 Coldwell Banker Previews International ColdwellBankerPreviews.com We specialize in Luxury Home Sales within Puerto Rico under the Coldwell Banker Previews International brand name a name recognized worldwide. Your luxury home will be exposed to a international market of luxury home buyers.

13 Coldwell Banker Previews International ColdwellBankerPreviews.com Your Luxury Home will be marketed through a network of luxury real estate specialist worldwide and with unique luxury home marketing material..

14 Coldwell Banker Previews International Coldwell Banker KF Real Estate and its Caribbean Affiliates are the top luxury sales brokerages in all the Caribbean.

15 Coldwell Banker Commercial We expose our commercial listings worldwide on CBCWorldwide.com & CBCommercialPR.com Our commercial listing have multiple pictures videos & areal mapping on over 10 Commercial real estate web sites. We place specialty signs. Contact us for more information on our Commercial Division.

16 Selling With Us You Never Lose a Qualified Buyer with our Rapid Response System When homebuyers inquire about your property, they want a rapid response Our proprietary lead management tool lets our team answer every lead quickly and professionally Coldwell Banker Brokers and associates leads convert 85% higher rate than all other leads from other real estate brokerages in Puerto Rico through our Rapid Response system 1. Track leads automatically from the Web, phone calls and walk-ins. 2. Agent is notified by cell phone within minutes of inquiry. 3. Statistically, the first to the customer has the best chance to close the sale.

17 Thank You for viewing a short outline of our marketing plan please contact us for a formal presentation and interview so we may review more of our marketing plan and material that will help you in a successful sale of your property. Contact us today and let us get started! Office (787)

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