Advertising & Listings

Transcription

1 Guide of Hawaii, LLC Phone: (808) ext. 5 tony@guideofhawaii.com Website: Advertising & Listings Ohana Business Membership Packages Presented by: Tony Malizia - Guide of Hawaii, LLC VP of Sales & Marketing Phone: (808) ext. 5 tony@guideofhawaiicom FY 2015

2 About Us Guide of Hawaii was created and organized to be unique from the beginning. Words and ideas like trust, value, creativity, passion, and authenticity define our organization. John & Victoria Derrick Guide of Hawaii Founders Guide of Hawaii, LLC The Pono Style way. As a company, we believe in honesty, transparency, and being pono with our customers and clients. We always keep our promises and provide genuine feedback we re very candid because, ultimately, we value trustworthiness over the ideas of instant gratification. In the long run, this methodology always procures a better relationship & communication between everyone. We re ready to talk story when you are... the pono style way. For more information, call Tony Malizia at (808) ext. 5. Targeted Marketing Campaigns. The best way to increase conversions and to obtain a good return on your advertising investment (ROI) is to ensure you work with a company that utilizes targeted campaigns. Guide of Hawaii, LLC offers a variety of unique category options that allow very specific targeting for advertisers. As a representative of your business you can easily define the exact parameters you want and then advertise only to the demographics that best suit your business. Simply put, YOU are always in control of your advertising campaign. We re Mobile & Tablet Ready! 55,000+ monthly visitors have accessed our website using a mobile or tablet device. This medium continues to grow and in turn we grow with your online business. Guide of Hawaii was the very first Hawaii travel web site to utilize mobile-friendly technology. All mobile & tablet advertising placements are included absolutely free with any advertising package. FY 2015 Ohana Business Listings & Advertising Packet Guide of Hawaii, LLC

3 Our Targeted Traffic Stats Guide of Hawaii, in operation since 2002, is the fastest growing privately-owned Hawaii travel website online receiving over 235,000+ monthly visitors and has had over 4.2 million page views in the last year. In fact, year-over-year, Guide of Hawaii has already seen a 46% increase in traffic in 2015 to date. We track our online traffic utilizing three methods: Google Analytics, Quantcast, and local server metrics. Consider these statistics when making your next marketing campaign: 235, , ,000+ Monthly Visitors Monthly Pageviews Subscribers 75-80% organic search traffic means more targeted visitors for your business! Guide of Hawaii truly is a one-stop resource for future and returning Hawaii visitors planning their trip to the islands. As an advertiser on Guide of Hawaii, you will extend your marketing reach to an entirely new audience beyond the viewers of a static print ad, a radio or TV spot, or your existing website. Choose to run an advertising campaign site-wide or just within a single island - including Oahu, Maui, Kauai, and the Big Island of Hawaii. If you represent a local Hawaiian business, accommodation, attraction, or service, be sure to also ask us about our Hawaii business listings. Our dedicated business listings provide an opportunity to receive a dedicated and fully-customized page on the Guide of Hawaii website within relevant sections. Guide of Hawaii, LLC Ohana Business Listings & Advertising Packet FY 2015

4 How it works Our goal is always to make Advertising with us as easy as possible. We want to create a targeted campaign to help your business receive more quality leads that generate more business. We have the same goal. We understand your business and your needs because we are a local Hawaiian business also. We re both local (based on Kauai) and maintain a presence on the mainland (the visitor perception), which gives our unique team an exciting blend of abilities to help your Hawaii business grow. Placement & Campaign Ideas We ll work with you one-on-one to determine the best placement for your advertisements or listing within the expansive Guide of Hawaii website. With several options to choose from, including featured listings and tracking, we ll cover all of the opportunities available. Creative Design If you re considering our Advertising packages, we re here to help you design and layout your ad creative (banners, verbiage, etc.). If you already have creative materials available, you can easily submit those to us online to begin your campaign. Customized Campaign Begins Once the creative is ready for publishing, we ll publish your advertisement or listing. Advertisements will begin rendering on the Guide of Hawaii website immediately, and listings are published once you have provided final approval. You can provide edits or updates for your listing at any time. Marketing and promotion With over 40 years of combined hotelier, activity provider, and web development experience, we believe in authentically helping our advertising partners and will do everything we can to help promote your business. We ll make mention of your business on popular social media channels in addition to providing personalized recommendations to future visitors who sign up through our marketing campaigns. SEO and analytics Given the importance of analytics and tracking to your business and marketing campaign, we will help you closely track the success of your results. We can offer customized recommendations for setting up landing pages, tracking click-throughs, and determining how many people have viewed your advertisement or listing. We ll deliver quarterly updates to help you stay updated on the success of your campaign. FY 2015 Ohana Business Listings & Advertising Packet Guide of Hawaii, LLC

5 Our Web Traffic... Your Customers Guide of Hawaii, LLC Ohana Business Listings & Advertising Packet FY 2015

6 Advertising Options We will work with you to create a customized advertising campaign that not only fits within your budget but also reaches your target demographic. Many of our advertising options come with promotions on our social media channels. Imagine your business posting that reaches our 40,000 followers on Facebook! We will also help you create original content to ensure the message you want to deliver reaches your customers clearly. Choose one or any combination of the below... remember we re here to help. Types of Web Site advertising available (4.2 million pageviews within the last 12 months) 1 Graphic Advertisements (various sizes and placements available; including mobile devices) 2 Dedicated business listing page or dedicated listing hub for multiple listings 3 Targeted text-links pointed to specific landing pages 4 Featured listing placements for higher visibility 5 Content and contest sponsorships Types of Marketing available (20k opt-in subscribers) 1 Graphic Advertisements (various sizes and placements available) 2 Featured placements for business listings or listing hubs 3 Targeted text-links pointed to specific landing pages 4 Sponsorships 5 Customized opt-in drip campaigns to engage potential customers (designed to your specifications) Types of Visitor Guide advertising available (30k+ downloads annually) 1 Graphic Advertisements (various sizes and placements available) 2 Featured placements for business listings or listing hubs within the directory FY 2015 Ohana Business Listings & Advertising Packet Guide of Hawaii, LLC

7 Guide of Hawaii looks forward to serving your business. As the largest privately-owned Hawaii travel website online today, our goal is to provide businesses with the best opportunities to reach their target audience through a variety of digital media options. Our team takes pride in serving yours. Mahalo for the opportunity to work with you, The Guide of Hawaii Team Phone: (808) ext. 5 tony@guideofhawaii.com Website: Guide of Hawaii, LLC Phone: (808) tony@guideofhawaii.com