Who We Are. Introduction 1 Audience Engagement 2 Demographics 3 enewsletters 4 Web 5 Print 6 MOMcon 7-8 Contact 9 PAGE 1

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2 Who We Are MOPS is a movement of women raising the world together. What started as 5 friends gathering a few times a month to share the beauty and mess that comes with motherhood, has turned into an international organization reaching millions of moms over 40 years. We acknowledge that alone, a mom is powerful, but arm-in-arm, moms are world-influencers. We are moms, and we believe that better moms make a better world. Table of Contents Introduction 1 Audience Engagement 2 Demographics 3 enewsletters 4 Web 5 Print 6 MOMcon 7-8 Contact 9 PAGE 1

3 OUR AUDIENCE Here are a few fun stats about MOPS aduience engagement: Here at MOPS, we see firsthand the profound influence of moms, and we take pride in knowing they are deeply engaged with us. As the main consumer in their household, our moms and your target audience are likely one in the same. Blog Subscribers: 145,000 (and rapidly growing) Magazine Circulation: 95,000 MOPS has a highly social, energetic and engaged audience of over 95,000 members that we would love to introduce you to. FACEBOOK Likes: 80,000 INSTAGRAM Followers: 2,500 (newly launched) NOTABLE TRENDS As you know, moms are influential consumers. 1 Women will drive an incremental $5 trillion in global spending in the next several years, which represents the most important commercial opportunity in our lifetime. Women Want More, by Michael J. Silverstein and Kate Sayre 2 Moms represent 44% of the women s market but they account for: 55% OF TOTAL SPENDING ON 51% OF TOTAL SPENDING ON 49% OF TOTAL SPENDING ON 48% OF TOTAL SPENDING ON 47% OF TOTAL SPENDING ON CONSUMER ELECTRONICS FOOD HEALTH/BEAUTY PRODUCTS HOME FURNISHINGS CLOTHING *Source: M2 Moms 2014 PAGE 2

4 DEMOGRAPHICS We have over 95,000 active MOPS members and that number is growing every day. Plus, we have even more moms engaging with us online. Who are we? MOPS Mom Demographics Average Age: 32.5 years 40% are between years old Education: 44% hold a 4-year college degree 21% hold a graduate degree Married: 94% Avg Household Income: $83,649 (32% higher than the US average) Work: 72% stay at home full-time 28% work outside the home Avg Household Size: 4 people (2.27 children) Make online purchases regularly: 58% Where are we? MOPS is continuing to grow throughout the United States and across the globe! We ve compiled various ways for you to engage with our audience in this Media Kit. *We re also open to ideas and suggestions from you. PAGE 3

5 ENEWSLETTERS Sometimes moms want the best of the best sent straight to them. So that s what we do, we compile it in digests and send it directly to their inbox. Weekly Blog Digest Sent every Tuesday. We ve designed our modules to highlight your organization in the following way: STANDARD SPONSORSHIP Cost $1,000 Audience 145,000+ Specs 72 dpi in RBG (.jpg format, please) CONTENT 200 x 107 px graphic, 300 characters of copy*, one link PLACEMENT above the fold SECONDARY PROMO MODULES Cost $750 MOPS Leaders MOPS Leaders sent on the 2nd and 4th Thursday of each month. This audience has a history with MOPS and an incredibly high level of engagement and influence. Cost $850 Audience 26,000 Specs 125 x 125 px graphic, 135 characters of copy*, one link SECONDARY PROMO MODULES Cost $500 placed in article body - below primary ad Seasonal eblast Special times of year call for special s we like to think of them as digital marketplaces. Blasts to choose from include: Fall, Christmas, Winter, Mother s Day Audience 85,000+ Cost $850 Specs 150 x 150 at 72 dpi in RBG (.jpg format, please), 135 characters of copy* and a specified link. Please be sure to include the name of your organization in your copy. *characters of copy includes spaces PAGE 4

6 WEB SPONSORSHIP Our MOPS moms online presence is a force to be reckoned with. Moms are connecting to the rest of their world through their electronic devices, and we want to connect them with you. With these engagements, your reach extends well beyond the current MOPS member audience. HELLO, DEAREST BLOG This is the go-to place for moms where we talk about everything. Average followers: 145, % of moms have purchased products as a result of promotion mention in a blog. Source: PunchTab, 2013 Show off your BUSINESS for a month on Hello, Dearest MOPS.org/blog We get approximately 120,000 blog page views per month. Center Cost $1,000 Specs 200 x 200 px 72dpi in RGB.JPG and one link LOWER Cost $500 Specs 200 x 100 px 72dpi in RGB.JPG and one link or PROVIDE CONTENT FOR A DAILY BLOG POST BLOG POST Cost $3,000 Specs 720 x 385 px 72dpi in RGB.JPG and three links 500 word article and byline blog posts are featured on our Facebook page and included in our weekly Hello, Dearest . MOPS.ORG have you checked out mops.org? Our beautifully designed website is a great resource for moms. Moms are constantly looking for MOPS groups in their local area to join. Average page views: 50,000+ per month PLACE YOUR AD FOR 1 MONTH AD Cost $1,000 Specs 185 x 100 px 72dpi in RBG.JPG and one link PAGE 5

7 PRINT If you thought our website was beautiful, you have to check out our magazine! In fact, our MOPS moms say their favorite benefit of membership is Hello, Dearest magazine. What better place to show off your product or service? AND the most important detail : our circulation is more than 95,000! file SET UP FORMAT Press ready PDF, Version 1.3, PDF/X-1a compliant. BLEED At least.125 on all sides included on the PDF output. CROP MARKS Offset by at least.18. LIVE AREA Keep text within non-bleed area, at least.25 away from the trim size. COLOR Must be CMYK. 4-color solids shouldn t exceed SWOP density of 300%. ALSO Include or embed all fonts, images, logos and other artwork. Don t nest file types inside the same file type. All materials must be properly trapped. Resolution must be 300 DPI. FULL PAGE (BLEED) Full-page ad Inside cover cost $3,000 Interior ad cost $2,000 Size options: Non-bleed 7.25 x 10 Bleed 8.25 x 11 Trim size 8 x /3 PAGE (BLEED) VERTICAL 1/3-page ad cost $1,000 Size options: Non-bleed 2.25 x 10 Bleed x 11 Trim size x BLEED TRIM NON-BLEED AREA Include an insert in the magazine An opportunity to package a print piece with our magazine. Inserted in polybag. We offer printing services through our printer if needed. Blow-in card Do you want to put something inside our magazine that a mom could put up on her fridge as a reminder? Or do you have a card you d want her to fill out and mail back? If so, a blow-in is the right choice for you. We can provide printing services as well. Content advertising An opportunity to put you information out there as a Hello, Dearest officially designed page. We can also offer a 2-page spread with an ad next to your sponsored content. DATES Issue Winter 16 Spring 16 Summer 16 Fall 16 Ad closing oct 14 Dec 18 Mar 11 June 10 Materials due* nov 6 Feb 3 Apr 25 July 25 Mail date Dec 10 Mar 9 June 1 Aug 31 *Materials and payment are due 6 weeks prior to the mail date. Jennifer Evans advertise@mops.org

8 MOMCON 2016 MOPS International Leadership Conference Milwaukee, WI September 29-October 1, 2016 Every year our moms gather for networking, leadership training and general merriment. It s nice to have 3 days of face-to-face time with our moms, and we thought you might appreciate the opportunity as well. That s why you re invited to join our moms for an unforgettable conference! Register now! MOMcon 2015 sold out early If you sign up by June 20, 2016, you ll automatically get a listing in our program and we will also list all exhibitors on our website with a link back to your website. This gives your brand exposure both to moms in attendance at the event, and to every mom visiting the event section of our website. All of our booths are equipped with the following amenities: 10 x 10 Space Draped Walls (8 on the back, 3 on the sides) Printed Sign with your name and booth number (7 x 44 ) 6 Table 2 Chairs Trash Container Carpeted Aisles 2 Exhibitor Registrations giving you access to general sessions and the MOPS Marketplace PREMIUM EXHIBITOR PACKAGE COST $1,200 Includes premium location in the MOPS Marketplace STANDARD EXHIBITOR PACKAGE COST $1,000 ADVERTISE IN THE CONFERENCE PROGRAM Full color advertisements Due date: June 20, /2-PAGE $500 FULL-PAGE $1,000 INSIDE FRONT COVER $1,200 INSIDE BACK COVER $1,200 BACK COVER $2,000 Jennifer Evans exhibit@mops.org PAGE 7

9 MOMCON 2016 Our moms are amazing, and if you want to spend more time engaging with them, we ve got a few sponsorship options for you to check out. They include all of the exhibitor amenities, plus a few additional perks. Perk Sponsor a General Sponsor a LarGE Sponsor a Medium Session WorkshoP Workshop Audience Size Cost* $15,000* $4,500* $3,500* Booth size 20 x x x 10 Location Premium Premium Premium Exhibitor RegistrationS Program Ad Full-Page Full-Page 1/2 Page Presentation 3-Minute Video 3-Minute Video 2-Minute During shown or 2-Minute Script Read by Sponsored Script Read by MOPS Staff Session* MOPS Staff Collateral ITEM yes yes yes Distributed to Sponsored Session AttendeeS LOGO ON BANNER Yes yes yes AND IN PROGRAM SPONSOR TABLE No yes yes OUTSIDE WORKSHOP 30 MINUTES BEFORE & AFTER WORKSHOP * Due Dates All payments due by June 20, 2016 All videos/scripts/collateral due by July 1, 2016 We are open to your creative sponsorship ideas for MOMcon! PAGE 8

10 CONTACT MOPS has been a great organization to partner with. They are very collaborative in helping craft messaging and offers that speak to their members. If you are looking to speak with moms and families, I would highly recommend working with MOPS. -Ryan J. Foss, Director, Partners and Business Development brightpeak financial Metrics MOPS will provide detailed metrics outlining the impact of each of your engagements and illustrating the return on your investment with our audience. Metrics provided upon request. Customized Packages All of our packages are customized to fit your needs and maximize your resources. Let us know what your priorities are and we will design a package with 3 or more engagements for you. Just as moms take careful consideration into the products they bring into their home, MOPS takes careful consideration into the products we put in front of our moms which is where you come in. We form successful partnerships with the foremost goal of connecting you to our audience. Big or small, we have a place for you. Let us know how we can best expand your reach. Jennifer Evans advertise@mops.org Wendy Smith sponsor@mops.org