MEDIA & MARKETING GUIDE

Transcription

1 The only magazine devoted to the needs of catechists MEDIA & MARKETING GUIDE

2 Editor s Note It has always been the mission of Catechist to help form Catholic leaders and volunteers so they can joyfully pass on the faith to the next generation of Catholics. We are proud to be the go-to resource for active Catholics and parishes. Thousands of leaders depend on the faithful content and resources that are found on the pages of CATECHIST magazine. With a circulation of 47,000 our readers are national and diocesan catechetical leaders, directors and coordinators of religious education, Catholic school religion teachers, and dedicated volunteer catechists. Catechist subscribers are a lively and responsive audience. Whether you aim to reach church leaders, volunteers, or Catholic families across the United States, CATECHIST can help you achieve your marketing goals. We have the audience reach, the dynamic content, and the advertising capabilities to help you build brand awareness, generate qualified leads, and influence product purchases. We look forward to helping you reach your goals and as we generate excitement for our Catholic faith. Robyn Lee about catechist Launched 1970 Published 7 times a year Circulation 40,000 copies nationally Readership 200,ooo Online catechist.com 15,000 visitors per month 45,000 page views 2

3 N S V C for MEDIA & MARKETING GUIDE The Market CATECHIST magazine s 40,000 + circulation delivers your message to the people you want to reach: Directors and Coordinators of Religious Education, volunteer catechists, and religion teachers in Catholic schools. The Catholic Parish Religious Education Market For over 45 years, CATECHIST magazine has been the trusted and reliable resource for marketers wanting to reach parish religious educators. CATECHIST is the leading Catholic religious education publication, reaching over twice as many parish decision makers as any other magazine. 83% of CATECHIST readers are DREs and catechists and 86% report that CATECHIST plays an important role in their catechetical ministry. 89% of CATECHIST readers influence buying decisions regarding curriculum and 96% are responsible for suplemental materials. Over 15,300 parishes have parish religious education programs and serve more than 3.5 million children in these programs. The average parish has over 200 children in their religious education program in grades Pre-K through 12 with 23 catechists reporting to the Director of Religious Education (DRE). 86% spend their own money (in addition to parish expenditures) for materials and supplies. 50% of CATECHIST readers pass the issue along to an average of two other people increasing readership (including passalongs) to over 120,000. September 2014 Vol. 48, No. 1 catechist.com $4.95 Attentive Listening Lesson and Craft A Blessing For the Year Ahead RCIA and Your Classroom Beyond Recruitment Catechesis and the Domestic Church You Can Be a Digital Catechist Welcome to YOUR community the National Society for Volunteer Catechists (P. 5) National Society for Volunteer Catechists 3

4 Editorial Calendar ISSUE CLOSING & MATERIALS EDITORIAL HIGHLIGHTS SEPTEMBER 2015 Closing: June 29 Materials: July 7 Scripture Liturgy Back to School Catechist training World Meeting of Families: Talk about Papal visit in your classroom OCTOBER 2015 Closing: July 31 Materials: Aug. 10 Prayer Mary Dealing with Discipline Evangelizing Students and Parents Training your catechist team using the Catechism of the Catholic Church Listing of Catholic education conventions and why catechists should attend NOVEMBER/ DECEMBER 2015 Closing: Sept. 3 Materials: Sept. 11 Advent Christmas Saints Intercessory prayer Pope Francis Year of Mercy Catholic music in youth ministry programs JANUARY 2016 Closing: Nov. 2 Materials: Nov. 9 Sacraments Involving Parents in Sacrament Preparation Ways to Pray Crafts for Children Theology Schools with online programs for the busy catechist FEBRUARY 2016 Closing: Dec. 2 Materials: Dec Days of Lent Passion Conversion stories Catechize Children with Special Needs Preparing students for the Sacrament of Reconciliation Teaching children about what it means to be a priest or discerning a vocation in a religious order MARCH 2016 Closing: Jan. 4 Materials: Jan. 12 Joy of Easter Mercy & Forgiveness Vacation Bible School Preparing students for first Holy Communion Working with parents to improve catechesis of their children APRIL/MAY 2016 Closing: Feb. 1 Materials: Feb. 9 Social Media/TV Vacation Confirmation & the Holy Spirit How to finish the year strong Keeping Faith Alive Over the Summer The environment and what we should teach children about God s creation The more your prospects see your message, the more likely they are to choose your product! 4

5 VALUE-ADDED MARKETING SUPPORT & SPECIAL AD SECTIONS SEPTEMBER Blast Program (1/3-page or larger advertisers) Market Place OCTOBER 2015 Bonus Distribution at Chicago Catechetical Conference Social Media Outreach NOVEMBER/ DECEMBER 2015 Skyscraper ad on our website (1/3-page or larger advertisers) Market Place / Special Advent/Christmas ad section Free listings of Advent/Christmas products in CATECHIST Store on Facebook (1/3-page or larger advertisers) JANUARY 2016 Target Mailer to DREs (1/2-page or larger advertisers) Market Place Bonus Distribution at Johannes Hoffinger Conference FEBRUARY Blast to LA Congress attendees (1/3-page or larger ad) Market Place Bonus Distribution at Mid-Atlantic Conference MARCH 2016 Bonus Distribution at LA Congress Market Place, Social Media Outreach APRIL/MAY 2016 Bonus Distribution at NCCL Market Place HELP US CELEBRATE THE WORK OF CATECHISTS October MARKET PLACE & VOCATIONS AD SECTIONS These 1/6 page ad sections are available in each issue. Used to promote your specific product or service, or your vocational program, these sections are an inexpensive way to keep your message in front of the market. CATECHIST is celebrating spirit, creativity, and evangelical outreach by honoring those who answer the call to this ministry. This is your opportunity to join in this recognition by placing an ad congratulating these generous people. THE CATECHIST MAGAZINE HONORS celebrating spirit, creativity, and outreach 5

6 Advertising Rates PRINT ADVERTISING 1X 4X 7X Full page $6,310 $6,000 $5,920 2/3 page Vertical $4,900 $4,635 $4,430 1/2 page Horizontal $4,045 $3,775 $3,650 1/3 page Vertical $2,595 $2,445 $2,310 1/3 page Square $2,595 $2,450 $2,310 1/6 page $1,400 $1,270 $1,165 4-Color Process $1,200 Per Ad WEB ADVERTISING Web Skyscraper Web Square Box Web Home Page Insert Facebook Store Pinterest LENGTH OF EXPOSURE $1,440 for 7 days $1,240 for 30 days $1,030 for 30 days $2,010 for 30 days $2,010 for 30 days business-reply card inserts BRC Space Charges: All BRCs must be accompanied by ROP space advertising. 5 x 7 $4,240 4 x 6 $3,860 Inserts: Sizes - 5 x 7 up to 8 x 11-1/8. We trim 1/8 from head, face, and foot. Stock 60# minimum up to 100# maximum text weight. Position all inserts jog to foot (bottom). Printing is an additional charge; tipping is an additional charge. Bind-in card incurs no additional productioncharge if supplied according to specifications. All production costs for inserts printed by publisher must be paid by advertiser. Publisher s discount none. Mail order no special rates. Inserts are not counted in determining frequency rates. PREMIUM POSITIONS Includes the Back Cover (C4) Inside Front Cover (C2) and Inside Back Cover (C3) All cover positions are charged four-color. Please check with your rep for availability and pricing on these exceptional opportunities that include additional marketing benefits. Web Advertising catechist.com HOME INSERT 952 pixels x 260 pixels SQUARE BOX 300 pixels x 250 pixels SKYSCRAPER 160 pixels x 600 pixels BANNER 728 pixels x 90 pixels 6

7 Technical Specifications 1/8 bleed 10 7/8 8 1/8 1/8 bleed 7 7/8 FULL- (Full-bleed) 7-7/8 x 10-7/8 Trim size 1/8 bleed 1/8 bleed 11 1/8 Trim Size: 7-7/8 x 10-7/8 Add 1/8 bleed to all four sides for full-bleed Bleed Size: 8-1/8 x 11-1/8 (Includes 1/8 bleed) FULL (Non-bleed) 7 x 10 TWO- SPREAD (Full-bleed) 16 x 11-1/8 HALF Horizontal 7 x 4-7/8 ONE-THIRD Vertical 2-3/16 x 10 ONE-SIXTH 2-3/16 x 4-7/8 HALF Island 4-9/16 x 7-1/2 TWO- THIRDS 4-9/16 x 10 ONE-THIRD Square 4-9/16 x 4-7/8 MECHANICAL REQUIREMENTS Publication Trim Size: 7-7/8 x 10-7/8, 1/8 bleed added to all four sides One page bleed: 8-1/8 x 11-1/8 Live matter should be 1/4 from trim edge Printing: web offset Preferred Materials a. Electronic files uploaded to our website are preferred. Label materials with magazine issue date, advertiser name, phone number, contact name and agency name (if applicable). Ad material uploading instructions: - Open your web browser and type in the URL: prepress - Ask your representative for the Username and Password. b. Hard-copy color proof MUST accompany all submissions of ad materials, including submissions uploaded to our website. c. Desktop File Formats: PDF/X-1A files are preferred. EPS, TIF, InDesign and Mac Quark 6.5 files are acceptable. Build pages to trim size and extend bleed beyond page edge at least 1/8 inch. Use stylized fonts; do not apply style attributes to basic fonts. Enclose screen and printer fonts used with InDesign, Quark, EPS and TIF files. Do not nest EPS files in other EPS files. PDF files must be high resolution, 300 dpi or greater with colors in CMYK mode and fonts embedded. Images/scans must be in CMYK mode, not RGB mode, and must be 300 dpi or higher resolution. Colors must be in CMYK mode, no spot colors. Four-color solids should not exceed SWOP density of 280%. d. Color Calibration: SWOP standards, GATF SWOP approved scales, targets, and control patches. Include 5%, 25%, 50%, 75%, 100%, C, M, Y, K, control patches (color bars). e. Proofs are not furnished unless requested in writing and material is supplied at least two weeks in advance of regular closing date. Proofs will be billed separately. f. Send materials, except preprinted inserts, to: Advertising Production Manager, 2621 Dryden Rd., Suite 300, Dayton, OH Phone ; fax Copy and Contract Regulations a. Only the conditions appearing here are binding upon the publisher. The publisher shall not be bound by any conditions, printed or otherwise, appearing on order blanks, in agency forms, with copy instructions, or otherwise that conflict with the provisions of this rate card. b. The publisher reserves the right to exclude any advertising that does not conform to the standards of the publication. All advertisements must be clearly and prominently identified by a trademark or other identification of the advertiser. The word advertisement shall be printed at the top or bottom of advertisements that, in the opinion of the publisher, might be confused with editorial material. c. The advertiser and its advertising agency, if there is one, shall be jointly and severally liable for payment of all monies due and payable to the publisher. d. The forwarding of an insertion order or space contract shall be construed as acceptance of all rates and conditions set forth in this card. e. Rates are subject to change without notice. f. Frequency discounts are based on calendar year. Cancellation of space reservation by the advertiser or its agent will result in an adjustment of the rate to reflect the actual space used at the earned frequency or volume rate. g. All position stipulations that appear on orders will be treated as requests unless guaranteed in writing by the publisher. h. All advertising composition and electronic file preparation must be separately paid for by the advertiser. i. The publisher shall not be liable for any costs or damages if for any reason the publisher fails to publish an advertisement. j. In consideration of the publication of an advertisement, the advertiser and/or agency will fully indemnify and save the publisher harmless from and against any judgments, costs, expenses, or disbursements incurred from any claims or suits arising out of publication. k. Send materials, except preprinted inserts, to: Paul Bourque, 1 Montauk Ave Suite 200 New London, CT TEL: Ext 855 Fax Contact Information Any questions concerning the specifications of your ad, please contact: Paul Bourque Director of Operations Bayard Inc 1 Montauk Ave Suite 200 New London, CT TEL: Ext 855 Fax

8 Contact eric lestrange National Account Executive Phone: Fax: ASK US ABOUT INNOVATIVE ADVERTISER IDEAS Special Covers Ideas French Door, Cover Flap, and Gatefold take advantage of this premium position. Post-it Notes Draw Attention to your full-page ad with a removable message. Inserts Your promotional piece can be tipped or bound into the magazine. Gatefold Ad Need more than a spread? Consider a gatefold ad and get extra pages of advertising space. Bind-In Cards A great call to action to accompany your space advertisement. Polybagged Ride Along Allow your promotional material to be polybagged with our magazine. Customized Editorial /Advertorial Supplements and Reprints We can create a customized editorial piece from a two-page spread to a multipage supplement. partners accolades Catechist and Todays Catholic Teacher are two of the best publications to help us deliver our message to parish and school decision makers. I love the value added web, , and bonus distribution support they provide to make our products stand out in multiple channels. Rose A.» Director of Marketing, Our Sunday Visitor