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1 YOUR CAREER DESERVES THE BEST CHRISTINA URBINA Manager of Career Services 120 S. LaSalle Suite 2000 Chicago, IL joinbw.com

2 There really is no secret to the unparalleled success and longevity that Baird & Warner has enjoyed for more than 157 years in the ever-changing world of real estate. Simply put, it is the dedication of the people who represent our firm throughout the Chicagoland market that makes all the difference in helping our clients achieve their dreams of home ownership. That s why all of our efforts are geared toward providing our sales team with every possible advantage to make the conduct of their business easier and more productive in every way imaginable: from the full-time commitment, coaching and guidance of our branch sales managers... to comprehensive training and professional development opportunities... to award-winning marketing tools and support... to top-flight technology solutions... and much, much more! Enclosed you will find a brief outline of some of the many advantages that Baird & Warner is pleased to offer you as you make one of your most important career decisions. We realize that you have choices out there, and we appreciate you taking the time to get to know us just a little bit better. Warmest regards, Steve Baird

3 HOW WE RE DIFFERENT Baird & Warner knows what it takes to be successful. We have a plan that guarantees your success. Ongoing training to increase your market knowledge and to utilize the tools necessary to grow and enhance your business In-depth business planning to create a clear vision of results and goals you want to achieve Regular coaching from your manager to help you meet your goals Baird & Warner s resources and tools have been developed with one objective to help you generate business through: Business Support Professional Development Marketing Tools and Technology Lead Generation Value-Added Services BUSINESS SUPPORT One powerful network. As the largest independent broker in Illinois, our network of 23 offices and more than 1,500 Sales Associates plus our affiliation with Leading Real Estate Companies of the World, offer you tremendous office-to-office, national, and international referral opportunities. And no matter where your business takes you in metropolitan Chicago, you are welcome to use the resources of any Baird & Warner office.

4 PROFESSIONAL DEVELOPMENT Success begins and continues with education. Baird & Warner s in-house Professional Development department and its staff of trainers constantly strives to provide you with the best real estate training in the industry. Our Career Institute program helps you develop and drive your business from the first day of class. Ongoing, comprehensive, in-office sales and technology training. Our Matthew Ferrara Learning Network is an ever-evolving bank of videos and blog postings that teaches you how to enhance your business. More skills fine-tuning is available through regional sales training opportunities. Our Leadership Institute provides further training to those interested in career advancement. PERSONALIZED COACHING Your Baird & Warner Branch Manager is a highlyskilled coach with one goal in mind: Your Success. Your manager: Is full-time and non-competing Provides in-depth business planning Keeps you on track toward your goals

5 BAIRDWARNER.COM Chicagoland s #1 Real Estate Website. Baird & Warner s award-winning website is consistently rated by consumers, the press and independent online tracking sources as The Best Website for Finding Real Estate. Our leadership position gives our Sales Associates an unmatched competitive advantage in the market place. PROFESSIONAL PHOTOGRAPHY Set your listings apart from the competition. Professional photos are taken of every one of your listings at no charge to you. Up to 10 photos are automatically uploaded to your site and the MLS, and are available for flyers, advertising and promotional materials. Bairdwarner.com maximizes the beauty of your listing s photos with its Full Screen Photo Viewer.

6 ENHANCED SALES ASSOCIATE WEBSITES Capture more leads and highlight your market expertise with your personally-branded website. Every Sales Associate has a free personal website that is integrated with bairdwarner.com to continually promote his or her business. Personal profile with plenty of room for your accomplishments Your own domain name Your listings (or your office s) and your recent sales, prominently displayed Client testimonials promote your business Action features, such as links to property search, Market Summary registration, e-newsletter sign up and more Customizable links allow you to be the source for real estate and community information Social networking tools let you market yourself for free

7 BAIRD & WARNER MARKET SUMMARY The largest database of active registered buyers in our market lets you stay in touch with your sphere while providing valuable information to your clients and prospects. Powerful search criteria Sales Associate branded Client listing feedback saved favorites Sales Associate has view of client s searches Detailed traffic statistics available for weekly Internet Activity Snapshot to sellers Drip market the latest sold listings as well as historical trending data to members of your sphere, based on specific GEO-coded locations. Each automated is sent from you and includes your photo and contact information.

8 PITCH BUILDER & EXCLUSIVE PREVIEW Generate immediate interest in your new listing. Pitch Builder is a listing tool that shows your prospective sellers how many buyers will get a sneak preview of their home before it hits the market. Exclusive Preview announcements are sent to registered B&W Market Summary buyers, showcasing your listing before it even goes into the MLS! 3008 Lexington Lane, Glenview, IL MLS # $2,000,000 INTERNET ACTIVITY SNAPSHOT Internet Activity Snapshot 01/01/11 through 12/31/11 Report Date: January 5, 2012 Steve Baird 120 S. LaSalle Street, Floor 20 Chicago, IL Give your sellers information about their home s Internet traffic in one speedy report. The Internet Activity Snapshot is an easy-to-read, one-page seller document that compiles consumer Internet activity for your listings that appear on Bairdwarner.com, Realtor.com, Zillow.com, Chicago Tribune s Homefinder.com, Trulia, as well as many other property search websites. Time Saver Log in to one site to obtain Internet activity for your listings Easy Touch Point Schedule delivery or manually send Snapshots to your sellers Facilitate Pricing Discussions Report the level of interest your sellers properties are receiving online at their current price

9 B&W ONETOUCH PROPERTY REPORT Give your sellers a more extensive look at their Internet Visits. The Baird & Warner OneTouch Seller Report is a detailed analysis of your listing s online performance, showings and open house activity. This customizable report also allows you to communicate marketing, communication and advertising information to your clients. And because this report is powered by Google Analytics, you and your clients can expect the highest level of data accuracy.

10 CHICAGOTRIBUNE.COM Better promotion on the #1 newspaper website Baird & Warner has developed a strong partnership with chicagotribune.com. Baird & Warner properties on chicagotribune.com are shown in detail twice as often, are viewed twice as much on search results pages, and enjoy a click through rate that s twice as high as our next closest competitor.* Reaches more local home buyers than any other real estate website All leads go directly to you, the Listing Sales Associate with no charge and no referral fees! With 3.7 million unique visitors each month, chicagotribune.com boasts more reach than any Chicago real estate site *According to the Chicago Tribune Media Group s Q online performance report MAXIMUM EXPOSURE Your listings are promoted on hundreds of websites through the nation s #1 listing distribution network Baird & Warner has an aggressive strategy for attracting home buyers to your listings. By distributing your listing information, along with high-quality photographs, to a wide array of premier consumer websites, we make sure that we maximize every opportunity to attract qualified buyers. The best part is that all leads go directly to you!

11 MYBAIRDWARNER.COM Your virtual office. Your Baird & Warner intranet site keeps you connected to tools, resources and opportunities 24/7 no matter where you are. On the site you ll find: Listing and Marketing Materials Interactive Contracts and Forms My Office page News Stories Training Company Announcements SALES ASSOCIATE HELP DESK Personal, friendly technical support when you need it. We ll help you: Configure your wireless network card Connect to a B&W printer or copier Sync your smart phone with our system And much more!

12 B&W ONETOUCH One simple dashboard to manage your business. Customize your website Enhance your listings Manage your client contacts Access tools and seller reports B&W APPOINTMENT CENTER Personal, friendly service to schedule showings of your listings. Extended hours from 7am to 10pm every day of the week All calls are handled personally by a trained associate who can accommodate specific showing instructions and special requests Automatic reminders for your clients Listing Activity Websites for each of your listings provide information on past and future showings, as well as feedback CLOUD CMA Convenient. Simple. Fast. The Baird & Warner-branded Cloud CMA includes B&W marketing materials, customizable seller letter and editable action plan all in one place Stand apart from the competition with reports that are branded to YOU and Baird & Warner Flexible format allows you to pick and choose the materials and reports that you would like to include. Also, create and upload your own marketing materials for a truly custom experience

13 XPRESSDOCS High-quality postcards, flyers and brochures in your hands overnight. Easy-to-use system allows you to customize a broad range of marketing materials to suit your specific needs: Promote your listings with standard property marketing Steve Baird Promote your high-end listings with luxury property marketing Promote yourself with general marketing INTERACTIVE MARKETING WITH RELATIONSHIP MANAGER Stay in touch with your clients through an easy-to-use contact management tool. Baird & Warner Relationship Manager offers: Sphere of Influence Database Personalized, automated e-greetings that can be sent to your contact list Customized Just Listed/Just Sold/Open House e-greeting templates Custom-branded, pre-written, effortless e-newsletters that go out automatically right from your website CUSTOMIZABLE BROCHURE TEMPLATES ON MYBAIRDWARNER.COM Stylish, customizable brochure templates allow you to create on-the-fly marketing materials that you can print on your own.

14 ONLINE AD WIZARD & CRAIGSLIST Baird & Warner Sales Associates have access to Online Ad Wizard, a tool that generates html ads for Craigslist and for use in e-blasts. Increase your listing exposure Generate more leads Market yourself and your listings for free BAIRD & WARNER MOBILE SEARCH Increase your Internet lead volume as consumers search for properties on the go. All calls on B&W listings go directly to the listing agent via an that includes the caller s phone number and requested property information Calls on co-op listings are routed to our e-business center and are distributed to our e-business Sales Team B&W TEXTING SOLUTION Buyers can text BW to and receive basic listing info and photos, while the lead is sent directly to you. Baird & Warner associates receive thousands of leads each month from the B&W Texting Solution Receive the leads, even if you don t have a listing No referral fees!

15 BAIRD & WARNER LUXURY PORTFOLIO Luxuryportfolio.com promotes your luxury listings with worldwide exposure, specially branded advertising, and exclusive marketing materials. Showcases more $1 million+ listings than Christie s and Sotheby s networks. Maintains traffic from 200 countries. Home prices are converted to 60+ international currencies. Offers content in 9 languages. $250 $222 BAIRD & WARNER RELOCATION & E-BUSINESS $200 LeadingRE $176 $172 Baird & Warner gives you more opportunities for referrals and leads. Baird & Warner is a member of Leading Real Estate $150 $100 Coldwell Banker RE/MAX $117 Prudential Companies of the World, the world s largest network of leading independent residential real estate firms that handles more relocation than Re/MAX, Coldwell Banker, Century 21 or Prudential. Baird & Warner Sales Associates closed 80% of LeadingRE s 2011 referral business in Chicagoland. $50 Baird & Warner E-Business distributes hundreds of referral opportunities monthly. Baird & Warner Business Development closes over $0 Volume shown in billions of dollars Source: Actual member statistics for LeadingRE for 2011 production. $300M for our Sales Associates annually. Baird & Warner is the broker of choice for the top relocation management companies around the world.

16 A L L Y O U R N E E D S U N D E R O N E R O O F BAIRD & WARNER FINANCIAL SERVICES provides a broad range of custom-tailored mortgage services for your clients. B&W Financial Services is one of the leading mortgage companies in Illinois, providing quick pre-approvals, back-up mortgage approvals, and a full line of mortgage products. Also, we fund our own loans, so your clients financing will never be held up by a third party lender. BAIRD & WARNER TITLE SERVICES offers complete title services from contract to closing. We offer a network of 400+ real estate attorneys, convenient closing locations, a quick turnaround commitment, and some of the most competitive rates in Northeastern Illinois.

17 SALES ASSOCIATE BENEFITS PROGRAM FF FF FF FF FF FF Health, Dental and Vision Insurance Life, Disability Income & Long Term Care Insurance Commission Deduction Program Tax & Retirement Planning Strategies Investment Planning Services College Savings & 529 Plans Baird & Warner recognizes that the success we ve achieved during our first 157 years and our ability to build on that foundation would not be possible without the tremendous contributions of each Sales Associate. Baird & Warner constantly seeks to improve the service we provide to each of you. We are pleased to offer you a wide variety of products and services to help plan for your retirement, protect your income, and obtain affordable health care. It s just another way that we re committed to providing our team with all the business tools and support you need to be successful. Sincerely, Steve Baird

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