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1 A B R A N D T H A T S A Y S S U C C E S S. T H E T O O L S & T R A I N I N G T O D R I V E I T. We re serious about your success.

2 Join the Coldwell Banker Team W E R E S E R I O U S A B O U T Y O U R S U C C E S S Quality Service. Innovative Tools. To be part of the Coldwell Banker brand is truly to belong to the premier full-service real estate company in the world! Coldwell Banker core values: Integrity Leadership Professionalism Vision Performance 2

3 Award Winning Innovators W E R E S E R I O U S A B O U T Y O U R S U C C E S S We innovate more As a winner of the 2007 Inman News Innovator Award in the Brokerage/Franchise category, no one does business like Coldwell Banker. We provide consumers technology solutions in real estate services and with our on-going commitment to our clients, Coldwell Banker will continue to be a leader in innovation! The first to launch streaming video online at coldwellbanker.com The first to integrate neighborhood amenities into satellite mapping The first to utilize widget technology with the enhanced Personal Retriever The first to enter Second Life to attract a tech-savvy consumer 3

4 Name Recognition & Marketing W E R E S E R I O U S A B O U T Y O U R S U C C E S S Building brand awareness for us all. Partner with a brand that has a strong national presence Home Buyers know the Coldwell Banker system from coast-to-coast National Advertising appears on major television and cable stations National Marketing materials are developed to be customizable for you to leverage the brand name and messaging at the local level 4

5 W E R E S E R I O U S A B O U T Y O U R S U C C E S S Discover the e-world of Coldwell Banker coldwellbanker.com The Coldwell Banker Real Estate LLC Award-Winning Web Site Leverage national exposure for you and your listings Averages 2 million visitors per month Sales Associates can create a profile page to highlight their professional services and listings Incorporates state-of-the-art mapping technology, powerful tools, video and articles to engage the consumer Automatically sends your listings to Google Base, Yahoo! Real Estate Classifieds and Trulia to ensure maximum exposure Effective lead-generation resource for Sales Associates 5

6 W E R E S E R I O U S A B O U T Y O U R S U C C E S S Discover the e-world of Coldwell Banker coldwellbankerworks.com is the intranet for all agents coldwellbankerworks.com provides access to information about all Coldwell Banker tools and systems, industry updates, and more! Print and electronic listing, selling and prospecting tools Direct access to Coldwell Banker University Preferred Alliance Business Advantage partner discounts and cost-saving programs National Awards Tracker Information on National Events Industry and technology news Information on Coldwell Banker resources and programs 6

7 W E R E S E R I O U S A B O U T Y O U R S U C C E S S Discover the e-world of Coldwell Banker Coldwell Banker LeadRouter SM Respond to customer leads within seconds! Be the first responder and win the business. The most powerful tool available to win new business Fastest response to consumer inquiries even after normal hours Demonstrate LeadRouter on listing presentations and amaze potential clients 73% of home sellers choose the first Sales Associate they contact.* * Source: 2004 National Association of REALTORS Profile of Home Buyers and Sellers

8 Your Coldwell Banker Systems & Tools Business Development System Tools already created for you so you can focus on getting and selling listings W E R E S E R I O U S A B O U T Y O U R S U C C E S S Just Listed, Just Sold, We Participated materials For Sale By Owner and Expired Listings brochure and direct mail program Open House materials Personal promotion brochures and flyers Farming newsletter and postcards Customer follow-up programs 8

9 Your Coldwell Banker Systems & Tools Buyer Services System Print & multimedia presentations Customizable print pieces Coldwell Banker HomeBuyer Guidebook Coldwell Banker Buyer Services Guarantee W E R E S E R I O U S A B O U T Y O U R S U C C E S S 9

10 Your Coldwell Banker Systems & Tools Buyer Services System Print & multimedia presentations Customizable print pieces Coldwell Banker Buyer Services Guarantee Coldwell Banker HomeBuyer Guidebook W E R E S E R I O U S A B O U T Y O U R S U C C E S S Seller Services System Print and multimedia presentations Coldwell Banker Seller Services Guarantee Seller Disclosure materials Home Enhancement Guidebook Homebuyer Ready program 10

11 W E R E S E R I O U S A B O U T Y O U R S U C C E S S Special Market Programs Leverage training and marketing tools developed for niche markets: - Vacation Homes - New Homes - University Markets - Military Markets - Farm & Ranch In addition to property-based special markets, our resources extend to tools available for identity markets such as Hispanic, Single Women and Baby Boomer audiences 11

12 W E R E S E R I O U S A B O U T Y O U R S U C C E S S Special Market Programs Previews is the Coldwell Banker service dedicated to the luxury home market. Certification training is available for candidates interested in attaining the Previews Property Specialist designation. Previews Property Specialists enjoy: Powerful INTERNATIONAL connections over 4,000 offices and over 125,000 sales associates globally Global contact network over 10,000 Previews Property Specialists Powerful and distinctive marketing strategies local, national and international 12

13 W E R E S E R I O U S A B O U T Y O U R S U C C E S S Coldwell Banker Concierge Service Program By offering a custom suite of convenient and time-saving after-sale services to a customer, the Coldwell Banker Concierge provides an unmatched level of service. Benefits to you: Builds professional esteem Builds customer loyalty More referrals Repeat business Higher customer satisfaction 13

14 Career Development Through Education W E R E S E R I O U S A B O U T Y O U R S U C C E S S Coldwell Banker University provides learning opportunities for Sales Associates to improve productivity, technology and soft skills. Accessible from our virtual university, cbu.com, Coldwell Banker University offers a robust suite of courses: Coldwell Banker Certifications NAR Designations Continuing Education Customer Management Marketing Software Training 14

15 Career Development Through Education W E R E S E R I O U S A B O U T Y O U R S U C C E S S Coldwell Banker University delivers a wealth of classes in diverse settings: Traditional classroom environment At national events Virtual training via cbu.com: Self-paced training Live virtual classes 15

16 W E R E S E R I O U S A B O U T Y O U R S U C C E S S Events and Networking Coldwell Banker Real Estate LLC offers education and networking events throughout the year, including: International Business Conference Elite Retreat Regional Sales Rallies And more! Tony Robbins addresses Coldwell Banker System at the 2007 International Business Conference 16

17 W E R E S E R I O U S A B O U T Y O U R S U C C E S S Awards & Recognition The Coldwell Banker Organization lauds and recognizes sales associate excellence Monthly, quarterly and annual awards are available to Sales Associates and Teams in a range of categories such as: Top 10 Sales Associates and Teams #1 agent and Team by state Designation Awards Customer Service and Leadership Awards 17

18 A B R A N D T H A T S A Y S S U C C E S S. T H E T O O L S & T R A I N I N G T O D R I V E I T. Now is the time to join the Coldwell Banker System We re serious about your success.

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